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iGaming motivators: a case study with gamification

George Miller



iGaming motivators: a case study with gamification
Reading Time: 3 minutes


Different players have individual motives that make them play, but do they have something in common? Of course, they have. It can be classified in one way or another, we tried to identify the most common types of motivators.


One of the basic needs of every person is to win. And everyone wants to win by some miracle than by hard work. Therefore, when it comes to iGaming, so it would make sense that winning is a big motivator. However, in study after study and survey after survey, the chances of a big win are not the main driving force for the players. Instead, this factor tends to be the second or third most important issue for the majority of people. But what is higher?


Some people can’t understand what would motivate someone to want to play at a casino for fun because they feel it is a waste of money. However, there are some individuals who play slots or table games with low buy-in. They spend money without any expectation of a return and solely for entertainment value, any winnings on top of this are considered a bonus. 

The main reason for them to play is to have an exciting gaming experience. For a casino, one way to ensure this is to come up with a large number of various proposals. 

For example, Bootlegger has a wide selection of the most popular online games from well-known providers — NetEnt, BetSoft, Evolution, Microgaming — for the enjoyment of all guests. There are new high-tech offers mixed in with casino classics there, so anyone can choose a preferred one from a variety of classic and video slots, live games, table games, video poker and jackpot games. Each player can choose by the name of their prefered game or by category. 

Loyalty programs

Another way to engage players to the casino is a special program for loyal clients. There are some reasons for this: to thank the player for his/her constancy, to make the player feel the importance and to offer him/her individual approach in order to get the most out of the game at the casino and to discover more. 

One of the most popular loyalty programs is based on the calculation of complimentary points. Every player earns complimentary points by playing slots at the casino. Each bet increases its amount, points can be exchanged for real money. The more points a player earns, the higher his status is and the exchange rate will be. There are 6 stages of the VIP Program at Bootlegger: Bartender, Tester, Sommelier, Cavist, Collector, Bootlegger with a growing number of privileges.

The casino also offers bonuses that motivate online players and they return to these websites again and again to get more bonuses and in the hope of becoming richer. Players continue to make more money and the gambling houses earn trust and loyalty in the process.

The most known bonus is a welcome bonus. This is a regular promotion for newcomers, almost every casino offers it on different conditions. At Bootlegger, this is a 100% welcome bonus up to 500 EUR/USD on deposit and a chance to get 100 free spins. 

Another way to reward a player is to offer him/her unique bonuses which are specific for this casino. An excellent example of creating the unique bonus is the Journey program at Bootlegger, developed using the modern gamification techniques.     


Case study:  BOSS. Gaming Platform for Bootlegger

BOSS. Gaming Platform has shown an innovative approach in creating a  bonus system for its Bootlegger project. The company has created a unique bonus system with great motivation for players to make more deposits and do more actions on the website. The logic of the system was created in order to change the usual system of bonuses and motivate players to make them more passionate about the game.

A galaxy of the most delicious and best-flavoured alcoholic drinks was created at Bootlegger. 

The journey begins on Earth that consists of six continents and the player can explore all the traditional and unique drinks on each. The website will guide you from one country to another and give you trophies for completing each task.

The player receives a trophy for his/her actions (registration, depositing, etc.) and unlocks locations with various bottles of alcohol. Information about new unlocks will be displayed in the main menu next to the Journey item. Passive actions such as a player’s birthday, a year at the website etc. are also included in the bonus system. Complete the map step by step and get a classic drink of the country and additional bonuses. All progress appears on Progress Bar. 

When all countries on the continent are completed you will receive a bonus. All your trophies are stored in the cellar. You can check the bottles and see which continents they are from any time during the game. After completing all 139 tasks and receiving all the bottles, the player will be rewarded with an extra bonus. 

So, Journey is a really exciting quest that gives additional motivation to players and provides them with interesting facts about local alcohol culture in each country. Extra bonuses are also a good implementation in this unique promotion. 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

5Dimes Owner William Sean Creighton Found Dead in Costa Rica

Niji Narayan



5Dimes Owner William Sean Creighton Found Dead in Costa Rica
Reading Time: 1 minute


William Sean Creighton, the founder of online sportsbook 5Dimes, was found dead in Costa Rica. The cause of death has not been confirmed. Creighton, who was born in West Virginia, moved to Costa Rica and founded 5Dimes in 1999.

“We can confirm Costa Rican authorities identified the remains of a U.S. citizen in Costa Rica. We offer our sincerest condolences to the family on their loss. We are closely monitoring local authorities’ investigation into the cause of death,” a United States State Department spokesperson said.

