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ISFE Reinforces Its Team in Brussels

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ISFE Reinforces Its Team in Brussels
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ISFE is pleased to announce the appointment of Shweta Kulkarni as Director of Communications for ISFE and Sergi Mesonero as Head of ISFE Esports.

ISFE CEO Simon Little said: “We are delighted to strengthen the ISFE team with two senior appointments enabling us to further promote policies that will help one of Europe’s most vibrant creative and innovative sectors to generate jobs and drive growth –  needed now more than ever.”

Shweta comes to ISFE with 15 years’ experience in media relations and communications both from large corporations and trade bodies, and has a double degree in computer science and communications. In her role Shweta reports to Ann Becker, Head of Policy and Public Affairs.

Shweta said: “I am excited to start this new role at ISFE. The video games industry is a multi-faceted industry with many stories to communicate. I look forward to working with the ISFE team to ensure that all our stakeholders understand our industry: its creativity, its contribution to society and the economy and the importance of the players who are at the heart of everything we do.”

Sergi was previously co-founder and Public Affairs Vice President at LVP (Liga de Videojuegos Profesional), the biggest esports organisation in the Spanish-speaking market; co-ordinator of the esports committee at AEVI (Asociación Española de Videojuegos), and Chair of International Esports at Universidad Católica de Murcia (UCAM).

Sergi said: “ISFE Esports provides a common and authoritative voice for the sector.

With integrity, fair play and our players’ wellbeing at the heart of everything we do, I am committed to working to ensure that the industry is heard, the sector grows and that diversity, skill and talent can continue to thrive in Europe’s esports ecosystem.”

 

Asia

Penta Esports launches “Penta Challenge” Valorant tournament on its new platform

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Penta Esports launches "Penta Challenge" Valorant tournament on its new platform
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Penta Esports, the esports division of Newgen Gaming has announced its upcoming tournament titled, ‘Penta Challenge – Valorant’, supported by Facebook Gaming and Trinity Gaming. This tournament will be a part of Penta Esports’ newly launched IP, ‘Penta Challenge’. Taking place from 5th to 24th October, the tournament has a prize pool of ₹5,00,000 and will have two open qualifiers between 5th to 10th October and 12th to 17th October, followed by a Grand Finale where 2 teams from each qualifier and 4 invited teams will battle it out for the winner’s title.

The registrations for the tournament started on 24th September and will go on till 8th October on Penta Esports’ newly launched platform. Matches will be broadcast quarter finals onwards for qualifier 1 and 2, while all matches from the Grand Finale will be broadcast. The matches will be available for streaming exclusively on Penta’s Facebook Page. Says Penta Esports CMO Akshay Paul “We’ve always had the vision to bring opportunities to the player and amazing viewing experience to the spectators and our newest IP, Penta Challenge, is a step in that direction. While we’ll start with Valorant, going forward, we will have the Penta Challenge for multiple game titles.” Trinity Gaming founder and CEO Abhishek Agarwal says, “We’re always on the lookout for good partners to be able to bring tournaments like these for the Indian esports community. Our vision is absolutely in line with the team at Penta Esports and we’re sure this is going to be an amazing event!” This event will also mark the launch of Penta Esports’ platform, pentaesports .com. The platform will be a one stop destination for all things esports, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

The platform will allow users to discover and register for tournaments. It will also allow teams to create recruitment posts and players to find teams. This will enable a lot more players to participate in tournaments for team-based game titles.

Penta Esports head of esports, Kiran Noojibail said, “We’ve been working on this platform for a while and it feels rewarding to launch it for everyone. We wanted to create a platform for Indian esports players and enthusiasts, which encompasses all major aspects of esports. Penta Challenge – Valorant will be the first tournament for our platform and we look forward to building a strong community through the platform!”

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

Prize Pool for the tournament:

Prize Pool

₹5,00,000

1st

₹2,25,000

2nd

₹1,25,000

3rd/4th

₹50,000

3rd/4th

₹50,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

5th-8th

₹10,000

Top Fragger of Grand Finale

₹10,000

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Axe Deodorant announces first gaming integration in India with World Cricket Championship 3

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Axe Deodorant announces first gaming integration in India with World Cricket Championship 3
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The in-game integration inside Next Wave multimedia’s WWC 3 is implemented by GroupM ESP

World Cricket Championship 3 (WCC 3) has announced the first ever in-game integration of Axe Deodorant which is implemented by GroupM ESP. This association brings alive dual benefits promised by the brand to gamers, who can upgrade two skills instead of one when they are faced with challenging situations on the field in-game. In line with the brand promise, WCC 3 players are being offered a dual benefit when they upgrade their skills in the game.

