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Can Sony Finally Crack China With The PlayStation 5?

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Can Sony Finally Crack China With The PlayStation 5?
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With the launch of the PlayStation 5 just around the corner and the pre-recorded video of the new console ready to be played to millions of gamers in a number of days, is this the beginning of Sony finally cracking China? The hype around the new console has continued to grow since the announcement of the PlayStation 5 across the world, including China. As China’s market has started to become more console-friendly, is the PlayStation 5 going to crack it or are there still barriers in its way? Similarly to consoles being banned in China, online gambling in China is also difficult for Chinese citizens to access and for them to find a suitable site to use. So, if Sony were to crack China with the PlayStation 5, this could be the beginning of online gaming and gambling becoming more accessible for citizens in China.

Gaming In China
Historically, Chinese players have preferred to play games on smartphones and PCs, which is partly due to consoles being banned in the country until as recently as 2015. However, of course the consoles weren’t completely unavailable, but were more expensive through grey market imports. Due to the lower prices of smartphones and PCs compared to other devices, it allowed these to thrive in the country. This lead to smartphones being a key opportunity for Chinese gaming companies to make a name for themselves, including names such as NetEase and Tencent. Despite their success, these companies are now looking towards console games, with both soring deals with big names in gaming development, such as PlatinumGames and Marvelous.

Sony has been trying to crack China’s growing console development talent, launching the China Hero Project, which was an initiative to promote and invest in PlayStation 4 games that were made by Chinese developers.

The country has strict controls on what is and isn’t approved for sale, so some games are forced to make changes to get by the censors. Now, Chinese gamers are used to creating ways to get around the restrictions, relying on the international version of Steam to play games that would normally be blocked. The Chinese gamers that get to play the PlayStation 5 first will probably do so through the grey market. However, if Sony are to have better success in the country they will need local games or a way for Chinese gamers to access their games and consoles overseas.

PlayStation 5
The new, sleek design of the PlayStation 5 is just one of the exciting features added to the console. With stunning games with graphics that you won’t have seen before, as well as lightning speed loading, you can discover a deeper gaming with the new console. The adaptive triggers and 3D audio technology are all part of innovative features of the PlayStation 5, and the DualSense PS5 controller that was revealed earlier this year by Sony, includes a built-in mic for impressive play.

The different look and colour scheme of both the controller and gaming console signifies a significant departure from its competitors. The space-age black and white theme provides a seamless finish to the PlayStation 5 and DualSense PS5 controller. With the reveal of the surprise PS5 Digital Edition too, which is an all-digital console without a disc drive, gamers are sure to be excited about this new generation of gaming. New glimpses at the console are being revealed in the lead up to the release date later in 2020, so will Sony finally crack China with the PlayStation 5?

Gamers in China are currently divided on their thoughts towards the look of the PlayStaion 5, with social media being flooded with memes and opinions about the new gaming console by Sony. Some say it looks futuristic and high-tech, whereas others say that it resembles other home appliances. However, despite this divide, it’s unlikely that this will impact them wanting to purchase the console. Chinese gamers are instead more worried whether the regulations in China will allow them to have access to a wide selection of games.

As previously mentioned, China allowed companies such as Microsoft and Sony to sell consoles around 5 years ago, but kept a restriction on the games available to gamers. Despite Chinese gamers previously having a trick to access foreign stores on the Chinese PS4, this has been recently disabled. This has led to many questions as to how the PS5 will be accessible to everyone. Therefore, many are looking to Sony to see their ability to balance the demands of gamers and strict regulations by the Chinese authorities, as this will have an impact on the popularity and success of the new gaming console in the country.

So, with the release of the PlayStation 5 getting nearer, everyone is not only excited to play the new console, but also see is Sony is able to crack China with the PS5.

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Apex Legends Mobile version Launched in India | Quotes From ESFI, Qlan & Alpha Zegus

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Apex Legends Mobile version Launched in India | Quotes From ESFI, Qlan & Alpha Zegus
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As per the recent announcement by EA, the Apex Legends Mobile version launched in India. The battle royale game is finally ready to be unleashed for smartphone gamers on Android and iOS from today. Apex Legends is a free-to-play battle royale-hero shooter game developed by Respawn Entertainment and published by Electronic Arts.

 

Some statistics around the game globally:

On April 14, 2021, Respawn announced that Apex Legends has hit100 million players in total. This will have been boosted largely thanks to the release of the game on Steam and Nintendo Switch. The milestone is an important achievement for the battle royale over two years after it launched on Feb. 4, 2019.

