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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.

George Miller

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LeoVegas is launching a new campaign concept and introducing “Leo” as the company’s Chief Entertainment Officer.
Reading Time: 2 minutes

 

For the first time, LeoVegas is launching a global marketing campaign with a new commercial concept. With this new concept, the company will create unified communication, consistent across all markets. The new concept will take place at LeoVegas’ fictitious headquarters in the LeoUniverse. This will be rolled out with localised adaptations during the first quarter of 2021.

This spring, the gaming company LeoVegas is launching a global marketing campaign. In connection with this, the company will introduce a completely new commercial concept; LeoUniverse, where the company’s fictitious Chief Entertainment Officer, Leo, works at the company’s headquarters. With the help of humour and recognition of everyday life, LeoVegas creates a commercial series that combines laughter and entertainment in high-quality production.

”Offering the best customer experience starts with our marketing. With this new concept, we invite our customers to a completely new ’LeoUniverse’, a world filled with entertainment, excitement, and humour. We will get to know several new characters but also meet familiar faces from our most popular games”, explained Sarah Krusell, Marketing Production Director at LeoVegas.

Working to develop the new global creative concept for LeoVegas it became clear that the heart of their offering is highly aligned with the entertainment industry. And obviously, their brand universe should be an extension of that feeling”, states Lars Samuelsen, Creative Chairman at the advertising agency Uncle Grey.

With this new concept, the company’s marketing communications will be unified across all markets whilst also being adapted to fit the local needs and regulations of each market.

”Our industry has historically not maintained a high enough level when it comes to advertising and marketing. Instead of being the loudest, we hope to now be able to introduce a concept that people actually appreciate and find entertaining. With more relevant content, we can responsibly build an entertaining brand”, added Sarah Krusell.

The concept will be used across all markets, channels and all media formats and will continue to position LeoVegas as a responsible brand that offers entertainment and excitement in a safe environment.

The LeoUniverse concept has been developed and produced together with the award-winning Copenhagen based advertising agency; Uncle Grey. The campaign will initially be broadcast on TV in Denmark and Sweden and will be followed up by digital campaigns across a variety of channels.

Latest News

Fun in the Palm of Your Hand With ‘Triple Bonus’ From Zitro Digital

George Miller

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Fun in the Palm of Your Hand With ‘Triple Bonus’ From Zitro Digital
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Zitro Digital, the online business unit of global gaming industry provider Zitro, introduces a new video bingo game for online casinos.

Triple Bonus stands out thanks to its multiple entry possibilities to two exciting bonuses. After years of success in land-based casinos around the world, the beloved game of video bingo lovers has reached online channels so that players can enjoy it, when, where and how they prefer.

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Bitcoin

Excellent Ways to Spend Your Bitcoin

George Miller

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Excellent Ways to Spend Your Bitcoin
Reading Time: 3 minutes

 

No matter where you are in the world, you’ve probably heard of Bitcoin. Bitcoin has become a global phenomenon, and although it’s been out for over a decade now, it’s still one of the trendiest topics today. Everyone wants to get their hands on a bit of Bitcoin, whether that’s through investing and trading or through working for some coins. Stacking up a nice amount of Bitcoin might bring you an incredible feeling of achievement, but what’s the point if you don’t spend some of it to give yourself a treat? If you’re one of the many Bitcoin enthusiasts looking for ways to spend some of their savings, here are a few excellent suggestions that might be a good fit.

A Lavish Trip

There’s no doubt that traveling is one of the best ways you can spend your savings. Traveling the world is an unforgettable experience that can enrich our lives in many ways. From exploring the wonders of our planet to establishing new friendships that could last a lifetime, giving travel a shot can a ton of benefits. If you’re not looking for adventure, there are other ways to spend your time abroad. Of course, we’re talking about taking a lavish trip where you can bask in the sun on an exotic beach or spoil yourself in the confines of a luxury resort!

Many might not be aware of this, but planning an entire trip and paying for it with Bitcoin is a very real possibility. While most travel booking companies aren’t Bitcoin-friendly, Bitcoin enthusiasts are lucky enough to have some of the best ones available around the clock. Online booking sites like CheapAir, Destinia, and Expedia all accept Bitcoin as a form of payment. These websites can help you find both tickets and accommodations for pretty much every destination on the planet and sport a great user-friendly design to make planning your entire trip a breeze.

An Expensive Watch

When we say expensive, we mean expensive, so before going anywhere near this item on the list, be sure to get some extra coins. One of the best ways you can invest with Bitcoin today and make great returns is through Bitcoin trading, so giving it a shot isn’t a bad idea. While it might sound scary, Bitcoin trading these days is pretty easy thanks to trading app like bitqs. True to its name, this app helps new traders maximize their profits by using advanced AI trading tech. The bots search the market for the best opportunities, and make sure you snag them when possible!

Once you’re sure you have enough Bitcoin to blow through, you can go ahead and spend your hard-earned coins on a luxurious Rolex! Having a timeless accessory is always a big plus, and the chance to show off your luxurious lifestyle isn’t a bad benefit either. Love it or hate, we live in a time where the so-called “flexing” culture has a big influence, so why not get on board and flaunt your success? There are multiple Bitcoin-friendly shops out there that offer classic pieces, but one of the best you can try right now is the luxury shop JavyEstrella.

Food & Drinks

Winding down from the expensive treats that might dent your crypto wallet beyond repair, a great way you can spend your Bitcoin these days is by buying snacks. Restaurants and take-out places that accept Bitcoin payments have been around from the early days of Bitcoin. Luckily, with cryptocurrency becoming more mainstream over the years, even more of them are now welcoming Bitcoin with open arms. The options here are nearly limitless, but if you’re looking for something more popular, then you can grab something from Starbucks or Chipotle through an app!

Popular Video Games

Here’s another more relaxed option you can go for. With gaming becoming one of the biggest sensations in the world, it’s easy to assume that there’s a game out there for everyone. From nightmare-inducing horror games that might leave you scarred for life to more laid back titles like the Sims where you can practically play God, everyone can have a good time when this immersive form of modern entertainment is in question.

As expected, Bitcoin has dipped its toes into the world of gaming as well. While many of you are probably already familiar with Bitcoin games and casino classics that populate Bitcoin casinos, these aren’t what we’re talking about. Classic video game fans have a chance to enjoy their favorite titles on their preferred console with Bitcoin now. The Microsoft Xbox Store and the PlayStation network are open to Bitcoin payments, and PC fans are free to purchase the latest titles on the market from online shops like Keys4Coins!

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eSports

Esports Startup Semper Fortis Plans Aquis IPO

Niji Narayan

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Esports Startup Semper Fortis Plans Aquis IPO
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Semper Fortis Esports has announced its intention to float on the Aquis Stock Exchange in London to raise GBP2.5 million, as it looks to tap into the fast-growing market for competitive video gaming.

Semper Fortis intends to start trading on Aquis on April 26. Board members include Keith Harris, who is the former chair of The Football League, and Atari founder Nolan Bushnell. The company was founded in January 2020.

The Sheffield-based company plans to create esports teams, sign sponsorship deals with brands and sell consultancy services. Semper Fortis has recruited its first team, Top Blokes, and plans shortly to sign contracts with each of the three-man squad. Top Blokes compete in the Rocket League Championship Series, a professional international esports tournament. The company also will look to form partnerships with professional footballers and influencers.

“We see a significant opportunity to become a leading force in esports and associated technology development and consultancy services as we develop our business into the multiple vertical markets that serve esports and the wider gaming industry,” Kevin Soltani, Chief Executive of Semper Fortis, said.

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