Leading affiliate compounds their commitment to responsible gambling and social responsibilities.
Slots Temple, the forward-thinking iGaming affiliate has completed the rigorous application process to seal their membership into RAiG (Responsible Affiliates in Gambling), the independent body helping to raise standards in the affiliate sector.
Following the successful navigation of the membership process and meeting all the entry criteria, including a third-party social responsibility audit, Slots Temple have been inducted into the RAiG association, demonstrating their pledge to providing the safest gaming environment for their users.
Commenting on the application, Fraser Linkleter, CMO of Slots Temple, said: “It is essential in today’s market that affiliates are as professional and trusting to players as casino operators. Being part of RAiG is a big step for Slots Temple to evidence our commitment to our users and build trust in the brand.
“The process itself is stringent to say the least and quite rightly so. Delving deep into an affiliate’s operation, how we conduct ourselves, how our staff are trained in responsible gambling, how our ongoing processes have been set in place and actioned, and most importantly, how we present ourselves to protect the public.”
This milestone for Slots Temple has much wider and positive implications, adding extra validity to their recently announced free to enter Tournaments and aiding player confidence, while also building the affiliates overall business value.
Linkleter continued: “Going through this process means we are perfectly positioned for future license applications. Our site and business operations are subsequently in a better place following the development work undertaken after the feedback and recommendations received during the audit procedure. This work will continue and stands us in good stead for our expansions plans.”
Set up in 2019, RAiG aims to foster wider initiatives in the UK affiliate marketing sector to promote social responsibility and help create a safer gambling environment. Slots Temple now join the prodigious list of accredited associates including founding member Better Collective, Oddschecker and Racing Post.
Cian Nugent, Chairman of RAiG, said: “We are very pleased to welcome Slots Temple as our newest member and are looking forward to working with them to shape the future of compliance in the affiliate market.
“In such a fast-moving industry it is of the upmost importance to remember the end-user, the players, and to promote best practices throughout the industry to protect the consumer. This starts with the operators and the affiliate operators, so building our community of members will help to establish the trust which is essential to our philosophy.”
Linkleter concluded: “Slots Temple are extremely proud to have been accepted as a member of RAiG and are excited to now have a voice and play a key role in this organisation and in the future of the iGaming affiliate sector.”
Gaming Innovation Group completes acquisition of AskGamblers
Gaming Innovation Group Inc. (“GiG”) signed an agreement to acquire the casino affiliate websites Askgamblers, Johnslots, Newcasinos and several smaller domains from Catena Media Plc., ref. announcement from GiG on 15 December 2022. GiG has today completed the acquisition and will consolidate these assets as from today.
GiG Media is eagerly anticipating the operational and commercial opportunities of the well regarded affiliate website AskGamblers, now that the transaction has closed. Management is focused on elevating the performance of this asset and has a clear strategy in place to implement GiG Media’s innovative technical SEO and marketing technology, along with Askgamblers’ extensive knowledge. GiG aims to drive substantial growth and maximize profitability through renewed focus on the Askgamblers domain, with the goal of increasing revenue and EBITDA in the near future.
Richard Brown, CEO of GiG said: “We are thrilled to add another top casino affiliate site to our portfolio, and believe it holds immense growth potential. The acquisition also broadens our geographical footprint and increases revenue diversity both geographically and client wise, reducing the overall operational risk.”
The transaction is carried out through a share purchase by Innovation Labs Limited (GiG Subsidiary) of the totality of the issued shares of Catena Publishing Limited and Catena Media doo Beograd. The consideration (on a cash free and debt free basis) is €45,000,000, of which €20,000,000 is paid today with the remaining balance to be paid in two installments on 31 January 2024 (€10 million) and 31 January 2025 (€15 million).
First Look Games and Bragg Gaming join forces
Bragg to utilise the power of affiliate marketing to access First Look Games’ network of over 800 publishers
The First Look Games platform is delighted to welcome power player, iGaming technology and content provider, Bragg Gaming. Bragg has engaged First Look Games for the purpose of affiliate and B2C game promotion for both its in-house and partner studios.
Bragg Gaming is a one-stop-shop for operators, offering technology solutions and support services as well as a packed portfolio of content from its owned and third-party providers.
The deal with First Look Games will allow the iGaming provider to distribute information and assets for the purpose of gaining B2C traction and visibility on game launches from its in-house studios, including Atomic Slot Lab and Indigo Magic, as well as selected powered by Bragg partners. All of whom gain access to more than 800 approved affiliates and publishers around the world.
As a First Look Games partner, Bragg Gaming can upload game sheets, logos, images, videos and even demo games for each of its slot titles to a dedicated library. These assets can then be downloaded by First Look Games-approved affiliates, either individually or in bulk.
Publishers use this information to create game reviews and other traffic-generating content about the studio and its game portfolio, which are then published across a combined global audience of more than 20 million players.
First Look Games puts the power in the studio’s hands, allowing it to manage all information and assets via its Studio Management Centre. Here, developers can highlight any operator exclusivity agreements and even add or remove jurisdictions for each game.
Bragg can also decide what information it shares with affiliates and when that information is made available to them. Compliance is ensured via a suite of tools, including a free age-gate for relevant markets and the automatic accuracy monitoring of published content.
Tom Galanis, Founder of First Look Games, said: “Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”
Slots Temple Launches Real-Money Slots Tournaments
Slots Temple is the only affiliate site offering tournaments for cash prizes in the UK
Leading free online slots platform and affiliate marketing site Slots Temple has begun offering paid-for slots tournaments to complement its existing range of free-to-play competitions with cash prizes.
Now, for small, affordable buy-ins, players can compete against each other to climb a live leaderboard based on wins,
consecutive wins/losses and hitting big win multipliers.
There will also be spot prizes for lower positions to ensure the excitement lasts right to the end of the tournament.
The paid-for tournaments will allow Slots Temple to offer bigger prize pools and deeper payout structures, but there is no obligation to buy in. Fans of free-to-play tournaments will still be able to enjoy the same range of free games boasting big cash prize pots for absolutely no outlay whatsoever.
Slots Temple became the first UK affiliate marketing site to offer cash prizes for free tournaments last year, after it was awarded a license to do so by the UK Gambling Commission. With these competitions proving to be wildly popular, the new buy-in tournaments were the next logical step on the roadmap, says Fraser Linkleter, CMO at Slots Temple.
“Bigger prize pools add even more stickiness to the site and attract new players, which should swell the prize pools even further. So, it’s about adding an extra layer of excitement. But at our core, we remain the go-to destination for fun free slots play,” Linkleter said.
Slots Temple enables slot aficionados to try the latest and best slots content. The site has built a burgeoning community of slots players who can chat, leave reviews, and exchange opinions about their favourite games.
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