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UK’s advertising regulator warns gaming company

Niji Narayan

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UK’s advertising regulator warns gaming company
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The Advertising Standards Agency (ASA), UK’s advertising regulatory body, has issued a new warning to Gala Interactive for irresponsible marketing campaign that breached the code of acceptable practices. Gala Interactive is the Gibraltar-based division of Ladbrokes Coral Group.

ASA warned the company over the content of a newly launched marketing campaign. The campaign under fire was launched on May 5th for its galaspins.com website. The ASA received complaints that the advertising campaign implies that that gambling involved some type of skill instead of chance, and could be seen as socially irresponsible.

ASA stated the following in a press release:  “In that context, the claim therefore implicitly suggested that viewers could exercise a degree of skill or would be able to improve their opportunity to win at a game of chance. We therefore concluded that the ad was irresponsible and thereby breached the CAP Code.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Royal Ascot experience boosted by expert Racing Post content

Zoltan Tundik

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Photo by Burak K from Pexels
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Racegoers at Royal Ascot, Britain’s most prestigious horse racing meeting, will be pleased to know they can bet with confidence as expert advice will be provided by Racing Post Tips and Predictors on screens throughout the racecourse. Racing Post data and Predictors have also been incorporated into the racecards giving racegoers that vital information to make informed decisions on all Royal Ascot races.

When the content was first introduced it was reported to be ‘warmly welcomed by the public’ at Ascot. Ascot‘s Chief Operating Officer, Alastair Warwick, praised the successful partnership with Racing Post: “Incorporating the Racing Post Predictor and information into our racecards and on to our betting TV screens has been hugely successful. It’s great to be working with such a respected authority within the industry and it was clear from walking around the site that people take notice of the visual predictions.”

The Racing Post tipping content will be displayed in the main concourse and around the track throughout the week of Royal Ascot. Giving customers the advantage of expert advice before placing a bet. Each screen displays three prompts per race and the Racing Post Predictor for every race. As well as the screens, Racing Post Spotlight comments for every runner, betting forecasts and Racing Post Predictor are printed in the official racecards.

Racing Post B2B Director Eugene Delaney reflected on the opportunity Racing Post services can provide in delivering high-quality bet prompting content to customers on racecourses: “The Racing Post bet prompts and Predictors have been developed to give customers snapshots of stats, helping them to make an informed decision when placing a bet. It’s great to be working with a prestigious venue such as Ascot and we are delighted our content is being used across the venue, especially for a prestigious event like Royal Ascot.”

For industry news, expert opinion and all the latest business to business racing and sports products visit Racing Post B2B https://b2b.racingpost.com/.

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Gambling in the USA

Delaware iGaming Revenue Increases in May

Niji Narayan

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Delaware iGaming Revenue Increases in May
Photo Source: sputniknews.com
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Delaware Lottery has reported an increase in revenue from Delaware’s regulated igaming market ($313,648) for the month of May.

Delaware Park retained top spot in the state’s online gambling market in terms of revenue with $127,932 off $2.96m in wagers for the month. This was down from April revenue of $144,084 and $5.2m in bets.

Dover Downs was the most popular platform for punters in May, processing a total of $8.1m in bets, up from $5.5m in April. Revenue hit $123,044 for the month compared to $75,323 in April.

Harrington Raceway remains some way off the pace after taking $1.0m in online wagers during May, down from $1.2m in the previous month. However, revenue was up month-on-month from $43,775 to $62,672.

During the first five months of the year, operators generated revenue of $1.41m, with consumers spending a total of $54.7m online.

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The Smashing Biscuit Joins Microgaming

Niji Narayan

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The Smashing Biscuit Joins Microgaming
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The Smashing Biscuit, a rock and roll themed slot from PearFiction Studios, has joined Microgaming’s exclusive collection of casino slots.

“We are delighted to add The Smashing Biscuit as the latest exclusive game to Microgaming. Bringing plenty of exhilarating excitement from the very first spin, The Smashing Biscuit offers an abundance of intuitive features, entertaining sound effects and an engaging storyline, and is set to bring players on a rewarding journey,” Jagoda Barber, Head of Games at Microgaming said.

The Smashing Biscuit features three talented Biscuit brothers, Soggy, Crunchy and Tiny, looking for their shot at stardom and a chance to shine in the spotlight. Jazzed up with punk rock tunes and striking visuals, the slot is packed with thrilling features. The slot contains two unique gameplay features as part of the base game: a multiplier ladder and three different random Dad Bonuses.

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