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English Casino and Bingo Operators Optimistic About Reopening

Niji Narayan

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English Casino and Bingo Operators Optimistic About Reopening
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The Casino and bingo hall operators in the UK are optimistic about their reopening following Prime Minister Boris Johnson’s announcement of planned dates for the easing of lockdown restrictions in England.

Under the government roadmap to exit lockdown, betting shops in England will reopen on April 12 and gambling centres, bingo halls and casinos on May 17.

Miles Baron, chief executive of the Bingo Association, said in an interview with Rank Group: “The land-based bingo industry is delighted to have a firm date to reopen.

“Thousands of bingo customers have been contacting us via social media to tell us how much they miss social contact and how safe they feel in a bingo club.

“Industry data tells us that 90 per cent of our customers visit bingo with either family and friends, so I have no doubt that on 17 May we will see our customers flooding back to bingo clubs to play their favourite game once again.”

Simon Thomas, CEO of Hippodrome Casino, is also optimistic about the results after reopening.

He said: “The government has spoken! So it’s with cautious optimism that I can announce that we will reopen on Monday, May 17.

“You can imagine how delighted we all are, and in the next few weeks we’ll be finishing off the work we’ve undertaken while we’ve been closed. There’s a brand new casino floor in the gods high up on the fifth floor, a new poker deck with many more tables, and other improvements to make us bigger, better and busier.”

Gaming

MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry

George Miller

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MaxBill Conducts the Analysis of Post-COVID Innovation in the Gaming Industry
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The Gaming industry had a blast in 2020, growing 12% in revenue. This is a stark contrast to many other economic sectors that shrank during the global health crisis. What’s more important, this boost is predicted to continue its effect in 2021. This rapid growth has pushed many gaming companies to transform and implement innovative technologies, to keep up with the trends. It was projected that automation of the internal processes, use of Artificial Intelligence and Machine Learning, Augmented Reality, etc. will be a huge part of the gaming landscape in 2021.

As a digital transformation provider, MaxBill constantly analyzes the state of innovation in the fields relevant to our clients and partners. We believe that deep understanding not only of our client’s business, but industry as a whole, is necessary for developing the best and most fitting solution. In particular, it is crucial to get a better understanding of where the majority of the companies stand after the pandemic.

Right now MaxBill conveys a short and fully anonymous survey that will give us valuable insight into the current state of the gaming industry. We expect to get valuable data for analysis during the next 4-5 weeks. Shortly after we plan to distribute the resulting report along with corresponding recommendations, so that all interested companies would get an idea of where the industry realistically is.

All professionals belonging to the gaming sector in any capacity are welcome to participate in this research: it is free and anonymous.

If you are curious to see what the report might look like, you can check out similar research that was conducted for the utility industry. Keep in mind, however, that each sector has its specifics, so the resulting documents can differ accordingly.

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Gaming

Live streaming sponsorships platform inSTREAMLY raises €1.1m

George Miller

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inSTREAMLY raises €1.1m
(L-R) Szymon Kubiak, Damian Konopka, Maciej Sawicki, Wiktoria Wójcik.
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The Warsaw-based start-up wants to be the go-to platform for all streamers to grow and monetise their passion and for brands to work with streamers to reach Gen Z viewers

Live streaming sponsorships platform inSTREAMLY has raised a €1.1m seed round led by Supernode Global to expand into new markets.

Founded in 2019 by a team of live streaming and marketing professionals, inSTREAMLY has built a platform that enables all streamers – regardless of size – access to brands and to participate and execute sponsorships.

Colopl Next and PKO TFI were also involved in the investment round and previous pre-seed investment was secured from SMOK VC, which is run by Paul Bragiel, an investor in Niantic (PokemonGO), Unity, Uber, and Stripe.

The global live streaming market is valued at $70bn and expected to rise to $184.27bn by 2027. It is extremely difficult to execute brand sponsorship deals for the live streaming market, so typically only the largest streamers with millions of followers are able to work with large brands, leaving the majority of streamers without access to brand deals. With inSTREAMLY’S technology and platform, all streamers gain access to deals previously reserved for the top 0.01% and brands are able to access a large and highly engaged community of micro-streamers, delivering the same amount of impressions, but much better conversion rates than with larger streamers.

While the industry average CTR for paid ads is 0,7%, a recent campaign with 956 streamers achieved a 4% CTR, demonstrating that smaller streamers are able to draw more engagement, which brands such as Netflix, Samsung, PlayStation, Adidas, and Reebok, among others, are capturing through inSTREAMLY’s platform.

“I personally know how life-changing it can be for a small streamer to get their first revenue from streaming. It makes you believe that you can turn your passion into a career. With the new funds, we will be accelerating our expansion to new markets and aim to deliver the best opportunities to streamers worldwide,” says Wiktoria Wójcik, co-founder, inSTREAMLY.

“We see massive potential in how inSTREAMLY is democratising sponsorship opportunities for the live streaming ecosystem and believe the team’s deep understanding of the market and passion for streaming will be a key component to their success. We’re incredibly excited to lead this round and look forward to supporting inSTREAMLY as they expand their platform into new markets.” – says Phoebe Arkell, Supernode Global.

“Media agencies and large brands are currently facing difficulties in building a sales message that would be engaging for the Generation Z. inSTREAMLY fills this gap. The value of the Company is built for all current shareholders, and we believe it will be a part of inSTREAMLY global success.” – Krzysztof Tokarski, Managing Director at PKO VC.

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Compliance Updates

GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation

Niji Narayan

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GambleAware Calls for Mandatory Levy in Gambling Act Review Consultation
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GambleAware has published its submission of Call for Evidence to the Department of Digital Culture, Media and Sport (DCMS) in response to the Gambling Act review.

The submission outlines ongoing issues in the gambling sector found by GambleAware, with a particular focus on the prevention of gambling harms and research to inform policy.

It comes in response to the UK government’s December 2020 review of the 2005 Gambling Act. As part of the review, the DCMS launched a call for new evidence to investigate issues such as spend limits and how gambling affects young adults.

The findings are intended to inform changes to the 2005 Gambling Act.

Most prominently, GambleAware continued its advocacy for a mandatory levy to fund research, education and treatment (RET) related to gambling and gambling-related harm.

Currently, British gambling law requires licensed British operators to donate a portion of funds to responsible gambling initiatives, but there is no minimum on how much should be donated.

GambleAware reported that in the last twelve months, it received £15.6m in voluntary donations, a rise from £11m the previous year. In June 2020 the Betting and Gaming Council pledged £100m to GambleAware on behalf of the 4 largest gambling operators in Britain: Bet365, GVC Holdings, Flutter Entertainment and William Hill.

“The voluntary nature of the current arrangements results inevitably in uncertainty of funding year to year and to significant variations in cash flow within the year,” the submission reads.

“This unpredictable funding model represents a significant challenge given that a key function of GambleAware as a commissioning body is to provide assurance to funded services about recurrent income streams so that expert clinical teams can be established and sustained to provide treatment and support for those who need help.”

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