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Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 

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Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 
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As Value Marketing enters its third financial year under their new business model, they have already conquered 12 countries. 2020 is going to bring more exciting plans and goals, and the founder, Reza Shojaei, is ready to expand the company’s casino portals across the globe. The journey so far has been interesting and meaningful – and there is more to come.

Tell us a bit about yourself.

My name is Reza Shojaei and I am the founder of Value Marketing. I have been an avid poker player for the past 15 years, which is why operating a business in the iGaming market is a great passion of mine.

Value Marketing changed its business model in 2017. It used to operate in the face-to-face sales market. What made you want to switch business models?

Face-to-face marketing was an excellent field to operate in, but it was not really a passion of mine. iGaming is something I really like and playing poker is one of my favorite hobbies. So, when it was time to figure out future plans for Value Marketing, switching to the iGaming market was only natural. Though I am a fan of the market, it was not only a personal choice. We also saw a big problem in the iGaming market that we wanted to solve.

As the market grows more and more every year, new online casinos open constantly, and so do other gambling related companies, like software providers. Competition is wonderful, but sometimes it is hard for players to pick and choose the trustworthy casinos that are also high quality. In fact, starting out in the world of online casinos can be overwhelming if you don’t know where to start. The mission of Value Marketing was to change that.

So, what does Value Marketing offer its readers that other affiliate sites do not?

The biggest difference between us and many others is that our two brands, CasinoTopp.net and CasinoTop.com only recommend online casinos that are 100 percent safe and secure. Also, we review the casinos honestly and ensure that each review is transparent and thorough. We pick the online casinos that are high-quality and a great choice for players.

In addition, we want to build a big network of casino portals that covers multiple countries globally. Right now, we service 12 countries, but in 2020 the goal is to open more markets. This allows us to provide valuable information for players internationally.

Another thing we do is that we allow our readers to contact us and share their experiences. This is not something that all affiliate sites do.

How do you see the next few years in the iGaming market? Any new trends we should wait for?

The iGaming industry changes all the time and new trends can take over the market very quickly. Recently, pay & play casinos have been a big hit, so we can definitely see more of them. Also, more and more software providers have improved their game selection and especially the graphics are stunning. NetEnt has done excellent job with that for a long time, and we are excited to see what happens in the next couple of years.

In terms of regulations in the iGaming market, we might see some countries relaxing the regulations a bit. Sweden already opened their markets by offering their own license, and we hope that Norway and Finland follow in their footsteps, too. The US opened Pennsylvania, New Jersey, Nevada, and Delaware to online gaming as well, so change is in the air.

Another interesting thing to see is what happens with Brexit. It might also affect the iGaming market a little bit.

What does it take to run a big global iGaming business like Value Market?

It takes a lot of work, honestly. CasinoTop.com services 12 countries so far, and there is more to come. We have multiple copywriters for each country, editors, designers, and developers. We produce new content constantly, as we want to keep our readers up-to-date and stay relevant. Also, as all countries and areas have different regulations, it is important to keep up with all the ever-changing laws and rules. This helps us to give valuable information for our leaders.

Days are sometimes pretty long, as many of our copywriters live in different time zones. But as iGaming is a great passion of mine, I look forward to work every day.

Is Value Marketing going to take on the US market as well?

At the moment, CasinoTop.com services Canada, but we have not entered the US market yet. The biggest reason for this is that in the US, online gaming is not yet allowed in all the states and it is still strictly regulated. Hopefully, in the future, the US will relax their laws more and allow online gaming and we can get our foot in the door, too.

What is Value Market looking to achieve in the next year?

We are looking to improve our existing content and to improve ranking for our current sites and countries. Also, we want to open more markets and extend our network of casino portals. Making new connections and partnerships is important in terms of success and staying relevant, which is what we will also be working for.

What is the key to succeeding in the area of iGaming?

