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John Bollom Highlights YGAM Contributions as Safer Gambling Charity Celebrates 10th Year

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As Bacta celebrates its 50th year, President John Bollom has expressed the trade association’s admiration and congratulations to safer gambling charity YGAM which is also marking a milestone anniversary in 2024.

YGAM, the award-winning charity which was founded by Lee Willows in 2014 with a mission to use education as a tool to raise awareness and help safeguard against gaming and gambling harms, has made a key contribution to the safer gambling debate delivering numerous projects many of which have been supported by Bacta members.

Heralding YGAM’s impact John Bollom noted: “After YGAM was founded by Lee Willows, Anne and Keith Evans joined the fledgling organisation in 2016 following the tragedy of their son Alan Lockhart’s suicide after years of gambling addiction. YGAM quickly became a powerful agency for change working in partnership with a broad church of stakeholders including Bacta and many of our members.

“As chief executive of YGAM Lee was instrumental in engaging with the industry and demonstrating how it was possible to work in partnership without fear of compromising on core principles.

“YGAM’s success can be measured both culturally and in terms of what it has delivered.

“Since 2014 its portfolio of evidence-based programmes has reached over 3-million children and young people. In addition 17,000 delegates have been trained by YGAM including more than 11,000 teachers.

“It’s this contribution which has earned it the respect and admiration of stakeholders including Parliamentarians, academics and the low stake land-based gambling entertainment sector represented by Bacta.”

Africa

Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal

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Kiron Interactive strengthens Ethiopian performance with Hulu Sport deal
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Kiron Interactive, a leading provider of virtual sports and numbers games, has announced the expansion of its partnership with Hulu Sport, a tier-one operator in Ethiopia, with the launch of its innovative Mobile Lite Football Leagues product.

The new offering, known as the Hulu League, is an extension of Kiron’s existing partnership with Hulu Sport, which already includes the integration of Kiron’s products in the operator’s retail and online channels via its omnichannel Betman platform.

Mobile Lite Football Leagues is a tailored version of Kiron’s popular virtual football product, designed specifically for mobile devices in markets with limited bandwidth. The game offers an immersive and engaging virtual football experience, complete with a wide range of betting markets while requiring a fraction of the regular data consumption.

The Hulu League launch will significantly boost Hulu Sport’s mobile offering, providing its players with a unique, entertaining and data-light virtual football betting experience that Kiron Interactive is renowned for in the industry.

Steven Spartinos, Kiron Co-CEO, said: “We are honoured to extend our partnership with Hulu Sport, one of Ethiopia’s leading operators. The launch of the Hulu League demonstrates our commitment to delivering innovative and tailored products that meet the specific needs of our partners and their players.

“We look forward to working closely with the Hulu Sport team to ensure the success of this new bespoke offering and to exploring further opportunities to enhance their product portfolio with our cutting-edge virtual sports content.”

Kibrom Gebremeskel, Deputy General Manager at Hulegeb Online Solution, said: “We are excited to expand our partnership with Kiron Interactive and bring the engaging Hulu League virtual football product to more players in Ethiopia. This innovative offering perfectly complements our existing sports betting portfolio and provides our customers with a unique and immersive gaming experience.

“Kiron’s Mobile Lite Football Leagues product has been tailored to meet the specific needs of our market, and we are confident that it will be a major hit with our players. We look forward to working closely with the Kiron team to maximise the potential of this new content and to further strengthen our position as a leading operator in the Ethiopian market.”

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Swintt teams up with Casino 777 to increase regulated market presence

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Swintt teams up with Casino 777 to increase regulated market presence
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In-demand software provider partners with leading Dutch operator to supply Swintt titles in Belgium and the Netherlands, with Belgium launching first.

Swintt, the rapidly-expanding software developer behind popular titles Aloha Spirit XtraLockTM and Seven Seven Pots and Pearls, has announced that it has formed a new partnership with Casino 777 that will see its full suite of games released on the Netherlands-based platform.

