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Gazprom International Children’s Social Programme Football for Friendship sets a new GUINNESS WORLD RECORDS™ title

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Gazprom International Children's Social Programme Football for Friendship sets a new GUINNESS WORLD RECORDS™ title
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Over 1000 young football players from over 100 countries participated in the largest online football event in history. The new world record was recorded live during a master class by world football legend Roberto Carlos, Global Ambassador of Gazprom International Children’s Social Programme Football for Friendship.

On December 5, 2020, a new GUINNESS WORLD RECORDS™ achievement was registered as part of the final events of the Eighth Season of Football for Friendship. Young Participants from over 100 countries in Europe, Asia, Africa, North and South America, Australia and Oceania, along with world-famous football stars, took part in the most popular online football event in the world.

The event lasting over two and a half hours with live video feeds from France, Brazil, Russia, Uruguay, Pakistan, Ireland, Cyprus, Peru, India, Guyana, and Spain was organized by the global operator of the Football for Friendship programme, AGT Communication Group. The GUINNESS WORLD RECORDS™ adjudicator was responsible for the accuracy in counting the event participants, registering the record in real time from London. Participants from over 100 countries repeated warm-ups, tricks, and shared their achievements with each other online. A total of 1 009 master class participants were recorded. Among the co-authors of the world record are the World Cup winner Roberto Carlos, six-time world football freestyle champion Melody Donchet, two-time world football freestyle champion Anton Pavlinov, France freestyle champion Andreas Cetkovic and dozens of football masters and world-famous freestylers from different countries.

“We have witnessed Football for Friendship officially setting the record for the Most users in a football/soccer video hangout. What a success! All the guidelines were properly followed during the online event, and the current record of 500 users has been broken! Our congratulations on achieving this new title!  On behalf of GUINNESS WORLD RECORDS™, it is a great honor to present you with this certificate for the Most users in a football/soccer video hangout. We declare Gazprom Football for Friendship Officially Amazing!”, said Victor Fenes, the Official GUINNESS WORLD RECORDS™ Adjudicator, confirming the achievement of the world record.

The global master class became a beautiful way to round off the first season of the international Stadium Is Where I Am YouTube show, launched by Football for Friendship. From July to December, the world’s best freestylers and footballers taught children football tricks, shared the secrets of sporting skills, and gave away unique prizes.

“The Stadium Is Where I Am is a very useful project, where you can share your experience with young people from all over the world! It is a great honour for me to inspire young people and pass on my love for freestyle football so that this sport can continue developing further. I hope they will continue training and never give up, just like me”, supports the initiative the reigning freestyle champion Melody Donchet, sharing her impressions.

In 2019, the Gazprom International Children’s Social Programme Football for Friendship obtained another GUINNESS WORLD RECORDS™ title for the Most nationalities in a football (soccer) training session in history. In 2020, participants of the Football for Friendship programme from all over the world once again proved that you can overcome any barriers in achieving your goals.

The 2020 season of the Football for Friendship programme is held online. The season finale will be broadcast live on December 9, 2020.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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