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Gerard Piqué invests and becomes Sorare strategic advisor

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Gerard Piqué invests and becomes Sorare strategic advisor
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Football superstar Gerard Piqué and ex Coca-Cola VP Emmanuel Seugé through his fund Cassius Family are investing EUR 3 million in Sorare as a seed extension. Sorare card sales volume grew by more than 1000% in 2020 with 80 clubs joining during the year including European Champions: Bayern Munich, Juventus, Paris Saint-Germain, Porto, and Zenit with more Champions coming before the end of the year.

Fans no longer want to just consume football entertainment, they wish to participate in new and exciting ways. Gerard Piqué has been at the forefront of reimagining these new paths with Kosmos and now with a strategic investment in Sorare. Gerard Piqué will join Sorare’s board as a Strategic Advisor, together with existing board members Christian Miele, co-founder Nicolas Julia, and co-founder Adrien Montfort.

Gerard Piqué, Chairman of Kosmos, comments: “I see a huge potential in the sports gaming segment in a digital economy where the attention of audiences is the single most important unit of currency. I’m looking forward to helping Sorare  expand their partnerships with football leagues, clubs, and players worldwide to build the best fantasy experience that exists.”

Sorare CEO Nicolas Julia added: “Gerard is not only one of the best defenders in the world but he is also an active entrepreneur and is re-defining the sports and entertainment industry. The strategic counsel and business acumen Gerard brings to our board is invaluable. I’m excited to have him join our team to unlock people’s football fandom online with Sorare.”

European Giants have joined Sorare in 2020

5 European 2020 Champions have all launched their digital cards on Sorare this year. Bayern Munich, Juventus, Paris Saint-Germain, Porto, and Zenit with more Champions coming before the end of the year. Since opening the beta in December 2019, 80 football clubs have joined Sorare from 11 countries to help create a unique and global fantasy football experience. Sorare is an opportunity for clubs and leagues to allow their fans to express their fandom with digital cards, amidst the current lack of live games as well as to expand their international brand by reaching several untapped audiences of fans. It is effectively opening up a new revenue stream for clubs, by creating a new licensing category: fantasy football licensing.

 

Fans want to further engage with football entertainment

While sports fans have been able to collect and trade player cards for decades, this was limited to the physical world. Sorare is on a mission to unlock people’s football fandom online. The company is creating an open world of games with digital cards, where people can express their affiliation with a club or player, build meaningful identities and relationships with it, and seize new economic opportunities around it. The Sorare cards are fully licensed, and provably scarce thanks to blockchain technology, creating a new level of trust for fans and clubs.

Fans collect digital cards of players for the same reasons they collect cards offline – status, differentiation, identity, and membership. This also offers the most direct way of investing in the upside of a sports player. Sorare’s current total addressable market is at the intersection of fantasy football and sports cards and memorabilia that is respectively estimated at $5.4B and $18.6B globally. After having acquired more than 50,000 users in 2020, Sorare is expecting to see these numbers more than triple next year.

Asia

Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka

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Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.

Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.

With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.

“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.

What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.

Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.

But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.

“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.

As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.

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Fantasy Sports

Fantasy becomes reality for bet365 and Scout Gaming

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Fantasy becomes reality for bet365 and Scout Gaming
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bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.

The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.

The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.

This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.

Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th

The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.

A bet365 spokesperson said:

“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.

“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”

Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:

“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.

“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”

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Fantasy Sports

ESPN Launches New Fantasy Football Creative Campaign

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ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.

“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.

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