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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO

George Miller

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Former HelloFresh Founding Member and VP of Operations & Product appointed as Skrmiish CEO
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Luke Grob, the former HelloFresh founding member and VP of Operations & Product, has been appointed as Skrmiish’s Chief Executive Officer.

As a business strategy and operations expert who specialises in early-stage business growth, Grob has been appointed to lead the company’s ambitious growth targets, starting with global launch of the Skrmiish app in January 2021.

Speaking about his new role, Grob said: “I’ve spent much of my career working with high growth companies with large addressable markets and the potential of Skrmiish is enormous. The explosion in gaming is well documented and Skrmiish is perfectly positioned to be a genuine disruptor in the space. I am looking forward to working with the team to make Skrmiish a powerhouse in the global competitive gaming space.”

Grob’s commitment to scaling companies with big ambitions stems from an innate passion about understanding the numbers that drive ventures.

Grob joined Rocket Internet in 2012 and took a leading position in the HelloFresh UK founding team, holding multiple roles including the Director of Global Operations and VP of Growth & Innovation, supporting its growth from infancy to Europe’s fastest growing business (FT 2017), expanding the team exponentially and seeing turnover move from single digits to +£300M in less than three years, before a successful IPO (ETR:HFG) in year six. HelloFresh is now valued at over $11B.

He went onto become Head of Growth at REEF Technology (Backed by Softbank Vision Fund) which pioneered the transformation of underutilized urban spaces and Dark Kitchen Industry, scaling their early operations across the UK and US and helping securing a +$950M investment to fuel growth in the US. Over the past three years Grob has been a mentor at Techstars, is an advisory board member to multiple early-stage businesses as well as EMEA Expansion and Growth Consultant at TemperPack.

Grob is a champion at driving big business growth in prospering industries and believes that Skrmiish is one such venture.

Chris Heaton, co-founder of Skrmiish had this to say about Grob’s appointment: “I am thrilled and proud to be able to welcome Luke to the company. He is someone with a proven track record of helping companies in early-stage growth go on to become phenomenal success stories. Having Luke at the helm with his exceptional experience and expertise will ensure we set out and deliver on our ambitious growth plan through 2021 and beyond. His arrival is quite the coup for Skrmiish and signals our intention to become a global name in gaming.”

eSports

Fierce PC Becomes Official PC Partner of Red Bull Racing Esports

Niji Narayan

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Fierce PC Becomes Official PC Partner of Red Bull Racing Esports
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Red Bull Racing Esports has selected UK-based gaming computer specialists Fierce PC as its Official PC Partner.

Founded and run by serious gamers, Fierce PC will bring its expertise in the construction of bespoke gaming computers, VR rigs and workstations to provide Red Bull Racing Esports with customised, powerful systems that will allow the Team’s drivers to deliver the best possible performance at the highest levels of sim racing.

Each system will be optimised for competition through the use of the finest hardware available, including NVIDIA 30 series cards, Intel processors, ASUS motherboards and Corsair components.

“Motorsport is all about the pursuit of technical perfection and the optimisation of the equipment at hand. It’s no different in Esports and Fierce PC’s high-powered systems will ensure that the Team is able to perform at the top of its game, no matter the event. Built using state-of-the-art components, Fierce PC’s computers are tailor made to handle the most demanding applications and will give the Team’s drivers, and sim drivers all over the world, power, performance and reliability when it matters most – in the heat of battle,” Oliver Hughes, Chief Marketing Officer of Red Bull Racing Honda, said.

“Myself and the rest of the team at Fierce PC are delighted to have secured this partnership with Red Bull Racing Esports. It was clear from the initial conversations we had together that our brands aligned perfectly. Therefore, it was obvious that we had to proceed with supporting the Red Bull Racing Esports Team as their Official PC Partner. This partnership will see us support the Red Bull Racing Esports team by providing all the powerful hardware their drivers require to perform at their best during competition. The systems we have configured especially for the team include the latest and best hardware from industry-leading brands such as Intel, NVIDIA, ASUS, Corsair, and Seagate,” Bradley Haworth, Marketing Manager at Fierce PC, said.

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eSports

iRacing Indycar series beckons for YAS HEAT ESPORTS

George Miller

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iRacing Indycar seires beckons for YAS HEAT ESPORTS
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Fiercely competitive ISOWC gets underway this weekend at legendary Watkins Glen circuit

iRacing’s leading Indycar championship, ISOWC gets underway this weekend (8 May, 6:00pm UTC) and YAS HEAT ESPORTS has high hopes for the opening round of the series – a 60 lap race around the iconic Watkins Glen (Boot) circuit.

The iRacing squad qualified for the series fresh off the back of a third-place overall in the Sports Car Open (SCO), against the likes of team SIMMSA Esports and Team Redline to name but a few.

João Vaz, meanwhile, set an outright world record during the NTT Indycar Series at the Circuit of the Americas, suggesting that the team should be able to fight at the sharp end of this championship.

The line-up for the series comprises YAS HEAT’s finest iRacing competitors in the form of the aforementioned João Vaz, Balázs Remenyik, Josh Lad and Dean Woods.

Balázs Remenyik, iRacing Driver, YAS HEAT ESPORTS said:

“It’s been a while since there was such a high-level, open-wheel series on iRacing and I’m really happy to be a part of it. The car is new for us but everyone in the team is working hard to make sure we arrive to the first race in the best shape possible.”

Josh Lad, iRacing Driver, YAS HEAT ESPORTS said:

“It’s good to be back in the open-wheelers but the competition is much more experienced in the car so it’s definitely going to be a challenge.”

Dean Woods, iRacing Driver, YAS HEAT ESPORTS said:

“It’s a pleasure to be invited to this invitational series. With my fellow team-mates alongside, I’m highly motivated and believe my team and I can achieve something special in this series. We haven’t driven the car prior, the learning curve is high, but we’ll be all-out attack when the green flag falls.”

ISOWC 2021 kicks off on 8 May, at Watkins Glen with the conclusion of the 6 race series getting underway on 31 July, at the Indianapolis Motor Speedway.

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eSports

DHL Extends its Partnership with ESL Gaming

Niji Narayan

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DHL Extends its Partnership with ESL Gaming
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DHL has extended its partnership with ESL Gaming, the world’s largest esports company.

DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.

With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem.

The expansion follows a joint success story in challenging times. When faced with the pandemic last year, DHL and ESL quickly adapted to the new situation of hosting tournaments fully online. DHL kept focus on “uniting gamers”, transforming their activations into innovative signature segments, quizzes, and games directly engaging with fans in a digital way via Twitch.

“Gaming is the fastest-growing form of entertainment globally. I am delighted that we as a logistics provider are part of the esports world and that our partnership has been extended covering a broader spectrum via ‘ESL Mobile’. DHL is celebrated and beloved by the ESL fan base which is the greatest compliment for a sponsor. A great success was that we were able to unite gamers even despite online only tournaments and I am looking forward to many more events to come. For us, making this emotional connection with esports fans across the globe is the perfect way to engage with a huge community of digital natives with an affinity for e-commerce,” Arjan Sissing, Head of Brand Marketing at Deutsche Post DHL Group, said.

“We are very happy to extend our partnership with DHL in what is an exciting time for our company and the esports community at large. With the addition of ‘ESL Mobile’, we will be able to provide entertainment to fans across the globe and it’s great to continue on this journey with DHL providing an essential business solution as our Official Logistics Partner,” Ralf Reichert, CEO at ESL Gaming, said.

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