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BtoBet’s founder Alessandro Fried discusses vision, strategy and product innovations for 2021

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2020 was hugely successful for BtoBet. What are the set targets for 2021?

Further consolidating our presence in those markets where we are already considered as market leaders, whilst seeking to strengthen our partner portfolio in mature and new markets must be the target we set for ourselves for this year. During 2020, despite all the challenges brought about by the novel coronavirus pandemic, we have not only continued strengthening our positions in markets, such as Africa and Latin America, announcing strategic partnerships that will reap substantial benefits for the company on the medium to long term, but we have also set out a clear vision to make a similar impact in more mature markets such as Europe, whilst setting our eyes on new opportunities.

Increasing our footprint on an international level has always been our intention from the very onset, and what the company has achieved in a relatively short period of time is testimony to the determination and talent within the company’s ranks to meet the set targets.

Furthermore, BtoBet’s acquisition by Aspire Global now puts us in the ideal position to be able to enter more complex market scenarios, such as Europe, which are highly characterised by an overwhelming level of regulation. Together we are able to meet the requirements of all operators requiring a technological partner serving the entire iGaming value chain, providing them with a cutting edge sports betting platform, and also all requirements from a content and services point of view. All this whilst adhering to the compliance requirements of the vast majority of regulated jurisdictions, keeping to a minimum the time-to-market.

Having said this, the overzealous regulation and over taxed market scenarios characterizing the European market have led to businesses turning towards the fresh, and new opportunities other emerging markets can offer them.  And our strong presence in these markets, puts us at in an optimal position to assist those operators seeking to gain an advantageous position in these so-called emerging markets.

The past months have seen BtoBet very active in different markets, announcing key partnerships – such as Betfair and William Hill in Colombia, and Sports Lotteries LLC in Russia – and in the coming weeks we seek to maintain the momentum.

Any new products in the pipeline from BtoBet?

We are currently finalizing a string of new tools that are set to have a great impact for both operators and players.

The major trend today is that we live our lives on screens and this affects every aspect of our daily life. In order to stay current, especially in online gaming, you need to be disruptive. By producing a better product that incorporates the way people live, you can disrupt the space in an industry. Innovation is a constant objective of any company within the iGaming industry.

Having said that, whilst other industries especially the entertainment industry, have harnessed new technologies based on ML and AI in order to ameliorate the customer experience, the betting industry has yet to truly harness this form of disruptive technology. And this is what we have been working on for the past months… tools based on in-depth data analysis allowing operators to fully understand the different player demographics, psychographics and playing habits, ultimately enabling them to create enhanced, personalized experiences based on the individual player preferences and behaviours.

Whilst this will undoubtedly play a major role towards a player-centric UX, bookmakers will also be able to harness great benefits from the technology from an operational perspective. A primary example that comes to mind is that these tools are able to single out suspicious betting patterns and payments. And all these in an automated environment.

How disruptive was the coronavirus pandemic for the industry?

2020 was deeply marked by the global coronavirus outbreak. It has affected the industry in many ways, with many businesses – both B2C and B2B – having to re-dimension the traditional way of how they operate.

Luckily for us, we had been investing for quite some time in widening the content portfolio for all verticals, and simultaneously having had invested heavily on our platform in order to better assist those retail operators opting to start wholly or partially migrating their business to the digital channels in an interlinked environment.

Now the big question is will everything revert back to pre-Covid scenarios? In reality I don’t envision the development of widely available vaccines, which will mark the end of the pandemic, to prompt the industry to go back to the 2019 situation.

