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Parimatch and Team Spirit announce their continued cooperation

George Miller

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Parimatch and Team Spirit announce their continued cooperation
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Parimatch, the international betting tech company, has extended its cooperation with Team Spirit, one of the three most popular esports clubs in the CIS. The new agreement has been concluded for a one-year period.

Under the terms of the renewed contract, the company remains the title partner of TS, and the Parimatch logo will be placed on the back, front, and sleeves of the Dota 2 and CS:GO team uniforms. As part of the agreement, Parimatch will gain the right to use images of athletes in marketing communications.

Taking into account the updated visual style of Team Spirit, the logo placement is similar to the usage with football clubs. The brands also intend to create content for the gaming community and a collection of merchandise—an official esports uniform and casual looks.

The story of Parimatch and Team Spirit began in the summer of 2019. During their cooperation, Team Spirit has won many CS:GO and Dota 2 tournaments—a recent major victory was gold at the DH Open, January 2021 in the CS:GO discipline with the first-place prize of $35,000. In 2021, Team Spirit became the first Russian esports club to cooperate with the sports brand Nike; this is undoubtedly a landmark event for the Russian-speaking esports industry.

For the Parimatch holding, developing esports is a priority, which is reflected in the company’s main product, mobile applications, specialized promotions, and giveaways for esports fans. In addition to partnerships with well-known esports clubs, Parimatch supports amateur tournaments, organizes its own professional leagues, and creates content for the esports community on social networks.

Stepan Shulga, Head of Esports Parimatch: “Team Spirit is a kind of mascot for us. Together with the club, we have been through a lot, including a complete change of Dota 2 rosters and constant but always successful CS:GO roster changes; the main thing we value is focusing on the result. For this team, sports achievements are more important than media success, and we respect this approach.”

Nikita Chukalin, CEO of Team Spirit: “For the last two years, Parimatch has been a reliable partner for us, and I am sincerely glad that we managed to extend our cooperation for the year of 2021. We have significantly grown as a brand, and many of our endeavors would not have been possible without the support of the best bookmaker in the CIS. I am sure that this year, our cooperation will reach a new level and we will delight our audience with even more sports achievements and cool content. A big cheer for Team Spirit and Parimatch, doing it together in 2021!”

eSports

XB Systems AG Releases Q1 Trading Update and LOI with Galaxy Group

George Miller

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XB Systems AG Releases Q1 Trading Update and LOI with Galaxy Group
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XB Systems AG, a leading eSports gambling operator, today releases its Q1 trading update, and announces that it has signed a Letter of Intent (“LOI”) to merge with Galaxy Group Ltd.

XB Systems AG, operating under the brand BUFF.bet, announces strong Q1 revenue growth, with Q1 Gross Gaming Revenues (GGR) of €442k, up 197% year on year. On a pro-forma basis, GGR is up over 30% year on year, following the merger between the X-Bet.co and BUFF.bet brands in Q2 2020.

The company has migrated all players across to the BUFF.bet brand, and seen strong growth in GGR per active, showing the underlying strength of BUFF.bet’s eSports offering. In terms of the full year outlook, management has guided to double digit pro-forma revenue growth for FY21.

XB Systems AG also announces today that it has signed a Letter of Intent (“LOI”) to merge with Galaxy Group Ltd, operating under the brand name UltraPlay.

UltraPlay is an award winning eSports B2B software provider, which has returned consistently strong revenue and earnings growth over the past few years. The combination of the XB Systems AG B2C eSports gambling business with UltraPlay’s award winning B2B offering will create a market leading vertically integrated eSports offering.

The combined entity would have generated revenues of over €7m in 2020 on a pro-forma basis, with strong cash generation. While the merger will be done on an equity basis, with Galaxy Group shareholders taking equity in the combined entity, the management is currently considering finance options to facilitate the transaction and accelerate organic growth.

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eSports

PandaScore names new Head of Sales

George Miller

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PandaScore names new Head of Sales
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Oliver Niner tasked with onboarding clients and growing the sales team at esports data and odds provider

PandaScore, the esports data and odds provider, has strengthened its team with the appointment of Oliver Niner as Head of Sales who will play a significant role in driving growth through securing new client partnerships.

Niner has extensive industry experience having held roles at Betgenius, Marathonbet, Oulala Games, PIMS SCA and most recently at start-up platform provider Atlas IAC where he was Commercial Director. His knowledge and experience cover all verticals from sports to casino and beyond.

Niner will use this knowledge and experience to onboard new clients and partners and to establish a sustainable platform for growth and long-term success. He will also be responsible for building out a talented and experienced sales team as part of wider company expansion plans.

Flavien Guillocheau, CEO at PandaScore, said: “I would like to welcome Oliver to the team and look forward to working closely with him as we continue to position PandaScore as the number one esports data and odds provider for the global online gambling industry.

“Oliver has the talent and the experience required to ensure operators are aware of our market-leading products and services and to manage them from signing on the dotted line to integrating and launching our data feeds and odds. This makes him a great addition to the team.”

Oliver Niner, Head of Sales at PandaScore, said: “I am incredibly excited to have joined PandaScore at what is a pivotal moment in the company’s journey. They have already assembled a great team and I am honoured to now join their ranks and to lead sales activity and growth.

“The betting and iGaming community has come to realise the opportunity that embracing esports more fully can bring and Pandascore is a figurehead for that.  My team and I will be taking this message to the market and will enable our new and existing customers to maximise the potential that an esports product, delivered via Pandascore’s odds and data can bring, these are very exciting times!”

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eSports

Esports Startup Semper Fortis Plans Aquis IPO

Niji Narayan

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Esports Startup Semper Fortis Plans Aquis IPO
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Semper Fortis Esports has announced its intention to float on the Aquis Stock Exchange in London to raise GBP2.5 million, as it looks to tap into the fast-growing market for competitive video gaming.

Semper Fortis intends to start trading on Aquis on April 26. Board members include Keith Harris, who is the former chair of The Football League, and Atari founder Nolan Bushnell. The company was founded in January 2020.

The Sheffield-based company plans to create esports teams, sign sponsorship deals with brands and sell consultancy services. Semper Fortis has recruited its first team, Top Blokes, and plans shortly to sign contracts with each of the three-man squad. Top Blokes compete in the Rocket League Championship Series, a professional international esports tournament. The company also will look to form partnerships with professional footballers and influencers.

“We see a significant opportunity to become a leading force in esports and associated technology development and consultancy services as we develop our business into the multiple vertical markets that serve esports and the wider gaming industry,” Kevin Soltani, Chief Executive of Semper Fortis, said.

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