Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Age well with AudioMob

Published

on


How Adtech Platform AudioMob Is Changing The Mobile Game Monetization Through Amazon Web Services
Reading Time: 3 minutes

 

GlycanAge sign on for higher brand exposure in mobile games for the first time with AudioMob’s pioneering rewarded audio ad format

GlycanAge, a precision health test of biological age and wellness, are taking the step to expose their product to wider audiences, utilising in-game audio ads this year. The potential they have unlocked with AudioMob’s innovative audio ad format in mobile gaming is continuing to rise and drive potential customers to their website directly from games. Whilst the connection between mobile gaming and biological health tests might seem tenuous, the gaming demographic has expanded exponentially and now caters to an audience of 2.5 billion, 63% of whom are women: an audience no longer narrow and belonging to a teenage boy’s club, who already are seizing the opportunity to check in on their health with GlycanAge.

GlycanAge, a service that strives to inspire change through knowledge, reveals the age of your immune system and gives you the opportunity to improve your lifestyle and take control of your health. Backed by world leaders in glyco-science, the GlycanAge team made up of award-winning scientists have studied ageing and created a test that is proven to work. With patented technology they boast over three decades of innovation and groundbreaking research to offer the highest standards for quality and put users’ health back in their own capable hands. Working with AudioMob the core objective was to reach more users concerned with their health, or interested in preventative services, but unsure how to take the first step. Building audio ads into mobile games, gave GlycanAge the opportunity to drive website traffic without breaking the budget and with astounding results. The average click through rate on the audio enhanced banners resulted in an increase of 150% compared to the industry standard, with a cost per click of just $0.21.

‘We’ve always wanted to find a way to use mobile gaming to promote our service to a wider audience. Before AudioMob, it was always too expensive to use video and mobile banner ads were pretty much invisible. This is definitely something we’ll continue to utilize as it’s worked wonders driving users and health clinics to our website.‘ said Nikolina Lauc, CEO of GlycanAge.

AudioMob, a Google for Startups backed tech maverick, has created the world’s first rewarded audio ad format for mobile games. The non-intrusive ads play directly into the ears of the gamer whilst they can continue to play the game, and therefore don’t get frustrated by ads interrupting their experience or taking them away to another site completely. It’s a seamless plugin that has already proven, in a YouGov survey from last year, to be preferred amongst 67% of adult gamers compared to video ads, and can amplify ad placements with a huge potential of 250% revenue increase. For developers, the opportunity to monetise and retain players is impressive, whilst huge brand names like Warner, Dell and Amazon have already seized the opportunity to advertise using AudioMob.

‘We already believe in the power of video ads, for monetising games, but audio is soaring and this year will see the true potential it has to amplify the world of Adtech. Monetising using audio is a win-win-win for developers, brands and players alike. The highly targetable potential of audio ads meant that we could specifically implement the GlycanAge audio enhanced banners into games where we knew the overwhelming age range was 30+, and therefore get the highest revenue.’ said Christian Facey, CEO and Co-Founder of AudioMob.

Stretching across brand genres from music, electronics and health, AudioMob’s format is incredibly versatile and the results already being seen are hugely promising. As more developers continue to integrate and brands race to sign on to use AudioMob’s rewarded audio ads, the format is set to gain impressive traction this year. The future of audio is already incredibly bright, and for AudioMob, for developers, players and brands, the potential is definitely one to seize early on.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Golden Boomerang Awards – Compete with the best webmasters, win golden figurines, prizes, and cash rewards.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.