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UK ASA Clears Merkur Over Bus Ticket Promotion

Niji Narayan

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UK ASA Clears Merkur Over Bus Ticket Promotion
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The UK Advertising Standards Authority (ASA) has cleared Merkur Cashino of targeting children with its advertising, after a £5 free-play offer on the back of a bus ticket prompted a complaint against the operator.

The complaint was against a promotion that appeared on the back of a child’s bus ticket in Birmingham and read “£5 Free Plays on a machine of your choice with this ticket.”

Rule 16.3.13 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) states that gambling marketing must not be directed at those aged under 18, either through content or by where it appears. Gambling advertising is deemed to be directed towards children if under 18s make up more than 25% of their audience.

Merkur responded to the complaint by arguing that TicketMedia, the advertising agency behind the promotion, had confirmed to them that on the bus routes on which they advertised across the UK, 23.1% of ticket-holding passengers were between 5 and 15 years of age. In addition, Merkur said that the content and design of the ad had no specific appeal to under 18s, and an “over 18” symbol was included.

“We considered that in areas where there might be a concentration of people under 18 (for example on a bus route which served schools) the proportion of under 18s in the ad’s audience might be higher than 25%. However, on the particular bus route identified by the complainant, the highest percentage of child-fare paper tickets issued was 15% during term time,” the ASA said.

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Industry News

Playson Reports Great Success at ICE London 2020

Niji Narayan

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Playson Reports Great Success at ICE London 2020
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Casino software provider Playson has reported great success at ICE London 2020.

This year was the company’s busiest ICE yet, with 85 pre-scheduled appointments and more than a dozen on the spot meetings each day at February’s massive event held at ExCel London.

The Playson stand at ICE welcomed over 1000 delegates including several of the trade news media, all eager to learn about the exciting products. The supplier’s impressive range of engagement tools were on display along with its ever-burgeoning slot portfolio, which includes hits such as Fruit Xtreme and Red Chilli Wins.

Playson also hosted its ICE London 2020 Tournament, with a new game Playson game featured every day at the stand and one lucky player taking home a set of Apple AirPods every day.

“This year’s ICE London 2020 was a huge success and our stand was a hive of activity for the whole event. We look forward to next year which will see us returning bigger and better than ever!” Alex Ivshin, CEO of Playson, said.

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Compliance Updates

UKGC Suspends Operating Licence of Addison Global

Niji Narayan

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UKGC Suspends Operating Licence of Addison Global
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The UK Gambling Commission (UKGC) has suspended the operating licence of Addison Global.

“We have decided to commence a review because we suspect that Addison Global has breached a condition of the licence and is unsuitable to carry on the licensed activities. We consider it appropriate to suspend the licence with immediate effect pending the conclusion of the review,” UKGC said in a statement.

The licence suspension makes it illegal for Addison Global to offer gambling services via its moplay.co.uk website in Britain but does not prevent the operator from returning any outstanding balances to customers.

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Conferences in Europe

Prague Gaming Summit 2020 speaker profile: Elina Safargulova (Head of Marketing at Slotegrator)

Alex Marginean

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The 4th edition of the Prague Gaming Summit will take place on 6 March 2020 and welcomes leading operators, service providers and gambling industry experts from all across Europe.

On the 6th of March at the Prague Gaming Summit, you have the opportunity to dive into several subjects, among which also the “Gambling And Casino Games Via Social Media And Online Technologies”

As mentioned in earlier press releases, Prague Gaming Summit 2020 will bring a brand new format of speeches and more trending themes as it did in the early years.

Among the leading experts that will share their latest information, you have the opportunity to hear more about the future of gambling and casino games on social media from  Elina Safargulova – Slotegrator

A graduate of Media studies, Elina holds a degree in Journalism and Communications, and extensive experience in B2B and B2C marketing in iGaming, Esports, and Online Gambling industries.

Her background includes experience in social media and digital marketing, content writing, journalistic collaborations, media advertising, product development, events, and brand management.

Her career path in the iGaming industry begins as a Marketing Executive at RTG, where she’s learned the know-how of affiliate and B2C marketing from the seasoned industry professionals.

Later on, she joins an Esports startup, where she plays a key role in content creation, product and business development,  and activations on partnerships with giants such as ProSieben, Astralis Group, RFRSH Entertainment, Borussia Dortmund (BVB) and others.

At the beginning of 2019, Elina joins Slotegrator, a B2B software provider and aggregator, focused on online gambling business. As a Head of Marketing, she has been implementing the acquired skills of modern content and digital marketing strategies, focusing on bringing knowledge and value to the customers in the iGaming sector, as well as building strong and lasting relationships with media and business partners.

Do not miss this unique opportunity to learn and networking with the leaders of the industry.

Order your Delegate Pass or VIP Package (Delegate Pass +Accommodation) now!

Here is a testimonial that has been left by Charmaine Hogan, one of the attending delegates of the 2019 edition of Prague Gaming Summit:

This most recent event was a rich one. The diversity of speakers and the structured topics provided a platform for real debate, presenting food for thought for many. I’m sure I/we will pick up on the very relevant topics again at this event.

Charmaine Hogan

(Regulatory & Public Affairs, International Relations, Policy Development Expert)

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