Can Sony Finally Crack China With The PlayStation 5? – European Gaming Industry News
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Can Sony Finally Crack China With The PlayStation 5?

George Miller

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Can Sony Finally Crack China With The PlayStation 5?
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With the launch of the PlayStation 5 just around the corner and the pre-recorded video of the new console ready to be played to millions of gamers in a number of days, is this the beginning of Sony finally cracking China? The hype around the new console has continued to grow since the announcement of the PlayStation 5 across the world, including China. As China’s market has started to become more console-friendly, is the PlayStation 5 going to crack it or are there still barriers in its way? Similarly to consoles being banned in China, online gambling in China is also difficult for Chinese citizens to access and for them to find a suitable site to use. So, if Sony were to crack China with the PlayStation 5, this could be the beginning of online gaming and gambling becoming more accessible for citizens in China.

Gaming In China
Historically, Chinese players have preferred to play games on smartphones and PCs, which is partly due to consoles being banned in the country until as recently as 2015. However, of course the consoles weren’t completely unavailable, but were more expensive through grey market imports. Due to the lower prices of smartphones and PCs compared to other devices, it allowed these to thrive in the country. This lead to smartphones being a key opportunity for Chinese gaming companies to make a name for themselves, including names such as NetEase and Tencent. Despite their success, these companies are now looking towards console games, with both soring deals with big names in gaming development, such as PlatinumGames and Marvelous.

Sony has been trying to crack China’s growing console development talent, launching the China Hero Project, which was an initiative to promote and invest in PlayStation 4 games that were made by Chinese developers.

The country has strict controls on what is and isn’t approved for sale, so some games are forced to make changes to get by the censors. Now, Chinese gamers are used to creating ways to get around the restrictions, relying on the international version of Steam to play games that would normally be blocked. The Chinese gamers that get to play the PlayStation 5 first will probably do so through the grey market. However, if Sony are to have better success in the country they will need local games or a way for Chinese gamers to access their games and consoles overseas.

PlayStation 5
The new, sleek design of the PlayStation 5 is just one of the exciting features added to the console. With stunning games with graphics that you won’t have seen before, as well as lightning speed loading, you can discover a deeper gaming with the new console. The adaptive triggers and 3D audio technology are all part of innovative features of the PlayStation 5, and the DualSense PS5 controller that was revealed earlier this year by Sony, includes a built-in mic for impressive play.

The different look and colour scheme of both the controller and gaming console signifies a significant departure from its competitors. The space-age black and white theme provides a seamless finish to the PlayStation 5 and DualSense PS5 controller. With the reveal of the surprise PS5 Digital Edition too, which is an all-digital console without a disc drive, gamers are sure to be excited about this new generation of gaming. New glimpses at the console are being revealed in the lead up to the release date later in 2020, so will Sony finally crack China with the PlayStation 5?

Gamers in China are currently divided on their thoughts towards the look of the PlayStaion 5, with social media being flooded with memes and opinions about the new gaming console by Sony. Some say it looks futuristic and high-tech, whereas others say that it resembles other home appliances. However, despite this divide, it’s unlikely that this will impact them wanting to purchase the console. Chinese gamers are instead more worried whether the regulations in China will allow them to have access to a wide selection of games.

As previously mentioned, China allowed companies such as Microsoft and Sony to sell consoles around 5 years ago, but kept a restriction on the games available to gamers. Despite Chinese gamers previously having a trick to access foreign stores on the Chinese PS4, this has been recently disabled. This has led to many questions as to how the PS5 will be accessible to everyone. Therefore, many are looking to Sony to see their ability to balance the demands of gamers and strict regulations by the Chinese authorities, as this will have an impact on the popularity and success of the new gaming console in the country.

So, with the release of the PlayStation 5 getting nearer, everyone is not only excited to play the new console, but also see is Sony is able to crack China with the PS5.

Asia

Team Vitality Launches in India

George Miller

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Team Vitality Launches in India
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Team Vitality, the leading esports teams in Europe, today officially announces the launch of its India operations. The expansion sees Team Vitality plant roots in Mumbai, and partner with some of the biggest content creators in India, including YouTube sensation Nischay Malhan. The organisation first raised the prospect of a significant presence in India earlier this year, and launched its Indian social media last month. Today marks the reveal of Team Vitality’s first plans for the expansion, as it furthers its commitment to the growth of esports and gaming in the region.

Team Vitality’s immediate focus is on building its local presence and community in order to establish a deeper connection with its fans in India. Team Vitality has partnered with gaming content creators Nischay Malhan, Rachit Yadav, Nitin Chougale and Saloni Kandalgaonkar whose respective YouTube channels i.e. Live Insaan, Rachitroo, Classified YT, and Mili kya Mili, have a combined following of 1 crore (10 million). The content creators will host a variety of engaging events and contests across their social media channels, as well as on Team Vitality India’s Facebook and Instagram pages.

