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Kaspersky: in Russia, more than half of gamers consider working in the gaming industry

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Kaspersky: in Russia, more than half of gamers consider working in the gaming industry
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According to a survey by Kaspersky*, more than half (63%) of Russian gamers aged 18 to 24 came to the idea of building a career in the gaming industry. Another 17% have already been or currently are involved.

At the same time, 40% of young people are sure their parents will be proud of them working in the gaming industry. However, 11% still mentioned their parents will most likely be disappointed with this decision.

“People interested in gaming today have a lot of opportunities to make their living from their hobby. It’s about esports competitions, streaming, and, of course, developing games. From this point of view, Russia is a promising country and there are many ways for both artists and programmers. The gaming industry is a large and successful business, this is a place for creativity and self-realization of various specialists. And we share the position of those 40% who believe it is useful to talk more about games with parents, even if you are already an adult. Unfortunately, not everyone understands what opportunities emerge for these young people who have decided to devote their lives to gaming, ” says Maria Namestnikova, Head of Global Research & Analysis Team at Kaspersky, Russia.

If we are talking about esports alone, then according to our research, almost every third (29%) respondent is supported by parents in his plans to build a career in this field. At the same time, 29% also said that they did not talk to their parents about it at all, because they know they would not approve such a choice.

“As for esports, the level of public and professional approval has increased significantly over the past five years. According to our data, today every third applicant in Russia is sure that esports helps in their professional development, and more than half of top managers and business owners believe that esports has a positive impact on employee productivity. Therefore, even if you do not make a career in esports, leaving it just as a hobby, competitive video games can still be useful in your work, ” says Yaroslav Meshalkin, Chief Strategic Communications Officer at ESforce Holding.

Kaspersky advises both amateur and professional gamers:

  • to install a reliable security solution with a game mode that allows it to work efficiently without affecting performance, such as Kaspersky Total Security;

  • to create separate complex passwords for each of your game accounts. You can store them using a special program – a password manager;

  • not to download unofficial game releases from dubious sources and double-check the release dates of official releases.

*The survey was conducted by Savanta company on behalf of Kaspersky Lab in November 2020. In Russia, 509 respondents were interviewed. The results above summarize PC players only.

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Symplify integrates Open AI into its Engagement Ecosystem

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Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has integrated Open AI into its Engagement Ecosystem to optimise client content creation.

Seamlessly utilising Open AI within Symplify’s platform will enable existing partners to create custom auto-generated content and imagery across all key marketing channels. The goal is to reduce content production times by up to 60% by providing a faster and more efficient solution for creating high-quality content.

A consistent issue facing clients is acting on the abundance of campaign and journey ideas, as the last stage of production can often be time-consuming. The Open AI integration allows users to easily generate text and images with a simple command within the Symplify Editor, while the copy can be refined and customised to suit specific needs. The resulting high-resolution images are entirely bespoke.

With the integration of Open AI, Symplify users can streamline their content production process, allowing them to focus on other critical aspects of their business.

Symplify’s CEO Robert Kimber said: “Symplify’s success is underpinned by our belief in futureproofing our partners’ businesses and by integrating Open AI into our Engagement Ecosystem we’re strengthening that commitment. By optimising the content development we’re helping grow our customers’ CRM strategies at scale, while offering multi communication channel coverage.”

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Team Top-G crowned champions of NESC 2023; become first ever Indian female CS:GO team to qualify for World Esports Championships

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Scripting history, team Top-G emerged as champions of the inaugural all-female CS:GO qualifiers with a stunning 2-1 victory against team Purr-ple at the ongoing National Esports Championships (NESC) 2023 organized by the Esports Federation of India (ESFI). Following this monumental result, Top-G has become the first Indian female CS:GO team to qualify for the global finals of the World Esports Championships (WEC).

