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iGaming motivators: a case study with gamification

George Miller

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iGaming motivators: a case study with gamification
Reading Time: 3 minutes

 

Different players have individual motives that make them play, but do they have something in common? Of course, they have. It can be classified in one way or another, we tried to identify the most common types of motivators.

Winning 

One of the basic needs of every person is to win. And everyone wants to win by some miracle than by hard work. Therefore, when it comes to iGaming, so it would make sense that winning is a big motivator. However, in study after study and survey after survey, the chances of a big win are not the main driving force for the players. Instead, this factor tends to be the second or third most important issue for the majority of people. But what is higher?

Entertainment

Some people can’t understand what would motivate someone to want to play at a casino for fun because they feel it is a waste of money. However, there are some individuals who play slots or table games with low buy-in. They spend money without any expectation of a return and solely for entertainment value, any winnings on top of this are considered a bonus. 

The main reason for them to play is to have an exciting gaming experience. For a casino, one way to ensure this is to come up with a large number of various proposals. 

For example, Bootlegger has a wide selection of the most popular online games from well-known providers — NetEnt, BetSoft, Evolution, Microgaming — for the enjoyment of all guests. There are new high-tech offers mixed in with casino classics there, so anyone can choose a preferred one from a variety of classic and video slots, live games, table games, video poker and jackpot games. Each player can choose by the name of their prefered game or by category. 

Loyalty programs

Another way to engage players to the casino is a special program for loyal clients. There are some reasons for this: to thank the player for his/her constancy, to make the player feel the importance and to offer him/her individual approach in order to get the most out of the game at the casino and to discover more. 

One of the most popular loyalty programs is based on the calculation of complimentary points. Every player earns complimentary points by playing slots at the casino. Each bet increases its amount, points can be exchanged for real money. The more points a player earns, the higher his status is and the exchange rate will be. There are 6 stages of the VIP Program at Bootlegger: Bartender, Tester, Sommelier, Cavist, Collector, Bootlegger with a growing number of privileges.

The casino also offers bonuses that motivate online players and they return to these websites again and again to get more bonuses and in the hope of becoming richer. Players continue to make more money and the gambling houses earn trust and loyalty in the process.

The most known bonus is a welcome bonus. This is a regular promotion for newcomers, almost every casino offers it on different conditions. At Bootlegger, this is a 100% welcome bonus up to 500 EUR/USD on deposit and a chance to get 100 free spins. 

Another way to reward a player is to offer him/her unique bonuses which are specific for this casino. An excellent example of creating the unique bonus is the Journey program at Bootlegger, developed using the modern gamification techniques.     

 

Case study:  BOSS. Gaming Platform for Bootlegger

BOSS. Gaming Platform has shown an innovative approach in creating a  bonus system for its Bootlegger project. The company has created a unique bonus system with great motivation for players to make more deposits and do more actions on the website. The logic of the system was created in order to change the usual system of bonuses and motivate players to make them more passionate about the game.

A galaxy of the most delicious and best-flavoured alcoholic drinks was created at Bootlegger. 

The journey begins on Earth that consists of six continents and the player can explore all the traditional and unique drinks on each. The website will guide you from one country to another and give you trophies for completing each task.

The player receives a trophy for his/her actions (registration, depositing, etc.) and unlocks locations with various bottles of alcohol. Information about new unlocks will be displayed in the main menu next to the Journey item. Passive actions such as a player’s birthday, a year at the website etc. are also included in the bonus system. Complete the map step by step and get a classic drink of the country and additional bonuses. All progress appears on Progress Bar. 

When all countries on the continent are completed you will receive a bonus. All your trophies are stored in the cellar. You can check the bottles and see which continents they are from any time during the game. After completing all 139 tasks and receiving all the bottles, the player will be rewarded with an extra bonus. 

So, Journey is a really exciting quest that gives additional motivation to players and provides them with interesting facts about local alcohol culture in each country. Extra bonuses are also a good implementation in this unique promotion. 

Industry News

BOSS. Gaming Solutions welcomes another leading games provider, BOOMING GAMES!

George Miller

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BOSS. Gaming Solutions welcomes another leading games provider, BOOMING GAMES!
Reading Time: 2 minutes

 

BOSS. Gaming Solutions, a well-known software developer, platform provider and also multiple casino brand owner has recently announced a content collaboration with BOOMING GAMES, a leading provider for the gaming industry.

This agreement gives BOSS. Gaming Solutions platform and its online casino customers access to the fantastic and modern BOOMING GAMES slots. The amazing BOSS. Gaming Solutions’ library will now be complemented by exciting titles such as Gold Vein, Booming Seven Deluxe, VIP Filthy Riches and other games that all provide rich rewards and special features.

On the BOSS. Gaming Solutions platform, players can enjoy the option of trying out games on demo mode and getting used to the games that are offered, this will give them an all-round understanding of what exactly is on offer from some of the best providers in the industry at bosscasino.com and bootleggercasino.com, before playing for real money. Apart from slots and video slots, they also offer some other popular games in the online world today such as: video poker, casual and table games, scratch cards and many other popular titles from leading suppliers.

The large variety of games is available for partner operators through a single API. Along with this announcement of cooperation, you can already find the BOOMING GAMES slots on the Platform library. BOSS. Gaming Solutions strive to introduce new partners and their high-quality products to customers as quickly as possible so that players can immediately enjoy the latest titles and enjoy an exciting gaming experience.