The pandemic has undoubtedly brought about a digitalisation reform, and this is reflected in all those industries which featured retail as part of their business model. Adults who have entered the digital age of wagering may shift some of their spending to more traditional forms of entertainment channels – namely retail casinos – but many of those adults will undoubtedly continue sharing their wallet with the digital channels. Does this mean that this is the end for the industry’s retail outlets? Definitely not, but I do expect the digitalisation of the industry to maintain its momentum.

eSports

EXCITEMENT GROWS AS 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP GRAND FINALS NEAR

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  • The countdown is on for the 2024 PUBG MOBILE Global Championship Grand Finals, live in London from December 6th to 8th, for the first time ever in the UK.
  • 33 teams have been eliminated, and 16 teams are ready to battle for the crown and a share of the $3,000,000 prize pool at the Grand Finals
  • Fans can tune in to witness the culmination of this year’s PUBG MOBILE Esports cycle on the official PUBG MOBILE YouTube, TikTok, Facebook and Twitch channels
  • Exclusive to the 2024 PMGC the Royale Pass A10 Tundra Knight Set will be awarded to the Grand Final Champions, whilst the Raven Scepter will go to the Grand Finals MVP player

The countdown is on for the 2024 PUBG MOBILE Global Championship (PMGC) Grand Finals, where the world’s elite mobile esports teams will go head-to-head in an electrifying showdown. In less than a week, fans around the globe will witness three days of unrelenting competition as the final 16 teams battle it out for their share of the mighty $3,000,000 prize pool, the largest in UK esports history. Kicking off on December 6th in London’s ExCeL Centre, this marks the first time the PMGC Grand Finals will take place in the UK, promising an unforgettable live event filled with epic plays, high-stakes drama, and the crowning of the 2024 PUBG MOBILE Global Champions.

Since October, 48 teams have embarked on the journey to the 2024 PMGC Grand Finals, battling fiercely through the Group Stage, Survival Stage and Last Chance Stage. After months of high-stake competition, 33 teams have been eliminated, leaving only the very best to advance to the final showdown, including 9 teams from the Group Stage, 6 from the Last Chance Stage, and 1 Host Region Invite, each earning their place through grit, strategy, and unforgettable gameplay.

Now, the final 16 teams are poised to showcase their brilliance on the world stage in London. Among the contenders is Alpha7 Esports from Brazil, whose bold and aggressive strategies have made them fan favourites – coming fresh off their victory in the 2024 PUBG MOBILE World Cup (PMWC). Joining them is Falcons Force who scored a huge 44 points more than their fellow teams during the Last Chance Stage, and will be ones to watch out for as they attempt to recreate this in the Grand Finals. Alongside these giants, Nigma Galaxy will also be looking to step into the spotlight, being the first MEA team to qualify for the PMGC Grand Finals in two years.

The Host Region team, Guild Esports will also be looking to prove themselves a worthy contender for the title of 2024 PUBG MOBILE Global Champions — a mighty challenge when considering such strong opponents.

2024 PMGC Grand Finals Teams:

  • Alpha7 Esports
  • 4Merical Vibes
  • DPlus
  • DRX
  • Falcons Force
  • INFLUENCE RAGE
  • Insilio
  • NAVI
  • Nigma Galaxy MEA
  • Regnum Carya Bra Esports
  • Team Spirit
  • Tong Jia Bao Esports
  • ThunderTalk Gaming
  • The Vicious LATAM
  • VOIN DONKEY ID
  • Guild Esports (Host Region Invite)

 

In addition to taking the lion’s share of the $3,000,000 prize pool, alongside the 2024 PMGC title and trophy, the Global Champions will also secure the Royale Pass A10 Tundra Knight Set, designed exclusively for the 2024 PMGC. Accompanying this stylish reward is the Raven Scepter, which will be granted to the winner of the Grand Finals MVP title. These majestic offerings celebrate the end-of-year competition, rewarding the top team and player for their continued efforts throughout the year.

Celebrating the 2024 PMGC with the community, players can get their hands on a unique theme song, avatar, and lobby theme from now until December 8th. Login to PUBG MOBILE and head over to the events tab to learn more!

