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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

Asia

Spectacular growth helps Pronet Gaming pivot towards Asia

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Pronet Gaming is to turn its attention to emerging markets in Asia following the unprecedented success that has allowed it to expedite its ambitious plans ahead of schedule.

The full turnkey platform specialist has expanded rapidly in the last 18 months after providing a range of operators with sportsbook and casino platform solutions, as well as a range of retail options, in a variety of jurisdictions around the world.

This growth has funded a massive investment in IT and new offices which has allowed it to perfect it’s offering for markets in Asia, where its services will allow brands to offer localised products to their customers and a genuine point of difference among competitors.

The supplier will also embark on a recruitment campaign to bolster its ranks in one of the region’s most important gaming hubs, across all disciplines including sales, marketing, account management and IT Support and Development

Pronet Gaming CEO Alex Leese said: “An Asian market entry was always in the plan and required a real focus on ensuring that we had the right product to compete. I’m obviously really pleased that we are now able to do that sooner rather than later.

“The tremendous commercial success we have enjoyed is not only testament to the hard work of the team and the universal appeal of our offering, but it bodes well for new customers looking for an affordable, yet tailored solution.

“Needless to say, we will have to expand our team with Asian market specialists in the coming months to ensure we offer a truly localised service, but I’m confident we will have a compelling proposition moving forward.”

Pronet Gaming has introduced a number industry-firsts such as FastBet, which has helped optimise the player experience. This solution enables users to wager multiple single bets across all sports at the touch of a button without creating a betslip.

The provider’s Popular Bets and Popular Events widgets automatically display the wagers and sports that are most popular in a jurisdiction, refreshing every five minutes.

Pronet Gaming’s clients are also able to customise the sports betting features that suit their unique needs in regulated markets, creating fine-tuned experiences for audiences that increase revenues as well as engage and retain players.

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PAGCOR releases P30.09 million aid to three beneficiaries

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PAGCOR releases P30.09 million aid to three beneficiaries
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THREE new beneficiaries received funding for their respective community development projects after the Philippine Amusement and Gaming Corporation (PAGCOR) released a total of P30.09 million in financial grants on June 21, 2022 at the agency’s Executive Office in Manila.

The provincial governments of Marinduque and Ilocos Sur as well as the Nueva Vizcaya Police Provincial Office received their cash grants from PAGCOR Chairman and CEO Andrea Domingo, who was joined in the distribution of checks by President and COO Alfredo Lim and Directors Gabriel Claudio and James Patrick Bondoc.

Marinduque was granted P28 million, which Provincial Governor Presbitero Jose Velasco. Jr. said will be used for the construction of four covered courts in different barangays.

“Napakalaking bagay nitong donasyon sa amin ng PAGCOR dahil maraming tao ang makikinabang sa itatayong covered courts sa apat na barangay sa Marinduque,” he explained. Said structures, Velasco added, can be used as evacuation centers during calamities and venues for various sports and livelihood programs.

Ilocos Sur, meanwhile, received P1.89 million for the procurement of 55 computer sets that will be distributed to ten municipalities and one city in the first legislative district of the province. Acting Provincial Treasurer Ronnette Victa, who represented Governor Ryan Luis Singson received the donation.

The state-run gaming firm also turned over P199,833 to the Nueva Vizcaya Police Provincial Office Director Police Colonel Ranser Evasco to finance the purchase of a laptop with printer and a TV set.

“Napakahalaga po ng mga kagamitang aming bibilhin sapagkat halos lahat ng aming conference ngayon eh virtual na. Kaya’t lubos po kaming nagpapasalamat sa PAGCOR sa tulong-pinansyal na kanilang ipinagkaloob sa amin,” Evasco noted.

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Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”

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Jump.trade the largest NFT marketplace in India touches 100,000 sign ups, in the last 60 days; to soon launch the P2E Game “Meta Cricket League”
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Witnesses 10,000 daily new visitors joining

Jump.trade, a thriving NFT marketplace and D2C platform that focuses on gaming NFTs and International brands are all set to launch its maiden gaming venture – Meta Cricket League at the end of June. This is a new Play-To-Earn game that is driven by NFTs and allows players to earn cash prizes and other rewards by climbing leaderboards or challenging other players. The game is set to instill the excitement of real-world cricket into the experiential Web3 format.

The Meta Cricket League will be available on all Mobile and Web Platforms to provide easy access to gamers everywhere. This will enable seamless and easy onboarding as Gamers will have the chance to play-on-the-go and from anywhere. Interestingly, the Games initial 55,000 NFTs were sold-out for $25 but with its value multiplying in a very short time, a substantial pool of those NFTs are now being traded in values exceeding 10x and 200x.

With cricket constituting an integral part of the national fabric, a whopping 93% of Indians were found to be devout fans of the sport. It is evident from the fact that cricket games in the Google Play Store account for the highest number of downloads grossing well over 250 million.

Speaking on the occasion, Kameshwaran Elangovan co-founder and COO, who lead the execution and launch of MCL on Jump.trade, said,” We are extremely delighted to have emerged as the flag bearers of the NFT bandwagon in the country. With NFTs not being restricted to just mere digital indulgences and entering the mainstream with their numerous applications, the launch of The Meta Cricket League (MCL), a cricket-based NFT game that allows players to earn while they play is certainly a dream come true for gamers across the country. Cricket as a sport already rules the hearts of countless Indians and we are confident that the MCL will be a sensational success story with NFT enthusiasts and gaming lovers everywhere. “

Highlighting Jump.trades user base in just the last 60 days, the number of sign-ups on the platform has touched 100,000 now. Also, being 100,000 wallets filled, with around 10,000 new visitors joining the ecosystem daily. The average trade volume of the marketplace in a day is around $10,000 to $25000 worth of trades, of which 85% of men and 15% of women are represented as NFT holders in the ecosystem.

With such exponential demand and hundreds of millions of potential players within the Play-to-earn revolution, Cricket will be one of the largest gaming segments in the space. Just as Cricket unites people of all ages, regions, and languages in India and across cricket-playing nations, the P2E Cricket game MCL aspires to prove to be instrumental in breaking through Web3 adoption in India. 

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