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#MBGS2020VE announces Sören Meius, Estonian Ministry of Finance among the speakers

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Virtual Edition of MARE BALTICUM Gaming Summit addresses global industry topics on the 7th of May.

With numerous gambling industry experts joining the panel discussions at the Virtual Edition of MARE BALTICUM Gaming Summit, we are taking time today to introduce you to Sören Meius, Estonian Ministry of Finance.

Sören Meius has been working for the Estonian Ministry of Finance for 15 years, drafting laws and regulations and being in charge of the policy development in the gambling and AML/CFT areas.

While she was the leading lawyer responsible for the drafting and implementation of Estonian Gambling Act (2008), her current role is more focussed on the AML/CFT issues, having drafted also the Estonian Anti-Money Laundering and Terrorist Financing Prevention Act (both 2007 and 2017 versions) and chairing the EU council working group that concluded the agreement on AMLD 5 during Estonian Presidency of the EU in 2017.

You can reach Sören via her social media accounts found here or you can hear her input on the important subjects the industry is facing during our virtual conference. Register now to book your seat! 

By registering to the conference you are receiving access to the Virtual Conference Room and you can book your meeting with attending delegates in the Virtual Deal Room. The networking platform will be opened on the 23rd of April, giving you access to set meetings with prospects, partners, and experts.

The Virtual Edition of MARE BALTICUM Gaming Summit is the first announced virtual conference of the gambling industry and is part of the solutions we provide for quality networking and learning in the gambling industry.

For further inquiries about  the speaking/attending/sponsoring options, make sure to send an email to Andrada Bota (B2B Sales Executive at Hipther Agency) or subscribe to the weekly newsletter on the following link.

For media-related inquiries, please contact Alex Marginean (Marketing Specialist at Hipther Agency).

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Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze

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Breaking Frontiers: Exploring the Evolution of iGaming Tech with Atlaslive’s CPO, Lasha Kupatadze
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Get ready for the MARE BALTICUM Gaming & TECH Summit 2024 by HIPTHER! The #hipthers are thrilled to introduce and put the spotlight on the companies and people who help us make the magic happen: our conference sponsors. Get to know them and join us in Tallinn, on 4-5 June to meet them in person!

Lasha Kupatadze, Chief Product Officer at Atlaslive, will be a Speaker at the Summit, offering valuable insights at the Panel about “Future-Proofing Digital Engagement: Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era”.

 

Hello Lasha, thank you for taking the time for this interview. We are excited to get to know you and introduce you to our readers! Can you start by telling us a bit about yourself, your professional journey, and your role at Atlaslive so far?

I’ve been in iGaming for nearly a decade and love it! Working with like-minded people to generate ideas and build products that customers love.

Throughout my career, I’ve worked in different roles at both B2C and B2B companies, focusing on building engaging and fun customer experiences.

As the Chief Product Officer at Atlaslive, I get to lead our efforts in making our products the best they can be. My job involves guiding our product development while applying the latest technologies, like AI and blockchain, to make our platform even better. Since I joined Atlaslive, my focus has been on making sure our products not only meet but surpass what our partners and players expect. We’ve put a lot of effort into making personalized, fun experiences that draw players in and keep them coming back for more.

In short, my career has been all about adopting new technologies, developing enjoyable and engaging products, and leading teams to create top-notch iGaming experiences.

 

As the Chief Product Officer at Atlaslive, you play a crucial role in shaping the company’s product landscape. Can you share with us how Atlaslive’s mission of discovering how far iGaming tech can evolve influences your approach to product development?

Our goal is to see how far we can go with technology in iGaming, and this ambition is a huge part of how we build our products. We’re really into using the latest tech to make gaming fun, personalized, and safe for everyone.

We use big data to analyze a huge amount of information, understand and track different patterns in how people play and what they prefer. This helps us deeply examine our users’ behaviors, allowing us to customize our flexible platform to fit exactly what they like and even predict what they’ll want to do next. This approach makes things a lot easier for our partners. They can spend less time and effort trying to figure things out because we provide all the insights and tools they need to make smart decisions quickly.

Our approach is tech-oriented and centered on the player, and  boosts not only engagement but also guarantees that everything is secure and perfectly adjusted to the end-user preferences.

I consider personalization paramount – and we usually focus on creating an experience that feels personal and keeps players coming back for more. I think that this user-focused mindset, combined with our love for tech, ensures that every step we take in product development not only meets the industry’s needs but often goes beyond, setting new standards for what iGaming can be.

 

The Atlaslive platform offers versatile delivery solutions, including Sportsbook API integration, White Label, and Turnkey. How do these different solutions cater to the varying needs of iGaming operators, and what advantages do they offer in terms of time to market and customization?

