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ASA Rejects the Complaint against Betfred Advert

Niji Narayan

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ASA Rejects the Complaint against Betfred Advert
Photo Source: eastwoodnow.com
Reading Time: 1 minute

 

Complaints against the Betfred ad which shows characters playing bingo while carrying out everyday activities have rejected by the Advertising Standards Authority (ASA).

The ad featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices.

One individual raised an issue with the television offering, questioning whether showing characters gambling while carrying out everyday activities normalised gambling, and as a result challenged whether the ad was irresponsible.

Betfred responded that gambling was not shown as the sole activity being undertaken, with individuals featured enjoying playing bingo as part of their leisure time, with bingo shown amongst a range of activities, with no implication that it was important to be able to gamble during them all.

Releasing its assessment, The ASA stated “the ad focused on how people could gamble using Betfred bingo while also undertaking tasks or leisure activities around the house. The characters taking a bath and exercising were shown playing bingo in conjunction with doing those tasks, rather than instead of them. Gambling was therefore not portrayed as taking priority over those tasks or as indispensable. We concluded that the ad did not portray, condone or encourage gambling behaviour that was socially irresponsible, or portray gambling as indispensable or as taking priority in life.”

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Week 20 slot games releases

George Miller

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Week 20/2019 slot games releases
Reading Time: 4 minutes

 

Check out this week’s latest slot game releases!

 

Blueprint Gaming has released the newest addition to its portfolio, Legacy of Ra MegawaysTM, a shimmering adventure set deep in the Egyptian desert. Set in the imposing and mysterious pyramids, stunning visuals and an immersive soundtrack create an intriguing gameplay experience, while the Megaways mechanic, under licence from Big Time Gaming, provides players with up to 15,625 ways to win. Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Legacy of Ra MegawaysTM takes players on a journey through the Egyptian pyramids where big wins can be found if players can successfully raid the tomb.”

Egyptian expedition with Blueprint Gaming’s Legacy of Ra MegawaysTM

 

Microgaming, has introduced Lara Croft® Temples and Tombs™, the latest, five-reel, 243 ways online slot developed by Triple Edge Studios. “The release of Lara Croft® Temples and Tombs™ is a tremendously exciting moment for Microgaming, building on our longstanding branded relationship with Square Enix. The game reflects Triple Edge Studios’ passion and enthusiasm, making it a powerfully attractive product for new and established players,” Jean-Luc Ferriere, Chief Commercial Officer at Microgaming said.

Microgaming - Lara Croft® Temples and Tombs™

 

Pragmatic Play, wishes players good fortune with latest release, Caishen’s Cash. The 5×3 video slot features symbols from Chinese folklore, with hoards of coins littering the sides of the reels and an oriental soundtrack adding an immersive feel to the game. Once the bonus feature is triggered, players can choose between a Money Respin round or Free Spins. The Money Respin sees a number of different coloured coins hitting the reels, which can lead to huge wins.

Pragmatic Play - Caishen’s Cash

 

Quickspin, has released the new game “Hall of the Mountain King”. The game combines Nordic folklore with new game mechanics, extremely volatile gameplay and the chance to win more than 7000x bet. Players can reach their maximum win potential by upgrading all their symbols, increase the multipliers to the max, collect all 6 whirling wilds and then watch it all play out in the last 3 spins. “I would recommend promoting Hall of the Mountain King with the Feature Trigger. The big highlight in this slot is to experience the bonus game and all its exciting features and game events, with a Troll King who’s waving his big hammer around,” Erik Gullstrand, Chief Product Officer at Quickspin said.

Quickspin - Hall of the Mountain King

 

Kalamba Games’ latest slot Doctor Electro amps up the excitement with an expanding reel offering players the chance to unlock electrifying wins. Starring the eccentric character Doctor Electro, the game sees the return of the player favourite HyperBonus feature that presents slot fans with a shortcut to free spins rounds, as well as two levels of bonus jackpots. Players collect column expansion symbols to trigger the all new HyperSpins feature that reveals expanding reels and increases the win potential. The game is a 5-column, 4-row base game, increasing to seven rows and up to 16,807 ways pays.

