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Gaming Americas Weekly Roundup – February 1-7

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

The Chile Government has announced its plans on introducing a bill for the legalisation and regulation of online gambling in the country. The bill will propose regulating online sports betting, internet casino games and other forms of betting online. According to the Ministry, regulating online gambling activities would establish a competitive market, as well as help protect both the health and safety of players.

Wynn Resorts was again honoured on FORTUNE Magazine’s 2021 World’s Most Admired Companies list in the hotel, casino and resort category. Wynn Resorts improved upon previous ratings to secure a place in the top five international hotel companies. Wynn also claimed first overall in the group for Quality of Products/Services and received additional high marks for Innovation.

Partnerships

Superstar Racing Experience (SRX) has entered into an exclusive data partnership deal with Genius Sports Group to launch its first official betting platform. SRX is expected to launch its inaugural season in June 2021 with six races scheduled for broadcast on CBS Television Network, and is expected to feature an exceptional line-up of all-star drivers and crews including NASCAR Hall of Famers Tony Stewart and various other auto racing legends, including Bill Elliott, Tony Kanaan, Paul Tracy, Bobby Labonte, Willy T. Ribbs, Mark Webber, Ernie Francis Jr. and Helio Castroneves.

GAN Limited has announced that it has entered into a definitive agreement with the Seneca Gaming Corporation (SGC) to provide Simulated Gaming solutions to SGC patrons across all properties on both desktop and mobile. The unique solution is powered by GAN’s core Simulated Gaming software and provides meaningful marketing, brand building and revenue opportunities for both operators and GAN.

BetMGM has partnered with Richard Childress Racing. This marks the first partnership between a NASCAR team and sports betting operator. BetMGM will collaborate with the iconic NASCAR team on a variety of marketing activations, including primary sponsorship for select races in the 2021 NASCAR Cup Series.

SuperDraft Inc has selected Remark Entertainment, a division of Remark Holdings, as its exclusive marketing partner. To support SuperDraft’s vision of providing the best DFS experience, Remark Entertainment will be responsible for developing a brand identity by managing and leading the digital and offline marketing efforts on SuperDraft’s behalf.

International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a four-year contract extension with the Kentucky Lottery Corporation. As per the deal, IGT Global Solutions will continue providing its iLottery platform and mobile app, and add engaging new IGT PlayLottery content to the Lottery’s existing digital games portfolio.

Loto-Québec has extended its existing contract with Pollard Banknote Limited. The original contract term started in February 2014, and under this extension, Pollard Banknote will continue to serve Loto-Québec as the primary supplier of instant ticket games through 31 January 2022.

Integrated payments provider Paysafe has announced an expansion of its long-standing partnership with the Virginia Lottery, which will see it leverage the affiliate marketing expertise of Income Access, Paysafe’s marketing technology and services provider. The Virginia Lottery, which already uses Paysafe’s payment processing services, will utilise Income Access’ proprietary software and affiliate management services for its upcoming iLottery affiliate programme.

New Appointment

Ontario Lottery and Gaming Corporation (OLG) has announced the appointment of Pinder Basi as its new Chief Financial Officer. Prior to joining OLG, Pinder served as the Executive Vice President and Chief Financial Officer at Mastermind Toys.

New Acquisition

Sports media company FA Media LLC (Alarm Sports Network) has announced the acquisition of fantasy sports aggregation website FantasyRundown.com. The financial terms of the deal were not disclosed.

Industry News

PressEnter Group Elevates CRM Capabilities with Optimove Deal

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PressEnter Group Elevates CRM Capabilities with Optimove Deal
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The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys

PressEnter Group, the dynamic operator of online casino brands such as 21 and Nitro Casino, has partnered with Optimove, the leading CRM Marketing platform,  in a bid to further scale its retention marketing efforts.

The partnership will power PressEnter Group’s efforts to further automate its CRM processes in order to take the marketing activities to the next level. Optimove’s AI-mapped CRM journeys, will allow PressEnter to  scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.

