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Gambling in the USA

AGA Forecasts March Madness Betting Boost for Online Sportsbooks

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AGA Forecasts March Madness Betting Boost for Online Sportsbooks
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report from the American Gaming Association (AGA) stated that over $8.5 billion was wagered by 5.8 million people on March Madness in 2019 and that figure is expected to rise to 17.8 million people wagering online on this year’s event.

The AGA’s reported that three times as many Americans planned to wager on this year’s March madness via online sportsbooks compared to 2019.

Of course the event was cancelled last year and this year the pandemic has meant the men’s showpiece college basketball tournament is, for the first time in its history being held in a single state, Indiana.

The March Madness main schedule is as follows:

  • March 18-19 – First Round
  • March 20-21 – Second Round
  • March 25-26 – Sweet 16
  • March 27-28 – Elite Eight
  • April 3 – Final Four
  • April 5 – National Championship

The expansion of the legal sports betting market in the USA has seen 14 more states legalize online gambling which translates into 73 million more Americans who can legally place sports bets.  Since 2019’s March Madness much has changed – and companies such as DraftKings and FanDuel have grown their market and established themselves as major platforms for sports fans to compete for prizes.

45% of American adults are now living in a state with legalized sports betting.

 

March Madness Wagering Stats

Traditional sports betting on March Madness is forecasted to see an overall rise in 2021 with 30.6 million Americans expected to place traditional NCAA basketball bets on the popular March Madness end-of-season tournament. This is up by almost 18 million from two years ago the AGA said.

  • 47.4 million American adults plan to bet on March Madness (that’s more than 20% of the population)
  • 8.3 million bettors are expected to place a March Madness bet at a physical sportsbook, which is up 79% from 2019
  • 17.8 million say they will place a bet online, up 206% from 5.8 million in 2019
  • The odds of picking all 63 March Madness games correctly is 1 in 9.2 quintillion!


With more Americans turning to legal online betting on March Madness, the number of people who have said they plan to fill out a bracket this year has dropped to 36.7 million, down by 8% from 2019.

The latest March Madness Futures odds according to Vegas-Odds.com has the Gonzaga Bulldogs are favorites to win at +170 followed by Baylor (+375) and Houston (+800).

More March Madness Betting Stats

  • Betting among friends and colleagues remains popular – March Madness is likely to generate $4.6 billion of bets from 40 million people wagering with friends and colleagues through a total 149 million brackets, the AGA said.
  • Regulated Vs International Sportsbooks : The remaining $3.9 billion of bets will come primarily by way of international bookmakers / websites, though 4.1 million people will also place legal March Madness bets through licensed U.S based casinos and sportsbook operators.
  • Interest in the tournament is up slightly from 2019 with 26% of Americans saying they are very interested in the NCAA tournament, compared to 23% two years ago.
  • 42% of college basketball fans said they followed the sport more closely this season, with 70% of those attributing their increased attention to the availability of NCAA sports betting.
  • 17.8 million say they will wager online, up 206% from 5.8 million in 2019
  • 8.3 million expect to place a bet at a physical sportsbook, a rise of 79% from 2019

March Madness is set to conclude on April 5th with the Championship final being played at the Lucas Oil Stadium, Indianapolis.

Gambling in the USA

Gaming Americas Weekly Roundup – June 13-19

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

Paysafe, a leading specialised payments platform, announced that Income Access, its marketing technology and services provider, won in the “Affiliate Tracking Software of the Year” category at the 2022 SiGMA Americas Awards.

GameSquare Esports will present at the Collision 2022 Conference, in Toronto, Ontario held between June 20 and 23. Justin Kenna, CEO of GameSquare, will be joined on stage by Leonard Fournette, running back for the Tampa Bay Buccaneers and a Complexity Stars Team Member, and Marissa Roberto, host of Digital SportsCentre at TSN Sports.

EBET, a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

Cherokee Nation Entertainment Gaming Holdings, a subsidiary of Cherokee Nation Businesses, has announced that it has signed an agreement with MGM Resorts International to purchase the operations of Gold Strike Tunica for $450 million in cash, subject to customary adjustments.

Elys Game Technology has announced the closing of the previously announced registered direct offering with a single institutional investor for the purchase and sale of 3,166,227 shares of the Company’s common stock (or common stock equivalents) at a purchase price of $0.9475 per share of common stock (or common stock equivalent) in a registered direct offering.

