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Tom Watson to advise Flutter Entertainment in safer gambling race to the top

George Miller

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Tom Watson to advise Flutter Entertainment in safer gambling race to the top
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Flutter confirmed that it has appointed Tom Watson, former Opposition Deputy Leader and vocal advocate for gambling reform, as an advisor to bring his expertise and challenge to the business as it continues its commitment to lead a race to the top in safer gambling best practice.

Tom Watson will be immersing himself in all areas of the Flutter business from the shop floor and online platforms – to staff training, marketing and safer gambling operations. His role will be to bring a fresh and robust voice into the business, as it continues to look for ways to protect vulnerable customers, while also serving the majority who enjoy gambling as a safe leisure pursuit.

Tom Watson commented: “I have a long-standing interest in this sector and consistently called for action to protect those that may be potentially vulnerable to harm. In taking on this role in Flutter, I intend to get under the bonnet of the business – and the industry more widely – to understand how best to further develop and implement industry leading responsible gambling policies. I strongly believe that working collaboratively with Flutter in this way will allow me to continue to drive positive change”.

Flutter Group CEO Peter Jackson said: “Bringing in someone with Tom’s gambling reform background is an important part of my commitment to lead the industry’s race to the top. We have to work harder than ever before to find a way to continue to bring great products and brands to our customers while always having the need to protect the vulnerable clearly in mind. Tom will hold a mirror up to help us make sure we are getting this balance right and I welcome the opportunity to work with him and hear what he has to say in coming months.”

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TVBET and Klas Platform Tie Up Partnership

Zoltan Tundik

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The leading B2B provider TVBET has secured the latest stage of its global growth strategy after inking a partnership with the Klas Platform. This partnership is an outstanding achievement extending the companies’ reach and strengthening their positions in the world igaming market. 

TVBET has been providing top-notch live-games for casinos and betting operators since 2016. During this time, the B2B provider has won the trust of 170+ partners and continues to develop and improve its services. The TVBET products are high-quality TV-games with live dealers that attract attention with their simplicity, beautiful image, and round-the-clock performance. The cooperation of TVBET and Klas Platform will allow the companies to strengthen their positions, expand horizons, and provide partners with even more high-quality products.

Klas Gaming Network is a full spectrum company aimed at creating completely modified and flexible software solutions for the igaming industry operators. The company offers its clients a full arsenal of igaming services such as sports betting, CasinoEngine, live casino, risk management, anti-fraud and full odd management software, etc. And recently, live-games from TVBET have become available virtually on all the Klas Gaming Network services. Punters can now stake bets on TVBET’s games on the following Klas Platform sites: Pokerklas, Jestbahit, Caddebet, Monobahis, etc.

TVBET’s top-performing live-games will diversify Klas platform’s products portfolio and offer partners a wide range of exceptional services. This is a spectacular step for both companies that will evolve into a fruitful and successful symbiosis.

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Playson strengthens Italian presence with Blox Limited

Zoltan Tundik

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Photo by Jametlene Reskp on Unsplash
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Supplier boosts reach in the critical European market

Casino software developer Playson has announced a partnership with the Italian-based platform provider, Blox Limited.

The agreement allows the brand, which is part of Blue Ocean Gaming, to distribute Playson hits such as Buffalo Power: Hold and Win, Zeus: Thunder Reels and the recently launched Solar King across its operator network.

As part of the deal, the Italian-licensed platform provider can also deploy Playson’s integration-free engagement tools, including Network Tournaments, Jackpots and Free Spins, which have been proven to enhance player retention.

The agreement extends the games studio’s player reach in the regulated market of Italy, where the company has cemented its fast-growing credentials with a string of key operator partnerships.

Blanka Homor, Sales Director at Playson, said: “We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond.

“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”

Karl Grech, CCO at Blox Limited, said: “We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021.

“We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalog will continue to be a hit.”

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YouGov, TrueLayer research reveals the 5 trends shaping the future of iGaming payments

Zoltan Tundik

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Photo by AbsolutVision on Unsplash
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  • iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and reduce player churn.