I believe that succeeding in business, no matter the market, the key is putting people first and money second. The bottom line is that when you put people first, money will follow. That is how we look at our business as well, and the main aspect is to put the readers first. As they know they can trust us and communicate with us, they will recommend us and come back to us. Evidently, that will result in profits in our part. But money cannot be the only driving factor, whether we talk about iGaming or anything else.

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Affiliate Industry

XLMedia Appoints Cédric Boireau as Non-executive Director

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XLMedia PLC has appointed Cédric Boireau as a non-executive director with immediate effect.

Boireau has worked with Premier Investissement, the largest shareholder in XLMedia, for more than nine years, originally with its real estate development subsidiary Bassac. Premier Investissement owns 27.98% of XLMedia’s shares.

In 2017, he co-founded Lagune Holding, an investment advisor, and worked closely with Premier Investissement to develop its asset management arm and help it invest in listed companies.

“We are delighted to welcome Cédric to the board of XLMedia, and are looking forward to drawing on his entrepreneurial experience alongside drawing on Premier Investissement’s significant market knowhow and resource,” Chris Bell, non-executive chair of XLMedia, said.

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Affiliate Industry

N1 Partners Group takes its projects to another level together with SOFTSWISS Jackpot Aggregator™

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N1 Partners Group takes its projects to another level together with SOFTSWISS Jackpot Aggregator™
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N1 Partners Group establishes a strategic collaboration with SOFTSWISS to carry out the integrated organization and management of jackpots for iGaming.

N1 Partners Group becomes the first client of the multi-purpose new solution – SOFTSWISS Jackpot Aggregator.

Solution SOFTSWISS Jackpot Aggregator opens up unique and truly inexhaustible opportunities in the iGaming industry. And I’m glad that the first client to use this product is N1 Partners Group. In our work, we always pay special attention to the innovation of the proposed solutions and the benefits they could give to our clients. We created and devised Jackpot Aggregator on the basis of our desire to develop the industry and make it more appealing to the audience. We believe in our innovative approach to become the gamechanger in the industry, and we’re bound on ensuring that our clients’ interests are met in full. N1 Partners Group has made an excellent choice to become our first client. After all, SOFTSWISS always offers only the best solutions for the growth and development of its customers’ and partners’ projects,” – comments Ivan Montik, Founder of SOFTSWISS.

Due to the unique opportunities for organization of jackpots, their management and the ability to toggle individual settings provided by the product, N1 Partners Group has the ability to combine any groups of players from all its projects into their own global jackpots.

Connecting SOFTSWISS Jackpot Aggregator has already increased gaming activity on N1 Partners Group projects and attracted a new audience of players.

“We believe that connection to SOFTSWISS Jackpot Aggregator takes our projects to the next level: players can participate in jackpot draws by playing their favorite online casino games. By improving projects, we focus on the interests and needs of the audience and follow the industry trends, thus increasing the uniqueness of our projects,” – notes Yaroslav Laptev, Chief Product Officer of N1 Partners Group.

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Affiliate Industry

B90 Holdings to Acquire Norwegian Sports-bet Affiliate Site Oddsen

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B90 Holdings has announced that it has entered into an agreement with Performance Media SIA to acquire certain assets, including the domain, business IP and 100% of the operations of Oddsen.nu, a Norwegian sports-bet affiliate site.

B90 also mentioned it had raised £1.24m through a subscription of 8,888,465 new ordinary shares of no-par value in the capital of the company with certain existing and new investors.

“The acquisition of Oddsen continues the transformation of our business. Coupled with the fundraise, which gives a strong indication of the support that our stakeholders have for our growth strategy, our business now has a real operational and financial platform from which to grow. This transaction adds a valuable new domain to our online real estate; increases our affiliate marketing capability; and takes our operations into Norway, which is an attractive, stable and well-established market for sports betting. We believe that the acquisition is an important step into owning proprietary software and taking control over valuable parts of the value chain in our industry. We consider it a strategic acquisition that can be used as a platform to be rolled out in other markets as well,” Paul Duffen, Executive Chairman of B90 Holdings, said.

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