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Ellmount Group expands reactivation activity with Enteractive

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Ellmount Group expands reactivation activity with Enteractive
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CasinoRoom campaign to start following impressive results for sister casino HighRoller

Enteractive, the leader in player reactivation and retention for the iGaming industry, will be expanding activities for Ellmount Group with new reactivation campaigns for the CasinoRoom brand, in addition to existing activity for their HighRoller brand.

Following impressive conversion rates of more than 35% across both reactivation and NRC campaigns for HighRoller since starting in November, Ellmount Group has now entered into a new partnership with Enteractive to begin one-to-one call campaigns for its main brand CasinoRoom across 7 markets.

With Enteractive’s proprietary tech (Re)Activation Cloud platform, Ellmount Group was impressed by the easy and seamless integration of their player databases to Enteractive’s teams, allowing native-speaking call agents to personalise outreach to lapsed player databases.

Mery Blomqvist, CMO at Ellmount, commented, “We’re really impressed by the results on HighRoller, so we’re looking forward to increasing NDC revenue across our markets for our main CasinoRoom brand. Enteractive’s extensive experience reaching out to our churned and non-depositing players has proved to be the missing link in engaging with more hard-to-reach players.”

Enteractive has more than twelve years experience in player reactivation, and is in the top four traffic generators globally for the iGaming sector.

Andrew Foster, Enteractive Director of Business Development, commented: “More and more iGaming brands are seeing the benefits of personalised engagement with their players, for which Enteractive is a global leader. With such great numbers from the HighRoller activity, we’re excited to show Ellmount Group what we can do for their CasinoRoom brand too.  Our teams are ready and excited to get started on these new markets for Ellmount.”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call.  Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.

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Scout Gaming Group leverages GBG technology to enhance affordability checks

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Scout Gaming Group leverages GBG technology to enhance affordability checks
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Scout Gaming Group has joined forces with GBG, the experts in digital identity, to further enhance its commitment to responsible gaming. Scout Gaming will leverage GBG’s technology to automate affordability checks so that it can better protect players from gambling beyond their means.

Scout Gaming is committed to offering a great customer experience, while safeguarding all players. By leveraging GBG’s identity verification, affordability and anti-fraud solutions, Scout Gaming will be able to:

  • Leverage geo-affordability indicators: Assess a player’s risk of gambling beyond their means based on postcode-level data, such as their area’s average property values and typical negative financial indicators.
  • Improve compliance and prevent money laundering: GBG’s technology ensures that identities are quickly and securely verified, while any Know Your Customer or Anti-Money Laundering issues are flagged instantly.
  • Deliver a smooth customer onboarding experience: GBG’s affordability checks run in the background in real-time, ensuring that Scout Gaming can minimise friction for players and improve the customer experience. Scout Gaming is also replacing manual document checks with GBG’s IDScan – a digital solution that automates the verification process – making it easier for Scout Gaming to onboard the ‘good’ players and identify the ‘bad’ actors in real-time.

Andreas Sundal, Chief Product Officer at Scout Gaming Group, said: “Scout Gaming is committed to a best-in-class approach to compliance. GBG’s extensive experience in the sector and its smart technology, allows us to deliver exactly that while making it easier to maintain, manage and improve our KYC and AML processes.”

Amy Watkins, Gaming Sector Specialist and New Business Development Manager at GBG, said: “Automating the identity verification process of players is becoming vital in the fiercely competitive gaming sector, not just to meet regulatory requirements and mitigate fraud, but to deliver the very best customer experience too. We’ve worked with Scout Gaming to deliver a tailored solution that will ensure it can quickly and securely verify an individual and make the on-boarding process as smooth as possible. The company will also be able to flag potential issues, whether that be fraud or affordability, in real-time.”

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh’s Reign

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Kalamba Games brings Egyptian grandeur, thrills and wins in Pharaoh's Reign
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Kalamba Games is rounding off its 2021 roster of immersive and engaging games with its latest release, an Egyptian odyssey set during a Pharaoh’s Reign.

The epic game offers players the chance to take a trip of a lifetime in a classic Egyptian-themed slots adventure boasting one of the studio’s most entertaining feature sets yet, with morphing symbols that shift like the desert sand itself.

Following on from Kalamba’s equally exotic recent hits such as Caribbean Anne 2 and Lady LavaPharaoh’s Reign sees the return of the studio’s signature feature K-Cash, which triggers if the player’s Wild morphs into a K-Cash Wild, awarding the amount displayed.

If the Wild morphs into a Cashpot symbol, the meter builds and players could win one of five Cashpot levels at the end of the FreeSpins round.

The 5×3 reel set and maximum win of 2,400x the bet treats players to a glittering and spectacularly animated, fun-filled journey through one of history’s most glorious eras.

Alex Cohen, COO and Co-Founder at Kalamba Games, said: “No-one does the classics quite like Kalamba! We’ve taken a much-loved theme and given it our own trademark gloss, in what is a grand and beautifully rendered Egyptian experience.

It’s been another great year of thrilling games for us and Pharaohs Reign is the perfect way to sign off 2021. We’re looking forward to seeing how players and operators enjoy the game and we can promise a whole lot more top-quality entertainment coming in the new year.”

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Push Gaming sets the reels ablaze in Fire Hopper

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Push Gaming sets the reels ablaze in Fire Hopper
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B2B gaming supplier Push Gaming’s latest slot introduces players to a majestic fire frog whose pond is full of surprises and red-hot wins.

Following a successful beta launch with tier-one partner Entain on its leading brands including Ladbrokes, Bwin and PartyCasino, Fire Hopper is the latest in a string of recent player-first hits such as Fat Drac and Mount Magmas.

Set in a seemingly tranquil countryside pond at the foot of a waterfall, Fire Hopper features a mysterious fire frog, which promises vibrant play and great win potential.

The base game utilises a 7×7 reel set with a cluster paying mechanic on five or more clusters.      When wins occur, the winning symbols are removed and a new cascade begins.

If the Frog symbols appear at the same time as a Firefly, the Fire Frog leaps onto it and transforms it into a Wild Golden Frog, increasing the multiplier for each leap it makes. A combination of the Frog and an instant prize symbol awards the player instant wins of anything up to 1000x, but combined with multipliers wins in general gameplay can reach the dizzy heights of 50,000x.

Land a Bonus Scatter along with a Frog Symbol in order to trigger the free spins game where seven free spins are awarded and any multipliers already accumulated are carried through to the free spins bonus round.

The action is awash with vibrant colours and spectacular animation as play progressively becomes more action-packed amid cascading lily pads, fiery frogs and golden treasure.

Commenting on the release, James Marshall, CEO at Push Gaming said: “While the tone may be a shift from previous games, the gameplay and win potential will offer players another level of entertainment in a cluster pays game. Our team has done an incredible job with the design and as a result, the game looks and plays brilliantly, especially on mobile.

“Creating something that is a little bit different is what we do at Push and with each release, operators and players can be confident that our entertainment-focused approach will always run at the core of our games.”

Alex Ratcliffe, Head of Slots at Entain said: “Fire hopper is exactly the kind of game exclusive we like to host. During its beta period with us, the contemporary design & subtle physics of the game really shone, and it really grabbed the attention of our players. It’s this level of polish and innovation we expect from a studio like Push and the quality we seek for our loyal players. It’s been a successful launch and we look forward to working together again in the future.”

This latest release comes on the back of a hugely successful year for Push Gaming, having picked up the Game of the Year crown at the 2021 SiGMA Europe Awards.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair. Its growth roadmap is set to see entry into more global jurisdictions with further top-tier partners throughout 2022.

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