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Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands in the face of COVID-19

George Miller

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Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands in the face of COVID-19
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  • Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million
  • COVID-19 causes total brand value of top 50 clubs to decrease for the first time in 6 years – €751 million or 3.7% is knocked off
  • English clubs dominate the ranking with six brands in top 10 and 19 in top 50
  • Liverpool inches two spots up into 4th place, following historic Premier League win
  • Bundesliga’s 1. FC Köln is this year’s fastest-growing brand, followed by Leicester City and RB Leipzig – all recording over 40% growth
  • Tottenham Hotspur’s new stadium takes top spot in Buro Happold’s Venue Performance Rating

Real Madrid remain the most valuable football club brand in the world for 2020, according to the latest edition of the Brand Finance Football Annual. Boosted by winning the LaLiga title for the first time since 2017, the club retained its position at the top of the table in the football industry, but against a backdrop of economic and social disruption, caused primarily by the COVID-19 pandemic, Real Madrid’s brand value has declined by 14% to €1,419 million.

Real Madrid’s disappointing on-pitch performance prior to 2019-20, which saw an earlier-than-normal exit from the UEFA Champions League in 2018-19 and a second successive season adrift of LaLiga champions Barcelona, eroded the club’s dominance of the Brand Finance ranking. The situation was exacerbated by COVID-19, along with a lack of stability around the management of the team. Barcelona, Real’s fierce rivals, are just €6 million behind Real with a brand value of €1,413 million, supported by strong and diverse revenue generation and continued domestic performance in Spain.

COVID-19 knocks off €751 million of brand value

Real Madrid is not the only club to see a drop in brand value this year. COVID-19 has caused the total value of the top 50 football brands to decrease for the first time in 6 years. Through its effect on the three main revenue streams – Matchday, Broadcasting, and Commercial – €751 million or 3.7% has been knocked off the cumulative brand value of the world’s top 50 most valuable football clubs.

The COVID-19 pandemic has challenged professional football worldwide and across all levels. Matchday income for the 501 games remaining in the big 5 leagues dropped to zero, but it is often the smaller clubs and leagues which are more reliant on this revenue stream – in Scotland it makes up 43% of total revenue, compared to only 13% in England.

There have been some positive signs, as Southampton vs Manchester City on BBC broke the Premier League TV audience record with 5.7 million viewers, but the longer-term damage to the game’s economic structure has yet to be revealed.

Richard Haigh, Managing Director of Brand Finance, commented:

“Top-level football has been confronted with the largest existential threat since the Second World War. Loss of income, coupled with health concerns about mass gatherings, have raised question marks about the future of the industry and the financial resilience of clubs across all levels. The full damage of the COVID-19 crisis has yet to unfold and it is not inconceivable there will be casualties in the form of club bankruptcies and changes in ownership.”

Despite the huge implications of COVID-19 for football clubs and their financial results, the majority of the brand value is secured by the clubs’ long-term future – provided they can survive the initial shock. For example, only 21% of Real Madrid’s brand value is delivered by the next five years’ financial results.

Premier power

Real Madrid and Barcelona are followed by a cluster of English Premier League clubs in the Brand Finance Football Annual 2020 ranking, with Manchester United in 3rd position after their brand value fell by 11% to €1,314 million. Liverpool, who won their first league title since 1990 in runaway style, are in 4th spot jumping above Manchester City in terms of brand value, rising from €1,191 million in 2019 to €1,262 million, a 6% increase. Chelsea dropped one place in the table to 8th after their value fell for the fourth consecutive year to €949 million. This was arguably due to the club being absent from the UEFA Champions League and also suffering a transfer ban after being charged with breaking Financial Fair Play Regulations.

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Tabcorp to Write Down its Wagering and Media Business by €605M

Niji Narayan

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Tabcorp to Write Down its Wagering and Media Business by €605M
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Tabcorp Holdings is going to write down its wagering and media business by at least AUD 1 billion (€605m) as a result of COVID-19 shutdowns and “the possible acceleration of retail contraction.”

The business made its announcement in a filing to the ASX Exchange, announcing that it has conducted a “review of assets” under which it plans to incur a write-down of $1 billion to $1.1 billion under its financial results for the year ending 30 June 2020.

The expected write-down is based on “potential decline in consumer confidence and increased economic uncertainty” in the wake of the pandemic and “potential acceleration of retail contraction and uncertainty regarding longer-term impacts as an indirect result of the pandemic.”

The operator expects EBITDA to be in the range of $990 million to $1 billion – down from $1.12 billion in 2019, issuing its preliminary unaudited results for the year ended 30 June 2020.

Net income is estimated to range between $267 million and $273 million for the year, excluding the non-cash goodwill impairment charges. This will be a fall of at least 31% from last year’s $396 million net income.

“COVID-19 has materially impacted our Wagering & Media and Gaming Services businesses. We are facing into a challenging and uncertain environment, and the current operating conditions and those expected into the future are relevant factors in assessing the value of the goodwill in those businesses at this time,” David Attenborough, Managing Director and CEO of Tabcorp, said.

“We remain confident in the strength and resilience of Tabcorp’s diversified portfolio of assets and are pleased that integration is now substantially complete. We are focused on supporting our people and partners during these challenging times while ensuring that Tabcorp emerges strongly post COVID-19,” Attenborough added.