With ace CS:GO athletes such as captain Swayambika Sachar (Sway), Shagufta Iqbal (xyaa), Nidhi Salekar (Stormyyy), Dilraj Kaur Matharu (COCO), Aastha Nangia (CrackShot) and Priyanka Choudhary (ALEXAA) as Substitute in their squad, Top-G proved their mettle against team Purr-ple in the closely-contested finals.

Expressing her feelings on the stellar victory, the team captain of Top-G, Swayambika ‘Sway’ Sachar said, “Winning the finals was an unreal feeling for all of us. We felt so many emotions before, after, and most importantly during the match and the adrenaline rush was on another level. Triumphing in this tournament and representing India on an international stage is a dream come true for all of us and we aim to prove on the world stage why we deserve this spot. We are grateful to ESFI for providing us with such an amazing opportunity and we truly appreciate the efforts put in by them to uplift women in Esports.”

Top-G dominated the first map by 16 -10 before Purr-ple made a stunning comeback to win the second map 16-14. While both teams were going toe-to-toe in the enthralling finals, Top-G utilized their effective teamwork and proficient attacking tactics to edge out their opponents and take the last map by 19-15 in overtime.

 “It gives us immense joy to see a female team representing India at the World Esports Championships for the first time in history. The electrifying finals were a testament to the ability that our country’s female athletes possess and why ESFI has constantly been taking significant efforts to provide them with opportunities to display their talent and high-quality gameplay. We would like to congratulate Top-G on their remarkable accomplishment and look forward to them winning at the regional & global finals in Romania,” said Vinod Tiwari, President of the Esports Federation of India.

The ESFI will now be organizing friendlies against distinguished CS:GO teams from other countries for team Top-G before their participation at the WEC 2023 which is scheduled to take place in Iasi, Romania.

With a whopping prize pool of $500,000 (INR 4.12 crore) and at least 130 countries participating, the 15th WEC is set to be the largest edition of the tournament to date. The global finals of the prestigious tournament will take place from August 24 – September 4, 2023.

One of the country’s top sports & Esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.

The ongoing NESC is witnessing the participation of 275 athletes across four different titles – CS:GO, DOTA 2, Tekken7, and eFootball 2023 and its exciting action is being streamed live on ESFI’s Youtube, Facebook, and Glance Gaming channels.

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Siddhanth Kapoor to Join The Player Hunt S3 for Mumbai City Round to select participants for the reality show

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The Player Hunt, one of the most popular reality TV shows in India, is proud to announce that Bollywood actor Siddhanth Kapoor, an expert in poker and highly focused ill be joining The Payer Hunt team for the Mumbai city round of the show’s third season on 23 March 2023 to shortlist poker contestants for The Player Hunt S3

“I am thrilled to be a part of The Player Hunt S3 and join the team for the Mumbai city round,” said Siddhanth Kapoor. “As someone who has spent a lot of time playing and studying poker, I am excited to share my knowledge and experience with the contestants and help them improve their game. I am also looking forward to the competition and seeing how the players perform under pressure.”

Siddhanth Kapoor is a seasoned professional who brings a wealth of knowledge and experience to the show. His expertise in poker is unmatched, and he has a clear vision of what it takes to succeed in the game. Siddhanth is not one to beat around the bush and values honesty and directness above all else. His feedback may come across as harsh to some contestants, but it is always given with the intention of helping them improve their game and increase their chances of success on the show.

During the city round, Siddhanth will be playing a crucial role in guiding and mentoring the contestants. Those who are willing to listen to his insights and take his criticism positively will have a great opportunity to learn from his expertise. However, it is worth noting that Siddhanth’s approach may not be for everyone, and contestants who prefer a more gentle approach to feedback may need to adapt to his direct and unfiltered approach.

The Player Hunt S3 promises to be an exciting and highly competitive season, and Siddhanth Kapoor’s presence on the show is sure to add an extra layer of intensity and excitement. We look forward to seeing him in action during the Mumbai city round.

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