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Kwalee projects £20 million investment in India following success of Bangalore studio

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Kwalee Recruits Industry Veteran As Its First Head of Casual Mobile Games
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UK-based game developer and publisher continuing to build in Bangalore as India becomes Kwalee’s biggest country by downloads with around 5 million monthly active players

Kwalee, a renowned developer and publisher of video games for all platforms, has projected a $30 million investment in its India operations over the next five years.

The Leamington Spa-headquartered firm announced its intention to make Bangalore the home of its first overseas studio back in May 2020, initially building the team on a remote basis due to the ongoing COVID-19 pandemic.

With the physical Bangalore studio now established in one of the city’s vibrant technology parks, Kwalee Bangalore already employs around 50 talented staff and is planning significant expansion with around 80 current vacancies in India across all disciplines and 25 new vacancies in the UK.

Team members in India have already contributed to the development of games such as Blade Forge 3D (20 million+ downloads), Teacher Simulator (25 million+) and Let’s Be Cops 3D (21 million+). Kwalee Bangalore team members have also been involved in updating classic titles like Draw It (90 million+ downloads) and have played a prominent role in many other exciting games that are close to launching worldwide.

But as well as India having an increasingly significant part to play in the development of Kwalee’s titles, the publisher currently sees more downloads of its mobile games in India than in any other country. With well over 600 million total downloads worldwide, including downloads in every country on earth, that amounts to a massive player base in India.

Kwalee is headquartered in Leamington Spa and was founded by games industry legend David Darling CBE, who previously co-founded Codemasters in 1986 and paved the way for the midlands gaming hub now known as ‘Silicon Spa’. With Kwalee having made its name with ‘hypercasual’ mobile games, which are known for their mass appeal and accessibility, the firm now also publishes games on PC and console platforms.

UK Prime Minister Boris Johnson said, “I’m delighted that Kwalee is expanding into India to make the most of the opportunities for UK businesses in one of the world’s biggest economies. Our exporters are brilliant ambassadors for Britain and I hope today’s announcement is just the start of what you can do for India and the UK.”

“It’s incredible to see the brilliant team we have managed to build in Bangalore, in such a short space of time,” said David Darling CBE, CEO and founder of Kwalee. “The vision from the start was for our teams in the UK and India to collaborate as though they were one studio, and even under difficult circumstances we’ve seen the fruits of that with great games and a fundamental contribution from our colleagues in Bangalore.”

“Our projected investment in Kwalee Bangalore over the next five years shows our commitment to continue building this amazing team and to maintain our rapid growth as we build a global team to make global hits. We’re so proud of what’s already been achieved in a disrupted year and we can’t wait to build on this platform.”

Kwalee’s most recent release, Makeover Studio 3D, has surpassed 2.5 million downloads in a matter of weeks and was recently a top-3 game on the App Store in the USA, UK and Canada.

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Japneet Singh Sethi, Country Manager, Khelraja wins the prestigious Rising Star Award at the 2nd Edition of The Business Leadership Awards

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Owing to his contribution to the iGaming landscape in Asia, Japneet Singh Sethi, Country Manager, Khelraja has been awarded with the prestigious Rising Star Award in the Gaming category at the 2nd Edition of The Business Leadership Awards. The award ceremony was held on 29th September at Courtyard by Marriott, Mumbai. Actress Udita Goswami was the celebrity guest on the occasion.

Speaking on the felicitation, Japneet Singh Sethi said, “It is always an honor to be recognized for your work. I was always focused towards building a thriving iGaming ecosystem for the vast community of iGaming enthusiasts and to be recognized for my efforts in this respect is a great boost to the entire industry. I have always wanted to contribute to my country’s economy and I think iGaming is one of the ways I can give back to the nation. I would also want to congratulate all the other nominees and winners who are working towards the development of their respective sectors”.

Khelraja is Asia’s renowned real-money gaming brand that offers sports betting, casino and esports among other categories. Japneet has been instrumental in expanding the brand’s reach in Asia.

Also, speaking on the occasion Ankit Joshi, Founder & CEO, Feather Touch Business Solutions said, “The Business Leadership Award is initiated with the objective of felicitating the innovative businesses who are ensuring that the world becomes a better place with their efforts for growth of the community and society. It is always an honor to meet the entrepreneurs who are helping the country grow through their vision.”