As a result of the new deal, both classically-themed SwinttPremium games and cutting-edge SwinttSelect releases will go live on the platform later this month, with this bumper collection of almost 150 top titles providing Casino 777 customers with an unrivalled choice of gaming options.

The provider also hinted that titles from Swintt’s latest venture – Elysium Studios – will be added later in the year, further improving the range of gaming options available to players.

With Casino 777 already offering hundreds of slots, table games, and ‘Gridders’ from other industry-leading studios, Swintt’s addition as a top-quality software provider will further elevate the operator’s reputation with Dutch and Belgian players. Belgium will be the first to experience this partnership, followed by the Netherlands.

Of all the Swintt games that will shortly be live on the platform, it’s the two aforementioned titles that are likely to attract the most attention from slot fans. The former – Aloha Spirit XtraLockTM – is an innovative Tiki-themed title in the SwinttSelect range that currently stands as the provider’s most successful release to date thanks to its exciting XtraLockTM feature and a max win of 200,500 x bet.

Seven Seven Pots and Pearls, meanwhile, is a SwinttPremium release that puts a fresh spin on the classic fruit-themed slot format. Boasting iconic graphics and sound that provide a fitting homage to traditional land-based machines, the game gives players access to Swintt’s signature Pearl feature which can potentially award one of four local jackpots for truly huge wins.

Lars Kollind, Head of Business Development at Swintt, said: “The goal at Swintt has always been to have a strong presence in regulated markets – and partnering with an operator of the size of Casino 777 will enable us to raise our profile in both the Netherlands and Belgium. We’re really looking forward to working with them and can’t wait to hear what their players make of our slots.”

Jennifer Dettori, General Manager at Casino 777, is thrilled, “At Casino 777, we’re always in pursuit of the next level of entertainment, curating top-tier titles from industry-leading suppliers. Welcoming Swintt to our ever-growing portfolio is a testament to our commitment to offering unparalleled gaming experiences. With their diverse range of Premium and Select slots, we’re confident that Swintt’s innovative games will captivate and thrill our customers, taking our entertainment offerings to the next level.”

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Balkans

Wazdan further expands European footprint with mrbit.bg partnership

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Wazdan further expands European footprint with mrbit.bg partnership
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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, is continuing its impressive European expansion after signing a deal with mrbit.bg, a Bulgarian-based top-tier casino operator.

Through this partnership, Wazdan is bringing its acclaimed collection of player-favourite slots to mrbit.bg’s platform, such as Power of Gods™: Hades, Sizzling Eggs™ and the entire Hot Slot™ series.

mrbit.bg’s customers will also get to experience Wazdan’s signature engagement-boosting features, including the incredibly popular Hold the Jackpot™ bonus round, Cash Infinity™ and Sticky to Infinity™. These mechanics have proven to drive player retention and casino revenue across numerous regulated markets.

One of the fastest-growing casino brands in Europe, mrbit.bg boasts a constantly expanding customer base, alongside being one of the few operators in Bulgaria with official mobile apps for increased availability.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “We are thrilled to partner with Mr. Bit, an established operator with a strong presence in several key European markets. Their player-centric approach aligns perfectly with our focus on designing immersive, feature-rich games.

“By launching our top-performing titles on mrbit.bg’s platform, we are able to extend our award-winning content to an even wider audience. This collaboration is an exciting milestone in our European growth strategy.”

Anastasia Ardelean, Head of Marketing at mrbit.bg, added: “Our team has been preparing long and hard to enter the Bulgarian market and finally we have done it! Players can enjoy amazing slots not only on the mrbit.bg website, but also in our official applications, which are available in the most popular stores: Google Play and Apple Store.

“I sincerely thank the Wazdan team for their cooperation. Together we are providing a new level of service to the Bulgarian market, and the quality will continue to increase.”

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