The “Lottery Global Market Opportunities and Strategies to 2033” report has been added to ResearchAndMarkets.com’s offering.

This report describes and explains the lottery market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global lottery market reached a value of nearly $355.7 billion in 2023, having grown at a compound annual growth rate (CAGR) of 2.6% since 2018. The market is expected to grow from $355.7 billion in 2023 to $453.7 billion in 2028 at a rate of 5%. The market is then expected to grow at a CAGR of 3% from 2028 and reach $525.1 billion in 2033.

Growth in the historic period resulted from the increase in advertising strategies and promotions of lottery products, expansion of multi-jurisdictional lottery games and strong economic growth in emerging markets. Factors that negatively affected growth in the historic period were increase in fraud in gambling and lotteries and regulation on age limit for selling lotteries.

Going forward, changes in legislation and regulation regarding lottery operations, growing popularity of online lottery and global population growth and urbanization will drive the growth. Factor that could hinder the growth of the lottery market in the future include intense competition from casinos and other forms of entertainment and economic recession or instability.

The lottery market is segmented by type into lotto, quizzes type lottery, numbers game, scratch-off instant games, terminal-based games and other types. The lotto market was the largest segment of the lottery market segmented by type, accounting for 31.3% or $111.5 billion of the total in 2023. Going forward, the scratch-off instant games segment is expected to be the fastest growing segment in the lottery market segmented by type, at a CAGR of 6.2% during 2023-2028.

The lottery market is segmented by platform into online and offline. The offline market was the largest segment of the lottery market segmented by platform, accounting for 96.8% or $344.1 billion of the total in 2023. Going forward, the online segment is expected to be the fastest growing segment in the lottery market segmented by platform, at a CAGR of 8.9% during 2023-2028.

The lottery market is segmented by category into charitable lotteries and prize home lotteries. The charitable lotteries market was the largest segment of the lottery market segmented by category, accounting for 70.3% or $250.2 billion of the total in 2023. Going forward, the prize home lotteries segment is expected to be the fastest growing segment in the lottery market segmented by category, at a CAGR of 6% during 2023-2028.

North America was the largest region in the lottery market, accounting for 36.8% or $131 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the lottery market will be Middle East and South America where growth will be at CAGRs of 10.8% and 7.8% respectively. These will be followed by Asia Pacific and Africa where the markets are expected to grow at CAGRs of 6.8% and 6.7% respectively.

The global lottery market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 16.09% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are acquiring the products and entering into partnerships with the other companies to consolidate their market positions across the globe, while others are distributing products. The New York State Lottery was the largest competitor with a 3.28% share of the market, followed by New York State Gaming Commission with 3.27%, Camelot Group with 2.78%, Georgia Lottery Corp. with 1.91%, Loterias y Apostasy Del Estado with 1.64%, Singapore Pools with 1.18%, Francaise des Jeux with 0.65%, Arizona Lottery with 0.47%, Ontario Lottery and Gaming Corporation with 0.46% and Lotto NZ with 0.44%.

The top opportunities in the lottery market segmented by type will arise in the lotto segment, which will gain $30.7 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by platform will arise in the offline segment, which will gain $92.5 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by category will arise in the charitable lotteries segment, which will gain $62.1 billion of global annual sales by 2028. The lottery market size will gain the most in China at $13.6 billion.

Market-trend-based strategies for the lottery market include innovative product developments with focus on scratch-off games, strategic collaborations and partnership to expand reach and capabilities, introduction of mobile lottery apps to improve user convenience, use of data analytics for enhanced lottery insights and roll out of new lottery games to redefine entertainment.

Player-adopted strategies in the lottery market include strengthening operational capabilities through new product developments and expanding product portfolio through strategic partnerships.

To take advantage of the opportunities, the analyst recommends the lottery companies to focus on innovating lottery offerings, focus on mobile apps for enhanced lottery services, focus on innovative lottery games for enhanced player engagement, focus on data-driven insights to navigate lottery market dynamics, focus on fastest growing market segments: scratch-off instant games and quizzes type lottery, focus on online market segment for growth, expand in emerging markets, continue to focus on developed markets, focus on strategic collaborations, focus on competitive pricing strategies for market expansion, focus on strategic promotion mix for optimal lottery market visibility, target smartphone users and focus on customer-centric engagement for enhanced lottery market reach.

