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Gucci unveils new limited-edition Gucci Dive watch in partnership with Fnatic

George Miller

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Gucci unveils new limited-edition Gucci Dive watch in partnership with Fnatic
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Gucci’s contemporary Dive watch becomes the focus of a new collaboration harnessing and celebrating the spirit of gaming. In partnership with the global esports entertainment organisation Fnatic, the House is launching a limited-edition collection of Gucci Dive watches, bringing Gucci’s eclectic aesthetic into the world of gaming. Inspired by Fnatic’s prominent League of Legends team, this unique timepiece features Fnatic’s logo and signature black and orange colouring. Now available on gucci.com, the new Gucci Dive is eminently collectible, with only one hundred individually numbered pieces being made.

This contemporary, diver’s-inspired watch combines a 40mm stainless steel case with a black and orange bezel, black and orange multi-icon indices, and a black rubber strap embossed with the Gucci logo. Super LumiNova accents on the hands and indices light up the black dial, which also displays the GG logo, a signature House motif. ‘GG’ also stands for ‘good game’ in gaming. The caseback is engraved with ‘FNATIC’ and the limited-edition number of the piece. Water resistant to 200 metres, this unique Swiss Made timepiece embodies contemporary style and brings personality and character to any outfit.

The watch is showcased in a powerful video and a series of evocative images, featuring the five League of Legends players: Martin Larsson (‘Rekkles’), Zdravets Galabov (‘Hylissang’), Tim Lipovšek (‘Nemesis’), Gabriël Rau (‘Bwipo’) and Oskar Boderek (‘Selfmade’). Accompanied by an original soundtrack, the video shows the team in action in front of a live audience, capturing the thrill of esports and team spirit.

To celebrate the collaboration with Fnatic, Gucci has developed a new game dedicated to the Dive watch. This game, which will launch in the coming weeks, will be added to Gucci Arcade, the section of the Gucci App inspired by video games that allows users to play with House codes. In the game, called Gucci Dive, players will dive into an underwater cave with a special submarine bearing Fnatic’s logo in order to collect coins, while avoiding obstacles.

#GucciTimepieces

About Gucci Timepieces:

Gucci Timepieces, one of the most reliable and consistent fashion watch brands, with a clear design approach and positioning, has been designing, developing and manufacturing iconic Gucci watches since the early 1970s.

Rigorously made in Switzerland, Gucci watches are recognised for their innovative and contemporary design, quality and craftsmanship and are distributed worldwide through an exclusive network of directly operated Gucci boutiques and selected watch distributors. Gucci is part of the Kering Group, a world leader in apparel and accessories, which develops an ensemble of powerful luxury and sport and lifestyle brands. For more information about Gucci Timepieces, please visit gucci.com.

About Fnatic:

Fnatic is a global esports entertainment brand headquartered in London (UK) focused on seeking out, levelling-up and amplifying esports talent and creators. Founded in 2004, Fnatic reigns as the most successful team of the last decade, winning more than 200 championships across 30 different games. Today, driven by entertainment, Fnatic is the channel through which the most forward-thinking brands communicate with young people – it delivers industry-leading content, experiences and activations through offices and facilities in cities between Los Angeles and Tokyo. Fnatic are the forerunners in competitive mobile gaming – for example, they are the first Tier 1 esports team to launch a presence in India. Pioneers of the intersection of street culture and esports with merch collaborations, Fnatic continues to lead the industry in relation to quality of pro wear and fan apparel. Our pros and creators generate hours of entertainment content, showcasing our global partners to an audience of more than 15 million fans across our social platforms. For more information visit fnatic.com.

eSports

Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido

George Miller

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Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido
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The Global Esports Federation enhances its Athletes and Players Commission with the inclusion of Japan’s top gamer, Hajime Taniguchi, better known as Tokido.

