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The way artificial intelligence changes online gambling

Niji Narayan

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The way artificial intelligence changes online gambling
Reading Time: 2 minutes

Artificial intelligence (AI) is changing the online gambling industry, mainly in the way it collects, analyses and handles user data. This will represent a milestone in the historic growth of gambling.

The new technology will collect information about the websites users visit, advertisements users engage with, purchases users make, updates users post on social networks and many more things and devise an optimum strategy for each customer based on his or her potential.

It’s something that’s illustrated by the fact that the worth of the big data market was $35 bln in 2017, a figure that’s expected to triple by 2027.

In the gambling industry, data is also crucial. Gambling companies invest time and money on data collection and analysis, since the industry is closely connected to statistical probability, it’s hugely beneficial for casino operators and software developers to be informed of the needs of their potential clients.

When it comes to calculations, the human brain cannot beat a computer. In fact, we are overloaded with information that we simply cannot analyse. Therefore, AI software can become the perfect aide in analysing consumer habits and predicting what products will be interesting to them in the future.

Another aspect where artificial intelligence can bring benefits to the gambling industry is creating odds. With skilful experts analysing data collected by artificial intelligence software, online casino operators can provide players with highly realistic odds.

Nonetheless, not only operators can use artificial intelligence engines. There are services that can be used by players, for instance, Sharkscope analyses online poker data and provides statistics, so that players could win more often and larger sums.

That being said, AI is not the sole source of help: bots have already learned how to defeat a real person, this became possible due to artificial intelligence software learning now to continually adapt to their human opponents. As proved in January 2017, when the artificial intelligence programme “Libratus” beat a professor of Carnegie Mellon University and his PhD student and famous poker players Jimmy Chou, Daniel McAuley and Dong Kim.

Much of the controversy about gambling relates to the issue of addiction. With the development of AI, the situation can improve considerably, utilising the software BetBuddy a player who is inclined to addiction and prevent negative consequences can be identified before the problem becomes too serious.

According to the Gambling Commission’s report in February 2017, the most common age framework of people participating in gambling activities is 35–64 years. With the expansion of such kind of artificial intelligence as virtual reality, this framework can include younger ages, since younger generations have a greater interest in digital and VR in particular. It has been found that the younger the person is, the more he or she prefers playing online over playing offline. Therefore, it is more likely that younger people will spend time on gambling.

Artificial intelligence has great potential to take the gambling industry in exciting new directions. Even in its relatively nascent form, it is already influencing and shaping the way developers look at gaming innovations to entertain future generations. Expect less of the human touch going forward!

 

Source: totallygaming.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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BetMakers Signs Deal with Betgenius

Niji Narayan

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BetMakers Signs Deal with Betgenius
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Global Betting Services, the wholly-owned subsidiary of BetMakers Holdings Limited, has entered into an agreement with Betgenius Limited, the global wagering technology company, for the distribution of its complete racing solution.

Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its premium sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.

The Agreement provides Betgenius customers with access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia, and North and South America.

“Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients. This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services,” CEO of BetMakers, Todd Buckingham said.

“We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that,” Matt Stephenson, Global Partnerships Director at Betgenius said.

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Nuvei to Acquire Safecharge

Niji Narayan

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Nuvei to Acquire Safecharge
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Payments technology firm Nuvei Corp is going to buy SafeCharge International Group through an all-cash deal valued at $889 million. As per the agreement, SafeCharge shareholders would receive $5.55 in cash for each share held.

“The board is unanimously recommending this all-cash offer by Nuvei to buy SafeCharge at an attractive premium, which represents compelling value for SafeCharge shareholders. The price premium Nuvei is offering reflects SafeCharge’s leading position in the high growth e-commerce payments market, the strength of its own technology platform, its diversified and stable customer base and the significant experience in the payments industry of SafeCharge’s management team. It is for these reasons that the board is unanimously recommending this transaction to SafeCharge shareholders,” Roger Withers, Chairman of SafeCharge said.

“SafeCharge is the payment technology partner for the world’s most demanding businesses. Nuvei is one of the leading providers of technology-driven payment solutions to merchants and technology and distribution partners, primarily in the United States and Canada. Both companies have built strong positions in the payment sector in their respective markets, with minimal geographic, customer or industry overlap,” David Avgi, Chief Executive Officer of SafeCharge said.

“The Acquisition should enable SafeCharge to benefit from Nuvei’s North American footprint and sales and marketing capability to fulfil and accelerate its growth ambitions. The board believes that our businesses have similar shared entrepreneurial cultures and is confident that Nuvei’s plans to invest in and grow the SafeCharge business mean the proposed transaction is positive for SafeCharge and its stakeholders as a whole,” David Avgi added.

“We are very excited about the combination of SafeCharge and Nuvei, which will create a truly global, leading, payments technology solution provider with significant scale. Our businesses are highly complementary from multiple perspectives including geography, technology, key verticals and customers. We think the technology platform SafeCharge has developed is exceptional and will serve as the go-forward foundation from which we will continue to grow the combined business and provide best-in-class products and services to our customers and partners. Lastly, we look forward to welcoming SafeCharge’s highly experienced management team and employees to the Nuvei family,” Philip Fayer, Chairman and CEO of Nuvei said.

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EGBA Calls on European Parliament and Commission to Protect Online Gambling Sector

Niji Narayan

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EGBA Calls on European Parliament and Commission to Protect Online Gambling Sector
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European Gaming and Betting Association (EGBA) has called on the European Parliament and Commission to act in the online gambling sector to ensure Europe’s online gamblers are better protected.

Online betting represents more than 20% of the EU gambling market. EU countries have different rules for regulating online gambling and there are significant disparities in the quality of these national regulations, including the consumer protections available to online gamblers. The lack of common online gambling regulations fails to protect Europe’s players from often bogus and unsupervised websites operated from outside the EU.

“In 2019, there’s no reason why online gamblers living in one member country should be less protected than those living in another – but they are. That’s why EGBA is calling for common EU rules and better regulatory cooperation to ensure a more consistent and better standard of protection for all Europe’s online gamblers, including access to a national self-exclusion register and protection against threats from outside the EU,” Maarten Haijer, Secretary General, EGBA said.

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