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Dutch-language online casinos topping the agenda as key regulatory date arrives

George Miller

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Dutch-language online casinos topping the agenda as key regulatory date arrives
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The Netherlands has always been one of gambling’s European heartlands, but it has been pushed right to the top of the iGaming agenda in recent weeks. The Kansspelautoriteit (KSA), the Netherlands regulatory body, officially started processing applications for online gambling licenses 01 April, as the six-month countdown began to the online casino market officially opening on 01 October for operators granted a license. René Jansen is the KSA Chairman, and he anticipates that the body will issue approximately 35 licenses in readiness for the official opening.  

 

A blossoming market 

Of course, this is welcome news for would-be operators in the Netherlands. But it also has broader implications for the European casino industry. Research by Statistics Netherlands (CBS) shows that online gambling activity in the Netherlands has escalated dramatically, increasing by 150 percent from less than 500,000 people in 2015 to around 1.2 million in 2019. Revenue has increased even more dramatically, showing more than a tenfold rise, from less than €300 million to more than €3 billion over the same timeframe. 

 

Bringing order out of chaos 

The new licensing regulations will seek to bring order to what is currently a chaotic online gambling market. Until now, Holland Casino has held a monopoly on gambling within The Netherlands – at least in theory. The problem has always been that overseas operators have welcomed Dutch players to their online platforms with open arms, and attempting to prevent them has been as fruitful as nailing jelly to a wall – and also as messy.  

Since 2019, however, with the new roadmap agreed, the KSA has stepped up compliance monitoring and has not been shy about fining big-name operators. In fact, in 2019 alone, it issued 10 such fines for a total amount of €3.5 million. The message could not be clearer – get in line and apply for a license or stay away from the Netherlands! The KSA has even gone so far as to say that operators who have tried to circumvent the rules in the past, for example by offering Dutch language versions of their platforms, will be pushed to the back of the queue. 

 

Broader market opportunities  

Yet therein lies an important distinction. Dutch gamblers and gamblers in the Netherlands are not necessarily the same thing. In fact, of the 23 million Dutch-speakers in the world, approximately one in four live outside the Netherlands. Even the most conservative estimates would place that at more than a million Dutch-speaking casino players living outside the Netherlands, and possibly as many as two million. 

The implications are clear – with the average player spending €190 per year, there’s a market worth something in the order of a quarter of a billion Euros per year in revenue just ready and waiting for quick-thinking affiliates. Already, we are seeing early movers like Casino Senpai aiming to fill this gap with content and casino listings aimed specifically at this market.  

 

Opportunities for all 

Unlike the situation in some emerging markets, gamblers in the Netherlands are not heavily biased towards any one type of gambling. Sports betting is expected to be the larger part of the market, but not by a significant margin. Casino games are also popular, with roulette attracting the most players, and blackjack close behind it.  

These are exciting times for the gambling market in the Netherlands, and the new regulations bring a world of opportunity to operators in all niches. The newly licensed operators will also bring a world of choice to Dutch speaking gamblers, so when 01 October comes around, it should be a day of celebration for all. 

Industry News

GLMS Re-appoints Ludovico Calvi as its President

Niji Narayan

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GLMS Re-appoints Ludovico Calvi as its President
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During its recent online General Assembly, Global Lottery Monitoring System (GLMS) has elected a new Executive Committee for the 2021-2023 period and re-appointed Ludovico Calvi as its President.

According to GLMS Statutes, the Executive Committee forms one of the four governing bodies of GLMS, together with the General Secretariat, headquartered in Lausanne, the General Meeting (membership) and the Auditors. The Executive Committee is made up of 8 members, including a Chair, acting as President, and a Vice Chair. Committee Members have to each represent a different country lottery.

Ludovico Calvi (Board member, Lottomatica – Italy) has been re-appointed President of the Association for his 3rd mandate. Gilles Maillet, (Sport Integrity Director, La Française des Jeux- France) has been appointed as Vice-Chair for his 1st mandate, replacing Rupert Bolingbroke (Hong Kong Jockey Club), who did not stand for election this time.

While 4 members are elected directly by the GLMS Membership, 4 are nominated by GLMS’ collective co-founding members, World Lottery Association and European Lotteries, each of whom present 2 nominees for validation by the Membership base.

The elected members of the Executive Committee of The Global Lottery Monitoring System – GLMS for the term 2021-2023 are (in alphabetical order)

  • Ludovico Calvi , Lottomatica, Italy (Chair/President)
  • Lat Diop, LONASE, Senegal
  • Younès EL Mechrafi, MDJS, Morocco
  • Lori Sullivan, OLG, Canada

Ludovico Calvi takes on the reigns for a third mandate in an exciting period for GLMS in full growth and shared, “I am delighted and privileged to have been appointed President of GLMS for a 3rd consecutive term. I would like to thank all members of GLMS for the renewed trust.

