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Age well with AudioMob
GlycanAge sign on for higher brand exposure in mobile games for the first time with AudioMob’s pioneering rewarded audio ad format
GlycanAge, a precision health test of biological age and wellness, are taking the step to expose their product to wider audiences, utilising in-game audio ads this year. The potential they have unlocked with AudioMob’s innovative audio ad format in mobile gaming is continuing to rise and drive potential customers to their website directly from games. Whilst the connection between mobile gaming and biological health tests might seem tenuous, the gaming demographic has expanded exponentially and now caters to an audience of 2.5 billion, 63% of whom are women: an audience no longer narrow and belonging to a teenage boy’s club, who already are seizing the opportunity to check in on their health with GlycanAge.
GlycanAge, a service that strives to inspire change through knowledge, reveals the age of your immune system and gives you the opportunity to improve your lifestyle and take control of your health. Backed by world leaders in glyco-science, the GlycanAge team made up of award-winning scientists have studied ageing and created a test that is proven to work. With patented technology they boast over three decades of innovation and groundbreaking research to offer the highest standards for quality and put users’ health back in their own capable hands. Working with AudioMob the core objective was to reach more users concerned with their health, or interested in preventative services, but unsure how to take the first step. Building audio ads into mobile games, gave GlycanAge the opportunity to drive website traffic without breaking the budget and with astounding results. The average click through rate on the audio enhanced banners resulted in an increase of 150% compared to the industry standard, with a cost per click of just $0.21.
‘We’ve always wanted to find a way to use mobile gaming to promote our service to a wider audience. Before AudioMob, it was always too expensive to use video and mobile banner ads were pretty much invisible. This is definitely something we’ll continue to utilize as it’s worked wonders driving users and health clinics to our website.‘ said Nikolina Lauc, CEO of GlycanAge.
AudioMob, a Google for Startups backed tech maverick, has created the world’s first rewarded audio ad format for mobile games. The non-intrusive ads play directly into the ears of the gamer whilst they can continue to play the game, and therefore don’t get frustrated by ads interrupting their experience or taking them away to another site completely. It’s a seamless plugin that has already proven, in a YouGov survey from last year, to be preferred amongst 67% of adult gamers compared to video ads, and can amplify ad placements with a huge potential of 250% revenue increase. For developers, the opportunity to monetise and retain players is impressive, whilst huge brand names like Warner, Dell and Amazon have already seized the opportunity to advertise using AudioMob.
‘We already believe in the power of video ads, for monetising games, but audio is soaring and this year will see the true potential it has to amplify the world of Adtech. Monetising using audio is a win-win-win for developers, brands and players alike. The highly targetable potential of audio ads meant that we could specifically implement the GlycanAge audio enhanced banners into games where we knew the overwhelming age range was 30+, and therefore get the highest revenue.’ said Christian Facey, CEO and Co-Founder of AudioMob.
Stretching across brand genres from music, electronics and health, AudioMob’s format is incredibly versatile and the results already being seen are hugely promising. As more developers continue to integrate and brands race to sign on to use AudioMob’s rewarded audio ads, the format is set to gain impressive traction this year. The future of audio is already incredibly bright, and for AudioMob, for developers, players and brands, the potential is definitely one to seize early on.
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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights
Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.
PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.
Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”
Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”
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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years
As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.
This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.
The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.
Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.
The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.
Event Details:
- What: Premiere of “Memories of CS:GO – The Early Years”
- When: March 26th, 2024, at 21:00 CEST
- Where to watch: Red Bull Gaming’s Youtube Channel
- The “CS:GO Memories” documentary can be viewed shareit.redbull.com
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Ten Square Games ready for a new development opportunities in 2024
2023 ESPI package
The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)
2023 Consolidated Financial Statement
2023 Management Board Report on Activities
Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements
Link to the stream
Link to the chat with individual investors
Presentation
Factsheet
Financial data
Transcription of the conference and Q&A session
For complete press release visit tensquaregames.com
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