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Gambling in the USA

European Gambling Versus US Gambling 2019

George Miller

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European Gambling Versus US Gambling 2019
Reading Time: 2 minutes

 

While Asia is gaining plenty of momentum, Europe and the US are still the largest bodies of gambling conniseurs. Asia may well become a leader in the future, but a lot of countries are going to have to loosen the reins on its residents before that’s likely to happen.

An in depth look at the gambling industries in both Europe and the US indicates both regions are currently experiencing explosive growth, though not necessarily in the same gambling sectors. While the differences will be identified below, there are areas where the gambling industries are quite similar. For instance, online casino sites in the USA are pretty much the same as top casino sites operating in Europe. In some cases, the top online casinos are owned and operated by the same ownership groups. Moving on, we want to spend some time discussing important differences.

Integration of Gambling into the Culture

In Europe, particularly in the UK, gambling has been widely accepted as a viable form of adult entertainment for a long time. There are opponents advocating for the cessation of gambling activities, but they really don’t have much of a voice.

Part of the reason why there is such a high level of integration of gambling into society is because of the influence the region has had on gambling in general. Aside from slot machines, most table games were invented and rolled out in countries like France and Italy. The longest existing land-based casinos reside in Europe. The reality is some forms of gambling has been legal in portions of Europe for over 200 years. It’s also noteworthy that Europe has always been well ahead of the curve when it comes to online gambling of any kind.

In America, horse racing in the only form of gambling that has any real longevity. Up until the 1950s, most other forms of gambling (slot machines, bingo, poker) were being provided in churches and the back rooms of bars. When land-based casinos finally came into the mainstream in the late 1950s, access was only available in Las Vegas with Atlantic City following suit almost 20 years later. It’s only recently that Americans have begun accepting gambling in general as a viable form of adult entertainment.

Game Selection

There’s a stark difference in the forms of gambling for which each region shows a preference. In the UK, there’s a large contingent of gamblers who support the horse racing industry. Truth be told, there’s more race tracks in Europe per capita than anywhere else in the world. Europeans also love to wager on European football (soccer) as well as bingo. Neither of those betting options have much of a following in the US.

In America, slot machines are king in the casinos. Next up would be blackjack where as Europeans prefer Baccarat and Roulette. The horse racing industry is strong in the US, but many people consider it a bit of a niche market. By the way, Americans love to play lotteries, a reality that has produced dozens of people with a net worth of over $100 million.

There is one other area within the gambling industry that offers insight about the people’s attitudes towards gambling. In Europe, the regulation of gambling operations is important, but there is a higher level of tolerance for unregulated providers. In the US, the government goes to extraordinary lengths to keep a tight grip on how and where citizens are permitted to gamble.

Gambling in the USA

Scientific Games unveils suite of innovative solutions to help operators reimagine today’s casino floor

George Miller

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Scientific Games unveils suite of innovative solutions to help operators reimagine today's casino floor
Reading Time: 2 minutes

 

Scientific Games Corporation is unveiling a suite of contactless gaming solutions that will aid casino operators in their quest to keep their players and team members safe while maintaining a fun atmosphere.

Swiftly responding to the need to develop solutions that support enhanced sanitation protocols and assist with social distancing measures in a post COVID-19 world, Scientific Games developed advanced technology solutions to help casino operators reimagine play for their guests.

“Scientific Games has always been committed to innovation, but it is now more critical than ever to develop solutions that help our partners address and adapt to the new normal,” said Matt Wilson, Executive Vice President and Gaming Group Chief Executive. “Our suite of contactless gaming solutions enables our partners to deliver a new, yet fun and engaging gaming experience for their players all while keeping them safe. This advanced technology sets a new standard for the industry and is available for our partners now.”

Scientific Games’ suite of contactless solutions includes the Unified Wallet cashless gaming experience, a Social Distancing Module and Automated Game Sanitization.

Unified Wallet

Scientific Games’ Unified Wallet is powering a cashless gaming experience by giving players the power to instantly access funds to play their favorite slots and tables through an app on their personal mobile device. Taking a mobile-first approach, cashless solutions are not only convenient for guests but are also cost effective for casino operators. Unified Wallet eliminates lines at ATMs to withdraw cash or at a kiosk or casino cage to redeem tickets as well as reduces costs on machine maintenance including bill validators, ticket printers and ticket redemption kiosks.

Social Distancing Module

The Social Distancing Module provides three distinct features for operators: Dynamic Distancing, EGM Scheduler and Resort and Game Reserve. These features provide further opportunities for casino operators to adhere to the necessary safety measures now required by public health and gaming officials.

  • Dynamic Distancing facilitates social distancing amongst slot players, disabling all games within close proximity once a player cards in.
  • EGM Scheduler allows operators to quickly upload a list of games that should remain enabled on the casino floor and even allows them to do so remotely through the use of a Control EGM feature.
  • Resort Reserve and Game Reserve allow players to reserve their favorite game during their visit allowing them to customize their experience to their preferences all while staying safe.

Automated Game Sanitization

Keeping casino team members and guests in mind, the Automated Game Sanitization solution eliminates the manual task of searching for games that need to be sanitized on the casino floor by quickly identifying games that require sanitization after active play. Operators can also schedule sanitization at regular intervals for continued sanitization as well as anonymous play.

 

For additional information on Scientific Games’ suite of contactless solutions, visit scientificgames.com.

© 2020 Scientific Games Corporation. All rights reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is a world leader in entertainment offering dynamic games, systems and services for casino, lottery, social gaming, online gaming and sports betting. Scientific Games offers the gaming industry’s broadest and most integrated portfolio of game content, advanced systems, cutting-edge platforms and professional services. Committed to responsible gaming, Scientific Games delivers what customers and players value most: trusted security, engaging entertainment content, operating efficiencies and innovative technology. For more information, please visit scientificgames.com.

