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BTOBET TO PROVIDE A SPORTSBETTING PORTFOLIO AIMED AT MAXIMISING PLAYER ENGAGEMENT FOR UPCOMING EURO 2020

Vlad Poptamas

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  • BtoBet’s Davide Ruggeri believes player props are a must for every bookmaker

As operators start gearing up for next year’s edition of Euro 2020, BtoBet is providing bookmakers with a sports betting package that reflects today’s punters want for data and analytical information and augmenting their engagement through in-play.

With in-play markets consistently gaining ever more popularity, BtoBet’s Head of Sports Division, Davide Ruggeri said that bookmakers should provide further breadth to their offer by providing markets that instil interest in their players and promote further engagement. He further stated that there is an ever-growing pool of players that are now more interested in betting on the star players and their statistical performances rather than on the teams. “For most of them it’s a far more engaging and enjoyable betting experience and in-play player props aim to take this experience to a whole new level.”

Ruggeri added that the player proposition market allows sportsbook customers to bet on any player’s statistical performance in real-time, and the exceptionally low latency at the core of the offer ensures that the player is presented with a very high standard betting experience.

He expressed his thought that whilst goals are of course the most sought after statistic in a football match, shots, tackles and even passes have a higher incidence of occurrence. “Keeping in mind that the upcoming Euro is also a perfect ‘hunting ground’ when it comes to player acquisition and revival, operators should offer a diverse offering to create compelling new player-focused experiences that occur throughout the entire 90 minutes which eventually puts their brand on a higher level to the competition.”

To have a deeper insight operators can download BtoBet’s latest Industry Report, The Euro 2020 Challenge: Retaining your market share, and schedule a meeting with BtoBet’s team of experts who will be present at the upcoming Betting on Sports conference by sending an email on sales@btobet.com to be provided with detailed solutions of how they can tackle the European market.

Vlad Poptamas is a Junior Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries among which the gaming industry. Vlad has a background and possesses skills that enable him to do creative content writing and editing.

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Gambling in the USA

Win Technologies USA Installs Wigos in Chickasaw Nation Casinos

Niji Narayan

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Win Technologies USA Installs Wigos in Chickasaw Nation Casinos
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Win Technologies USA has installed its Wigos casino management system in the Ada Gaming Center and Megastar Casino of Chickasaw Nation.

The Ada Gaming Center is a casino located in Ada which offers 355 electronic games and two table games. Ada Gaming also offers a Players Club, Traditions Bar, and an attached Chickasaw Travel Stop.

Megastar Casino is located north of the Oklahoma-Texas border in Willis and offers over 650 electronic games. The casino boasts a Players Club, Kitchen 377, a bar area and is also attached to a Chickasaw Travel Stop.

“These are Win Technologies USA’s first CMS installations with the Chickasaw Nation, and we are honored to be working with this great team of dedicated gaming professionals,” Alex Alemany, President of Win Technologies USA said.

“Win Technologies USA provides us with a scalable, cost-effective casino management system with great technological innovation that doesn’t erode profitability. We are excited for the opportunity to grow our business using the Wigos CMS and look forward to working with Win Technologies USA on future projects,” Scott Emerson Executive Officer of Business Operations in the Chickasaw Nation Department of Commerce said.

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New Gambling Addiction Treatment Centre opens in the UK

Niji Narayan

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New Gambling Addiction Treatment Centre opens in the UK
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NHS has launched the UK’s first gambling addiction service outside of London in Leeds. The service will provide treatment and support for people with severe addictions, complex mental health conditions, impaired social functioning.

The new NHS service, run by Leeds and York Partnership NHS Foundation Trust (LYPFT), is being funded jointly by NHS England and GambleAware. It is part of the NHS Northern Gambling Service, with further facilities in Manchester and Sunderland set to open in early 2020.

“Problem gambling is an addiction which ruins lives for thousands of people and their families. I am determined to do what I can to tackle it. No one’s access to support should depend on where they live, so we are expanding treatment outside of London to help addicts get the support they need to turn their lives around. As part of our NHS Long Term Plan, we will continue to roll out these specialist services across the country and undo the damage caused by gambling and protect our most vulnerable,” Matt Hancock, Secretary of State for Health and Social Care said.

“Our aim is to prevent people getting into problems with their gambling, all the while making sure that those who do develop problems receive fast and effective treatment and support. These new services will play a vital role in making sure those with more serious and complex needs linked to gambling will have quick access to free, fast and effective treatment, wherever they may be. We very much look forward to seeing this clinic open and we would welcome the opportunity to potentially replicate this approach in other areas of the UK in the future,” Marc Etches, chief executive of GambleAware said.

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Gambling in the USA

GAN plc: Internet Gambling Revenue of Pennsylvania Increases in August 2019

Niji Narayan

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GAN plc: Internet Gambling Revenue of Pennsylvania Increases in August 2019
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GAN plc has updated the market following the publication of Internet gaming and Internet sports betting financial information for August 2019 in Pennsylvania, by the Pennsylvania Gaming Control Board (PGCB).

Internet Gaming Win was $6.3 million in August compared to $2.9 million in the prior sequential month, reflecting an increase of 118.6%. Total Internet Sports Wagering Handle was approximately $83.2 million in August compared to $39 million in July. Internet Sports Wagering Gross Revenues for the month of August were $6.3 million compared to $2.9 million in July.

Internet Sports Wagering Gross Revenues may vary from month to month due to the payouts for future events occurring months after the original wager was made and unredeemed winning wagers from prior months will become deductible upon redemption in future months.

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