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Elk Studios and 888 Extend Their Partnership to Italy

Niji Narayan

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Elk Studios and 888 Extend Their Partnership to Italy
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Elk Studios has entered into a partnership with 888 Italia. The deal will see Elk launching its portfolio of titles on 888.it.

Under the terms of the agreement, the Swedish game supplier looks set to build on its existing partnerships with the operator to provide its catalogue of games to 888 Casino’s Italian players.

“It’s been a great start of the year to enter such a strong and fast-growing market as Italy. And to further increase our reach with a key partner like 888 makes our presence in Italy even more powerful and exciting,” Martin Lerby, chief sales officer at ELK Studios, said.

Talya Benyamini, VP of B2C at 888, noted the expansion of the company’s partnership with Elk Studios and the addition of its titles to its Italian platform will further strengthen the firm’s diverse range of entertaining content.

“We are confident this partnership will help us continue to deliver a safe and enjoyable betting and gaming experience for our customers, and we look forward to continuing to work with Elk Studios in the future,” she concluded.

Industry News

HESS Appoints Harald Heinz as Managing Director

Niji Narayan

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HESS Appoints Harald Heinz as Managing Director
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HESS Cash Systems, a subsidiary of the Gauselmann Group, has appointed Harald Heinz as its Managing Director.

In this new role, he will be responsible for International Sales and Service as well as the areas of Product Management, Software and Hardware Development. He has the necessary experience from over 20 years of management responsibility in sales and service of listed and unlisted corporations. Heinz has been managing the international sales department at Hess for the past four years.

As CEO and Managing Director, Dominik Seel is still responsible for National Sales and Service, Marketing and Public Relations, the business unit Operations as well as for the areas of Purchasing, Finance, Controlling, Order Processing, Human Resources and Administration.

“My goal is to provide and inspire our customers with solutions and services ‘Made in Germany.’ The targeted marketing of existing solutions in growth markets and the development of new solutions and requirements that digitization offers, play a central role here. I am looking forward to further support HESS Cash Systems and to build a strong management duo together with Dominik Seel,” Harald Heinz said.

“With Mr. Heinz we gained a successful manager from our own ranks for this responsible role. Over the past years, he has proven that he has taken the opportunities on the market for HESS in order to generate profitable growth from it,” Lars Felderhoff, CFO of the Gauselmann Group, said.

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Fast Track Signs New Deal with GiG

Niji Narayan

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Fast Track Signs New Deal with GiG
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Fast Track has signed a new deal with Gaming Innovation Group (GiG). As per the deal, Fast Track CRM is now available to operators on the GiG platform.

GiG offers a leading iGaming platform, providing operators with a flexible solution for launching their online offering. They work with a number of third party integrations to give their customers the choice of a range of expert products and services in different areas, such as data and compliance. Brands working with GiG can now choose Fast Track’s CRM platform to manage all their player engagement from one place.

Fast Track is already partnered with several brands using GiG’s platform, including Twin and Dunder, and is looking forward to future collaborations under this new agreement. Fast Track’s player engagement platform provides operators with the tools to create automated, personalised real-time engagements and get a consolidated view of their CRM activity across all channels.

“Like Fast Track, GiG is a technology company at its core. One of the major strengths of the GiG platform has always been its flexibility with data, which compliments Fast Track. We love collaborating with the GiG team in consistently delivering value to our mutual partners, and look forward to this formalised partnership,” Christopher Hirst, Co-Founder of Fast Track, said.

“Fast Track, as an organization, brings a great deal of industry knowledge to the table and drives operational excellence and value for their customers via their excellent platform. Partnering with a leading provider of tech solutions is an exciting opportunity for GiG and allows us to further deliver value to all of our customers. We wholeheartedly welcome Fast Track to our Marketplace,” Martin Collins, Business Development Director at GiG, said.

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Industry News

Evolution to Acquire Big Time Gaming

Niji Narayan

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Evolution to Acquire Big Time Gaming
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Evolution Gaming Group has entered into an agreement to acquire Big Time Gaming for a total consideration of up to EUR 450 million, payable in cash and Evolution shares.

“With the addition of Big Time Gaming to our portfolio of slot brands we strengthen our strategic position as the leading provider of digital casino games in the world. Big Time’s focus on innovation and creating unique playing experiences is a great fit with our culture and mind-set at Evolution. We look forward to continuing our journey together,” Jens von Bahr, chairman of Evolution, said.

“Evolution and Big Time Gaming are both driven by innovation, hence the perfect match. A bright and entertaining future awaits for our players,” Nik Robinson, CEO of Big Time Gaming, said.

Completion of the Transaction is conditional upon receipt of regulatory approvals and is expected during Q2 2021.

Evolution has engaged Wiggin as lead advisor with additional support from Addisons, Deloitte, EY and Gernandt & Danielsson in connection with the Transaction. Big Time Gaming has engaged Oakvale Capital LLP, Teacher Stern and BDO as advisors in connection with the Transaction.

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