Scope

Markets Covered:

1. by Type: Lotto; Quizzes Type Lottery; Numbers Game; Scratch-Off Instant Games; Terminal-Based Games; Other Types
2. by Platform: Offline; Online
3. by Category: Charitable Lotteries; Prize Home Lotteries

Key Companies Mentioned: The New York State Lottery; New York State Gaming Commission; Camelot Group; Georgia Lottery Corp; Loterias y Apostasy Del Estado

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; lottery indicators comparison

Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments

Key Attributes

A selection of companies mentioned in this report includes, but is not limited to:

• The New York State Lottery
• New York State Gaming Commission
• Camelot Group
• Georgia Lottery Corp
• Loterias y Apostasy Del Estado
• Singapore Pools
• Francaise des Jeux
• Arizona Lottery
• Ontario Lottery and Gaming Corporation
• Lotto NZ
• 1x-bet.in
• Dhankesari Lottery Sambad
• Lottery Sambad Result
• Takarakuji-official.jp
• Ichiban Kuji Club
• The Lott
• Lotterywest
• Oz Lotteries
• 500.com
• Baidu Inc
• China Sports Lottery Operation and Management Co. Ltd.
• 360 Lottery
• QQ lottery
• National Lottery
• Jackpot.com
• Betfred Lotto
• Intralot SA
• Zeal Network SE
• Francaise des Jeux (FDJ)
• EU Lotto Limited
• Legacy Eight Curacao N.V
• Wejdz do swiata LOTTO
• Megalotto
• SYNOT W, a. s.
• Betfred Lotto
• DraftKings Inc.
• BetAmerica
• LeoVegas AB
• Jackpocket
• Mido Lotto
• Prize Pool
• Scientific Games Corp
• Long Game
• Linq3
• EMIDA Technologies
• Atlantic Lottery Corporation
• Hipodromo Argentino de Palermo
• GammaStack
• Mega Sena
• Quina
• Lotofacil
• Dupla Sena
• Mifal HaPayis
• Milli Piyango Idaresi
• O! Millionaire
• NeoGames S.A.
• Emirates Draw
• Mahzooz
• BuyLottoOnline
• Camelot Lottery Solutions Group
• Ithuba National Lottery
• wow!lotto
• Lottomania Nigeria

Xsolla, a global video game commerce company, is honored to announce its participation in the upcoming 2024 Games for Change Festival, the annual must-attend event for anyone interested in the power of games and immersive media to foster social impact. This Games for Change collaboration highlights Xsolla’s commitment to fostering innovation and education within the gaming community.

This year’s Festival theme, “The 2030 Marker: A Catalyst for Global Change,” emphasizes gaming’s transformative power in addressing global sustainability goals. Xsolla is set to play a significant role at the event, showcasing its pioneering educational programs, such as the recent opening of the Xsolla Curine Academy in Kuala Lumpur, the unveiling of the Xsolla Online Academy, and the future vision of Xsolla Global Academies around the world, which are designed to accelerate learning and development in game creation.

Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, will speak about these impactful initiatives to provide equal access to the gaming industry at the Festival. Berkley stated, “At Xsolla, we are committed to driving innovation and supporting the next generation of game developers. Our programs, like the Xsolla Online Academy and the Xsolla Global Academy, are designed to empower participants with the necessary tools and knowledge to thrive in the dynamic gaming industry – now and into the future.”

Xsolla will present the gaming industry’s Most Innovative Award at the Games for Change Awards Ceremony, celebrating exceptional creativity and advancement in game development. This award is part of Xsolla’s ongoing effort to support and promote excellence in the gaming sector.

Susanna Pollack, President of Games for Change, commented on the partnership: “We are delighted to collaborate with Xsolla for the 2024 Games for Change Festival. Their commitment to education and innovation in the gaming industry perfectly aligns with our goals. Together, we aim to demonstrate how games can be a powerful force for social and environmental good.”