At Atlaslive, we understand that the needs of iGaming operators vary greatly depending on their business goals, market approach, and technical expertise. That’s why we offer a range of flexible delivery solutions. All options are designed to meet specific requirements, providing key benefits in terms of quick market entry, starting from two days only, and the ability to adjust services to a specific brand or market demand.

Our Sportsbook API integration is perfect for tech-savvy operators who have their platforms but want to enhance them with our top-notch sportsbook features. This solution allows for high customization and rapid deployment, enabling operators to quickly adapt and scale their offerings. On the other hand, our White Label and Turnkey solutions are ideal for those looking to launch their operations quickly without the heavy lifting of developing the technology from scratch. These options offer the fastest route to market with a high degree of brand customization, allowing operators to maintain their unique brand identity while using our robust platform.

When Atlaslive offers its three solutions, we ensure care for all parties involved in this integration process, guaranteeing smooth implementation and an exceptional gaming experience for end-users. Quality and innovation are steadfast allies for Atlaslive, helping our partners to be satisfied and stay successful in the market.

 

One of Atlaslive’s core values is creating live connections between business ambitions and opportunities. How does the Atlaslive Platform facilitate these connections, and what impact does it have on the overall iGaming experience for operators and players?

Yes, at Atlaslive, we’re really focused on connecting business goals with opportunities. Our platform uses smart data analysis to give operators the insights they need to understand what players want. This means we can help them tune their offerings to fit player preferences, which makes the gaming experience much more personal and exciting for everyone.

We also make sure our system works smoothly with other tech tools out there, which keeps things running seamlessly for operators and enjoyable for players. Overall, our “creating live connections” approach helps provide a lively and engaging environment where businesses can grow and players are more engaged with the offerings they choose.

 

With your extensive experience in the iGaming industry, including leadership roles focused on product development, how do you ensure that Atlaslive remains at the forefront of innovation while meeting the evolving needs of the industry and its partners?

While working in the iGaming industry, I’ve learned that staying ahead isn’t just about catching the latest trends, it’s about creating them. At Atlaslive, we keep our finger on the pulse of technology and user expectations. My approach is direct: listen, innovate, and adapt. First, we listen. We’re in constant dialogue with our partners to understand their challenges and preferences. This feedback is very important — it drives our product development. At the same time, we conduct market research and trend analysis to stay informed about the latest in technology, player preferences, and regulatory changes. In such a way, we can anticipate shifts in the market and adapt our products accordingly.

Then, we innovate by infusing our platform with the latest technologies — whether it’s AI to enhance personalization or blockchain for security. Finally, we adapt quickly. The iGaming world moves fast, and flexibility is our superpower. We’re always ready to tweak our offerings to better serve our clients and stay relevant in the market.

 

Atlaslive recently underwent a rebranding process. Could you discuss the connection between this rebranding and the strategic vision of the company, particularly in terms of enhancing the iGaming experience and staying ahead in a competitive market?

The rebrand to Atlaslive is a future-proof of the company’s vision to stay dynamic in terms of technologies and boost the user experience at the same time while giving our partners even more freedom during different sports events and adjusting the necessary settings timely and effectively.

The recent rebranding of Atlaslive shows our direct ties to our vision and a fresh start in staying true to our core values. With this rebranding, we’re emphasizing our focus on being a tech-forward company that always prioritizes our partners. Atlaslive – the tech behind the game.

 

At the MARE BALTICUM Gaming & TECH Summit, you will be joining the discussion about the strategic integration of gamification to boost player retention and loyalty in the iGaming sector. In a nutshell, what is your perspective on the matter, and how does gamification align with Atlaslive’s vision?

Well, what is gamification? To keep it simple, it’s about making the journey from point A to point B fun for the user. That’s what gamification is all about, in a nutshell.

I prefer using both quantitative and qualitative data to understand our customers and build user experiences based on this knowledge.

One of my first experiences with gamification was one of the world’s largest producers of soft drinks campaign where each bottle cap had a letter. If you collected all the letters to spell ‘happiness,’ you could exchange them for various prizes. I remember the excitement I felt before opening each bottle. I bought many of them just to see what letter I’d get. That’s a perfect real-life example of gamification.

We create similar experiences for iGaming users at Atlaslive. For instance, they might open a mystery box without knowing what’s inside. We use gamification techniques that evoke excitement and fun, drawing on our understanding of what users enjoy.

To put it simply, we understand our end-users and strive to create products and services that bring smiles to their faces. We monitor the effectiveness of our gamification tools through direct customer feedback and analytical data. Some of our projects that employ these techniques have seen a significant 30% increase in engagement and conversion rates.