Costa Rican officials said that Creighton was abducted last September and that his family received a $5 million ransom demand. Officials arrested 12 people in connection with his abduction in both Costa Rica and Spain in January. His body was found nearly three hours from where he was initially abducted.

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Industry News

Soft2Bet celebrates its 3rd birthday!

George Miller



Soft2Bet celebrates its 3rd birthday!
Reading Time: 2 minutes


Soft2Bet, а leading online gambling operator and software provider, announces third anniversary of the company’s founding.

Established by a few passionate industry veterans in September 2016, now Soft2Bet boasts a team of more than 200 dedicated employees spread in four international offices in key European centres – Kyiv, Sofia, Limassol, and Malta.

Known as a multi-brand company, three years ago Soft2Bet started with MalinaCasino, an online casino and sports brand. Then, by the end of 2016 BuranCasino and YoYoCasino were launched. Nowadays, the portfolio consists of 13 unique brands, the latest of which is called Nomini and went officially live just a few days before the company’s anniversary.

Soft2Bet is known for providing clients with an online casino experience that can be rarely seen anywhere else in the industry. At the beginning its brands were offering well-known casino games as well as sports betting options. Now, clients can play more than 2,500 games coming from industry leading providers. Sport fans can bet on thousands of pre-match and live events on over 30 types of sports including virtuals. Adding more verticals is on the roadmap of the company in the near future. But that is not all – some of the brands, the newest one, Nomini, for example incorporate a gamification technology that allows players not only to enjoy high-quality casino games but participate in ‘a game in the game’ – unlock achievements, collect special points, exchange them, earn prizes, and etc.

In terms of game providers, Soft2Bet brands are offering titles from top companies in the business as well as from trusted emerging iGaming software development studios. Working only with a few of them at the beginning, now Soft2Bet partners up with 44 key iGaming providers. Among the company’s partners are Play’N GoNetEntEvolution GamingAltenarPragmatic Play and Microgaming.

It is important to mention the two significant milestones reached during the last year – the acquisition of a licence from the Malta Gaming Authority and the BMM-certification that brings Soft2Bet one step closer to operating on the fruitful Swedish market. These are huge achievements that place the young company among the major online casino providers on the regulated European market!

Borish Chaikin, CEO of Soft2Bet comments: “We remain ambitious and hungry to improve further – to launch new products, incorporate the latest technologies, expand our geographical reach, introduce our brands to more people. We are at the right place now, and we wouldn’t be here without the continued support of our partners. I hope our growth during these three years has also helped them in the development of their own businesses as well. And as far as I can conclude from our mutual growth results – it is the case. We will continue to put all our efforts to evolve in the future and conquer new heights. A ‘thank you’ doesn’t sound enough, but we are thankful to all parties involved in our success story – from our business partners to our dedicated employees!”

A spectacular event with a circus show was organised on September 12 to celebrate the company’s third anniversary together with employees and valued partners.

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Industry News

British Gate777 player wins €3.3M jackpot on NetEnt’s Mega Fortune

George Miller



British Gate777 player wins €3.3M jackpot on NetEnt’s Mega Fortune
Reading Time: 1 minute


Mega Fortune continues to deliver life-changing wins after a 50 cent bet generated a €3.3 million euro jackpot win.

A British player on Gate 777, operated by White Hat Gaming, bagged a whopping €3.3 million euros when hitting the jackpot on NetEnt’s Mega Fortune – after a bet of just 50 cents.

“We are thrilled that Mega Fortune has again created another instant multi-millionaire and delivered a life-changing win. Since their releases, Mega Fortune and its sibling titles have generated an astonishing 60 one-million-plus euro jackpots,” said Bryan Upton, NetEnt Director of Games.

NetEnt has a strong legacy with jackpot games, with classics like Mega Fortune, Mega Fortune Dreams, Arabian Nights and Hall of Gods. Lately, new jackpot games like Grand Spinn Superpot, Mercy of the Gods and Imperial Riches have been added to the offering.

“We know that the chance of hitting it real big is something that players really love. Therefore, we’ve made a push to add even more exciting jackpot games to our portfolio. Stay tuned for more innovation in this space from NetEnt,” added Upton.

Ronna Shilon, CEO at Gate777, said: “On behalf of everyone at Gate777, I extend huge congratulations to our big winner. We are beyond thrilled when our players have a fantastic experience with us and when they win. We work hard to bring them the best slot and table games the industry has to offer, and we look forward to seeing more and more winners on Gate777.”

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