With a scientific, customer-led growth approach at the core of its player marketing efforts, PressEnter chose Optimove’s for its data-driven  approach to marketing and AI capabilities to help the group unlock and enhance player lifetime value in a sustainable and responsible way.

The direct integration between PressEnter and Optimove has ensured expedited time to value and a seamless, effective technology stack that has enabled PressEnter to perfect player-experience on and off-game.

Lahcene MerzougChief Executive Officer of PressEnter Group, said: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe  players will be receptive of our brands.”

“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically  when it comes to automation and driving efficiencies.”

Moshe DemriGM EMEA at Optimove, said: “We are honored to be chosen by PressEnter Group to support its massive expansion efforts.  In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing. Optimove is  committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing  at scale.

“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”

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Industry News

Hensel Grad Law Firm Joins All-in Diversity Project as Strategic Partner

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The All-in Diversity Project has strengthened its network by signing the Hensel Grad Law Firm as its first strategic partner of 2022.

With more than 20 years of experience as gaming regulators and a thorough comprehension of how gaming laws are implemented and enforced, Hensel Grad is a gaming law and advisory firm positioned to serve an explosive gaming and sports betting industry in the US. Susan Hensel, one of the firm’s founders, is also a long-standing member of the All-in Diversity Project Advisory Board.

As the central global resource for diversity, equality and inclusion, the All-in Diversity Project is a nonprofit committed to helping businesses around the world to become better companies through their DEI efforts.

“2022 is a key year for All-in. Not only does it mark the release of the third All-Index, which this year will include early insights into the impact of COVID and includes more big names than ever before, it is also the year that we start to step out of betting, gambling and gaming through our partnership with the British Standards Institute and launch of the first ever formally recognised Code of Practice for Diversity, Equality and Inclusion in the Workplace. At a time when the industry faces greater pressures than ever before, this offers us a unique opportunity to position the sector as a global leader in DEI. Our success has, and continues to be, driven by organizations and individuals committed to change. In Hensel Grad we get both,” Christina Thakor-Rankin, co-founder of All-in Diversity Project, said.

“Hensel Grad is honored to join All-in as a strategic partner. What All-in has been able to accomplish in its first three years is impressive, and we look forward to being at the organization’s side as it continues trailblazing for diversity, equality and inclusion in an industry where such growth is not only under a spotlight but also overdue. We are excited to help the organization reach even greater heights in the years ahead,” Susan Hensel said.

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Industry News

WorldMatch Strengthens Partnership with Cristaltec

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WorldMatch Strengthens Partnership with Cristaltec
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WorldMatch has strengthened its partnership with Cristaltec by agreeing to distribute Cristaltec’s newest games to the Italian market.

WorldMatch is a pioneer and leader in the online market, an ever-expanding B2B provider who has provided for over twenty years what customers and players value the most: security, creative content, operational efficiency and innovative technology.

In addition to self-made slots, known and appreciated by operators around the world, WorldMatch will now also distribute products developed by third parties on the market.

After porting the most popular AWP / VLT Cristaltec games for the online market, WorldMatch will distribute Gallina d’Egitto Classic, Ghost Castle Classic, Blackout Classic, Egyptian Mythology, Vampire, Arizona, 7 Diamonds and Genius, for key customers in the Italian market.

“Cristaltec is a very important partner for us. We are excited to continue working together towards new goals. We are ready to enrich our gaming offer with these titles and we are honored to be able to present the new Cristaltec products to our customers. With this agreement we will further improve both the variety and the quality of our portfolio,” Andrea Boratto, CEO of WorldMatch, said.

“We intended to invest and capitalize on our experience and ability to diversify and expand the gaming offer that has seen us and sees us as leaders in the AWP sector. After the acquisition of the Italian branch of the Inspired multinational for the VLT market, we are strongly committed to the online to bring our gaming philosophy to customers in this sector as well. The collaboration with WorldMatch, leader in the reference market, constitutes an important step for Cristaltec to carry out its goals of growth and consolidation to the online,” Giovanni Agliata, CEO of Cristaltec, said.

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