By focusing on personalized and interactive experiences, we create a dynamic and engaging environment that keeps players returning, ensuring long-term success for both our platform and our partners.

Thank you for this insightful interview, Lasha! We look forward to meeting you in Tallinn, and hearing your valuable insights on Mastering Gamification, Mobile Innovation, and Regulatory Compliance in the AI Era!

Join us in Tallinn to connect with Lasha and the Team of Atlaslive – the dynamic iGaming platform focusing on “THE TECH BEHIND THE GAME”

Get your Tickets to the MARE BALTICUM Gaming & TECH Summit Now!

 

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Compliance Updates

The MGA Hosted GREF 2024 in Malta

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The Malta Gaming Authority (MGA) hosted the Gaming Regulators European Forum’s (GREF) 2024 conference in Malta from May 20 to 22. This prestigious event united gaming regulators from over 25 countries, creating a dynamic platform to tackle pressing industry challenges and exchange invaluable insights.

This year was the first time regulators from other continents were present at the event, inviting a global outlook to the discussions held. Topics discussed ranged from the MGA’s ESG code, responsible gambling, digital and innovation, international perspectives on gambling regulation, anti money laundering and a geographical approach to gambling.

GREF chairperson Isabelle Falque-Pierrotin said she was honoured to open GREF’s 2024 Annual Conference. She underlined the growing maturity of GREF members in their gambling analyses and tools, the urgent need for cooperation between stakeholders, and GREF’s openness to international partnerships. She pointed out that: “European regulators cannot be isolated, apart from the other actors. Even if we have specific and unique responsibilities, we need to work with others to propose effective regulation”.

MGA CEO Charles Mizzi welcomed attendees to Malta for GREF’s 2024 Annual Conference, highlighting the importance of collaboration for effective regulation. He said: “The complexity of the industry demands collaborative efforts. With various stakeholders, including operators, technology providers, and government bodies – all playing critical roles – collaboration allows us to leverage the diverse expertise and perspectives to develop comprehensive and effective regulatory frameworks that address the complexities that are inherent to the industry.”

Additionally, Anna Grech, International Affairs & Policy Outreach Manager at the MGA, delved into the development of the Environmental, Social, and Governance (ESG) Code as a means to acknowledge licensees’ commitment to sustainability, showcasing and building upon the positive initiatives already being undertaken by the gaming industry.

Rachel Bezzina, the Anti-Money Laundering (AML) Manager at the MGA and co-chair of the GREF AML working group, also led a dialogue during the event. She delivered key updates on best practices for effective monitoring and supervision over ML/FT risks.

With over 90 participants representing regulatory bodies from various countries, the conference served as an excellent platform for networking and collaboration among international stakeholders, reinforcing the importance of a unified approach to gaming regulation.

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Conferences in Europe

Soft2Bet’s Team is heading to Malta for the SBC CasinoBeats Summit

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Soft2Bet, a leading casino and sportsbook platform provider, will be heading to Malta to attend the CasinoBeats Summit on 22-23 May, where it looks forward to meeting up with colleagues and partners.

The CasinoBeats Summit is a major conference that covers the latest iCasino developments in the online gambling industry. Bringing together leading operators, games studios and content aggregators at Malta’s Intercontinental Hotel, it is packed full with insightful panels, presentations and roundtables.

Soft2Bet recently celebrated the opening of a brand new office space at The Quad Central, one of Malta’s latest and most modern business complexes, and the summit is an ideal opportunity for CEO and founder Uri Poliavich and General Counsel David Yatom Hay to meet up with their Malta colleagues as they travel from the group’s headquarters in Cyprus.

Casino Beats 2024 speaking schedule

Uri and David will both be speaking at the event and will be joined by Malta-based, Chief Business Development Officer, Martin Collins.

– Keynote speaker: Uri Poliavich will be giving the keynote on 22 May at 12pm CET, where he will delve into the top performing product segments from a range of different industries, motivational engineering and how they could reshape the future of iGaming. – Panel discussions: Shortly after, at 2pm, Martin Collins will be discussing the impact of tech innovations on the iGaming industry and how they can be successfully transposed into online gambling, and on Thursday 23 May at 12pm David Yatom Hay will be taking part in the IMGL Masterclass panel, where he will discuss how iGaming businesses can best strategise to scale up, attract investment or establish exit options.

Commenting on the event, Martin Collins said: “The Casino Beats Summit is a fantastic opportunity to meet up and network with the leading iGaming firms in the industry. The conference content will be packed with invaluable insights and the expo space will feature some of the leading games studios and content aggregators. For Soft2Bet, it will also be a great time to welcome our Cyprus colleagues at our brand new Quad Central office space and celebrate the spirit of innovation that drives us and Malta’s iGaming industry forward.”

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