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Compliance Updates

Finnish National Police Board Issues Conditional Fine Against Betsson Over Illegal Marketing



Finnish National Police Board Issues Conditional Fine Against Betsson Over Illegal Marketing
Reading Time: 2 minutes


Finland’s National Police Board has prohibited BML Group Ltd. from marketing its gambling services in Finland in violation of the Finnish Lotteries Act and imposed a EUR 2.4 million conditional fine to reinforce the prohibition. BML Group Ltd. is a subsidiary of Betsson AB.

The company has targeted Mainland Finland in its advertising on multiple channels and for an extensive period. The company and its subsidiaries have been presented with several opportunities to submit a statement on their views and to change their activities to comply with the views of the National Police Board. During the hearing process, the company did introduce some changes related to the marketing channels it uses for example, but the marketing targeting Mainland Finland has persisted regardless.

The National Police Board estimated that BML Group Ltd. has significant financial interest in continuing the activities and found that the illegal activities have continued for a long time regardless of the National Police Board’s previous control measures. The National Police Board has reviewed the measures undertaken by the company to reduce marketing, and they were considered a mitigating factor when the amount of the conditional fine was determined.

The prohibition imposed by the National Police Board on BML Group Ltd. applies to materials on the Group’s websites that directly or indirectly promote the sales of gambling services in Mainland Finland. The prohibition covers all marketing communications targeting consumers in Mainland Finland, having Finnish celebrities as the face of a gambling service marketing campaign in a manner that is attractive to consumers, podcasts and video podcasts targeting Mainland Finland, and articles published with the aim of directly or indirectly promoting the sales of gambling services in Mainland Finland.

The prohibition also applies to marketing of BML Group Ltd.’s services on websites other than those owned and administered by the Group in a manner that involves the Group or its representative giving financial benefits to the marketer.

To comply with the prohibition, BML Group Ltd. must refrain from publishing new sales promotion material targeting Mainland Finland on its gambling websites, remove all previously published sales promotion material from them, and refrain from marketing on other websites in the future as well.

BML Group Ltd. will be added to the list of payment blocks administered by the National Police Board when the prohibition enters into force.

If BML Group Ltd. continues to target its marketing of gambling services at Mainland Finland despite the prohibition, the National Police Board will take action to enforce the imposed conditional fine.

Compliance Updates

Gaming Corps granted official Sweden licence



Gaming Corps granted official Sweden licence
Reading Time: < 1 minute


Agreement will run for five years as Gaming Corps adds home country to growing list of licenced territories

Up-and-coming games developer Gaming Corps has received permission from the Swedish Gaming Authority to manage gaming software in its native Sweden.

The licence will be valid for five years, and this development meets the requirement that all gaming software suppliers must hold a licence by 1 July to offer their services in Sweden.

Gaming Corps is a Swedish games developer with a background in video games that is now experiencing growth in the iGaming sector. Its diverse portfolio consists of premium Crash, Mine, Table and Slot games, as well as a certified Plinko. This includes a range of successful titles, such as Coin Miner, Penalty Champion, Jet Lucky 2, Raging Zeus Mines & Aztec Bonus Pot.

Sweden will be added to the growing list of territories where Gaming Corps is approved, after meeting requirements and securing licences in Gibraltar, the Netherlands, Greece, Estonia and Spain.

Juha Kauppinen, Gaming Corps’ CEO, said: “It is gratifying for us that more and more markets are moving towards regulation, and we are pleased to become an official licensee in Sweden as we continue to grow the number of markets where players can enjoy our premium game content.

“The new licence regulations in Sweden are a very positive step to help protect players and promote safer gambling, and we are very happy to offer our games to players in line with these new regulations as a licensed games developer.”

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Compliance Updates

UKGC Imposes £490,000 Fine on PPB



Reading Time: < 1 minute


The UK Gambling Commission (UKGC) has imposed a fine of £490,000 on PPB Counterparty Services Limited, trading as Paddy Power and Betfair, for sending promotional push notifications to devices linked to customers who had self-excluded.

On 21 November 2021, the operator’s app distributed an offer of enhanced odds for bets on an English Premier League football match to devices either linked to accounts that were GAMSTOP registered or devices linked to accounts that were self-excluded with the Licensee.

This action breached Commission rules requiring gambling businesses to take all reasonable steps to prevent any marketing material being sent to a self-excluded customer, and to take steps to remove the name and details of a self-excluded individual from any marketing databases within two days of receiving the completed self-exclusion notification.

Kay Roberts, Gambling Commission Executive Director of Operations, said: “Although there is no evidence the marketing was intentional, nor that all the people with apps saw the notification or that self-excluded customers were allowed to gamble, we take such breaches seriously.

“We would advise all operators to learn from the operator’s failures and ensure their systems are robust enough to always prevent self-excluded customers from being sent promotional material.”

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Compliance Updates

Entain Partnership with TAB New Zealand Receives Government Approval



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Entain plc announced that its strategic partnership with TAB New Zealand (TAB NZ) has received approval from the New Zealand Minister for Racing.

As announced on 28 March 2023, the 25-year strategic partnership terms include a total consideration payable by Entain and an ongoing gross profit share arrangement.

Subject to conditions of completion, the strategic partnership is expected to commence on 1 June 2023.

Dean Shannon, CEO of Entain Australia, said: “We are delighted and honoured to have received Ministerial approval to finalise the strategic partnering agreement between TAB NZ and Entain Australia.

“We believe this 25-year strategic partnering arrangement will be a game-changer for sports betting in New Zealand and we are pleased that it will help provide significant financial benefits to the three New Zealand racing codes and the vast array of national sporting organisations.

“Entain is a business built on innovation and being customer focused and we look forward to connecting further with the great team at TAB NZ to introduce a range of new world class products, services and player safety tools to the loyal TAB NZ customer base.”

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