 

SOURCE Scientific Games Corporation

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Gambling in the USA

Online betting pioneer creates another first with live virtual racing products

George Miller

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Online betting pioneer creates another first with live virtual racing products
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Betinternet founder Vincent Caldwell behind Virtual Live Racing’s regulated digital tote betting products for USA

A new concept in live virtual racing products has been created which features fully rendered replicas of real tracks, stunning graphics, and results based on historical race data in partnership with leading American racetrack venues.

Virtual Live Racing is a global first because races are based on anonymised and encrypted data from real-life thoroughbred, harness and greyhound races – a huge leap forward compared to RNG (Random Number Generator) products that are currently offered by legacy market suppliers.

A number of tracks are live including Derby Lane and Tampa Bay Downs in Florida. Five other tracks are signed and are soon to be launched, including Hawthorne in Chicago, and Parx in Philadelphia. The product is available to all tote systems in the US via distribution through Amtote International’s Spectrum betting system which is the leading technology tote provider in the USA which enables tracks to accept wagers from players and create a brand new risk-free revenue stream.

Virtual Live Racing has been created by Isle of Man-based company Virtual Software which has a proven track record of innovation in digital product development for the pari-mutuel or fixed odds betting industries. Chairman Vincent Caldwell started one of the world’s first online wagering companies (betinternet – licensed in the Isle of Man) which then went on to become the first such company to list on the London Stock Exchange.

The launch of VLR is the result of several years’ hard work by their highly experienced executive team which, along the way, has led to some truly historic milestones for the industry. Most notably these include a State of Oregon Legislature Senate Bill which made history by granting regulatory approval for virtual racing products.

Caldwell said: “While virtual racing products operate in over 40 countries and are very much a mainstream wagering product with billions of dollars bet on them each year, we have identified a niche opportunity for a unique product. We’ve developed a real-time rendering engine deployed to deliver horse, harness and greyhound racing with high quality graphics and animations. Unlike other products, our technology ensures that a racetrack’s intellectual property in the form of historic race data is anonymised and encrypted so outcomes cannot be known prior to the race being run. We believe that Virtual Live Racing products, which are built on a pari-mutuel wagering model, have a massive potential because it allows market access into an existing $11billion USA pari-mutuel wagering market, and other access points into international regulated racing markets valued at $100billion.”

VLR has a strong executive team with a wealth of industry knowledge and experience. Dave Mousley is Chief Creative Officer, and Angus Wood, Chief Software Architect. Dave, of Island Broadcasting Media Limited, was the co-founder of Red Vision which created the world’s first major virtual racing products. Those products currently generate more than $8billion gross gaming revenue annually. He led his team to win two BAFTA and two Royal Television Society awards for technical and creative innovation. Dave and his team were twice nominated for Emmy awards in the United States for computer graphics and virtual effects.

Angus, also of Island Broadcasting Media Limited, was formerly CTA at Inspired Gaming where, following the acquisition of Red Vision, he oversaw their growth to become the leading developer of online virtual racing products. His role included responsibility for the technical development and security operations of over 90,000 wagering terminals and machines as well as substantial server-based wager testing. VLR is represented in the US by Derby Lane and their executive team, and VLR’s Business Development Consultant Joey D Michaels who is responsible for building relationships with track owners and online Account Deposit Wagering (ADW) betting operators to drive expansion into tracks, casinos, and off-track betting outlets.

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Gambling in the USA

Casino Game Maker, Inc. Announces New Product Launch

George Miller

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Casino Game Maker, Inc. Announces New Product Launch
Reading Time: 2 minutes

 

The launch of the cutting-edge electronic table game terminal Fenrir to provide a solution to land-based casinos aimed with new safety guidelines

Casino Game Maker, Inc. is excited to announce the launch of FENRIR, the cutting-edge electronic table game terminal. Built around the proven VALHALLA+ Gaming Platform, FENRIR provides the ultimate gaming experience, and offers the unique possibility of wagering concurrently on live and virtual games from a single terminal. Featuring a high definition 27″ touch screen, USB 3.0 mobile phone charging ports, and high-fidelity sound. Experience powerful graphics on games like Baccarat, Sic Bo, Craps, Roulette and more! Fenrir’s compact footprint and well-designed Safety Shield provide a perfect solution for operators who are looking to modify their floors to comply with the new safety guidelines.

“We are proud to offer FENRIR as the newest addition to ETG style betting terminals. This top of the line terminal incorporates Casino Game Maker’s Gaming Platform, VALHALLA+. This platform offers the latest gaming technologies with industry leading flexibility to adapt to today’s rapidly changing gaming environment. Multiple game types can be played on one device, at the same time. This includes playing live dealer table games while playing Class III slots or poker. As the industry and regulators adapt to the new normal of social distancing and safety guidelines, these technologies will help casinos continue to offer exciting games to their players. Offering new games, custom content and meeting new regulations becomes easier when you choose FENRIR,” said Brian Dalley, Casino Game Maker Director of Engineering.

“Even before COVID-19, the global market for electronic table games was expected to grow significantly. With the new reality, it appears that the growth could be exponential. Casino Game Maker is focused on developing solutions to help casinos comply with the new safety guidelines. In keeping with this, our game library now includes products such as card-based roulette and craps. We have also developed visually appealing safety shields for our electronic table game terminal, FENRIR, to promote social distancing,” said Andrzej Surmacz, Casino Game Maker President. Casino Game Maker specializes in gaming solutions for land-based casinos. Our expertise includes platform design, compliance review, system integration, design and manufacturing of gaming devices. The Company was established in early 2014 and is based in Cedar City, Utah.

 

SOURCE Casino Game Maker, Inc.

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