“Esports is now among the fastest growing sport and entertainment globally. Skills and commitment alone are not enough to guarantee long-term success in esports, health and wellbeing are as important to ensure a sustainable career in esports. I’m honored to be a part of a worldwide organization that places equal emphasis on the overall wellbeing of players and athletes, empowering them to keep levelling-up their game, and at the same time establishing a sustainable career pathway for esports athletes to succeed,” said Tokido, Esports Champion, Member of Athletes and Players Commission, Global Esports Federation.

“We are thrilled to welcome an esports legend onto the Athletes and Players Commission. I trust that the Global Esports Federation will benefit greatly from his expansive experience having competed on some of the most prestigious world stages in esports,” said Charmaine Crooks, Vice President and Chair, Athletes and Players Commission, Global Esports Federation. “Tokido’s involvement in the Commission will help further the detailed work we have already put in to shape the organization, convening this incredible community, while enhancing the representation of the world’s esports athletes.”

Recognized by fans and the esports community as one of the “Five Gods” of Japanese Street Fighter with a long legacy of winning at the game across multiple eras, Tokido has won many global and domestic titles including, Evo (2002, 2007 and 2017), Canada Cup (2018 and 2019) and Topanga Championship 2020. Hailing from Okinawa, he grew up in Yokohama, Japan and graduated from Tokyo University. Tokido became a professional gamer in 2010 and was a member of Team Mad Catz from 2011 to 2016 and Echo Fox between 2017 and 2019. He has also published two books that chronicle his journey to becoming a professional esports champion; and explain his personal philosophy on commitment and determination that expanded his esports career.

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eSports

UltraPlay is the Esports Service Provider in the Nordics from BSG Awards 2020

George Miller

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UltraPlay is the Esports Service Provider in the Nordics from BSG Awards 2020
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Bulgarian-based company UltraPlay has been recognized by the Baltic and Scandinavian Gaming Awards as the Best Esports Service Provider in the Nordics 2020. The awards ceremony was held last week in Tallinn, during the first live conference since March this year. The winners have been decided by a final vote, which was submitted by the attending participants.

BSG Awards are continuing its mission of creating an independent, fair and representative awards event that recognizes significant achievements within the Baltic and Scandinavian gaming industry.

Lyubomira Petrova, CMO at UltraPlay said: “We are honored to be acknowledged as the Best Esports Service Provider in the Nordics – a region that is particularly strong when it comes to eSports. It’s the second time in a row to be highly recognized by the BSG Awards and its attending delegates, which confirms we are on the right track – developing and enhancing this very specific betting vertical.”

Last year, UltraPlay has won the Best Esports Service Provider in the Baltics. With the company’s efforts in expanding its presence in the Scandinavian region, UltraPlay has achieved to add the latest accolade to its portfolio of 18 awards.

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eSports

Evolved Buys ARC to Gain Global Footprint

Niji Narayan

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Evolved Buys ARC to Gain Global Footprint
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Evolved, the award-winning esports agency has acquired ARC, an emerging French esports agency.

Ryan Morrison, CEO of Evolved elaborated on the deal: “The team at ARC has a proven track record of success in representing top esports talent in Europe, and fighting as hard as possible for their clients,” says. “In working together, we’ll set the standard for player representation in Europe and make great strides to support the European esports scene. I’m pleased to welcome the team to the Evolved family and look forward to uniting our efforts to grow our reach and support our mission across the globe.”

Led by notable esports agent Nathan Laprade, ARC will continue to operate out of Paris, France and service clients across Europe.

Laprade said: “Joining Evolved is a big step for our players and us. As pioneers in the European region, we have been bringing value to players’ careers for years, and we are thrilled that our efforts will be strengthened with our partners at Evolved who stand for the same values as us. This move will benefit our players greatly, as they will gain access to a world-class team who will, with us, support their professional development, protect their interests in negotiations, and secure new opportunities throughout their careers.”

A number of games from Evolved has become player favorites, as evidenced from the fact that it has negotiated more player deals than any other agency.

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