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UK Gambling Industry Reveals Safer Gambling Week 2020 Strategy

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Safer Gambling Week: British Gambling industry unites once more for ground breaking campaign
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The UK Gambling Industry, led by the Betting and Gaming Council (BGC), the Bingo Association (BA) and the British Amusement Catering Trade Association (bacta), has announced that Safer Gambling Week 2020 will take place from November 19 to November 25.

The annual campaign builds on the success of Responsible Gambling Week, which began in 2017 – the first campaign to unite all sectors of the gambling industry – and marks the successful growth and evolution of the on-going awareness and education campaign, participants and supporters of which now extend far beyond the gambling sector.

Operators promote responsible gambling 365 days of the year, but Safer Gambling Week creates the opportunity for all businesses and organisations to start a conversation about safer gambling not only with their customers, but also with their staff and in turn their friends and family.

Michael Dugher, Chief Executive, Betting and Gaming Council, said: “As the new body representing the betting and gaming industry, the BGC is committed to driving up standards and promoting safer gambling.

“Safer Gambling Week is a fantastic initiative which the BGC are proud to play a leading role in. This awareness campaign is now in its fourth year and it has achieved a significant increase in engagement at all levels on the tools and support available to customers.

“We achieved over 25 million impressions on social media in 2019, setting a new benchmark for the campaign, which demonstrates the breadth and reach of the campaign.

“Our members are determined to raise standards and as part of this year’s campaign can point to significant changes that we have introduced, including new cooling-off periods on gaming machines, substantially increased funding for research, education and treatment; a ‘whistle to whistle’ ban on advertising during sport; new ID and age-verification checks and a ban on betting with credit cards.

“And during the covid-19 outbreak, we have published a 10-pledge action plan to promote safer gambling, while our members also voluntarily agreed to remove TV and radio gaming advertising, replacing their slots with safer gambling messages or donating them to charity.

“As businesses emerge from lockdown, I’m looking forward to this year’s Safer Gambling Week being a tremendous success.”

“Safer Gambling Week allows bacta members to highlight their year-long commitment to safer gambling, the safer gambling tools available to customers and the quality of the staff that engage with our customers on a daily basis,” John White, Chief Executive of bacta, said.

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iSoftBet launches customisable Jackpot Tool to take brands to the next level

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iSoftBet launches customisable Jackpot Tool to take brands to the next level
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iSoftBet has launched Jackpot Tool, its flagship, data-driven, customisable player engagement solution that operators can tailor and apply to over 8,000 games including 150 top-performing iSoftBet titles to elevate engagement campaigns and enhance the player experience.

iSoftBet recently carried out comprehensive qualitative market research, focused on real money player focus groups seeking opinions on how engagement tools fit into existing gameplay today, and how they enhance the user experience.

It concluded that two main areas should be highlighted by providers: the value of a customised offering and giving players a choice.

Jackpot Tool enables operators to stand out in a highly competitive market, reduce internal investment, set budget controls and analyse player data to monitor and optimise performance thanks to its comprehensive back office. Jackpot Tool gives operators unlimited flexibility, improving gaming experiences for visible results.

Using the tool iSoftBet customers can create and configure any type of jackpot for any customer requirement. This ranges from progressive, multi-level and VIP to promotional and time and/or event based as well as include a host of configurable triggers and settings including hot jackpots, player targeting, cross licensee and much more.

During phase one of launch iSoftBet’s Jackpot Tool has proven to significantly boost player engagement generating 35% more spins on games with the tool compared to games without, while it also saw a 350% uplift in bets and 150% increase in active players.

Andrew Bonnici, Chief Product Officer, iSoftBet, said: “Creating great games is no longer enough. Today’s players demand amazing experiences and our new customisable Jackpot Tool, alongside our suite of advanced player engagement solutions, significantly elevates and enhances operator offerings and the customer experience.

“With players’ behaviour in mind, we have created a series of easy to integrate, customised solutions that present both choice and added value, keeping the players engaged and providing them with the experiences they want.”

Jackpot Tool is one of many iSoftBet player engagement solutions that includes Tournaments, Achievements, Free Rounds and Real-Time Data solutions.

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Triple Cherry secures new slots partnership with 888

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Triple Cherry secures new slots partnership with 888
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Triple Cherry, the Spanish video slots provider, is delighted to announce a new partnership with 888, one of the world’s leading online betting and gaming companies, to launch its leading slot content on 888casino.

The partnership will see 888casino host a selection of Triple Cherry’s premium slots titles which have a diverse range of features, graphics and sounds, providing players with an enriching and exciting gaming experience. This includes fan favourites such as Mega Chef, Monsters Fear Bullets and Thunder Rock. This adds to 888casino’s existing portfolio of industry-leading games and content.

Juan Antonio, CEO of Triple Cherry, said: “We are very excited to be partnering with 888, one of the world’s leading online betting and gaming companies. Making our range of quality games available to 888casino customers is a major milestone for our business and will give us further momentum for expansion.

Talya Benyamini, VP B2C Casino at 888, commented: “We are excited to be partnering with Triple Cherry to strengthen our product offering for our casino customers. Triple Cherry’s exciting and dynamic slots titles will add to our existing portfolio of casino games, helping us to continue delivering on our commitment to offering an entertaining and varied gaming experience for players. We look forward to building on this partnership in thefuture.”

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Solverde.pt announces the launch of new games by Portuguese company Darwin

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Solverde.pt announces the launch of new games by Portuguese company Darwin
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Solverde.pt is a Portuguese online casino, based in Espinho, and the company highlights the new creations of the Portuguese company Darwin, from ‘Banca Francesa’, the classic Portuguese game of casinos, to the card game ‘Blackjack’.

SOLVERDE.PT, the Portuguese online casino, announces the launch of new games by Portuguese company Darwin, the casino games production studio.

The Portuguese company Darwin started producing games for SOLVERDE.PT in 2019 and distinguished itself by the innovation of its offer, namely: a realistic version of ‘Banca Francesa’, the classic Portuguese casino game; and six versions of the ‘Blackjack’ card game; as well as a series of slot machines aiming at product disruption.

“Darwin bets on the versatility, and at the same time, the simplicity of the game mechanisms. And the goal is always the same: to optimize the gaming systems so that, from any mobile device, the best experience is possible”, says Sílvia Meneses, Head of Casino da Solverde.pt.

Solverde.pt is the Portuguese online casino with more games available on a single platform: 1300 games. In 2021, the company decided to continue to diversify its entertainment offer, one of the keys to SOLVERDE.PT’s success, in a highly competitive market where creativity and innovation are differentiating factors. This year, the company released 359 new games, with 33 games added only last month. The inevitable highlight is slot machines, which remain the Portuguese’s favorite gaming modality – according to the latest data from the Gaming Regulation and Inspection Service (SRIJ), 76% of Portuguese who play online casino choose slot machines.

“It is with great pride that we reached the 1300 games mark, a growth that has been made alongside a number of studios such as Darwin, which has fully captured the interest of Portuguese players. The online casino is an increasingly competitive market in Portugal and we believe that while our offer stands out for its innovation, we will always be one step ahead”, concludes Américo Loureiro, Director of SOLVERDE.PT.

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