TrueLayer, the leading technology company building financial infrastructure that’s open to any business, anywhere in the world, today revealed the results of its latest research, produced in association with YouGov, into the future of iGaming payments.

The research surveyed over 3,000 regular online gamblers across major European markets including the UK, France, Spain, Italy and Germany, examining attitudes and experiences within iGaming, and the impact of payment options on player onboarding, retention and safeguards.

It revealed five significant trends:

  • Players want fast payments: Rapid deposits and payouts consistently topped the list of player priorities, with 8 out of 10 players rating fast payments as important – and they choose their gaming operators accordingly. Our survey shows that, in 5 out of 6 markets surveyed, players consider fast withdrawals to be in their top two priorities. Compare this with “A good sign-up offer for new customers” – the bounty that has occupied marketers for so long – never making it into a country’s top five priorities.

“What’s better than your player not having to wait to deposit their money and play, or withdraw their winnings? That’s the best experience you can give them,” commented Christian Reinheimer, Head of Payments Strategy, LeoVegas.

  • Instant withdrawals improve brand trust: Instant withdrawals increase deposits, while slow or problematic withdrawals are a key source of frustration, complaints, bad reviews – and ultimately churn. Almost two thirds of respondents said they were more likely to trust a gaming service that offered withdrawals and deposits (64%). While more than half (55%) said they were likely to switch to an online gaming service that offered instant withdrawals.

“Players who have access to faster withdrawals are loyal, highly engaged customers who deposit more regularly,” commented Natalie Dunne, Head of Payments, Paddy Power Betfair.

  • Players want to pay by bank transfer: In the UK, Germany and the Nordics around 7 in 10 players use bank transfer to pay into a gaming service. Pan-European gaming brands to be mindful of the fact differing cultural preferences across the continent, as card payments still dominate in France, Italy and Spain.

  • Onboarding needs to be fast and simple: For all online services, the onboarding challenge is simple, the customer has not yet experienced your service, so they are easier to lose. The trend is towards seamless and frictionless signups. In total, around two thirds of our respondents (65%) said they would not tolerate a signup process which lasted more than five minutes.

  • Players choose operators that support responsible gambling: Our research shows that online gaming operators who promote responsible gambling by including tools like spending caps are more popular than those without sophisticated limits. Around two thirds (65%) of players across are likely to use a site that promotes responsible gambling by setting spending caps and limits.

“The research findings clearly show that improved payment options are a key driver for players, whether they are choosing a new gaming provider, allocating deposits or deciding to move on. It delivers a clear message to operators that as players experience seamless digital services in other aspects of their lives, their expectations for iGaming are also changing,” commented George Davis, Product Lead for Payments at TrueLayer.

For operators that means implementing more robust, instant pay-in and payout capabilities, or face increased player churn. True loyalty, the sort that causes customers to genuinely recommend a brand to their friends, comes from one thing only: exceptional customer experience. That includes everything from dispute resolution through to technical reliability and confidence in payments.

Open banking can play a crucial role, delivering new payments approaches to the iGaming market. It also presents an opportunity for operators to differentiate and drive customer customer loyalty through rapid deposits and withdrawals; a trusted white-label payment experience; and tailored responsible gaming protections.

“iGaming providers that offer instant bank payment capabilities and couple their service with responsible gambling initiatives will drive trust, higher usage and higher player stickiness,” added Davis. “Open banking is also a positive move for responsible and sustainable gambling, since banks can control their limit allowance, and any interactions via open banking APIs will enforce those allowances.”

About the Research methodology

The report presents the findings from a survey, conducted by YouGov, into the habits of users of online gambling/betting services. It focused specifically on attitudes to signing up to a service, as well as the ways in which they transfer money in and out of their gaming accounts. We conducted over 3,000 interviews, during October 2020. Data was gathered across six European markets: the UK, Germany, France, Spain, Italy and the Nordics (Sweden, Finland and Norway) with a minimum of 500 interviews in each territory.

For the purposes of this survey, online gaming refers to a breadth of online gambling activities, including sports betting, casino games (from slots to poker), bingo and lotteries. All respondents use online gambling / betting sites at least once every couple of months.

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