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Gambling in the USA

Can sports betting boost US gaming growth in 2018?

Niji Ng

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Can sports betting boost US gaming growth in 2018?
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The US Supreme Court’s decision to allow the country’s state administrations to decide on whether to allow sports betting on each state or not has understandably made gambling companies happy. The major gaming companies in the country, such as MGM Resorts, Boyd Gaming, and Caesars Entertainment, have all shown the intention to venture quickly into the field to reap early-bird benefits.

In spite of the much hype about the development, sports betting does not produce much profit share for the business of casinos – at least as things stand now.  In Nevada, sports betting winning for casinos amounted to $329.1 million, which is small compared the winnings from games such as baccarat and blackjack, amounting to $1.24 billion and $1.17 billion, respectively.

Still, all the gaming companies are excited about sports betting growth in the long-term.

One of the most challenging things for gaming companies is engaging customers when they’re not in a casino. Marketing emails are often the most contact a gaming company has with customers when they’re away.

Sports betting could change customers’ engagement with gaming companies, particularly if online betting spreads. Customers could make mobile bets on their casino accounts from anywhere in a state, and gaming companies will likely expand their betting options now that gambling is legal for a wider audience.

Overseas gambling may be a model for the industry in the U.S. In the U.K., gamblers can bet on much more than traditional sports results, like who wins a game, the line, or over/under total score. They can bet on how many shots a player will take in a basketball game, who will score the first touchdown of a football game, or how many touches a player gets in a soccer game. Increased betting options are possible simply because there are more people gambling and casinos have the data to make these bets possible. It’s data that drove MGM’s deal with the NBA, where it sees a lot of potential for increased engagement with customers.

Sports betting is also about boosting the overall volume of wagers for casinos. If there is very little volume, it does not make sense to take complex bets or even make your own odds for a game. But if volume increases, it makes financial sense to buy data and hire oddsmakers for the sports book. It’ll snowball as more people start betting on sports.

Keep in mind that illegal sports betting is already a big business today outside of casinos. Bets on sports total around $150 billion each year according to the American Gaming Association, but it’s mostly underground. Some of this betting will move from bookies to legal casinos in states that open up for sports betting, effectively shifting volume from illegal locations to legal ones.

 

Source: fool.com

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Fantasy Sports

Pennsylvania Gaming Control Board Reports January Fantasy Contests Revenue

George Miller

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Pennsylvania Gaming Control Board Reports January Fantasy Contests Revenue
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The Pennsylvania Gaming Control Board posted on its web site the January Fantasy Contests Revenue Report. The report provides a breakdown on fees collected from the play of Pennsylvania participants, Fantasy Contests Operators’ adjusted revenue, and tax revenue due to the Commonwealth. The report can be found at www.gamingcontrolboard.pa.gov.

Fantasy adjusted revenue for January was $2,116,499 compared to adjusted revenue of $2,860,503 in December 2018.

Tax revenue is derived through a 15% assessment on the adjusted revenue reported by the Fantasy Contest Operators and is deposited into the Commonwealth General Fund. This resulted in tax revenue generated during January of $317,475. Seven of the Fantasy Contest Operators reported tax revenue due.

Fantasy revenue and tax revenue for each of the providers for January 2019 is displayed in the following table:

Fantasy Contest Provider

January 2019

Fantasy Contest

Adjusted Revenue

January 2019

State Tax Due

DraftKings

$1,026,565.22

$153,984.78

FanDuel

$998,218.08

$149,732.71

Yahoo Fantasy Sports

$41,878.21

$6,281.73

DRAFT

$35,986.44

$5,397.97

Sportshub Technologies

$8,795.00

$1,319.00

Fantasy Draft

$4,201.20

$630.18

Boom Fantasy

$854.78

$128.22

Total

$2,116,498.93

$317,474.59

 

About the Pennsylvania Gaming Control Board:

The Pennsylvania Gaming Control Board is tasked to oversee all aspects of the state’s casino industry, including sports wagering offered currently at six locations. The oversight also includes other new gaming initiatives, expected to be launched in the coming months, which were created through Act 42 of 2017, an amendment to the Race Horse Development and Gaming Act.

