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GiG partners with BlueRibbon further enhancing its platform solution offering

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GiG partners with BlueRibbon further enhancing its platform solution offering
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Gaming Innovation Group (GiG) has partnered with B2B marketing platform BlueRibbon to integrate their player engagement tools to its platform, allowing GiG to extend its iGaming offering to its partners around the world.

This collaboration will see GiG further its reputation as a top provider of innovative iGaming solutions. The inclusion of cutting-edge player engagement tools will present GiG’s partners with the ability to generate bespoke, tailored content jackpots adding a new level of engagement, excitement and anticipation during gameplay.

BlueRibbon’s robust player engagement platform upscales player loyalty and brand differentiation, providing added value to GiG’s solutions. Accompanied by additional engagement tools such as Jackpot tournaments, customised Jackpot mini-games, and widgets, the BlueRibbon platform reinforces a personalised user experience for operators and their players.

Ben Clemes, Chief Commercial Officer at GiG, said: “We are excited to have partnered with a leading marketing platform like Blue Ribbon. At GiG, we are always looking for ways to enhance and improve our existing offering to our partners.  Integrating BlueRibbon’s jackpot solution allows us to enhance our frontend by adding a new level of gamification to our existing games portfolio. This will allow our partners to drive customer engagement and retention and differentiate their brand by enabling them to offer exclusive jackpot promotions tailored to their players’ profiles.

Dan Fischer, Co-Founder and CMO at BlueRibbon, said: “Teaming up with GiG is an exciting move for BlueRibbon. Our unique gamification solutions are sure to add exceptional value to GiG’s service offerings at the highest level while giving their partner operators the ability to differentiate themselves from their competition. We are proud to be partnering with GiG as we revolutionise the iGaming experience together.”

Latest News

Bacta issues rallying call following General Election delay to gambling reforms

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Bacta issues rallying call following General Election delay to gambling reforms
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Bacta, the trade body which represents the UK low stake gaming and amusements sectors is urging an incoming government to ‘finish the job’ of modernising gambling regulations and in the process to continue the industry’s support of regional economies throughout the country.

In a message to members released shortly after Prime Minister Rishi Sunak called a surprise General Election for July 4th, Bacta President John Bollom said: “A snap General Election was always the biggest risk to getting the Gambling White Paper reforms passed into law.

“I am asking every Bacta member to contact their parliamentary candidates – especially the Labour Party candidates – to encourage them to support the land-based gambling reforms.

“We will be issuing advice to members on how to do this in the coming days.

“It is imperative, if there is a change in Government, that the Labour Party finishes the job and supports modernisation of our sector to support both the High Street and seaside towns.

“The reforms are so vital for our sector. I like to think they may have been delayed not derailed. Our campaign continues.”

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Compliance Updates

Swedish BOS rejects the proposal “A new ban on gambling on credit”

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Swedish BOS rejects the proposal “A new ban on gambling on credit”
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The Swedish Trade Association for Online Gambling (BOS) submits its statement to the Ministry of Finance on the memorandum “A new ban on gambling on credit”, in which a ban on credit cards for gambling is proposed.

BOS rejects the proposal. This is justified by Gustaf Hoffstedt, Secretary General of the Swedish Trade Association for Online Gambling, among other things through the proposal’s negative consequences on channelization.

If the government nevertheless goes ahead with the proposal, BOS proposes that the obligation not to mediate payments for gambling purposes be imposed on those issuing credit cards rather than on gambling operators. In this way, it will be prohibited for credit card issuers, under the supervision of the Swedish Financial Supervisory Authority (Finansinspektionen), to mediate payments via credit cards for all gambling companies, including illegal and/or unlicensed gambling companies. Almost half of the Swedish online casino market is unlicensed and/or illegal due to heavy restrictions of the licensed market.

In the name of consumer protection Sweden should not add new restrictions on consumers that still place their bets on the legal gambling market. That is the main reason for us to turn this suggestion down. Should the government want to proceed with a credit card prohibition on gambling, we suggest that such restriction is directed not towards gambling operators but credit card issuers, since the latter are also serving the half of the market that is illegal and unlicensed, says Gustaf Hoffstedt.

 

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Eastern Europe

BGaming builds momentum in Romania with Skywind Group

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BGaming builds momentum in Romania with Skywind Group
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Popular iGaming content provider BGaming has penned one more Romanian content partnership with global supplier Skywind Group.

As part of the deal, the online casino provider is set to benefit from BGaming’s engaging and forward-thinking portfolio of BGaming’s games, including top performing titles of the year, such as Aztec Magic Bonanza, Wild Cash and Space XY.

The move follows BGaming’s acquisition of a Class II licence from the Romanian National Gambling Office and a subsequent successful partnership with Superbet and Maxbet earlier this year.

Founded in 2012, Skywind Group has enjoyed exponential growth over more than a decade, with its portfolio featuring more than 300 games. Live in more than 19 regulated markets, the provider has also integrated its content with more than 1,000 operators.

BGaming’s collaboration with Skywind Group will initially focus on Romania, with future plans to expand into Colombia with the premium content provider, highlighting the studio’s impressive growth trajectory.

Olga Levshina, CCO at BGaming, said: “We are proud to further our reach in Romania by partnering with Skywind Group, a supplier that shares our passion for providing the most creative content in the market.

“We look forward to further growth with Skywind, with plans to expand into Colombia, but for now we hope their Romanian players continue to enjoy our fun and engaging games.”

Alina Popa, Business Development Manager at Skywind, said: “We are delighted to be providing BGaming’s top-tier, certified games to our players in Romania.

“BGaming is known for its player-first ethos and we know that the content offering is developed specifically with player feedback in mind. For this reason, we anticipate a long and successful partnership.”

 

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

 

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