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Rootz chooses MuchBetter as payment partner
MuchBetter, the award winning iGaming payments company, today announced a new global payments partnership with Rootz, one of the world’s fastest growing iGaming operators. MuchBetter is now available as a payment option for all Rootz Wildz and Caxino Casino players. Fully PSD2 SCA (secure customer authentication) compliant, MuchBetter is safe, secure and allows instant withdrawal to the player across numerous regions.
Rootz’s successful business model is built on prioritising the player experience and utilising best-in-class technology. The MuchBetter service provides the security and ease of use Rootz wanted from a payment partner, and its unique net deposit commercial model will also save the operator significant amounts on transaction fees compared to other payment options that charge for every transaction.
The integration of the MuchBetter service has been very successful to date. Existing MuchBetter customers are prompted to use the service when making a deposit to their Wildz or Caxino account – being able to move money in and out of their MuchBetter accounts with just their smartphone and fingerprint. This focus on customer flow ensures the best player experience possible, and has resulted in extremely high conversion rates for MuchBetter. New players can also sign up to the MuchBetter app in minutes, and start making payments to their Wildz or Caxino accounts instantly.
“Rootz is a great demonstration of how to be successful in the iGaming space by prioritising the user experience and leaning into the benefits of new technology,” said MuchBetter founder and CEO, Israel Rosenthal. “We have the same approach at MuchBetter. By combining best in class tech from the payments space with our own expertise and IP, we’ve created an ultra-secure and easy to use payment service for iGaming. It’s why we’re proving so popular among players and operators alike, especially among innovative brands like Wildz and Caxino. We expect this smooth integration to be the start of a long and successful partnership with Rootz.”
“Rootz is one of the fastest growing names in the iGaming space,” said Tony Kjaldstrom, COO at Rootz. “We are always improving our services and giving our players freedom to play however they want. This includes the option of using the most popular and innovative payment platforms on the market. Indeed, MuchBetter offers exactly the kind of secure, seamless service we wanted for our players, and working with them always felt like a natural fit.”
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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