Jeff Letlat, CEO at BOSS. Gaming Solutions said “Booming Games are exceptional and we are enthusiastic about the positive impact they will have on bosscasino.com and bootleggercasino.com.”

Frederik Niehusen, CCO at BOOMING GAMES added “We are excited to partner with BOSS. Gaming Solutions and see our flagship games available to the players across all their brands. Teaming up with a leading player like BOSS. Gaming Solutions is a further strong addition to our client network. We are looking forward to a successful partnership.”

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Industry News

Playtech and Stoiximan/Betano launch industry-first Live Cashback Blackjack

George Miller

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Playtech and Stoiximan/Betano launch industry-first Live Cashback Blackjack
Reading Time: 3 minutes

 

Playtech, the world’s leading gambling technology company, has partnered with Stoiximan/Betano, the leading Greek operator and one of the fastest growing in Europe, to launch an exclusive new scalable Live Blackjack variant, Cashback Blackjack Live.

Previously available as an RNG game, the new scalable Live Cashback Blackjack variant is an eight-deck game open to an unlimited number of players. In this game, players can choose to “cash out” during any action round instead of taking an action, placing a dynamically determined cashback amount depending on the round. Continuing the All bets Blackjack line, Six different side bet options are available to players and add to the excitement. This unique scalable Blackjack variant is the recent addition to the growing portfolio of scalable Blackjack games available from Playtech live and marks the fifth variant after Unlimited Blackjack, Quantum Blackjack, All bets Blackjack and the recent Majority Rules Speed Blackjack.

Stoiximan/Betano chose to work directly with Playtech to produce the industry-first live dealer version of Cashback Blackjack, adding a new collaborative dimension to an already successful relationship.

 

About the game

Players begin by placing their main bet, plus any additional side bets.

Six different side bets are on offer: 21+3, Buster Blackjack, Dealer Pair, Lucky Lucky, Player Pair and Top 3. Buster Blackjack (dealer’s hand) has the biggest win potential – a result of 8+ cards and player’s Blackjack pays out at 2000:1.

In the action rounds, players have five choices – Cashback, Hit, Stand, Double or Split. If a player chooses to Split during an action round, Cashback is offered for both hands. If a player chooses to Double, Cashback is not offered. The Cashback amount is calculated based on the cards on the table and may change for each action round. Cashback only applies to the main bet, with side bets resolved and paid out separately.

Edo Haitin, CEO, Playtech Live, comments: “The development of Cashback Blackjack Live has been a truly collaborative effort, and takes our partnership with Stoiximan/Betano to a new level. Stoiximan/Betano is already one of the leading operators in the Greek market, and we’re committed to working closely with them to not only build on this position, but also extend that success into further territories.

“Thanks to a fantastic initiative from our friends at Stoiximan/Betano group and a great effort from the development teams on both sides, we’ve been able to deliver a dynamic new experience for players in record time, which emphasizes our strategy of equipping our partners with scalable dedicated solutions while still providing players with a fun and personal game experience. The Cashback concept is of course well-established in Sports betting, so we’re very interested to see how players will respond to it in a Live Casino setting, where there’s interaction with a dealer and other players. We’re confident players will find Cashback Blackjack Live a highly engaging experience”.

Christos Mavridis, Live Casino Manager at Stoiximan/Betano adds: “Product innovation, wide game offer and an optimum customer experience have always been among our priorities at Stoiximan/Betano. We’ve already seen a fantastic response to Cashback Blackjack as an RNG game, so are very much looking forward to delivering a new experience for our players with the first Live version. Having worked closely with Playtech for some time now, we were well aware of their track record in producing innovative new content and game variants. As such we felt they were the ideal partner for the development of Cashback Blackjack Live, and we’re sure our players will be just as impressed with the finished product as we are”.

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

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Industry News

BMIT Technologies Launches “CX Virtual Agent”

Niji Narayan

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BMIT Technologies Launches “CX Virtual Agent”
Reading Time: < 1 minute

 

BMIT Technologies has launched CX Virtual Agent, a new tool to offer effective and innovative customer support. This AI-powered intelligent virtual agent has been developed by EBO and offered exclusively by BMIT Technologies for gaming companies.

The primary objective of this tool is to automate the very notion of customer service. In the process, however, it also improves customer onboarding, KYC processes, responsible gaming and marketing.

“At BMIT Technologies we pride ourselves in offering the best technology solutions to our customers. Our solutions are built on a resilient infrastructure and supported by the right set-up, a highly experienced team, as well as innovative thinking that helps our customers identify opportunities to enhance their business potential. We are very proud to partner with EBO.ai. Their specialism in the world of AI, as well as commitment to excellence and innovation, is in line with our business philosophy and portfolio objectives. We’re very excited about this partnership,” Christian Sammut, CEO of BMIT Technologies, said.

“We are extremely excited about the partnership with BMIT Technologies which has established itself as a market-leader and a true catalyst of digital transformation. At EBO, we believe in technology innovation and most importantly, providing customers with the right AI solutions to help them scale quickly and sustainably. Our partnership with BMIT Technologies will help us offer advanced virtual agents to a much wider audience, starting from online gaming. The Virtual Agent will help platforms tackle traditional challenges in the iGaming sector,” Gege Gatt, CEO of EBO, said.

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