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PGA foresees enhanced fan engagement after legalisation of sports betting

Niji Ng

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PGA foresees enhanced fan engagement after legalisation of sports betting
Joseph William "Jay" Monahan IV is the fourth and current commissioner of golf's PGA Tour; he ascended to the office in January 2017. / Photo Source: golfdigest.com
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Commissioner of the Professional Golfers Association (PGA) Tour Jay Monahan has said that the organisation expects increased fan engagement in 2019, following the legalisation of sports betting in several US states.

The PGA Tour was quick to announce its support of draft legislation that would provide federal oversight of sports betting that was introduced by Sen. Orrin Hatch (R-Utah) late last year. Like most professional sports leagues, the circuit has been preparing for widespread, legalised sports betting for years.

“Where we are from a gaming standpoint, I’ll break it down to two points. We have for the last couple of years put all the systems in place from an integrity program to monitoring program to our ShotLink technology in place so we can be in a position to participate,” Monahan said. “The reason we would do it is because we think gaming leads to more engagement.”

Monahan said he expects sports betting in golf to be what he called a “second-, third- or fourth-screen experience,” meaning fans would follow any potential bets as well as the traditional tournament broadcast.

The commissioner also said he had particular interest in The Match between Tiger Woods and Phil Mickelson in November, including the side bets the two stars made during and before the event.

“The one thing that I thought was interesting was at their press conference when Phil challenged [Tiger] to a first-hole birdie wager,” Monahan said. “To me, I was really interested in that as much as I was anything else. Obviously, it was a match and it was between the two of them, but it was an interesting way to start out the day.”

Asked if he made any bets on The Match himself, Monahan smiled and answered, “I did not.”

Niji has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. Besides reporting industry headlines from all around the globe, Niji is also head of the content management team at Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.

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Gambling in the USA

Caesars becomes the official casino for the NFL

Niji Ng

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Caesars becomes the official casino for the NFL
Photo Source: f1reader.com
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Caesars Entertainment signed on as the official casino for the National Football League (NFL). But the deal has some significant shortcomings, so its value is much less than the rest of the jewels snagged by MGM Resorts , which has partnered with professional baseball, basketball, and hockey.

The deal between Caesars and the NFL gives it some opportunities, but because the football league cannot get past its opposition to sports gambling generally, it diminishes the potential.

Starting with the 2019 NFL playoffs, Caesars will have the right to use NFL trademarks, like the logo and the words “Super Bowl,” to promote its casinos and properties here and abroad to create “unique experiences” for fans.

The agreement only names Caesar’s the league’s official casino and specifically excludes sports betting, daily fantasy football leagues, and non-casino hotels and resorts. As a result, Caesar’s cannot use NFL trademarks to promote its sportsbooks. Since sports betting — and arguably fantasy football, too — are where the real potential is, Caesars is basically just getting the chance to advertise its casinos at games and related events.

Caesars’ deal is much less than what MGM Resorts has secured through its agreements with the other sports leagues. They allow MGM to use official league branding with both its casinos and its digital sports-betting operations.

 

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Gambling in the USA

Delaware continued it’s strong performance in December

Niji Ng

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Delaware continued it's strong performance in December
Image Source: legalsportsreport.com
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Delaware shows another strong performance on legalised sports betting in December. An increase in stakes on its online gaming market pushed annual revenue for the sector up 8 per cent year-on-year.

Net proceeds from legal sports betting amounted to $2.2m last month, up from $1.1m in November. This was mainly down to players winning less in December, with the $13.6m.

Delaware Park remains the main source of sports betting income for Delaware, with revenue in December amounting to $1.5m, from handle of $10.8m. Since launching legal sports betting on June 24, Delaware has generated revenue of $8.9m in total, with punters staking $87.0m.

There is good news for Delaware’s struggling online gaming market after a strong performance in December helped push full-year revenue to $2.6m, up by 8 per cent on $2.4m in 2017.

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Gambling in the USA

NBA to change gambling policies

Niji Ng

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NBA to change gambling policies
Image Source: radionicaragua.com.ni
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Mark Tatum, NBA COO and Deputy Commissioner, has revealed that the league is preparing to double down their policies, as legalised sports betting expands in the United States. The COO said that the ruling brings extra resources to the table to prevent in-house infractions.

“We’re spending a lot of time learning from the mistakes that were made and what we’re seeing in sports betting in places around the world. We’re trying to educate our fans. We’re educating our players and our teams. We’re taking a little bit of a cautious approach here… but generally, we think it’s a good thing for sports betting to be regulated, to be legalised, so there is better information being captured,” said Tatum.

Tatum said that how the soccer league from the UK manages a balance between revenue and responsibility has been observed.

“That really helped inform some of our thoughts on how sports betting could work in the United States. We’re seeing a large shift now and a change in the landscape of sports betting in the US” Tatum said. “We’ve gone to school on them. We’ve actually shared a lot of information with them and have a great partnership with them.”

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