The Commonwealth’s casino industry currently consists of 10 stand-alone and racetrack casinos in operation, along with the two smaller resort casinos.  These facilities collectively employ nearly 17,000 people and annually generate approximately $1.4 billion in tax revenue from slot machine and table games play. The largest portion of that money is used for property tax reduction to Pennsylvania homeowners.

Additional information about both the PGCB’s gaming regulatory efforts and Pennsylvania’s gaming industry can be found at gamingcontrolboard.pa.gov. You can also follow the agency on Twitter by choosing @PAGamingControl.

Source: Pennsylvania Gaming Control Board

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Gambling in the USA

William Hill strengthens activity in Nevada

Niji Ng

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William Hill strengthens activity in Nevada
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William Hill has expanded operation in Nevada, as it is now now operating all Golden Entertainment, Inc. race and sportsbook operations in the state.

The expanded partnership allows bettors use William Hill’s innovative wagering technology, including its award-winning mobile sports betting app and live InPlay wagering menu.

“We are excited to continue expanding our relationship with William Hill, which has a proven sports wagering platform not only in Nevada but around the world. We look forward to growing our business in Nevada and other jurisdictions through this partnership,” said Steve Arcana, COO of Golden Entertainment, Inc.

“The addition of the four new casino resorts marks an exciting new chapter in our relationship with Golden Entertainment. We look forward to working together to offer sports fans an amazing experience for many years to come in Nevada and elsewhere as opportunities arise,” said Joe Asher, CEO of William Hill U.S.

The new development expands Golden Entertainment’s existing partnership with William Hill, which includes operating the race and sports books at Pahrump Nugget Hotel & Gambling Hall and full-service kiosks at Gold Town Casino – Pahrump, and Lakeside Casino & RV Park in Pahrump, as well as depositing kiosks at approximately 80 Golden Entertainment wholly-owned taverns and third-party-distributed gaming locations throughout Nevada. William Hill will also continue to operate the race and sports books at Edgewater and Colorado Belle casino resorts in Laughlin, following Golden Entertainment’s recent acquisition of the properties.

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Gambling in the USA

Sacramento Kings and Swish Analytics to test innovative predictive gaming lounge

Niji Ng

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Sacramento Kings and Swish Analytics to test innovative predictive gaming lounge
Image Source: theundefeated.com
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Sacramento Kings and Swish Analytics have joined hands to launch the first of its kind gaming lounge, named ‘Sacramento Kings Skyloft’. It presents a new entertainment experience to the club’s fans Both the companies will demo the NBA’s first dedicated space for the free-to-play, in-arena predictive gaming experience.

“Basketball fans across the country are clamoring for gaming options, and we’re thrilled to be the first NBA team to bring this unique experience to Sacramento,” said Vivek Ranadivé, Owner and Chairman of the Sacramento Kings. “Predictive gaming is incredibly disruptive and will only continue to gain popularity in the NBA and beyond. Working with industry leaders like Swish Analytics allows us to test and perfect this technology to give fans the best experience in future seasons.”

“We’re proud to bring this gaming technology to the NBA with a forward-thinking and creative organization like the Sacramento Kings,” said Bobby Skoff, Co-Founder of Swish Analytics.  “Nobody is better than the Sacramento Kings at building best-in-class fan experiences utilizing technology. The popularity of predictive gaming shows no signs of slowing down and we look forward to continuing to build and iterate the BetRush platform in Sacramento.”

 

About Swish Analytics:
Swish Analytics is the leading platform for powering U.S. sports betting products. We deliver odds origination, risk management and trading software for the core four U.S. sports, with specializations in player propositions, in-play and Bet Request odds making solutions.

About BetRush:
BetRush is a Live Bet Stimulation engine: a real-time streaming feed of betting-focused analysis, content, statistics, odds and visualizations to help viewers engage with live games and to stimulate betting activity. All content is derived from Swish’s proprietary in-house sports analytics and odds making platform. BetRush helps league gaming partners, streaming providers, media partners, affiliates and sportsbook operators to attract more betting interest, increased turnover and higher revenues around NBA, NFL, MLB and NHL betting. BetRush is available via API, white-label iOS application, iframe, SDK or HTML feed.

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