As part of Kambi Group, esports data and odds provider Abios has released a new report on how esoccer can help operators acquire and retain customers during the Euros and Copa América. The report includes trading insights and commentary from Kambi’s Head of Soccer, Jonathon Hurst, as well as player retention strategies that can help operators make the most of a football-filled summer.

Esports data and odds provider Abios, part of the Kambi Group, has launched an esoccer report filled with actionable insights ahead of this summer’s Euros and Copa América tournaments. The report features tournament statistics, time-zone related betting patterns and expert commentary from Kambi’s Head of Soccer Jonathon Hurst on preparation for large-scale events, the importance of product consistency and why user retention matters.

The report, titled ‘Euros and Copa América: How to maximise a summer of football with esoccer’, highlights gaps in the summer football schedule and how they can be overcome. In delivering esoccer, Abios fills quieter periods in the football calendar for operators inside and outside of the Kambi network with high-quality content. Abios’ quick-to-integrate esoccer solution features an odds feed, stats, and streams for 11,000 monthly events, ensuring consistent and engaging entertainment for players.

Abios launched its esoccer product in Q4 2023, quickly becoming one of the most bet on leagues throughout the Kambi network. In Q1 2024, esoccer generated approximately 40% of the revenue as the English Premier League and is on track to continue its growth in Q2. Having delivered strong growth alongside a busy domestic football season, Abios believes esoccer will be the perfect complement to summer international tournaments, where there are far fewer games taking place.

Anton Janér, Managing Director at Abios, comments:

“Esoccer has seen solid growth in many sportsbooks, consistently ranking among top leagues by number of bets on the Kambi network. We’re excited to deliver insights into how operators can use esoccer to bolster their offering before, during and after major tournaments such as the Euros and Copa América.

“Being part of Kambi, we’re also able to share additional expertise, hopefully providing a guiding light to help operators in reaching their targets for the summer.”

Betby, a leading provider of sportsbook solutions, has announced a long-term partnership with the Winnerz brand. The partnership entails the provision of Betby’s cutting-edge sportsbook solution and its proprietary esports feed solution to the Estonian online casino brand.

The inclusion of the Betby Games esports feed solution comes on the heels of Betby Games receiving approval earlier this year from the Malta Gaming Authority (MGA), which allows the sports betting supplier to provide its esports odds feed comprising of pre-match and live odds, round-the-clock content coverage, statistics hub, and resulting, either as part of the Betby Sportsbook solution or as a separate esports data feed to all operators holding an MGA license and other licensed operators in jurisdictions which accept MGA license.

Players on Winnerz’s casino platform now have access to an enriched sportsbook content portfolio featuring over 210,000 monthly events covering as many as 125 sports. The Betby Games esports feed solution will further boost the content offering with a broader and more engaging esports content, including 11 Betby Games e-simulator titles. This includes Betby Games’ renowned customized leagues, enabling operators to offer customizable esoccer football tournaments which are fully tailored to any brand’s identity.

Chris Nikolopoulos, Betby’s Chief Commercial Officer said: “I am very pleased to have agreed a broad collaboration with the Winnerz brand, as together we seek to grow the brand’s local marketshare. By continuing to deliver our extremely strong esport vertical to noteworthy brands, we stay true to our growth strategy, and bring incredible betting experiences to the operator’s customers.”

Kevin Liivamägi, Winnerz’s Head of Sportsbook, said: “I’m thrilled to provide our players with a premium sportsbook solution featuring one of the most extensive content portfolios in the industry. Their extensive range of content is truly impressive, and we’re confident that Betby’s comprehensive sportsbook solution and products are in line with our mission to provide our players with a fully immersive and well-rounded betting experience.”

The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company — plans to increase investments

CS:GO professionals — L&G team — got prizes in four championships this month. Starting May with 2nd place in the United21 competition, this young team continued the month with 1st place at the Dragon Esport Cup, 3rd at ROG Spring Cup 2024 and 3rd at Comic Con Baltics 2024. Simultaneously, the team continues its participation in ESEA Main S49.

“Following recent team changes, we’ve dedicated significant time to training and building strong relationships. I believe we now have the strongest L&G squad to date. Our current success is a great motivator, and we’re eager to achieve even more this year,” commented Kyryl «marat2k» Samsoniuk, captain of L&G Esports.

L&G esports team, one of the top five Ukrainian teams in Counter-Strike: Global Offensive, has extended its sponsorship contract with Smartflow Payments Limited this spring. Sends is the trade name of Smartflow Payments Limited. The company’s founders always support sports initiatives and young teams with a particular interest in esports.

Alona Shevtsova, owner of the Sends Company

“I see tremendous potential in esports. This field is evolving rapidly, much like the fintech industry once did. As the world increasingly shifts online, we are opting for digital solutions more than ever before. This is why our company wholeheartedly supports, promotes, and cheers for the L&G team,” commented Alona Shevtsova, owner of the Sends Company.

The L&G team began competing in top tournaments and almost immediately reached the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

Smartflow Payments Limited is an innovative private limited company based in England and Wales. It offers financial solutions such as Internet acquiring and multicurrency business accounts, currency exchange and card issuance.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. For more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.