The two-day Festival will take place June 27-28 in New York City (The New School/Parson’s School of Design), bringing together global voices to ignite community engagement and drive social change through games and immersive technologies. For more information on Xsolla’s involvement in the Games for Change Festival and details on how to participate in or attend the event, please visit gameforchange website.

World Pool, the largest globally commingled horse racing pools created and powered by the Hong Kong Jockey Club, saw record turnover on Lockinge Stakes Day, with the fixture featuring five World Pool races for the first time, an increase from two races in 2023.

Across the five races on the card, total turnover from World Pool bet types hit HK$145.3 million (approx. £14.6 million), up from HK$66 million (approx. £6.7 million) last year.

There was a surprise result in the feature G1 Lockinge Stakes, as Audience, the runner many thought was a pacemaker for his better fancied stablemate Inspiral, never saw another rival and came home in front under rider Rab Havlin. It marked a second win at the highest level for Havlin, and a second Lockinge Stakes for John & Thady Gosden.

For the third time this season, the UK & Irish Jockeys’ Championship saw riders compete for points determined by World Pool dividends, and while Silvestre de Sousa remained top on 44.10 points, there was plenty of movement in the top five.

Audience’s win at a World Pool dividend of 21.85 was enough to catapult Rab Havlin into the top five, and meant he emerged as the leading rider on the day.

Clifford Lee notched a double, with Elite Status winning the Listed Carnarvon Stakes at a World Pool dividend of 6.95 and Lethal Levi landing the HKJC World Pool handicap at a dividend of 8.80. It was Lee’s third win of the Championship and saw him rise to fourth in the table on 27.00 points.

Oisin Murphy maintained his position in third place with a win in the G3 Aston Park Stakes aboard Middle Earth (3.65), while William Buick was also successful on the day, riding King’s Gambit (4.80) to an impressive success in the London Gold Cup Handicap.

Next up for World Pool will be a debut on Irish 1000 Guineas at the Curragh on Saturday May 26, and following that a return to the UK for a full card of races on Derby Day from Epsom on Saturday June 1, while the globally comingled pools will also be in action on the same day from Eagle Farm for Queensland Derby Day.

Upcoming World Pool events in the next three months: 

May

Sunday 26: Irish 1000 Guineas Day – Curragh Racecourse (P)

June

Saturday 1: Queensland Derby Day – Eagle Farm Racecourse (P)

Saturday 1: Derby Stakes Day – Epsom Racecourse (F)

Saturday 8: Gold Challenge – Greyville Racecourse (S)

Saturday 15: Stradbroke Handicap Day – Eagle Farm Racecourse (P)

Tuesday 18: Queen Anne Stakes Day – Ascot Racecourse (F)

Wednesday 19: Prince of Wales’s Stakes Day – Ascot Racecourse (F)

Thursday 20: Gold Cup Day – Ascot Racecourse (F)

Friday 21: Commonwealth Cup Day – Ascot Racecourse (F)

Saturday 22: Queen Elizabeth II Jubilee Stakes Day – Ascot Racecourse (F)

Sunday 30: Irish Derby Day – Curragh Racecourse (F)

July

Saturday 6: Eclipse Stakes – Sandown Racecourse (S)

Saturday 6: Durban July – Greyville Racecourse (S)

Sunday 7: Deutsches Derby Day – Hamburg Racecourse (P)

Saturday 27: King George VI & Queen Elizabeth Stakes Day – Ascot Racecourse (F)

Sunday 28: Champions Cup Day – Geryville Racecourse (P)

Sunday 28: Grosser Preis Bayerisches Zuchtrennen Day – Munich Racecourse (P)

Tuesday 30: Goodwood Cup Day – Goodwood Racecourse (F)

Wednesday 31: Sussex Stakes Day – Goodwood Racecourse (F)

   *F: Full meeting – World Pool coverage on all races in the relevant meeting
P: Part meeting – World Pool coverage only on selected races in the relevant meeting

     S: Single race – World Pool coverage only on this race in the relevant meeting