During the last 2 terms, as President of the Executive Committee, we have been able to:

  • Review GLMS organization effectively
  • Invest in competent human and technical resources
  • Draw new, transparent and more effective processes and governance
  • Implement new and more efficient Statutes, which will allow GLMS to grow a diversified membership base  involving new strategic Sport Integrity Stakeholders
  • Strengthen Relations with key public and private stakeholders worldwide
  • Define and implement new communication strategy
  • Engage and increase membership base effectively

We have set very solid foundations to drive the success of our Association in the titanic fight against Match Fixing and to protect Sports Integrity worldwide.

I am honored to have been re-elected since this would allow me to carry on the mission of growing GLMS network worldwide and disseminating its core values while guaranteeing continuity and strengthening the association.

I am fully convinced that GLMS represents a tremendous vehicle not only for our Association and its members but also for all other key interested stakeholders, our communities, and our society as a whole”.

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Latest News

Checkin.com Group’s software now available to 60+ operators through integration with Aspire Global’s iGaming platform

George Miller

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Checkin.com Group's software now available to 60+ operators through integration with Aspire Global's iGaming platform
Reading Time: 2 minutes

 

Checkin.com Group, the tech company that changes how people all over the world checkin with services online, adds platforms to the company’s distribution strategy.  The Checkin.com onboarding software is now available to 60+ brands, for improved onboarding and adaptation to local regulations, through integration with Aspire Global’s (STO:ASPIRE) B2B iGaming platform. Checkin.com Group is continuously looking for opportunities to enable additional relevant platforms to further strengthen the company’s growth.

Checkin.com offers all brands in Aspire Global’s platform its best in-class SaaS technology which optimizes the sign-up experience for each user. It combines multiple UX systems, data sources, and identification methods to provide the best flow out of the box. Using a data-driven approach, the technology has gained great traction within iGaming due to its effectiveness in solving both increased user conversion while at the same time ensuring necessary identification and continuously adapting to local compliance in each market.

“We have had a good flow of new customers signing during the last months, and when we now add platforms to our distribution strategy, we think that we can increase our sales pace further. This is a long term effort on our end and we believe that adding more platforms will add a lot of value to our growth in the years ahead. Aspire Global has established themselves as one of the leading iGaming platform providers and have for long had a clear focus on innovation and technological excellence. We are thrilled about the possibility to work with all the brands on their platform”, comments Andreas Thim, deputy CEO at Checkin.com Group.

Aspire Global operates in 30 regulated markets globally including the US, Africa, Europe and LatAm, with the platform certified in 22 markets around the world.

“Checkin.com’s technology significantly streamlines the onboarding process for players while ensuring compliance requirements are met in full across multiple markets. Integrating this solution within our platform brings widespread benefits, not least for our operator partners by increasing user conversion. This partnership can only enhance our status as providers of the complete iGaming solution,” states Yoel Zuckerberg, VP Product at Aspire Global.

Enabling additional relevant platforms will likely be a contributing factor in Checkin.com Groups’ distribution strategy going forward.

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Latest News

mkodo offers Casino Web Product on Bejoynd’s iGaming Platform

George Miller

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mkodo offers Casino Web Product on Bejoynd's iGaming Platform
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Casino House first client to take advantage of the solution

Digital product expert mkodo has partnered with iGaming solution provider Bejoynd to deliver their first casino website integrated with Bejoynd’s GAT platform.

Danish operator Casino House’s website, developed by mkodo, is now live on Bejoynd’s fully compliant solution.

Bejoynd offers a complete back-office solution to online casino operators including player account and wallet management, payments, compliance, AI-based player protection and fraud detection tools, reporting capabilities and bonus management.

To integrate with the GAT platform and deliver the Casino House web app, mkodo utilised their full package solution known as Casino Web Framework (CWF) which is designed specifically to integrate with iGaming platforms.

The CWF product is customisable for client and brand requirements. Operators that select the Bejoynd GAT platform can now get their product to market swiftly with an excellent front-end product in their chosen markets.

mkodo is set to launch further casino websites operating on the Bejoynd GAT platform later this year.

Sue Yoxall, Co-Founder and Executive Director of mkodo, said: “By integrating our CWF product with the GAT platform, we are able to offer Bejoynd’s clients a service that propels their digital strategies through increased speed to market and an enhanced experience for their players.


“Bejoynd’s platform is an exciting new addition to our range of PAM integrations, and we’re thrilled at the potential to work with more of their clients in the future.”

Jonas Oscarsson, Founder and Chief Executive Officer at Bejoynd, said: “mkodo provides a seamless solution that gives our clients the stability and support they need to succeed.”

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