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Dimitar Berbatov signs for JBO to continue his ambassadorial services

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Dimitar Berbatov signs for JBO to continue his ambassadorial services
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Bulgarian footballing legend embraces new rebrand from RB88 to JBO, a leading Asian eSportsbook and Sportsbook operator

Footballing icon Dimitar Berbatov has broken new ground by becoming the first official brand ambassador for JBO (Just Bet Online), the leading Asian sports betting operator.

Berbatov will spearhead this rebrand with a series of dedicated promotions and activations for the most renowned and progressive eSports and Sportsbook operator in Asia.

Regarded as perhaps the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity matches perfectly with JBO’s own inventive brand values. Having played for many of the world’s most storied football teams – notably Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov instantly connects with football fan-bases worldwide.

JBO prides itself on a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A, and secured the title sponsorship of the Dota 2 eSports event at the JBO Asian Masters League, JBO is now also the official betting of Olympique de Marseille in France’s Ligue 1. Away from Europe, this established brand is also partnering with VICI Gaming, the biggest eSports organization in China.

JBO has an aggressive and ambitious expansion plan over the past 12 months, growing its global footprint into more emerging markets, empowered by the operator’s mantra to engage, educate and entertain.

A JBO spokesperson welcomed the brand’s flagship ambassador: “We’re thrilled to have Dimitar Berbatov continuing his services as JBO’s breakthrough brand ambassador. Dimitar was always a natural entertainer on the field, and both he and JBO look to achieve our goals in the most creative and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the brightest minds in football.

“JBO intends to harness this breakout international partnership to drive awareness and participation around our brand values across both mature and developing Asian territories. We’re constantly looking for original ways to engage with our customers across digital channels and betting verticals.

“Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, and allows us to raise the game for fan experiences and social traction.”

Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m happy to be continuing my services with JBO in Asia.

“As a result, I look forward to bringing some top-class content and activity to Asian markets with my trademark style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”

While JBO continues to develop its online offerings for football fans around the world, this latest milestone highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

JBO prides itself on a gamified betting experience, thanks to a unique interface and personalised customer service that delivers a cohesive player journey from the log-in until the end. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its loyal base.

Asia

OMEN VALORANT Challengers South Asia 2024: Split 1 – Cup 2 Grand Finals To Be Hosted In Vegas Mall Dwarka In Delhi

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Leading gaming and esports media company NODWIN Gaming and renowned video game publisher Riot Games has announced that the upcoming OMEN VALORANT Challengers South Asia 2024: Split 1 – Cup 2 LAN Finals will be hosted in Delhi. This announcement follows the successful conclusion of Cup 1 in Pune.

The decision to host the finals in Delhi is part of a strategic effort to expose a broad audience to high-stakes esports competition, capitalizing on the region’s rising enthusiasm for esports. The inaugural Cup of the  OMEN VALORANT Challengers South Asia 2024: Split 1 successfully captured significant attention, drawing an impressive crowd of over 25,000 attendees who watched the champions being crowned at the venue. The event also enjoyed robust online engagement, accumulating more than 700,000 views and more than 100,000 hours of gameplay streamed across various digital platforms. OMEN by HP served as the tournament’s title partner and Philips as the styling partner.

OMEN VALORANT Challengers South Asia 2024: Split 1 – Cup 2 Finals will be held on 18th and 19th May, featuring the top 4 teams, True Rippers, Revenant Esports, MLT Esports and GrayFox Esports battling it on LAN in Vegas Mall, Dwarka in Delhi. The event will be live streamed on NODWIN Gaming’s YouTube channel. Like Cup 1, the grand finals will be a LAN event aimed at providing a thrilling esports experience to the attendees.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, commented on the choice of Delhi, “The successful completion of the Split 1 is a testament to the growing popularity of esports in the region. We are excited to host Cup 2 Grand Finals in Delhi and aim to provide fans in the region a top notch esports competition where the best teams from across regions compete for the championship title. I would like to sincerely thank our partners for their continued support and for sharing our vision to elevate esports in the region.”

Sukamal Pegu, Esports Lead, India & South Asia, Riot Games, said “The OMEN VCSA is an important platform for us to identify top VALORANT Esports talent from India and showcase them. This year we have seen the competition get more intense with international athletes such as SK Rossi playing in the circuit, giving the fans non-stop entertainment and excitement. The Delhi event will be a cracker!”

Arun Rajappa, Country Manager, India & South Asia, Riot Games, said “We are absolutely elated by the support and enthusiasm that the fans, players and teams of the region have shown to VALORANT. After an exciting Cup 1, we are thrilled to bring Cup 2 to Delhi. We are committed to the growth of esports in the region by fostering the ecosystem and providing more opportunities to fans and players alike.”

This announcement coincides with the conclusion of the VCT Game Changers South Asia Split 1, also hosted by NODWIN Gaming, where MLT Esports was victorious. This tournament is part of a broader initiative to promote inclusivity and provide competitive opportunities for women and other marginalized genders within the VALORANT community.

The Delhi grand finals promise to be a highlight for the VALORANT esports community, offering another chapter of high-level competition in the region.

For further updates and information about the VALORANT Challengers South Asia, follow NODWIN Gaming on social media:YouTube/Instagram/Twitter/Facebook

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Asia

Stake.com enjoys major growth surge during IPL after adding Indian rupees

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Stake.com enjoys major growth surge during IPL after adding Indian rupees
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Stake has witnessed unprecedented levels of sports betting activity during the 2024 Indian Premier League (IPL).

The operator customised its global sportsbook for cricket-crazy customers this season by enabling deposits in Indian rupees (INR) for the very first time.

The Indian rupee is the latest of six fiat currencies available on the flagship Stake sportsbook, as well as 20 cryptocurrencies.

The currency integration was launched in tandem with a generous promo, which saw punters paid out as winners, even if their team went on to lose the match, as long as they managed to hit a six during the first four overs.

The only stipulation was that bets must have been placed in INR with a maximum payout of up to US$25.

This occurred during 30 of 48 selected IPL matches, or 63%, leading to handsome rewards for punters who took advantage of the offer.

The bets would have been settled as losses on any other platform, but instead resulted in an extra US$30m of winnings for Stake customers.

The promotion also served as a savvy customer acquisition strategy. More than 80% of users to have redeemed the offer were new to Stake as first time depositors.

“We are constantly striving to improve our product and want to make Stake easily accessible to as many players as possible,” said Stake’s director of commercial Jarrod Febbraio.

“With more than US$100m wagered this season alone, the IPL is soaring in popularity, and so is Stake.

“We wanted to spice things up for the 2024 season, and this promotion was perfect for our customers who don’t like cricket, they love it,” he added.

The IPL is the most popular cricket league in the world. The current season ends on Sunday 26 May.

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Asia

BETBY Press Release for Publication

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Betby, a premium sportsbook supplier, will be restoring its busy routine of travelling to international expos with its team of experts attending SiGMA Asia, in Manila, on June 3-5.

Considered as one of the biggest igaming gatherings in the Asian part of the world, Betby will be showcasing its premium sportsbook solution and products, including its proprietary Betby Games esports feed, and AI-based sportsbook tools under the umbrella of “AI Labs”.

Kirill Nekrasov, Head of Betby Games, will also be joining a panel of leading experts discussing in detail the growth of the eSports market. Together with his peers Nekrasov will also be discussing the inclusion of eSports in major sporting events, how it aids the diversification of revenue streams for operators and the potential implications for gambling sectors.

Betby will be showcasing its products alongside its ground-breaking solution for the Asian continent on June 3-5 welcoming all visitors at Stand B804.

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