Kalamba Games’ Doctor Electro

 

Relax and unwind with the latest SYNOT Games release 8 Flowers, standing out from other classic slots both with its reel format as well as a fresh floral theme. Number 8 has a special significance in the Asian culture, representing prosperity and success. To underline the symbolism, 8 Flowers has a unique 3×3 format with 9 reels, 8 paylines and a full bouquet of features!

8 Flowers - SYNOT Games: Can you resist the floral temptation?

 

Play’n GO have released their latest title into the market, a simple yet engaging slot entitled Inferno Star. Inferno Star is an easy to play 5×3 video slot made more engaging with its innovative re-spin feature and the decision to make the game payout with a minimum of only two matching symbols, as opposed to the usual three.

Play’n GO  with new Slot Inferno Star

 

Set in a dystopian futuristic world, and steeped in the occult, NetEnt’s latest release is a 5-reel, 3-row, 20-line video slot where four fearless friends set out to protect their city from the wicked Deep Pockets – and destroy the scatter symbol that turned him into an evil maniac. “Combining a proven, player-favourite math model with rich, comic-like graphics and a compelling superhero storyline, Arcane Reel Chaos has the ingredients needed to be a success. I have no doubts that it will be a hugely popular new addition to our portfolio,” said Bryan Upton, NetEnt director of games.

NetEnt - Arcane Reel Chaos

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Compliance Updates

Swedish Regulator Imposes Fine on Betway and Mandalorian Technologies

Niji Narayan

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Swedish Regulator Imposes Fine on Betway and Mandalorian Technologies
Reading Time: 1 minute

 

Spelinspektionen, the Swedish regulator, has imposed fine on Mandalorian Technologies and Betway for violating gambling regulations.

According to the Swedish regulations, license holders are only permitted to offer customers a single bonus, however, an investigation found that customers were continually offered bonuses by Mandalorian and Betway.

Mandalorian and Betway have been handed warning from the regulator and issued with penalty fees of SEK9m (£730k) and SEK5m (£406k) respectively.

“As the Spelinspektionen already had indications at the beginning of the year that some gaming companies did not comply with the legislation, on February 19, the authorities issued a letter to all licensees regarding bonus offers. After the letter, the Gaming Inspectorate noted some compliance from the licensees, but the assessment is that further measures must also be taken to achieve full compliance,” Spelinspektionen stated.

“The main purpose of the new gambling regulation, which came into force on January 1, 2019, is to strengthen consumer protection and reduce the negative effects of gambling. The limitation on bonuses is contained in the law to reduce social and economic damage and problem playing. The Gaming Inspectorate will therefore continue to focus on supervision of this area,” Spelinspektionen continued.

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Industry News

Gaming Realms Partners with Scientific Games

Niji Narayan

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Gaming Realms Partners with Scientific Games
Reading Time: 1 minute

 

Gaming Realms plc, the developer of mobile gambling games, has signed a 3-year agreement with Scientific Games’ Digital group for the distribution of the Slingo Originals portfolio via SG Digital’s Opening Gaming System platform. As per the agreement, all 29 Slingo Originals games will be distributed to over 200 operators globally via SG Digital’s OGS.

“This agreement marks the continuation of the close partnership we have with SG Digital, having previously successfully worked together on the development and distribution of exciting games such as Slingo Rainbow Riches. The opportunity to distribute our games through such a highly regarded global platform such as SG Digital’s OGS is a clear endorsement of the potential of the Slingo Originals portfolio in the world’s regulated markets. We are extremely excited to be able to bring our games to new audiences,” Patrick Southon, Chief Executive of Gaming Realms said.

“Our aim for the OGS platform is to bring the world’s best content to players around the globe, and this partnership with Gaming Realms is a key step toward that goal. By offering Gaming Realms content on the system, we’re ramping up our platform and giving them access to more players. It’s a true win-win,” Dylan Slaney, SVP Casino for SG Digital said.

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