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Authentic Gaming makes Lithuania debut with TOPsport

George Miller

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Authentic Gaming makes Lithuania debut with TOPsport
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Live roulette specialist partners with the country’s most popular betting brand as it continues to deploy its international expansion plan

Live roulette specialist, Authentic Gaming, has entered the recently regulated Lithuanian market for the very first time after partnering with tier one gambling operator, TOPsport.

Under the deal, players at TOPsport will be able to access Authentic Gaming’s engaging and entertaining live roulette products streamed from the provider’s state of the art ARENA Studio.

This includes Blaze Roulette, 24/7 Roulette and Grand Roulette plus the provider’s latest premium table series, the Las Vegas Collection, which includes Nightclub Roulette and Viva Las Vegas Roulette.

These games aim to bring the fun and frivolity of Las Vegas to life, capturing the bright lights and neon signs of the infamous strip and combining it with the convenience of online play.

TOPsport is the largest sports betting brand in Lithuania. It launched in 2001 when it became the country’s first registered betting company.

Since then, TOPsport has led the way by becoming the first operator to launch online in 2005 and then to offer mobile betting in 2011, making it the true market leader.

Authentic Gaming’s partnership with TOPsport furthers its strategy to work with the biggest operators in regulated markets around the world.

Magdalena Podhorska-Okolow, CCO of Authentic Gaming, said: “Lithuania is a new market for Authentic Gaming but one where we see huge potential for live roulette and our products in particular.

“TOPsport is the right partner to enter the market with as it has built an incredible reputation over the years for providing the absolute best retail, online and mobile betting experience.

“The addition of our live roulette games allows TOPsport to stand out from its rivals and further establish itself as the number one betting brand in the country.”

Gintaras Staniulis, CEO at TOPsport, said: “From day one we have been the market leader in Lithuania and partnering with Authentic Gaming is yet another way we are offering our players more.

“Live casino provides a truly authentic experience but with the convenience of playing online and Authentic Gaming’s live roulette titles are among the best of the best.

“We believe they will be a big hit with our players and look forward to a long and successful partnership with our new friends at Authentic Gaming.”

Baltics

Enlabs Reports Revenue Rise in Q4 2020

Niji Narayan

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Enlabs Reports Revenue Rise in Q4 2020
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Enlabs has reported that revenue for the fourth quarter of 2020 rose 82% to 20.3 million EUR. The uptick was driven by casino revenue with the number of active customers been 77,357, an increase of 88%.

Deposits were EUR 67.0 million, an increase of 99%. The betting margin was 4.7%. Adjusted net profit amounted to EUR 4.8 million.

George Ustinov, President and CEO of Enlabs, said: “We continued to increase the pace after a successful acquisition during Q3 and once again delivered a record quarter. All our markets showed growth between quarters, both in terms of activities and revenues. In our business development, most energy during the quarter was devoted to integrating the Global Gaming team into Enlab’s structure and operational processes.

The result of the integration process is a smoother, more unambiguous and adapted organization with a common business plan. In its team, Enlabs has gained know-how about the Nordic market and a global Pay & Play brand in its portfolio.

This means that I can say with certainty that Enlabs will be relaunched in Sweden in 2021 and the Ninja brand will be implemented in all operating markets. Enlabs has become a more perfect organization focused on two geographical regions with recognized merits, the Baltics and the Nordic countries, as well as our two flagships: the department store concept Optibet and Ninja with the pioneering concept Pay & Play.

Now we can proudly say that we are ONE company – Enlabs.”

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Baltics

Svenska Spel Signs Sponsorship Deal with Swedish Ski Association

Niji Narayan

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Svenska Spel Signs Sponsorship Deal with Swedish Ski Association
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Swedish state-owned gambling company Svenska Spel has signed a new sponsorship agreement with Skidförbundet, the Swedish Ski Association.

Svenska Spel will become the primary sponsor of Skidförbundet for five-years starting on 1 July 2021. The deal is worth just over SEK 125 million and will focus on investing in young talent.

“Svenska Spel has a long-term and large commitment to Swedish sports,” Ola Strömberg, Federal Director of Skidförbundet, said.

“Therefore, it feels very good to continue the collaboration that makes it possible to strengthen the Swedish Ski Association’s all ten branches. In Svenska Spel, we have a partner who will do everything to create the right conditions for our active members,” Ola Strömberg added.

“We are happy and proud to collaborate with the Swedish Ski Association. Skiing and snowboarding are popular and stand for many positive values. Here we find many of our most beloved national teams and athletes,” Patrik Hofbauer, President and CEO of Svenska Spel, said.

“As the country’s largest sports sponsor from grassroots to elite, we want to be involved and contribute to our national team skiers continuing to be successful and enable young talents to develop,” Patrik Hofbauer added.

“It is gratifying to be able to expand the collaboration with Svenska Spel, after getting to know each other for two years,” Karin Mattsson, Chairman of Skidförbundet, said.

“We know that Svenska Spel works hard to get more children and young people moving and on snow, and that is exactly what we and our activists are also passionate about. With a strong partner, we get an even better opportunity to reach out and inspire more people to experience real snow joy,” Karin Mattsson added.

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Baltics

Lithuanian Gambling Supervision Service Clarifies Warning Requirements for Sponsors

Niji Narayan

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Lithuanian Gambling Supervision Service Clarifies Warning Requirements for Sponsors
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The Lithuanian Gambling Supervision Service has clarified the rules around its requirement for a warning in gambling ads and how these rules apply to sponsorships.

In February 2020, the country’s legislature, the Seimas, passed a law that introduced mandatory warnings about gambling-related harm on all gambling advertisements from July 1 that year. The bill was passed by consensus after no objections were raised at its first reading.

The Gambling Supervision Service initially determined that the law did not apply to sponsorships. However this week, a year after the first law was passed, the Seimas passed another law clarifying that certain sponsorships that resemble traditional advertising will be covered.

The Supervision Service has now outlined the exact cases when a sponsorship does and does not require a warning.

It said that warnings are not required where an advertisement is worn on the clothing of a sponsored person or team, nor is it required at an event where the person or team is participating. It is also not required if the name of an event or team is sponsored.

However, the warning is necessary if a message does not refer to a specific event in which a sponsored person or team partakes and the time and place at which the event occurs. It must also exist if the sponsorship message contains more than the brand name and trademarks, particularly if the message includes a mention of the types of gambling services offered.

The regulator also ruled that these deals can only be referred to as “sponsorships,” and not “partnerships” or similar language.

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