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Kinguin re-enters CS:GO by becoming lead sponsor for new Polish team Anonymo

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Kinguin re-enters CS:GO by becoming lead sponsor for new Polish team Anonymo
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Kinguin, the world’s first digital marketplace for gamers, has just announced It has become the major sponsor for Anonymo, a Polish professional esports organisation that competes in Counter-Strike:Global Offensive (CS:GO). It means that Kinguin is now the lead sponsor of two top-tier esports teams from Poland, including League of Legends’ devils.one.

As part of the partnership, Kinguin will provide Anonymo with access to the Kinguin Esports Performance Center (EPC). The EPC is the most professional and advanced esports training facility in Europe, with Anonymo receiving its own dedicated, branded top-class training room. The facility, which is based in Warsaw, is the first professional training facility for esports organisations in Europe and provides teams with access to training and analyst rooms, psychologists and physiotherapists, professional chefs and gym facilities. From the beginning of last year EPC was used by world-leading esports organizations, such as OG, FaZe Clan, Team Vitality, MiBR, Evil Geniuses, 100 Thieves, Furia and many others.

The partnership will also see Kinguin branding featured on Anonymo jerseys and Kinguin and Anonymo will also partner on various other collaborations, including a Polish CS:GO tournament and support from Anonymo’s CS:GO players for various Kinguin community projects.

Anonymo CEO, Mateusz Kowalczyk said: We’re really excited to name Kinguin as our lead sponsor and look forward to collaborating with the organisation on numerous projects in the future. Our ambition, as an organization is to become a mainstream esports organisation that competes on the international stage and the sponsorship with Kinguin will be paramount to helping us achieve that. Having access to the world class training facilities at Kinguin’s Esports Performance Center in Warsaw is also going to help with our progression, at what is currently a pivotal stage of development for the team.

Kinguin has a long history of sponsoring esports organisations and events and was one of the first digital marketplaces to launch a dedicated website where customers could purchase CS:GO skins. Team Kinguin, the organisation’s own esports team which launched in 2015, was also regarded as one of the best CS:GO teams in history owing to their international roster of talent. The team later rebranded as devils.one in 2019 and over the years, both teams have helped numerous professional gamers forge their careers in CS:GO, DOTA 2 and League of Legends esports.

Kinguin has also previously sponsored numerous International CS:GO tournaments, such as the Dreamhack Masters Malmö, IEM Katowice and ESL CS:GO Pro League, as well as numerous esports organisations such as Fnatic, G2 Esports and the Copenhagen Wolves.

Meanwhile, newly formed esports organisation Anonymo launched at the start of 2021. It recently unveiled its competitive CS:GO lineup, which consists of legendary Polish CS:GO veteran Janusz “⁠Snax⁠” Pogorzelski, in-game leader Wiktor “⁠mynio⁠” Kruk, as well as Kamil “⁠KEi⁠” Pietkun and Kacper “⁠Kylar⁠” Walukiewicz and Paweł “innocent” Mocek. The team has previously competed in local Polish and European tournaments, including the ESL Polish Championships and the Dreamhack Open January 2021: Europe. The team is now set to compete on the international CS:GO stage later in 2021.

Kinguin CEO and Founder, Viktor Romaniuk Wanli, said, “We’re really happy to unveil our sponsorship of Anonymo, a leading, professional Polish esports organisation. Kinguin has a rich history of sponsoring various esports teams and events – particularly in the CS:GO scene – and we’re delighted to re-enter the CS:GO space and start a completely new chapter through this partnership. It means Kinguin now sponsors two of the biggest esports teams in Poland that compete in two of the biggest esports in the world – CS:GO and League of Legends.”

Central Europe

IGT Secures Instant Ticket Printing Deal with WestLotto

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International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a new instant ticket services contract with Westdeutsche Lotterie GmbH & Co. OHG (WestLotto).

Under the terms of the agreement, IGT will provide a range of instant ticket production and services for WestLotto with unlimited potential. The Lottery will gain additional marketing support from IGT’s Instant Advantage programme that includes portfolio planning, game development, analytics, distribution and retail execution to provide the best player experience.

“WestLotto has worked with IGT on instant ticket production to grow our instants business responsibly. IGT provides top-level service and support for the development of each instant ticket game in the portfolio, and we are looking forward to continuing our successful partnership,” Andreas Kötter, CEO of WestLotto, said.

“As WestLotto’s instant ticket supplier of choice, IGT is committed to supporting a strategic, innovation-rich game portfolio that meets the needs of the Lottery’s players. With IGT’s Instant Advantage program we draw upon global and market-specific deep-dive analytics, benchmarks and databases to support continuous growth for WestLotto instant ticket sales and contributions to good causes,” Jay Gendron, IGT’s Chief Operating Officer for global lottery operations, said.

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Central Europe

Austrian Lotteries and Casino Austria Charged Over Advertising Regulation Breaches

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An Austrian Senate ruling has concluded that two ads from Austrian Lotteries and Casino Austria breached the Austrian press code of honour after it was discovered that promotional content was not marked as such.

The columns, written as editorial adverts, were published in Austrian newspapers Kronen Zeitung on 24 March and Kurier on 26 March 2021.

Whilst the two companies did label an editorial advert as such in Der Standard a few days previously, the Kronen Zeitung and Kurier stories were ruled to be identical but did not feature any such labels.

Under Austrian legislation, all advertised content must be pointed out to readers, however, Austrian Lotteries and Casino Austria covertly advertised their brands.

The articles were judged to be in breach of points three and four of the Austrian press code of honour, which calls for distinctness and impartiality in editorial content.

The content of the advertisements promoted charity work in Austria which is being supported by the two gambling companies, which includes support for the homeless.

The Senate concluded that the articles should have been marked as advertisements and that readers were misled by the articles’ presentation as editorial content. It also called upon the publications to acknowledge this decision.

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Central Europe

Greentube partners with Jokerstar GmbH for German expansion

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Greentube partners with Jokerstar GmbH for German expansion
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Greentube, the NOVOMATIC Interactive division, has partnered with German operator Jokerstar in a deal that will see the supplier‘s content available to a new audience in the country.

Titles including Diamond Link™: Mighty Emperor, Fruit King, Apollo God of Sun™ and Captain Venture: Treasures of the Sea, are available to Jokerstar German customers. The games will be distributed via Pragmatic Solutions’ platform.

Greentube’s content has proven success in the German land-based sector and the supplier has launched its portfolio with a number of online operators since new legislation came into force on 1st July, permitting nationwide online gaming.

Jokerstar is the brand of prominent operator Kling Automaten GmbH. Founded in 1954, Kling is a third-generation family-run casino operator with 165 Joker Casino arcades across Germany.

Julia Schagerl, Key Account Manager Germany at Greentube, said: “Kling Automaten GmbH is an operator with great experience in the German market and we are thrilled to be part of their expansion into the online sector. We see great potential in the German online market and our strategy is to partner with the country’s leading operators. Together with Jokerstar we will further enhance the reach of our content and bring premium entertainment to local players.”

Jürgen Kling, CEO of Jokerstar Casino, said: “We have ambitious plans for our online brand and it is key that we offer our customers the best available content. Greentube is a leading supplier with titles that are loved by global slot fans. Through this partnership, we will significantly strengthen our offering and further position ourselves as a top-tier operator in the regulated German market.”

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