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The way artificial intelligence changes online gambling

Niji Ng

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The way artificial intelligence changes online gambling
Reading Time: 2 minutes

Artificial intelligence (AI) is changing the online gambling industry, mainly in the way it collects, analyses and handles user data. This will represent a milestone in the historic growth of gambling.

The new technology will collect information about the websites users visit, advertisements users engage with, purchases users make, updates users post on social networks and many more things and devise an optimum strategy for each customer based on his or her potential.

It’s something that’s illustrated by the fact that the worth of the big data market was $35 bln in 2017, a figure that’s expected to triple by 2027.

In the gambling industry, data is also crucial. Gambling companies invest time and money on data collection and analysis, since the industry is closely connected to statistical probability, it’s hugely beneficial for casino operators and software developers to be informed of the needs of their potential clients.

When it comes to calculations, the human brain cannot beat a computer. In fact, we are overloaded with information that we simply cannot analyse. Therefore, AI software can become the perfect aide in analysing consumer habits and predicting what products will be interesting to them in the future.

Another aspect where artificial intelligence can bring benefits to the gambling industry is creating odds. With skilful experts analysing data collected by artificial intelligence software, online casino operators can provide players with highly realistic odds.

Nonetheless, not only operators can use artificial intelligence engines. There are services that can be used by players, for instance, Sharkscope analyses online poker data and provides statistics, so that players could win more often and larger sums.

That being said, AI is not the sole source of help: bots have already learned how to defeat a real person, this became possible due to artificial intelligence software learning now to continually adapt to their human opponents. As proved in January 2017, when the artificial intelligence programme “Libratus” beat a professor of Carnegie Mellon University and his PhD student and famous poker players Jimmy Chou, Daniel McAuley and Dong Kim.

Much of the controversy about gambling relates to the issue of addiction. With the development of AI, the situation can improve considerably, utilising the software BetBuddy a player who is inclined to addiction and prevent negative consequences can be identified before the problem becomes too serious.

According to the Gambling Commission’s report in February 2017, the most common age framework of people participating in gambling activities is 35–64 years. With the expansion of such kind of artificial intelligence as virtual reality, this framework can include younger ages, since younger generations have a greater interest in digital and VR in particular. It has been found that the younger the person is, the more he or she prefers playing online over playing offline. Therefore, it is more likely that younger people will spend time on gambling.

Artificial intelligence has great potential to take the gambling industry in exciting new directions. Even in its relatively nascent form, it is already influencing and shaping the way developers look at gaming innovations to entertain future generations. Expect less of the human touch going forward!

 

Source: totallygaming.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Paddy Power Betfair to appeal penalty of €55 million

Niji Ng

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Paddy Power Betfair to appeal penalty of €55 million
Photo Source: fora.ie
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Paddy Power Betfair has announced that it will appeal against the tax bill of €55m slapped against its German and Greek businesses.

The first fine of €40m concerns the Betfair Exchange in Germany, which was operational up to November 2012, while the second of €15m relates to the paddypower.com business in Greece.

The Hessen Fiscal Court provided Paddy Power Betfair with a decision relating to the group’s appeal of a 2012 German tax assessment relating to the Betfair Exchange. The Fiscal Court found against the Group and deemed that a tax liability of €40m is payable, including accrued interest.

Paddy Power Betfair says this represents a multiple of the revenues generated by the Exchange during the assessment period. Separately, the group was recently issued with a Greek tax assessment for financial years 2012, 2013 and 2014, relating to paddypower.com’s Greek interim license.

Paddy Power Betfair stated: “The Group strongly disputes the basis of these assessments, and in line with the legal and tax advice we have received, is confident in our grounds to appeal. We therefore intend to do so. Pending the outcome of these appeals, we paid the total Greek liability in January 2019 while we await clarity with respect to the timing of any cash payment in Germany.”

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Betfair launches “Play Smart” campaign

Niji Ng

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Betfair launches “Play Smart” campaign
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Betfair’s has launched its latest campaign “Play Smart” involving world-class talent from Barcelona, Arsenal and Juventus. The new campaign will underline Betfair’s position as the place for smart bettors to land their winners.

The Play Smart campaign, devised by Leo Burnett London, is the sponsorship evolution of the Betfair campaign “Where Gut Instinct Meets Smarts.” It builds on the cognitive process of blending instincts, intelligence and competitiveness and the ability to “Play Smart.”

Stephen Mault, brand director at Betfair, said: “The creative positions the brand as the destination for the smart bettor, while building association between the brand and our high-profile partners [Arsenal, Barcelona and Juventus].”

 

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Sportradar partner with BBC to show European Badminton

Niji Ng

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Sportradar partner with BBC to show European Badminton
Photo Source: laola1.tv
Reading Time: 1 minute

 

The BBC has reached an agreement with right holder Sportradar to live telecast the semi-final and final of Badminton’s European Mixed Team Championships in Copenhagen. The matches will be shown tomorrow and day after tomorrow on the BBC Sport website and digital platforms.

The tournament started on 13 February, with defending champions Denmark facing challenges from teams like France, the Netherlands and Spain in their group.

England, seeded second, have to face Ireland, Germany and Russia in their group.

England’s Men’s Singles player and National Champion, Rajiv Ouseph, assessed their chances.

“As players, we always enjoy the European team events and go to Denmark with the strongest possible squad which, due to injury, has not always been the case in past seasons.”

“When you pull on that England shirt, you really feel the pride of playing for your country, and we’re already excited to have another opportunity as a team to show that on court in front of the fans.”

Lutz Tigges, senior director audiovisual broadcast at Sportradar said, “We are really looking forward to starting coverage of the European Badminton Mixed Team Championships in Denmark. Demand for the broadcast coverage has been really strong and being able to add the BBC to that across their digital channels is another endorsement of the event.”

Live action will also be available to a global audience through Sportradar’s digital platform for the tournament, www.laola1.tv/badmintoneurope/

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