In regards to their announcement, please find below the quotes of our clients, we request you to add this to your story if you are planning any around it.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF):

The launch of the mobile version of the free-to-play battle royale-hero shooter game Apex Legends is going to be a game-changer for the esports title in our country. The battle royale genre games have a huge player base in India and the title gets a major boost with more than 300 million mobile gamers in India. The first reactions from both professionals and casual gamers will be critical as this will reflect on the overall acceptance of Apex Legends mobile in India. Also, publishers need to look at the Indian market seriously by hosting major tournaments for our esports athletes.

Mr Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network:

Apex Legends Mobile launch is a very significant step towards tapping the Indian gaming ecosystem as mobile titles are big in India as they facilitate easier connectivity and accessibility for users and leverage the power of the mobile-first ecosystem of the country. With more than 100 million players already playing this battle royale game globally, the publisher needs to aggressively tap the Indian esports industry by hosting multiple tournaments and get it accessible easily for the third party tournament organisers which will fuel the game’s popularity in the region. The battle royale genre is among the favourites in the Indian esports circuit and as per the latest Newzoo report, India is among the emerging market which dominates mobile esports titles.

Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

With the launch of Apex Legend Mobile Version, it’s clear that companies that initially made AAA titles for PC/Console are now seeing the need to adapt to the rapidly growing mobile gaming market. It’ll also help bridge a critical gap, where mobile players would want to try out the PC version for a more immersive experience after playing the mobile version, and vice versa. Lastly, if this game becomes cross-platform play, it’ll be a game-changer.

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Asia

Macau Gaming Law Amended to Help Satellite Casinos

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Macau’s draft gaming law has been amended to help satellite casinos, which will now be able to operate for longer than the original three-year transition period, but without revenue sharing.

The original version of the law stated that all satellite casinos must be operating out of property owned by one of the six concessionaires. They were given the three-year timetable to comply. It was one of the most contentious areas of the gaming law, due to the potential impact on employment in Macau were they to cease to do business.

There are about 18 satellite casinos in Macau, out of a total of 40. Though some have already announced plans to close since the gaming law was published at the beginning of this year.

The amended law was presented to the commission evaluating the legislation on Friday, local media reports, citing commission head, legislator Chan Chak Mo. The new version states that even if the property where the casino is based is not owned by the concessionaire, it can continue operating as a managing entity if a contract is established with the operator.

They will only be able to charge management expenses and not share a percentage of gaming revenue.

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RJ Raunac, nCore Games & Dot9 Games Studio, Announces Apna Games – India’s First Location-Based Gaming Experience

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RJ Raunac, nCore Games & Dot9 Games Studio, Announces Apna Games – India’s First Location-Based Gaming Experience
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Leading game development and publishing company, nCORE Games has partnered with one of India’s biggest entertainers, RJ Raunac to release Apna Games for mobile. Developed by Mumbai-based studio, Dot9 Games, part of the nCORE Games ecosystem, Apna Games is a collection of location-based multiplayer games allowing you to square off against other players across the nation. It is the first location-based game experience made in India.

Featuring Ludo, Pool, Carrom, and Cricket Quiz, Apna Games lets you pick your state and represent it in any of these games against those from other parts of the country. This isn’t all, guiding you along the way is the dynamic and humorous voice of Bauaa aka RJ Raunac, complete with Hindi and English dialogue options.

“Apna Games is a passion project for me,” says RJ Raunac. “I’ve been a long-time player of video games and to actually work with a studio that shares the same vision as I have for a great game for everyone in India is a dream come true. I hope you have as much fun playing it as we did making it.”

In addition to a host of games to choose from, players will also be able to earn in-game currency that they can use to purchase products like headphones, from the IceSpice store, powered by the game’s publisher, Dot9 Games.

“With RJ Raunac’s infinite enthusiasm and Dot9 Games’ development prowess, we’re confident in Apna Games bringing gaming to an even bigger audience across the country,” says Vishal Gondal, Founder of nCORE Games. “By combining state loyalties and rivalries with polished gameplay we want to bring games to all.”

“Apna Games provides quick entertainment through simple gaming skills in games that have been a part of our culture”, says Deepak Ail, Co-Founder and CEO of Dot9 Games. “We felt we needed to create an immersive game that brings together Indian gamers, while offering them a multiplayer experience where players challenge others from different states through location based selection. Bauaa (RJ Raunac), is a much loved youth icon in the country and we wanted to give his fan base a game to enjoy and remember.”

Apna Games is developed by India’s most-experienced game studio, Dot9 Games whose developers have been responsible for some of the country’s biggest hits such as the ICC Cricket Fever, BioShock Mobile, and the world’s first Spider-Man game on mobile. Apna Games will be available for download from this Sunday, the 15th of May, on the Google Play Store.

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