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Gaming Americas Weekly Roundup – February 1-7

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

The Chile Government has announced its plans on introducing a bill for the legalisation and regulation of online gambling in the country. The bill will propose regulating online sports betting, internet casino games and other forms of betting online. According to the Ministry, regulating online gambling activities would establish a competitive market, as well as help protect both the health and safety of players.

Wynn Resorts was again honoured on FORTUNE Magazine’s 2021 World’s Most Admired Companies list in the hotel, casino and resort category. Wynn Resorts improved upon previous ratings to secure a place in the top five international hotel companies. Wynn also claimed first overall in the group for Quality of Products/Services and received additional high marks for Innovation.

Partnerships

Superstar Racing Experience (SRX) has entered into an exclusive data partnership deal with Genius Sports Group to launch its first official betting platform. SRX is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network, and is expected to feature an exceptional line-up of all-star drivers and crews including NASCAR Hall of Famers Tony Stewart and various other auto racing legends, including Bill Elliott, Tony Kanaan, Paul Tracy, Bobby Labonte, Willy T. Ribbs, Mark Webber, Ernie Francis Jr. and Helio Castroneves.

GAN Limited has announced that it has entered into a definitive agreement with the Seneca Gaming Corporation (SGC) to provide Simulated Gaming solutions to SGC patrons across all properties on both desktop and mobile. The unique solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.

BetMGM has partnered with Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing activations, including primary sponsorship for select races in the 2021 NASCAR Cup Series.

SuperDraft Inc has selected Remark Entertainment, a division of Remark Holdings, as its exclusive marketing partner. To support SuperDraft’s vision of providing the best DFS experience, Remark Entertainment will be responsible for developing a brand identity by managing and leading the digital and offline marketing efforts on SuperDraft’s behalf.

International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a four-year contract extension with the Kentucky Lottery Corporation. As per the deal, IGT Global Solutions will continue providing its iLottery platform and mobile app, and add engaging new IGT PlayLottery content to the Lottery’s existing digital games portfolio.

Loto-Québec has extended its existing contract with Pollard Banknote Limited. The original contract term started in February 2014, and under this extension, Pollard Banknote will continue to serve Loto-Québec as the primary supplier of instant ticket games through 31 January 2022.

Integrated payments provider Paysafe has announced an expansion of its long-standing partnership with the Virginia Lottery, which will see it leverage the affiliate marketing expertise of Income Access, Paysafe’s marketing technology and services provider. The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilise Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate programme.

New Appointment

Ontario Lottery and Gaming Corporation (OLG) has announced the appointment of Pinder Basi as its new Chief Financial Officer. Prior to joining OLG, Pinder served as the Executive Vice President and Chief Financial Officer at Mastermind Toys.

New Acquisition

Sports media company FA Media LLC (Alarm Sports Network) has announced the acquisition of fantasy sports aggregation website FantasyRundown.com. The financial terms of the deal were not disclosed.

Industry News

Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Industry News

Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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Industry News

EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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