Connect with us
SoftSwiss
Playson

Latest News

Audiomob Helping Kwalee to Up Its Game

Published

on

Age well with AudioMob
Reading Time: 2 minutes

 

Kwalee puts monetisation experience on par with UX with AudioMob’s brand new rewarded audio ad format

Kwalee, a leading UK publisher of hyper casual games will inject new spice into its in-game monetisation by deploying audio ads later this quarter.  Known for its adrenaline-inducing games, Kwalee will first introduce AudioMob’s innovative audio ad format in its popular ‘Crazy Shopping’ title, as part of its continued commitment to improve user and monetisation experience in its games.

 User experience is more important than ever in mobile games and has the power to make or break a title, so it’s no surprise that more developers are seeking new ways to improve their games and in-game advertising. AudioMob, the leaders of audio in games, provides a user-friendly ad alternative to developers with its world first, non-intrusive audio ad format. The innovative ad format creates an immersive ad experience for users that works with the gaming world, and helps game developers maximise their ad revenue. Through its elegant and seamless plugin, developers can unlock incremental revenue and LTV by amplifying existing ad placements with a potential of 250% revenue increase.

“We know that video ads are a great way of monetising your games, and that banner ads during gameplay can monetise at $1, if you’re lucky! Monetising using audio provides an ideal scenario for developers who can exponentially increase their revenue without blocking the player and damaging player retention,” said Christian Facey, CEO and co-founder of AudioMob.

Audio ads are already a proven hit among gamers, with a YouGov survey from earlier this year revealing that UK adult gamers prefer audio ads over other alternatives, such as full screen video and IAPs. Brands like Amazon, Dell and McDonald’s have already started using the AudioMob ad format, taking advantage of its many benefits, and now Kwalee is joining the movement.

“We’re always interested in developing new ways to engage players on mobile with our hyper casual games, so we were really intrigued when we heard about what AudioMob is doing with audio ads for mobile games,” said Ryan Davies, Head of Digital Marketing at Kwalee. “We were eager to collaborate with the Audiomob team on a test to see what we can produce together, and Crazy Shopping feels like the perfect starting point.”

Kwalee is an award-winning mobile games publisher, known for its impressive portfolio of fun-packed hyper casual games. No stranger to innovation, Kwalee will use AudioMob’s non-intrusive audio ads in its popular game ‘Crazy Shopping’; a chaotic shopping simulation game with over 20 million downloads, challenging players to steer shoppers through a store to grab the most expensive items.

“We are thrilled to be working with such a reputable publisher as Kwalee, whose games we’ve been massive fans of for years,” says Christian Facey, CEO and co-founder of AudioMob. ”Kwalee testing our audio ads is a testament to the massive demand for better ad experiences in games. Working with such a forward thinking mobile-games brand is an honour, and will help our continued work to innovate the games industry and raise the standard on advertising in games.”

Currently in Beta, AudioMob is really pleased with the results they are seeing, as they continue to onboard more developers and expose the format to more players. If the results AudioMob is seeing is any indication of what the future holds for audio advertising in games, there is a lot to look forward to for both developers and players.

Latest News

The successful Super Stars saga from Red Rake Gaming continues with the release of Super 20 Stars

Published

on

Reading Time: 2 minutes

 

The innovative online casino game provider, Red Rake Gaming, has released the long-awaited video slot Super 20 Stars today, for all fans of the Super series. It is a 5×3 reel video slot that offers all the features from the Super series of games, along with some new crystal symbols with impressive multipliers.

An innovative feature called Crystallize Symbols has been added to this new video slot, previously unavailable in any of the other games in the Super series. It causes symbols to crystallize after a blue star appears at the bottom of the screen, along with another one to the right, which signals a position in the rows. Once these blue stars appear the feature will begin. The symbol in the position that has been signaled will crystallize, and in turn it will crystallize all the other symbols of the same type. Once they have been crystallized a side bar with multipliers will appear, and the win awarded by the crystal symbol will be multiplied by a random value of up to x50. This feature keeps the excitement going from beginning to end.

This new slot game also includes all the best wins from the massively successful Super 5, Super 7, Super 10, Super 12 and Super 15 Stars. All these games are very well-known and popular with all Red Rake Gaming players.

One of these features is the Star Fusion Minigame, which appears in Super 15 Stars. This minigame is activated by filling the progress bar that appears on the side of the screen, and it gives you the chance to obtain even more wins by combining Super 15 symbols to form bigger symbols. This feature keeps the excitement going from beginning to end.