James Yang, Senior Director of Global Esports at Level Infinite, said: “The PMGC has always been the pinnacle of mobile esports, and this year is no exception. With incredible talent, high-stakes matches, and unforgettable moments at every stage, the 2024 Grand Finals are shaping up to be our most thrilling yet. Hosting the Grand Finals in London for the first time is a historic milestone, bringing fans a world-class esports experience in the heart of the UK. We can’t wait to see which team will rise above the rest and make history.”

For those unable to attend in person, fans can watch the unparalleled action live, starting from the 6th of December at 11:00am GMT by heading to the official PUBG MOBILE Esports’ official YouTube, TikTok, Facebook and Twitch channels.

Tickets to the Grand Finals at the London ExCel Centre can be purchased at universe.com.

 

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Scientific Games’ Newest Systems Technology to Power Retail and Digital Sales for North Dakota Lottery

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Netherlands National Lottery Live With Scientific Games’ OpenBet Sports Technology and OpenGaming On Day One of Market Opening
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Advanced Enterprise System Will Connect Multichannel Experiences, Including iLottery, Loyalty, Player Account Management and CRM

Scientific Games’ signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.

SG-ND-Logos-1200x1200.png

Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.

The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).

Lance Gaebe, Director of the North Dakota Lottery, said, “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”

The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.

Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.

John Schulz, President, Americas & Global Instant Products, said, “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe.

 

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Asia

Nazara announces five investments totalling INR 196 Crores to drive growth across Gaming and Entertainment

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Nazara Technologies Limited (BSE: 543280 | NSE: NAZARA), India’s only listed diversified gaming and sports media company, has unveiled a series of strategic investments aimed at solidifying its position in the gaming and entertainment ecosystems. 

Nazara has announced new Investments in Funky Monkeys & Learntube.ai

Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, a leader in indoor soft play centers for children, for INR 43.7 crores. Funky Monkeys operates 11 centers across India, offering interactive play experiences for children.

Co-founders of Funky Monkeys, Binita Putcha and Sanjay Ghadiali, said: “We are excited to join hands with Nazara, whose vision for digital and hybrid entertainment aligns closely with ours. With Nazara’s expertise and resources, we are confident we can scale Funky Monkeys and bring even more joy to children and families across India. We also see synergies with digital IP’s owned by Nazara such as Kiddopia and will work to maximise these opportunities”

Nazara will also invest INR 4.2 crores for a 4.7% stake in Learntube.ai, an AI-powered platform revolutionizing education with 1:1 interactive and gamified learning. Catering to over 20 lakh learners, LearnTube is the world largest personalised learning platform that offers affordable, interactive gamified learning experiences for professional skilling.

“LearnTube’s collaboration with Nazara is a bold step forward in reshaping professional learning and interactive media. We are excited to combine forces to lead innovation on a global scale,” said Shronit Ladhani, Co-founder, LearnTube.

Nazara has Increased its shareholding of existing companies

Nazara will invest INR 148 crores in its existing subsidiaries including Sportskeeda, Nodwin Gaming, and Datawrkz to increase its ownership in them and support their growth.

  • Nodwin Gaming: Nazara will invest INR 64 crores through subscription of Optionally Convertible Preference Shares to bolster Nodwin’s growth. The funds will support Nodwins expansion, enhance its intellectual properties (IPs), and strengthen its footprint in emerging markets.

  • Absolute Sports (Sportskeeda): Nazara will invest INR 69 crores to purchase shares arising from exercise of ESOPs from the Sportskeeda management to increase its stake to 100% in the company making it a wholly owned subsidiary.

  • Datawrkz: Nazara granted in-principle approval for an investment of INR 15 crores in Datawrkz through the subscription of Compulsorily Convertible Cumulative Preference Shares to support ongoing growth of Datawrkz

Speaking on these investments, Nitish Mittersain said: “Nazara is committed to building the largest diversified gaming and entertainment platform out of India and many of our initiatives announced today are geared towards propelling profitable growth in these strategic areas of our interest.”

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