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ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia

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ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia
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ORYX Gaming, a Bragg Gaming Group company, has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.

Through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub which includes 10,000+ games from 100+ renowned suppliers as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.

The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have proven to significantly increase player retention and player values.

The regulated online gambling market in Serbia has been growing at a rapid pace, with online GGR increasing from €16m in 2016 to €96m in 2019, demonstrating a compound average growth rate of 82 percent. ORYX’s content has been proven very popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.

“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”

Nenad Aleksic, Head of IT at MerkurXtip, said: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.

“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”

Balkans

Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin

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Making a Bang in Bulgaria! Hacksaw Gaming goes live with Alphawin
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Hacksaw Gaming and the swiftly up and coming Alphawin solidify their new partnership with the launch of 12 of Hacksaw’s top picks on their site.

As of the 10th of April, Alphawin’s players will be able to enjoy the likes of Chaos Crew, Wanted Dead or a Wild, RIP City and many others. Set to be a hit amongst Alphawin users in Bulgaria, we are anticipating the launch of even more of our fan favourite games in the near future. In a market that has been dominated by local well-known brands for a while, we look forward to seeing how Hacksaw games make waves with Alphawin’s players.

Founded in 2007, Alphabet Gaming now has a sizable network of over 10 land-based casinos and has easily been named one of the region’s industry leaders with its growth. Moving and adapting with the evolution of online gaming, they established Alphawin in 2021. They currently boast one of the largest online casino portfolios in the region, featuring 27 slots and 6 live casino providers. With hopes to add more before the close of 2024, the future is looking like a bright one for Alphawin.

“We are very excited to start our partnership with Hacksaw Gaming.” Alphawin’s spokesperson stated that “the company offers an innovative and unique take on the concept of casino gaming and is an excellent fit for us!”

Set for star positioning, Hacksaw Gaming’s games will see the spotlight in the initial launch with banners, targeted ads and top lobby positions. CEO Marcus Cordes shares Alphawin’s positive outlook on the partnership – “Another strong collaboration under our belts! We’re absolutely sure that the avid Alphawin players will enjoy our artistic visuals and enticing bonus features of our most loved games. With of course plans to expand the Hacksaw portfolio in the future”

As both parties broaden their horizons and look onwards, what do we foresee? Well, we see Hacksaw Gaming and Alphawin, a truly prime pairing.

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Balkans

ESA Gaming unveils Balkan Bet collaboration

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ESA Gaming unveils Balkan Bet collaboration
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ESA Gaming, the innovative games provider, has further boosted its footprint in Serbia after partnering with Balkan Bet.

The leading regional operator now has access to an expansive array of captivating casino games and slot titles from ESA Gaming, encompassing new video slot releases Candy Drops and Tiki Stacks, alongside the thrilling crash game Big Fish Bonanza.

Balkan Bet launched its online platform in 2016 and provides its customers with a broad selection of casino games and sports betting options.

This latest collaboration marks yet another significant stride for ESA Gaming, adding to several recent partnerships that highlight the company’s strategic plans to broaden its global reach.

Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “This collaboration underscores our commitment to expanding our reach and providing unparalleled gaming experiences to players across the Balkan region.

“With a strong local presence in Serbia, we are delighted to see our titles go live with local partners, and we are confident that Balkan Bet customers will love our releases.”

Nikola Popović, Online Slot Product Manager at Balkan Bet, added: “We’re excited to take ESA Gaming’s captivating portfolio live on our platform, presenting a dynamic range of content.

“As we strive to continually enhance our offerings to meet player demands, ESA Gaming’s innovative approach promises to elevate our customer’s experience.”

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Balkans

Bulgarian Parliament Rejects Revisions Aimed Against Advertisement of Gambling

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The Bulgarian Parliament has voted against proposed revisions to the Gambling Act, aimed at curbing the pervasive influence of gambling advertisements. The revisions were proposed by Kostadin Kostadinov of Vazrazhdane and were voted down in a 67-29 vote with 79 abstentions. They were backed by Vazrazhdane, BSP for Bulgaria and There Is Such a People.

The bill’s supporters blamed GERB and Continue the Change – Democratic Bulgaria for protecting gambling businesses.

The reasoning to the bill said that it sought to minimise the harm in society caused by gambling by curbing advertising and improving control, and strengthening the deterring function of the register of persons with gambling addiction. The revisions also proposed a fine for media operators violating the restrictions on advertising gambling.

Vazrazhdane argued that gambling addiction is a disease which affects one in three families in Bulgaria. They said that helping fight this is the main objective of the law and urged the other groups in Parliament to engage in a meaningful debate that would produce a good law.

Rumen Gechev of BSP for Bulgaria argued in favour of a total ban on gambling in Bulgaria. He said that advertisement of gambling has become aggressive and ubiquitous in recent years, “has got into the phones of children and youths, and this has got to stop”.

Lyuben Dilov of GERB-UDF argued that “the dramatic changes proposed in the Vazrazhdane bill” will deal a severe blow on municipal sporting institutions. He also said that a ban on advertising gambling will not solve the problem with the addiction. “Human nature should not be touched and changed,” he added.

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