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Gambling in the USA

European Gambling Versus US Gambling 2019

George Miller

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European Gambling Versus US Gambling 2019
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While Asia is gaining plenty of momentum, Europe and the US are still the largest bodies of gambling conniseurs. Asia may well become a leader in the future, but a lot of countries are going to have to loosen the reins on its residents before that’s likely to happen.

An in depth look at the gambling industries in both Europe and the US indicates both regions are currently experiencing explosive growth, though not necessarily in the same gambling sectors. While the differences will be identified below, there are areas where the gambling industries are quite similar. For instance, online casino sites in the USA are pretty much the same as top casino sites operating in Europe. In some cases, the top online casinos are owned and operated by the same ownership groups. Moving on, we want to spend some time discussing important differences.

Integration of Gambling into the Culture

In Europe, particularly in the UK, gambling has been widely accepted as a viable form of adult entertainment for a long time. There are opponents advocating for the cessation of gambling activities, but they really don’t have much of a voice.

Part of the reason why there is such a high level of integration of gambling into society is because of the influence the region has had on gambling in general. Aside from slot machines, most table games were invented and rolled out in countries like France and Italy. The longest existing land-based casinos reside in Europe. The reality is some forms of gambling has been legal in portions of Europe for over 200 years. It’s also noteworthy that Europe has always been well ahead of the curve when it comes to online gambling of any kind.

In America, horse racing in the only form of gambling that has any real longevity. Up until the 1950s, most other forms of gambling (slot machines, bingo, poker) were being provided in churches and the back rooms of bars. When land-based casinos finally came into the mainstream in the late 1950s, access was only available in Las Vegas with Atlantic City following suit almost 20 years later. It’s only recently that Americans have begun accepting gambling in general as a viable form of adult entertainment.

Game Selection

There’s a stark difference in the forms of gambling for which each region shows a preference. In the UK, there’s a large contingent of gamblers who support the horse racing industry. Truth be told, there’s more race tracks in Europe per capita than anywhere else in the world. Europeans also love to wager on European football (soccer) as well as bingo. Neither of those betting options have much of a following in the US.

In America, slot machines are king in the casinos. Next up would be blackjack where as Europeans prefer Baccarat and Roulette. The horse racing industry is strong in the US, but many people consider it a bit of a niche market. By the way, Americans love to play lotteries, a reality that has produced dozens of people with a net worth of over $100 million.

There is one other area within the gambling industry that offers insight about the people’s attitudes towards gambling. In Europe, the regulation of gambling operations is important, but there is a higher level of tolerance for unregulated providers. In the US, the government goes to extraordinary lengths to keep a tight grip on how and where citizens are permitted to gamble.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Cordish Celebrates Groundbreaking Ceremony for $150 M Live! Casino

Niji Narayan

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Cordish Celebrates Groundbreaking Ceremony for $150 M Live! Casino
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Stadium Casino Westmoreland, an affiliate of The Cordish Companies, has celebrated the groundbreaking ceremony for the new $150m Live! Casino.

Cordish executives were joined by Pennsylvania State Senator Kim Ward and State Representative George Dunbar, along with dozens of regional business, community and tourism leaders, for the first turn of the shovels marking the start of construction on the 100,000-square-foot gaming, dining and entertainment destination.

Live! Casino will be part of the popular 1.3-million-square-foot Westmoreland Mall development, located in Hempfield Township, approximately 30 miles from downtown Pittsburgh.

Live! Casino will feature 750 slots and approximately 30 live action table games; a Sportsbook; plus, nationally-recognised restaurants and live entertainment venues. The Project is expected to generate $188 Million in annual economic impact, with an additional $148 Million in economic impact from construction, including approximately 960 direct and indirect construction jobs, plus approximately 500 permanent new jobs for local and regional residents.

“We couldn’t be more pleased to break ground on the newest Live! Casino project and expand this distinctive brand even further into Pennsylvania. We are a family-owned company that is deeply committed to treating our guests like family, so we’re going to ensure that everything our guests have come to love about Live! Casino – first-class service, friendly atmosphere and exciting environment – is reflected in this new, unique gaming, dining and entertainment destination in Westmoreland County,” Jon Cordish, Principal of The Cordish Companies.