The association comes at the time of resumption of IPL 2021 and spilling over to ICC World T20.Axe Deodorant has been associated with gaming globally and this is the first-ever in-game partnership in the country.

Says Next Wave Multimedia, CEO and co-founder, P.R. Rajendran“We’re thrilled to have Axe Deodorant choose WCC 3 for its first gaming integration in the country. Given the cricket season is upon us, I think this will provide fans with more excitement while they play the game. WCC always looks forward to providing its community with the best experience and we’re sure Axe Deodorant will only enhance it!”

Says HULGeneral Manager, DeodorantsShailendra Singh “The 1st love for most young guys in India is cricket. The integration of Axe with WCC 3 brings together this 1st love with another major passion points – gaming. It is a great platform to bring alive AXE’s Dual action proposition with which it relaunched earlier this year. We are excited to get young consumers to level up their game – Digitally while gaming and in IRL with AXE can”

GroupM South Asia, Head – sports, esports and entertainment, Vinit Karnik said, “We’re thrilled to have collaborated with Axe on WWC3. In-game integration makes brand communication very focused, along with targeting the right consumers. With the newfound sense of consumer value in gaming, users will increasingly engage with content that delivers true value. Since gaming is a massive and readily engaging market with customers, it was a perfect synergy to bring together Axe and next wave multimedia for this initiative.”

WCC 3, the latest edition in the World Cricket Championship (WCC) franchise which has over 160 million downloads. The game has been infused with simulation of actual cricket, updated gameplay features like new controls, animations, real-time motions of athletes and professional cricketers, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more. The game recently also added a standalone esports lobby.

The game also offers multiple vernacular language commentaries apart from English by professional commentators. It offers Telugu commentary voiced by former Indian cricketer and current IPL commentator, Venkatapathy Raju. English bowler, columnist and BBC cricket commentator Isa Guha and Matthew Hayden comprise the English Commentary roster, while the ingame Hindi and Tamil versions are voiced by Aakash Chopra and Abhinav Mukund respectively.

The World Cricket Championship series has been created by Chennai based Next Wave Multimedia Pvt. Ltd., which is a subsidiary of Nazara Technologies Ltd., a leading India based diversified gaming and sports media platform. Launched in November 2020, the third instalment is the latest in the series. The game has won the Indian Game Developers Conference’s “Studio Game of the Year” award and Google Play Store’s “Users Choice” Award 2020.

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eSports

VALORANT tournament Spike Nations returns with €60,000 to be donated to charity by Riot Games

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VALORANT tournament Spike Nations returns with €60,000 to be donated to charity by Riot Games
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BLAST has teamed up with Riot Games to bring back the Spike Nations VALORANT tournament for a second installment in October (7-9 October).

The three-day online tournament features 12 EMEA-based teams made up of professional esports players, popular gaming personalities and streamers, each representing their nation or region, with €60,000 donated to charitable causes.

The Spike Nations format will create opportunities for funds to be raised and added incentives for teams to beat each other, upping the stakes in the process. Each team will be competing for national glory as they tussle with each over three-days of VALORANT action next month.

The tournament consists of three groups of four. The top two teams in each group will progress to the final knockout stage. VALORANT’s latest map addition Fracture will also feature in the tournament.

Further information in the coming weeks will be announced on the format, teams, other tournament mechanics and how the €60,000 will be donated to charity by Riot Games.

The nations competing include:

Team United Kingdom

Team France

Team Spain

Team Portugal

Team Nordics

Team Poland

Team Turkey

Team CIS

Team Italy

Team DACH (Germany, Austria, Switzerland)

Team Benelux (Belgium, Netherlands, Luxembourg)

Team Eastern Europe

Leo Matlock, VP of Commercial at BLAST, said: “Welcoming back Spike Nations for a second year is testament to how well the inaugural event in 2020 was received by the VALORANT community. We’ve made some exciting additions to the tournament, added new teams made up of more nations than before. We can’t wait to rekindle old rivalries and create fun storylines for fans to enjoy.

“BLAST has proven itself as the leading esports tournament organisation and we are delighted to partner up again with Riot Games and create more incredible VALORANT experiences for fans who love the game or are experiencing it for the first time.”

Felix Morgan, VALORANT Product Lead, Europe said: “After hearing such positive feedback from both creators and fans during last year’s Spike Nations event, this year we’re partnering with BLAST to deliver something even bigger and better. We’ve got some great surprises in store and feel confident that this year will deliver an even better fan experience. We can’t wait to see our country teams battling it out for a good cause.”

Last year’s first ever Spike Nations took place in November with 10 teams competing against each other. The final saw Team Portugal beat Team United Kingdom 2-0

 

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