Following Team Vitality’s first move into the Indian gaming space, the organisation is committed to creating a purely competitive branch in 2021, with the ambition of becoming the best esports organization in the region. Further details on the competitive expansion will be revealed soon, following the initial launch which will see the team build a robust foundation and community in India.

Headquartered in Paris, France, Team Vitality is home to eight top performing teams across nine games, and over 50 athletes from 13 nationalities. With its presence in India, Team Vitality is poised to help the country’s gaming enthusiasts unlock their competitive potential. Team Vitality’s Counter-Strike: Global Offensive (CG:GO) roster recently took the No.1 position in HLTV World rankings, establishing themselves as the best team in the world. The organisation is one of only ten teams in the League of Legends European Championship (LEC) franchise and reached the World Championship in 2018, and its Rocket League team won the 2019 World Championship. In addition, Team Vitality is partnered with mainstream brands across an array of industries such as Red Bull, Corsair, adidas, Renault, etc.

CEO of Team Vitality, Nicolas Maurer, speaking on the occasion said, “Team Vitality constantly strives to build winning teams on the international stage. Our entry into India is a big milestone for us and part of our endeavour to conquer the world of esports. Our mission here is to not just build professional teams but to also make ourselves the most aspirational esports brand in the country. We’re very keen to engage with our fans in India via our content creators before competing in the biggest local tournaments with our incoming professional teams.”

Amit Jain, Principal of the Rewired.gg, venture fund that has invested €34 into Team Vitality, commented, “We believe that esports is one of the world’s fastest growing industries today with India having a huge untapped base of gaming talent just waiting to be discovered. The continuous success of Team Vitality promises a huge opportunity for growth in this market. We are well on our way to building one of the world’s first billion-dollar esports teams.”

Randall Fernandez, General Manager, Team Vitality India, commented, “This is an interesting time to enter India and the arrival of Team Vitality is welcomed with great optimism and excitement. With professional esports significantly picking up in India, our approach will include finding new talent at a grassroots level and offering them the opportunity to join Team Vitality. We will then focus on bringing their performance up to the standard of our global esports athletes, not least at our world-class V.Hive HQ in Paris and our resident training facilities at the Stade de France.  Expect to see new Indian esports stars winning tournaments as part of Team Vitality very soon.”

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BBIN Becomes Official iGaming Partner of Atlético de Madrid

Niji Narayan

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BBIN Becomes Official iGaming Partner of Atlético de Madrid
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BBIN has become the Official iGaming Supplier Partner of Atlético de Madrid in Asia.

Both BBIN and Atlético de Madrid share the colours red and white for their brand image, symbolising that their passion and spirit is building a bridge between Europe and Asia, fighting side by side in the future.

BBIN believes that the partnership with Atletico de Madrid will be a great success. BBIN also wishes the team could have outstanding performances in the future La Liga and major international competitions, keep clean sheets in every match and enjoy the glorious moments together.

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Premier Handball League ropes in Dream11 as their official fantasy gaming partners

George Miller

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Premier Handball League ropes in Dream11 as their official fantasy gaming partners
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Indian handball is all set to witness a revolution as the Premier Handball League (PHL) gears up to roll out its inaugural edition and infuse fresh breath into the Indian sports industry which has not seen active sports for close to seven months owing to the COVID-19 pandemic. The PHL announced its partnership with Dream11 as their fantasy gaming partner and their OTT platform FanCode as their official OTT partner. The partnership aims to nurture a strong fan base and bring the best of the players on a single platform to challenge exciting and nail-biting matches for the fans globally.

The League will be played at the Sawai Mansingh Indoor Stadium in Jaipur from December 24 and the grand finale will be witnessed on January 10. Season 1 of PHL will have six teams battling for the ultimate title from Uttar Pradesh, Punjab, West Bengal, Telangana, Maharashtra and Rajasthan.

While the game is widely played in schools and colleges across India, handball is yet to create a wide fan base. PHL’s partnership with Dream 11& their OTT platform FanCode will be a maiden initiative in Indian Sub-Continent for the Fantasy Platform to help incubate an Olympic medal sport for the very first time and engage with fans to create a more meaningful conversation around the sport.

“Dream 11 is now an aspirational name in the world of sports and we are thrilled to have them associated with us as our fantasy gaming partner. Dream 11 has been a visionary in the world of sports and has successfully infiltrated the Indian household, bringing families and sports enthusiasts alike together. With them as our partners and their OTT platform FanCode as our official OTT partner, we at the Premier Handball League believe that the popularity of handball is secure in times to come,” League CEO Mrinalini Sharma said.

The PHL India Sports Private Limited is the official license holder of the league, which under the aegis of the Handball Federation of India (HFI) and in association with the International Handball Federation (IHF) and Asian Handball Federation, promises to develop and take this Olympic sports discipline to the next level, ensuring growth and success for the Indian athletes at the global stage.

Handball is currently part of the priority sports listed by the Ministry of Youth Affairs & Sports under the Target Olympic Podium Scheme in India. With the Indian team currently ranked 32 in the world, PHL promises to provide a much-needed foundation as the game aims to become an Olympic medal prospect.

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