End 2 End authorities have confirmed the company’s participation in the next edition of the Brazilian iGaming Summit (BiS), an event that will take place on June 28-29 at the Espaço Boulevard JK in the city of São Paulo, Brazil.

Partnerships

BetMGM, a leading sports betting and iGaming operator, announced an agreement with PokerGO, the world’s largest poker content company, to host the BetMGM Poker Championship final table and a $25K freeroll tournament in the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

San Diego Loyal Soccer Club has announced a strategic partnership with Sycuan Casino Resort, San Diego’s premier luxury hotel and world-class gaming destination. As per the deal, Sycuan is now the entitlement sponsor of the newly renamed “Sycuan Endline Suites” at Torero Stadium.

PointsBet Canada has entered into a partnership with ClubLink, Canada’s largest owner and operator of golf clubs. The multi-year partnership will see PointsBet Canada become the Official Sports Betting Partner of ClubLink which hosts over 1,000,000 rounds of golf annually at its clubs in Ontario.

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilise them in games to compete for prizes.

Appointments

Jamul Casino has appointed Ram Patrachari as its new Chief Information Officer. With more than two decades of IT and casino experience, Ram is a sought-after gaming technology industry expert, speaker and award-winning executive.

Gaming Laboratories International (GLI) has again expanded its Client Solutions and Client Services teams with the additions of Steve May as Client Solutions Executive and Samuel Grunther as Account Executive.

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Affiliate Industry

Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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Gambling in the USA

Gaming Americas Weekly Roundup – June 6-12

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Accel Entertainment announced the completion of its previously announced transaction to acquire Century Gaming, one of the leading distributed gaming operators in the Western US, for $164.2 million in cash and stock, including Century’s working capital.

Video King Gaming Systems and Parlay Games announced the certification by Gaming Laboratories International (GLI) of their national, tribally linked, flagship Class II bingo product: Bingo Treasures. With the completion of GLI’S certification and filing of a patent application with the USPTO, Video King has commenced licensing this suite of Class II linked iGaming products to Tribal customers throughout the US.

HeadsUp Entertainment International has launched “multiple revenue platforms” in six US states and Ontario. This comes alongside a partnership with fellow Canadian brand Enteractive Media, which will see both companies collaborate on the first of a number of content production initiatives “to produce daily content for sports betting customer acquisition”.

Rush Street Interactive has announced that it is adding its industry-leading online sportsbook to its existing online casino at BetRivers in West Virginia. Now sports fans across the Mountain State, aged 21 and over, can join gaming enthusiasts to place bets quickly and securely from the integrated BetRivers iOS and Android apps and website.

Playtech has announced that it has launched its multichannel technology with NorthStar Bets, an Ontario-based brand that provides players with a uniquely local, premier user experience on their casino and sportsbook gaming platform.

Win Systems has announced the installation of its award-winning WIGOS casino management system at the Ocean Gaming Casino in Hampton, New Hampshire.

Paramount Commerce has launched its Instant Bank Transfer payment solution in Canada for iGaming and sports betting operators. The product, proven in the North American online gaming and sports betting markets, delivers industry-leading conversion, ubiquitous bank coverage and state-of-the-art risk management.

New Appointments

Churchill Downs Incorporated announced that Katherine Armstrong has been named SVP of Human Resources for the Company. Armstrong assumes the role from Chuck Kenyon who announced his retirement after 18 years of leading CDI’s HR department.

Tracy Bradford has been promoted to the position of President of Seminole Hard Rock Support Services. In her new role, she will be responsible for all management and operations of Support Services, Customer Care and Aviation.

Hard Rock Hotel & Casino Atlantic City has appointed Alicia Magee as VP of Finance. In her new role, Magee will oversee overall responsibility for finance-related areas.

Mohegan has announced the appointment of Heather Menzano as VP, Web Communications to oversee corporate and casino branded website and app development in North America.

Rush Street Gaming has promoted Bill Keena and Marc Arndt as COO and CFO, respectively.

New Partnerships

Vanta has partnered with Association for Middle Level Education to become the new official esports platform and partner of AMLE. With this partnership, AMLE’s membership of 35,000 educators will now be able to bring esports to their students via a safe, COPPA compliant platform.

Jackpocket has become the official digital lottery partner of Colorado Rockies. The partnership is Jackpocket’s third with a Major League Baseball team.

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