The event witnessed over 120 attendees. Some of the popular categories in which the awards were given included Brand Marketing, CSR, Real Estate, Social Media, Digital Marketing, Startups, Innovation and Strategy, Healthcare and Information Technology.

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“MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience”

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MPL, one of the world’s largest mobile and skill gaming platforms, has announced India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players. With this policy, gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. This initiative is a great step in enabling users to play some of the most popular titles on the platform while keeping their financial security in mind. The loss protection initiative will be available for activation during MPL’s marquee gaming festival, Diwali Lakhpati Party, and will help users enjoy a great  gaming experience during the festive season.

This first of its kind initiative in the gaming industry is aligned with MPL’s player-first approach that shows the company’s commitment towards offering  a safe and secure gaming experience. This will also enable the players to concentrate on the gameplay without having to worry about the probability of losing money.

Through this program, once a user activates this policy, they can avail the option of claiming a refund of their net loss, if incurred, after 10 gameplay sessions. The policy covers select titles which are some of the top games like Poker, Ludo, Fantasy, Carrom, Block Puzzle, etc. The procedure for activating the insurance entails a successful KYC verification and the amount is directly refunded to the users’ MPL wallet. Gamers need to submit their claims on the app to avail the offer.

Commenting on the launch, Namratha Swamy, Country Head – India, MPL, said, “At MPL, we are committed to offering best-in-class gaming experience to our users always. We feel the Loss Protection policy is a great initiative that can foster safe and risk-free gameplay and is aligned with our player- first approach. With this, we hope our users can enjoy a great festive season and play their favorite games on the platform without having to worry about losing money”.

The MPL Diwali Lakhpati Party, which will run from today until October 31, presents many opportunities for players to try their hand at skill gaming and claim grand cash rewards.  The marquee gaming gala, with a total value of Rs 40 crore, will see more than six million gamers with 10,000 users expected to win every hour.

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India thrashes Pakistan and Bangladesh to qualify for 14th World Esports Championships in CS:GO

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India’s CS:GO team produced vigorous performances in the South Asian Regional Qualifiers of the 14th World Esports Championships after hammering Pakistan and Bangladesh in the South Asian regional qualifiers.

The team, comprising of skipper Ritesh Sarda (Defaulter), Shuvajyoti Chakraborty (Mcg1LLzZz), Anshul Adardkar (KiiLSwitCh), Hrishikesh Shenoy (Crazy_Gamer) and Harsh Jain (lynX), recorded identical 2-0 victories over Pakistan and Bangladesh in the semi-finals and final respectively.

Besides CS:GO team, prominent Tekken 7 athlete Hitesh Khorwal (rcool) and well renowned eFootball professional Hemanth Kommu (peshemak7) will also represent India at the World Esports Championships, scheduled to take place in Bali from Nov 29 – December 12, 2022. Hitesh and Hemanth secured their berths by winning the National Esports Championships (NESC) 2022, conducted by Esports Federation of India (ESFI) earlier this year.

Organised by International Esports Federation, the prestigious event will witness participation of top athletes from over 120 countries, competing in six different Esports titles—CS:GO, Dota 2, Tekken 7, eFootball, as well as PUBG mobile and Mobile Legends: Bang Bang which will be making its debut at the championships. The 14th WEC has a prize pool of USD 500K (~INR 4 Crores).

“The team was simply too good for the opposition in terms of their skills, strategies and coordination. They won comfortably against Pakistan and Bangladesh shows the confidence they have in their gameplay. We are extremely proud of their performances and are now looking forward to seeing them compete with the best teams from all over the world in Bali. Everyone at ESFI wishes them the best of luck for the grand tournament,” said Lokesh Suji, Director of Esports Federation of India and Vice President of the Asian Esports Federation.

Led by Sarda, the dominant Indian team hardly had to break a sweat in their matches as they comprehensively defeated Pakistan in two different maps by 16-6 and 16-4 and then displayed a similar aggressive performance to outperform Bangladesh in both maps of the final by 16-7 and 16-5.

“It feels amazing to represent India again at the World Esports Championships in back-to-back years. We definitely want to improve on our performances from last year and have been working very hard to do so. The team has done very well in showcasing its qualities in game while prevailing in all these qualifiers but the WEC final will be a stern test on a much higher level and we want to match that. I have high hopes from the tournament and we want to bring some glory from it back home,” said Sarda, captain of the Indian CS:GO team.

The same CS:GO team had participated in the last edition of World Esports Championships, held in Eilat, and finished eighth in the final.

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