Super 12 symbol launches the “Lucky Stars” feature. The symbol is converted into 3 stars which remain fixed and offers 3 free spins to players going back to start the counter again with each additional star. Throughout this feature, players also have the possibility to accumulate wins in the “Minor, Major and Grand” Jackpots which are delivered when it finishes.

The Super 10 symbol activates the exciting “Super 10 Mini-Slot” which delivers very interesting wins as well as instant free spins, multipliers or the “Roulette Frenzy” win.

The Super 7 stars symbol appears on the central reel and expands, remaining fixed and launching a Respin of the other reels.

The Super 5 stars symbols multiplies the bet up to x200 and the “Roulette Bonus” delivers mouth-watering wins. The players will also be able to enjoy free spins after the appearance of the 3 bonus symbols. A comprehensive video slot which will keep players eager and attentive at all times.

Super 20 Stars is being released today, 29 July, although it was recently launched exclusively with various operators, so many players are already enjoying this fantastic slot game and generating great results for Red Rake Gaming partners. As with all our other slot games, it also works with the Red Rake Gaming tournament tool, to offer gamers even more excitement and gaming options.

Will you be following the Super series? We hope so. You’ll then be able to continue enjoying these slot games that have already become a firm favourite for so many players all over the world.

Continue Reading

Latest News

Play’n GO Return to Asgard with Odin: Protector of the Realms

Published

on

Reading Time: < 1 minute

 

Play’n GO enter the world of Norse mythology once again with their latest game, Odin: Protector of the Realms. 

The game revolves around Norse God, Odin, who remains to protect Asgard from oncoming attacks while Thor and the other gods defend the Realm. Players must harness Odin’s magical powers to defeat Asgard’s enemies.

Like Honey Rush and Vortex, this epic cascading grid slot game sees a creative use of a hexagonal grid; players are encouraged to harness Odin’s power to increase the size of their win. With 37 symbols to match, this is all about the long game; however, collecting big clusters – thanks to the hexagonal design – to complete the grid is devised to create immediate player satisfaction.

Players can summon three of Odin’s powers: Power, Glory and Wisdom. Power will trigger the charge feature where two symbols are selected and destroyed. Glory can trigger several WILDs to the grid, while Wisdom sees Odin randomly upgrading the central symbol and its matching symbols within the grid.

Known for their attention to detail, Play’n GO encapsulates rich narratives and intricate artwork throughout this series of games for a super-immersive experience. In addition, power symbols ring true to Norse mythology with motifs such as Thor’s Hammer and Frithiof’s Angurvadal.

Fans of Play’n GO’s Viking mythology saga, which includes the popular titles Viking Runecraft and Faces of Freya, are in for a treat with this sequel to Ring of Odin. So, why are Viking-inspired games so popular? Head of Games, Charlotte Miliziano, had this to say:

“Mythology is one of our most popular themes as it casts the way for rich narratives and awe-inspiring artwork that our players just can’t get enough of; lighting, thunder, and magic – what’s not to love?”

Odin: Protector of the Realms is available to play online today.

Continue Reading

eSports

ESPORTS AWARDS NAMES MAKE-A-WISH AS ITS OFFICIAL CHARITY PARTNER

Published

on

Reading Time: < 1 minute

 

The Esports Awards, the most prestigious night in the esports calendar, is excited to reveal Make-A-Wish as its Official Charity Partner for 2021. The partnership will see the Esports Awards and Make-A-Wish work closely together on a whole host of activities including charity auctions, live streams, with lots more to be announced in the coming months.

This year the Esports Awards will return to the Esports Stadium Arlington, Texas on November 20th where it will celebrate and honour every corner of the industry on the biggest night in the esports calendar. The Esports Awards will work on a charity campaign in the run up to the awards to encourage its community to help raise funds for Make-A-Wish.

“When Make-A-Wish explained that gaming-related wishes had seen an increase we knew that we wanted to help facilitate as many wishes as possible. The Esports Awards aims to bring the esports and gaming industry community together under one roof and we are hoping to provide these incredibly brave young people with a fantastic experience and the opportunity to meet their heroes. We have lots planned in the coming months and we look forward to helping raise as much funding as we can,” said Michael Ashford, CEO, Esports Awards.

“This collaboration with Esports Awards came at an opportune time as we have seen an exponential increase of gaming-related wishes during the pandemic. We are delighted to be working with Esports Awards to bring hope, strength and joy to our wish children worldwide. Together, we are one step closer to being able to grant the wish of every eligible child”, says Luciano Manzo, President and CEO of Make-A- Wish® International.

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.