Last week, Attenborough stepped down from his role as chief executive after coming under growing pressure from investors over the performance of the company.

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Bet-at-home.com Releases H1 2020 Results

Niji Narayan

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Bet-at-home.com Releases H1 2020 Results
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Bet-at-home.com has released its financial results for the first half of 2020. The company reported a gross betting and gaming revenue of €62.3m and EBITDA of €15.8m.

“The impact of the pandemic became noticeable from mid-March 2020, when international sporting events were canceled or postponed. In this phase, however, the demand for alternative betting offers remained almost unchanged, as customers of the bet-at-home.com group switched to esports and marginal sports,” the company stated.

“With a step-by-step resumption of playing activities in the national European football leagues in May 2020 and the postponement of important events such as the Champions League and Europa League, the usually low-revenue summer months are positively influenced. In addition, the resumption of international tennis tournaments is to be expected in the second half of 2020.

“The online gaming segment including casino, live casino, virtual sports and poker was not negatively affected by the pandemic.

“As far as the outlook for the whole year is concerned, from the current perspective the management board still expects gross betting and gaming revenue between €120m and €132m in the financial year 2020.

“The decline in gross betting and gaming revenue compared to the financial year 2019 is attributable to legal restrictions in individual markets. A potential decline in revenues due to regulatory changes in Germany can currently not be estimated and is therefore not considered.”

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Mindleap Health™ Expands its Digital Mental Health Programs for Addiction, Psychedelic Integration and Holistic Wellness

George Miller

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Mindleap Health™ Expands its Digital Mental Health Programs for Addiction, Psychedelic Integration and Holistic Wellness
Reading Time: 3 minutes

 

Mydecine Innovations Group™, is pleased to announce that its subsidiary, Mindleap Health™ (“Mindleap” or the “Company”) based in Vancouver, British Columbia, is expanding it’s digital therapeutic offerings by adding three additional programs to its platform.

Mindleap™ is working towards contributing to the evolution of mental health and enabling the mass adoption of mental health treatments across the world. In order to expand access to world-class mental health solutions, Mindleap is developing new “30-day transformation” programs that will be offered as in-app purchases on the platform this fall.

The new offerings will include comprehensive addiction, psychedelic integration, and holistic wellness programs designed to empower users to improve their wellbeing. The ability to track progress, encourage consistency through gamification will provide additional value to Mindleap users.

The Addiction Recovery Program will be led by Dr. Rick Barnett, a clinical psychologist and an alcohol and drug counselor in independent practice. Dr. Barnett has worked on the frontlines of addiction treatment for over 20 years with a variety of populations in diverse settings. He is an expert in addictive disorders and treatment, working every day to help clients change and improve their lives. Dr. Barnett has a unique ability to blend multiple approaches in meaningful ways to address and recover from numerous types of addictive behaviors (alcohol, drugs, food, sex, nicotine, gambling).

Equipped with advanced education and training in psychopharmacology, Dr. Barnett has served in numerous leadership roles both locally and nationally related to addiction, mental health, and health care reform. He is also the founder of the Center for Addiction Recognition Treatment Education and Recovery (CARTER, Inc), a 501c3 private non-profit organization dedicated to the art and science of achieving lifelong freedom from addiction. The goal of CARTER, Inc. is to transform addiction into enduring health and well-being, a value which has become the cornerstone to his Mindleap program.

The Psychedelic Integration program will be led by Dr. Danielle Wise who brings over 20 years of experience as a psychotherapist and coach, utilizing myriad techniques with a unique specialization on psychedelic integration. Dr. Wise’s clinical focus is primarily centered on relational trauma, combining depth and somatic psychology, neuroscience, and psychedelic research.

Dr. Wise has completed the Psychedelic Research and Training Institute’s (PRATI) comprehensive Ketamine and Psychedelic Medicine Training, which provides practical tools for eliciting transformational sessions and holistic and integrative tools for mental health support.

An avid decriminalization advocate, she is part of the Denver psilocybin decriminalization initiative and the founder of Women’s Leadership in Psychedelics with the Nowak Society, a non profit that provides education, training, and community building around right relationship with psychedelics and psychopharmaceuticals.

Dr. Wise also serves on the advisory board of Unlimited Sciences a psychedelic research non-profit combining data and lived experiences to serve the community, educate the public, and inform policies. Her 30-day program will offer an embodied integration journey with self care practices and contemplations that will assist users in achieving personal transformation for lifelong wholeness making.

The Holistic Wellness program will be led by Jeremy Hoffman who is an experienced spiritual leader that uses innovative modalities including energy clearing, activations, meditation, breathwork to support his clients in achieving harmony of the mind, body and spirit.

Hoffman is renowned internationally for his holistic wellness coaching, and currently works with C-Suite level executives and business leaders to assist them in achieving spiritual balance and fulfillment in their lives. Cultivating the steps that allow people to operate in life with an upgraded mindset and perspective, Hoffman will be sharing his insights on physical, mental, emotional, and spiritual health in his Mindleap program.

Mindleap’s founder Nikolai Vassev commented: “Our focus is on creating real solutions for the mental health crisis and these new offerings will allow Mindleap to have international reach and affect more lives during these times of crisis. The pandemic has left people depressed, isolated and support is needed now more than ever.”

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