Connect with us
SOFTSWISS

Affiliate Industry

Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 

Published

on

Exclusive Q&A with Reza Shojaei, the founder of Value Marketing 
Reading Time: 4 minutes

As Value Marketing enters its third financial year under their new business model, they have already conquered 12 countries. 2020 is going to bring more exciting plans and goals, and the founder, Reza Shojaei, is ready to expand the company’s casino portals across the globe. The journey so far has been interesting and meaningful – and there is more to come.

Tell us a bit about yourself.

My name is Reza Shojaei and I am the founder of Value Marketing. I have been an avid poker player for the past 15 years, which is why operating a business in the iGaming market is a great passion of mine.

Value Marketing changed its business model in 2017. It used to operate in the face-to-face sales market. What made you want to switch business models?

Face-to-face marketing was an excellent field to operate in, but it was not really a passion of mine. iGaming is something I really like and playing poker is one of my favorite hobbies. So, when it was time to figure out future plans for Value Marketing, switching to the iGaming market was only natural. Though I am a fan of the market, it was not only a personal choice. We also saw a big problem in the iGaming market that we wanted to solve.

As the market grows more and more every year, new online casinos open constantly, and so do other gambling related companies, like software providers. Competition is wonderful, but sometimes it is hard for players to pick and choose the trustworthy casinos that are also high quality. In fact, starting out in the world of online casinos can be overwhelming if you don’t know where to start. The mission of Value Marketing was to change that.

So, what does Value Marketing offer its readers that other affiliate sites do not?

The biggest difference between us and many others is that our two brands, CasinoTopp.net and CasinoTop.com only recommend online casinos that are 100 percent safe and secure. Also, we review the casinos honestly and ensure that each review is transparent and thorough. We pick the online casinos that are high-quality and a great choice for players.

In addition, we want to build a big network of casino portals that covers multiple countries globally. Right now, we service 12 countries, but in 2020 the goal is to open more markets. This allows us to provide valuable information for players internationally.

Another thing we do is that we allow our readers to contact us and share their experiences. This is not something that all affiliate sites do.

How do you see the next few years in the iGaming market? Any new trends we should wait for?

The iGaming industry changes all the time and new trends can take over the market very quickly. Recently, pay & play casinos have been a big hit, so we can definitely see more of them. Also, more and more software providers have improved their game selection and especially the graphics are stunning. NetEnt has done excellent job with that for a long time, and we are excited to see what happens in the next couple of years.

In terms of regulations in the iGaming market, we might see some countries relaxing the regulations a bit. Sweden already opened their markets by offering their own license, and we hope that Norway and Finland follow in their footsteps, too. The US opened Pennsylvania, New Jersey, Nevada, and Delaware to online gaming as well, so change is in the air.

Another interesting thing to see is what happens with Brexit. It might also affect the iGaming market a little bit.

What does it take to run a big global iGaming business like Value Market?

It takes a lot of work, honestly. CasinoTop.com services 12 countries so far, and there is more to come. We have multiple copywriters for each country, editors, designers, and developers. We produce new content constantly, as we want to keep our readers up-to-date and stay relevant. Also, as all countries and areas have different regulations, it is important to keep up with all the ever-changing laws and rules. This helps us to give valuable information for our leaders.

Days are sometimes pretty long, as many of our copywriters live in different time zones. But as iGaming is a great passion of mine, I look forward to work every day.

Is Value Marketing going to take on the US market as well?

At the moment, CasinoTop.com services Canada, but we have not entered the US market yet. The biggest reason for this is that in the US, online gaming is not yet allowed in all the states and it is still strictly regulated. Hopefully, in the future, the US will relax their laws more and allow online gaming and we can get our foot in the door, too.

What is Value Market looking to achieve in the next year?

We are looking to improve our existing content and to improve ranking for our current sites and countries. Also, we want to open more markets and extend our network of casino portals. Making new connections and partnerships is important in terms of success and staying relevant, which is what we will also be working for.

What is the key to succeeding in the area of iGaming?

I believe that succeeding in business, no matter the market, the key is putting people first and money second. The bottom line is that when you put people first, money will follow. That is how we look at our business as well, and the main aspect is to put the readers first. As they know they can trust us and communicate with us, they will recommend us and come back to us. Evidently, that will result in profits in our part. But money cannot be the only driving factor, whether we talk about iGaming or anything else.

Continue Reading
Advertisement




Prague Gaming & TECH Summit 2024

Click to comment

Affiliate Industry

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024

Published

on

Slotsjudge Awarded Best Affiliate in CEE at Prague Gaming & Tech Summit 2024
Reading Time: 2 minutes

 

It has been announced that iGaming entertainment and comparison site Slotsjudge has been awarded Best Affiliate in Central and Eastern Europe (CEE) at the Prague Gaming & Tech Summit. This prestigious accolade marks a significant milestone in the Slotsjudge roadmap and is a recognition of the company’s services to the iGaming industry.

The Prague Gaming & Tech Summit brings together organisations and projects from a multitude of sectors including iGaming, eSports, Blockchain, AI, Fintech and VR. It is a highly regarded event that recognises and celebrates the works that make up and shape, the future of gaming and technology.

The Achievement and Its Significance

Winning the award for Best Affiliate in CEE is a huge achievement for Slotsjudge as it recognises the services and experiences created by the company within the iGaming industry. It is a reflection of the growth of the brand, innovation, relationships and adaptation in the wider market.

By winning the category for Best Affiliate in Central and Eastern Europe (CEE), Slotsjudge had to rise above some tough competition. The highly competitive shortlist featured big players in the industry, including AskGamblers, Casino Guru, and Gamblers Connect among others.

Slotsjudge is a project that stands out from others on the market due to its player-centric ethos, trustworthy guidance and unique, community-led SJ Shop. It is a specialist adviser and comparison guide in the region that aims to connect experts with operators and consumers in the industry.

Importance of the Award

The award for Best Affiliate is a testament to Slotsjudge excellence and credibility in the industry. It elevates their status and positions them as a leading player in Central and Eastern Europe and beyond.

The GamingTECH Awards is a remarkable celebration that honours industry excellence, embracing the latest advancements and trends. Not only do they recognise outstanding accomplishments in the CEE region, but also celebrate exceptional achievements across a wide range of sectors, showcasing the diverse talent and innovation within the industry.

Future Outlook

The award demonstrates Slotsjudge’s exceptional framework for performance and credibility to continue on its path to success, centred around core pillars, including gamification, community engagement and consumer personalisation. It holds immense significance as it not only boosts confidence but also opens doors for further future growth. As well as providing increased opportunities and industry-wide recognition within the iGaming affiliate market.

Editor in Chief of Slotsjudge and Product Owner of parent company SEOBROTHERS Aleksandra Andrishaka commented on the award: “I am incredibly grateful to accept the award for Best Affiliate in CEE at the Prague Gaming & Tech Summit. It is a true honour and a validation of our hard work, dedication, and commitment to excellence in this competitive market. Thank you to everyone who voted for us, and thank you to our wonderful Slotsjudge team.”

Continue Reading

Affiliate Industry

The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

Published

on

The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
Reading Time: 2 minutes

The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

Continue Reading

Affiliate Industry

SOFTSWISS is Best Platform Solution in Asia

Published

on

SOFTSWISS is Best Platform Solution in Asia
Reading Time: 2 minutes

 

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.