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Aspire Global Expands to Russia by signing Platform Deal with Russian National Lottery’s Operator Sports Lotteries LLC

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Aspire Global Expands to Russia by signing Platform Deal with Russian National Lottery’s Operator Sports Lotteries LLC
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Aspire Global has expanded to the Russian market by signing a platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC. Through this landmark agreement, Aspire Global’s BtoBet will provide its technologically advanced Player Account Management (PAM) module platform and provide access to lottery games on online and retail channels to the Russian state lottery operator, one of only two licensees in the country.

The contract covers the span of three years with the option for further extension, and includes the provision of ten instant lotteries in the form of classic printed tickets for retail sales only, and five drawbased lotteries for both online and retail sales channels.

Ratmir Ronami, Project Manager for Sports Lotteries LLC, said: “We are proud to embark on this multiyear strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practises that Aspire Global and BtoBet are renowned to employ. I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”

Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry. The lottery vertical is highly popular in Russia resulting in sales which were around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”

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Dutch Gambling Regulator to Conduct Inspections on Land-based Slots

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Dutch gambling regulator Kansspelautoriteit (KSA) has announced that it will conduct a round of checks on land-based slots during this month and the next. It will inspect machines throughout the country to check they comply with new registration requirements.

As of October 1, when the Netherlands’ new licensed online gambling market launched, land-based slot machines must record players’ visiting frequency. Rules were already in force requiring slots to record data on excessive play, a requirement introduced in April.

“The new registration obligations are an important condition for analysing player behaviour. The law not only legalises the online gambling market, but also imposes new requirements on country-specific providers in the field of addiction prevention and advertising,” KSA said.

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Stakelogic Live needs YOU

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Stakelogic Live needs YOU
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Innovative live casino provider launches major recruitment drive as it looks to add more than one hundred game presenters to its fast-growing team in Malta

Stakelogic Live, the live casino division of popular online casino content provider, Stakelogic, has kick-started a massive recruitment drive in Malta where it is looking to add more than 100 game presenters to its fast-growing team.

Stakelogic announced the launch of its live casino arm earlier in the year, and now it is scaling the business with more tables and more highly trained dealers as part of efforts to become the number one live casino content provider in the market.

All Stakelogic Live games have been designed and developed in-house and are streamed from a state-of-the-art studio in Birkirkara, Malta, which also includes high-definition cameras, powerful microphones and the latest broadcast technologies to deliver a superior player experience.

Stakelogic Live currently offers multiple tables across roulette, blackjack, game shows and baccarat with plans to rapidly scale its operation over the coming months. Each table is set against a glamourous and opulent background and is run by a highly trained dealer.

Dealers host the game and interact with players to create an authentic, real-world casino environment but with the convenience of online play. Stakelogic Live is calling on game presenters interested in joining its team to get in touch.

The launch of the recruitment comes shortly after Stakelogic Live debuted a brand-new corporate website as part of wider efforts to capture the company’s transition from a B2B slot studio to a provider of casino content for all stakeholders including players.

Anthony Sammut, Head of Stakelogic Live, said: “This is a massive recruitment drive and showcases our commitment to the live casino vertical where we plan to take the market by storm in the exact same way as we have done with our modern video slot and classic slot games.

“We believe that the quality of our game presenters is a major factor in what sets our live casino content apart from our rivals and that is why we are looking to work with the absolute best dealers in the business. If you think you fit the bill, then please do get in touch.”

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AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally

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AppGallery to Provide Full-Spectrum Support, Expansion Opportunities, and Innovative Tools to Gaming Developers Globally
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Huawei reaffirmed its commitment to helping developers drive innovation, disruption and business expansion, offering new tools and technologies to empower them to create new and unique experiences for gamers globally. 

Speaking at the conference, Alexandre Salem, Global Director, Global Partnerships & Eco-Development Business Department at Huawei, shared the growing gaming trends that developers should be aware of, as well as the solutions and opportunities that AppGallery can provide to help them to grow and succeed overseas. 

“The pandemic has changed the way people view gaming as a mainstream form of entertainment, resulting in a growing momentum of mobile gaming. This is very positive for the industry,” said Alexandre. “We want developers to help fuel this growth, which is why we’re working with them to realise their true innovation potential. Through AppGallery, they can bring help to next-level experiences to consumers and shape the way users consume content.” 

Pandemic supercharges momentum of mobile gaming adoption amongst consumers 

During the session, Alex shared how gaming has grown in momentum over the past year, turning into a US$175 billion industry in 2020, with mobile gaming the fastest-growing segment. Now accounting for 48% of all gaming revenues in 2020, it’s up 13% from the previous year. In terms of player base, the momentum is also very positive. In 2020 there were more than 2.8 billion players globally, an increase of 6.4% compared to 2019. 

This is complemented by the growing number of games available on AppGallery, making Huawei a true powerhouse of mobile gaming. With consumers increasingly looking to mobile apps for convenient, innovative, and fun gameplay options, Huawei is uniquely positioned to help developers and publishers create new and unique experiences through its suite of tools, services and resources available. 

Empowering developers to create new and unique gaming experiences 

Huawei constantly collaborates with the brands and gaming developers globally, such as game developers Playrix and Gameloft, to ensure consumers experience new and unique ways to play, with access to the wide range of mobile games available. 

AppGallery is committed to providing developers in the gaming sector with the technological capabilities, full-spectrum support, and commercial opportunities they need to succeed in an increasingly complex and competitive environment. Alex highlighted four key pillars that provides attractive value propositions for developers and publishers to partner with AppGallery – scale, speed, discoverability and monetisation, as well as availability for high-touch support. 

With scale, AppGallery possesses extensive distribution capabilities to over 560 million monthly active users. The platform also provides speed in terms of simple Huawei Mobile Services (HMS) integration, along with easy-to-use and powerful tools to assist in development and publication.  

Leading mobile game developer Gameloft for example worked with AppGallery to launch over 11 games on the platform, including four major games such as Asphalt 9 Legends, March of Empires, War Planet Online, and Dragon Mania Legends. The close partnership created a console-like gaming experience for consumers and resulted in an over 70% increase in downloads in the first three months of launch.  

Extensive support for developers looking to expand beyond their home markets 

Through the full suite of services such as AppGallery, Petal Search, Petal Maps, and HUAWEI Ads, Huawei offers developers the resources needed to increase discoverability, and develop monetisation strategies. AppGallery also provides high-touch support through offices across 170 countries and regions globally, six developer service centres, and tailored partner marketing for over 5.1 million registered developers. 

Playrix, developer of all-time hits such as Gardenscapes and Homescapes, partnered with AppGallery for its series of game launches and received full end-to-end support, including implementation of HMS Core Kits and promotions through Huawei Ads. This resulted in a series of successful launches globally with a strong download performance. 

To help developers navigate and successfully launch their apps in overseas markets, Huawei also offers overseas developers all-rounded assistance, from policy consulting to product localisation, to support user acquisition and monetisation. With over 10 years of distribution experience in China, AppGallery is well-placed to help international developers unlock business opportunities and succeed in the expanding Chinese market.  

“One of our underlying priorities is to offer more choice of domestic and global apps to Chinese consumers,” said Alex. “Our extensive user base in the Chinese market and in-depth understanding of the domestic app marketplace and user characteristics also mean we can help international developers to identify obstacles and challenges accurately and efficiently.”

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