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Gambling in the USA

Online Gambling Revenue in Delaware Slips to One-year Low in October

Niji Narayan

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Online Gambling Revenue in Delaware Slips to One-year Low in October
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Delaware igaming revenue in October has touched the lowest level of the year due to a sharp month-on-month decline in revenue at Dover Downs.

The online gaming revenue in October was $246,092, which is 36.1% down from $384,830 in September. Consumers spent $9.4m on igaming in October, down from $11.8m in September.

Video lottery was the primary source of revenue for the market’s three licensed operators, accounting for $184,224 of the total. Table games followed on $40,428, but this was significantly lower than $171,156 in September.

Poker rake and fee revenue was relatively level month-on-month at $21,439. Players won a total of $9.6m, including $6.4m from table games and $3.2m from video lottery.

Delaware Park was the market leader in October, recording $126,126 in revenue, only slightly down on the previous month. Harrington Raceway followed with revenue of $77,171 for the month off total consumer spending of $1.1m.

Dover Downs slipped from first place in September to last in October, mainly due to a $6726 loss for its online table games, compared to $119,648 in revenue in the previous month.

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Gambling in the USA

Free-to-play planets align for SportCaller with Sports Equinox

George Miller

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Free-to-play planets align for SportCaller with Sports Equinox
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FanDuel partnership sees FTP specialist ramp fan engagement at milestone intersection of major US sports

SportCaller, the free-to-play (FTP) sports-game specialist, has bolstered its partnership with US operator FanDuel through the success of its latest game-rollout to fresh audiences countrywide across North America.

Having integrated SportCaller’s easy-to-deploy FTP platform – initially targeting March Madness, the MLB and then the new NFL season – FanDuel’s latest game targeted that rarest of sporting phenomena, the Sports Equinox, which had occurred only 18 times previously.

A Sports Equinox takes place when all four major sports (NBA, NHL, MLB and NFL) play a game on the same day. Twenty-six games took place across each of the four tentpole sports and users were asked to pick at least 20 correct results in order to win a share of the $500k jackpot. This FTP game was a first for FanDuel in that it was open to both Sportsbook and Fantasy customers, resulting in record-breaking take-up rates from players countrywide.

Alongside this SportCaller-powered FTP game, FanDuel also launched a mini-site with a data-driven Sports Equinox countdown clock to the first games of the day, which was even projected on to the side of a skyscraper in New York’s Times Square for the lead-up to the games. Sports Equinox followed hot on the heels of Keep the Cash, another $1 million game launched in time for the start of the NFL season in order to enhance fan engagement throughout the regular season and the playoffs.

This is a unique FTP offering in the US market, leveraging the success and learnings from Paddy Power Betfair whose original concept, Beat The Drop, shattered best-case projections at the 2018 World Cup. The instant acclaim for this product rollout (turning the tables on traditional operator-player dynamics by awarding customers their “winnings” up front) underlines the synergies delivered from a wider global collaboration with Flutter Entertainment, for whom SportCaller’s market-leading platform is fast becoming a key cog in a brand-wide localisation strategy.

Lorcan Kelly, VP of sportsbook product at FanDuel, said: “With this platform, we can now deploy new games, like Sports Equinox and Keep the Cash, as a targeted approach towards key sporting events, each offering a tailored solution with efficient real-time reporting.”

SportCaller MD Cillian Barry added: “After the breakout success of Beat The Drop for Flutter Entertainment over the last World Cup, it’s a real validation to now be delivering similar record-breaking retention results for FanDuel in the States. It’s an exciting time in an embryonic market.

“It’s so rare that the planets align for a Sports Equinox. Therefore, it was great that we could respond by creating a game that immediately captured the public’s imagination and attention. It consolidates the traction already generated by games such as Keep the Cash, which offers free games for the duration of an enthralling NFL season that is coming to the boil over the next few months.”

All SportCaller games ride on the back of a unique account-management platform, which is equipped with the industry’s finest CRM and geolocation tools. This helps overcome any local regulatory challenge across fragmented legislative landscapes, above all in the US where regulation continues to show varied hands state-by-state.

SportCaller’s pioneering performance in the domain of enhanced acquisition and retention remains second-to-none across a raft of different sports, which will now include: college sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.

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