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ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia

George Miller

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ORYX Gaming becomes MerkurXtip’s exclusive aggregator partner in Serbia
Reading Time: 2 minutes

 

ORYX Gaming, a Bragg Gaming Group company, has expanded its footprint in Serbia after becoming the exclusive content aggregation partner to MerkurXtip.

Through the partnership, MerkurXtip has significantly enhanced its online casino offering and following a successful integration, the Gauselmann-owned operator has access to ORYX Hub which includes 10,000+ games from 100+ renowned suppliers as well as content from ORYX’s exclusive RGS partners GAMOMAT, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
MerkurXtip is utilising ORYX Hub to launch games from all of ORYX’s RGS partners and a variety of third-party content from suppliers such as Evolution, Pragmatic Play, Greentube, Blueprint and Microgaming.

The operator will also use ORYX’s Data Platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have proven to significantly increase player retention and player values.

The regulated online gambling market in Serbia has been growing at a rapid pace, with online GGR increasing from €16m in 2016 to €96m in 2019, demonstrating a compound average growth rate of 82 percent. ORYX’s content has been proven very popular with Serbian players following its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 18 major jurisdictions. The supplier was also recently awarded an ISO/IEC 27001 certificate, underlying its commitment to information security.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.

“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”

Nenad Aleksic, Head of IT at MerkurXtip, said: “By partnering with ORYX we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.

“ORYX’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”

Balkans

Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe

Niji Narayan

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Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe
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Scientific Games Corporation has announced that its efforts to guide full development of the instant product category in European markets are making an impact.

The Company received a new three-year contract from Lutrija Bosne i Hercegovine (Lottery), which experienced a 41% increase in instant game retail sales since the collaboration began in 2016. Through forward planning and effective execution of their game plans, many of Scientific Games’ 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.

“We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games. Our plans are to fully develop this product category which was relatively untapped until we began working together,” Edhem Pašukan, Director of Lutrija Bosne i Hercegovine, said.

Scientific Games teams collaborated with the Lottery to maximise the revenue potential of its instant games, restructuring prize packages and the entire game portfolio, and creating new game concepts. One of the favourites among players in Bosnia is Jackpot, a higher price point game with a key symbol match for the main game and three bonus games with 50KM, 100KM or 500KM prizes.

“We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honored to help guide them toward a fully developed instant product category. As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games,” John Schulz, Senior VP of Instant Products for Scientific Games, said.

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Balkans

SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT

George Miller

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SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT
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Sportradar, a world-leading supplier of sports integrity solutions, has today signed an MoU with the General Directorate National Police of Bulgaria, creating a strategic partnership to protect and maintain the integrity of sports in the country.

Sportradar Integrity Services has formal working relationships with police and law enforcement agencies across various European countries, including Europol, Austrian and French Federal Police and Spain’s Guardia Civil, amongst others. With today’s agreement, the safeguards around Bulgarian sport are further strengthened.

The collaboration will see the two organisations exchange information, documentation and analysis relating to sporting integrity matters. The aim is to work together to establish best practice for tackling fraud investigations, match-fixing and countering corruption within sports and betting. Furthermore, the General Directorate National Police of Bulgaria and Sportradar will now start to explore other opportunities for joint projects they can collaborate and support each other on.

Andreas Krannich, Managing Director Integrity Services at Sportradar said: “Maintaining the integrity of global sport is our number one priority, and partnerships like this one will help us reduce the threat of betting related corruption.

“Our objective is to establish effective communication channels with the General Directorate National Police in order to swiftly identify and resolve integrity issues facing sport in Bulgaria.”

Chief Commissioner Nikolay Hadzhiev, Director of General Directorate National Police, said: “The Memorandum of Understanding between the General Directorate National Police and Sportradar will contribute to the improvement of cooperation in the field of protection and safeguarding of integrity in sport and sports betting. Bulgarian sport is in a safer position as a result of this cooperation.”

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Balkans

EGT Interactive Partners with Pinnbet

Niji Narayan

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EGT Interactive Partners with Pinnbet
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EGT Interactive has expanded its presence on the Serbian iGaming market through a partnership with the local operator Pinnbet.

The partnership will see EGT Interactive’s uniquely themed portfolio with high quality executed video slots, including the hugely popular Almighty Ramses II, Ancient Dynasty, Circus Brilliant, Lucky Hot, Shining Crown and more, added to Pinnbet’s leading offering.

“This deal with a leading operator as Pinnbet will see us expand our reach even further across the Serbian iGaming market. We are excited to provide our vast portfolio of content and look forward to a successful partnership,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are very happy for the partnership. We expect that together we will make great results on the Serbian market where EGT games are very popular,” Bojana Baskalo, CEO of Pinnbet, said.

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