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Superbet Group to acquire Belgium’s Napoleon Sports & Casino

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Superbet Group to acquire Belgium’s Napoleon Sports & Casino
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Superbet, a pan European betting and gaming business, today has agreed to acquire Belgium’s Napoleon Sports & Casino, subject to closing. The acquisition will see the purchase of 100% shares of Napoleon Sports & Casino to augment Superbet Group’s recent growth and global ambitions. The acquisition offers a compelling strategic and financial rationale for Superbet as the company expands across Europe and beyond. Belgium’s iGaming industry represents a mature, fully regulated market with consistent growth, particularly in the online environment. The deal enables Superbet to diversify its CEE focus and accelerate online business development. Napoleon has a strong brand presence in Belgium that ranks among the country’s top three most-recognised. Its digital and omni-channel approach reflects the core DNA of Superbet’s mission and adds momentum to the long-term business objectives.

Superbet Group CEO Johnny Hartnett said: “Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile. Additionally, we’re looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond.”

Napoleon Sports & Casino CEO Tim de Borle said: “We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users. The fact that Superbet and Napoleon are both data-driven and entrepreneurial companies focused on delivering innovative on- and offline entertainment for our players, makes me confident that this a perfect match. At Napoleon, we look forward to embarking on this next chapter of thrilling projects and international experience. Finally, I’d like to express our gratitude to Waterland for their support in the past 6 years.”

Napoleon Sports & Casino has been owned in the past 6 years by Waterland Private Equity Investments, a pan-European investment fund.

Regarding the transaction, Cedric Van Cauwenberghe Waterland’s Managing Partner said: “The fruitful collaboration with the Napoleon team has allowed Napoleon to expand its position online, unlocking a growth trajectory that resulted in market leadership in Belgium today. The sector of online sports entertainment is evolving at a very rapid pace, and we see a lot of new opportunities emerge, both in terms of product development as well as data, tech, and multi-channel systems. As part of the like-minded Superbet Group, Napoleon Sports & Casino is now ideally placed to keep growing. I am convinced that Napoleon will continue to thrive within the Superbet group, and that the partnership with Superbet will result in a wealth of opportunities for both organizations.”

Napoleon Sports & Casino is not Superbet’s first acquisition. In 2020, Superbet acquired a 60% stake in online casino operator Lucky7 to expand its reach in the online gaming segment. The recent acquisitions come as evidence of Superbet’s ambition to become a leading global operator, a vision which attracted a €175 mln minority investment from Blackstone Group in 2019.

Superbet was advised by Oakvale Capital, PJT Partners, Latham&Watkins, PwC, CMS and Herzog Fox & Neeman during the transaction, while the sellers were supported by Houlihan Lokey, EY, PwC, and Allen&Overy.

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Play’n GO spread the love as a new Joker joins the pack in this romantic title

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Play'n GO spread the love as a new Joker joins the pack in this romantic title
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Play’n GO spread the love as a new Joker joins the pack in this romantic title.

In the twelfth edition of this successful series, Play’n GO has introduced a new player to their Joker series. Their name? The Love Joker. Just in time for Valentine’s Day, this fun-lovin’ Joker is here to put their own spin and spread the love for this epic collection of games.

This is a series – like many others in Play’n GO’s diverse portfolio of series – that has resonated well with players across the board, specifically Free Reelin’ Joker and Fire Joker Freeze.

A fast-paced game with strong goals to retain player engagement; unlock the hearts to unlock the prize. The feeling of progression and accomplishment is ever-present to keep players on the edge of their seats. Immersed in entertainment.

The visuals are overtly romantic and feature a cool gyroscope background that moves throughout the game, which complements both the theme and pace of gameplay. Classic fruit machine style symbols appear on the reels, spinning at pace for that authentic feel of pulling the lever on a traditional machine.

Head of Games, Charlotte Miliziano, said:

“We have the most diverse portfolio out there when it comes to our games, and we wanted to add a little romance to our collection. What better way to do that than with one of the Jokers?

Simple, fast-paced and entreating. This is one of our favourite games to make.”

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Latest News

New ITL Business Development Manager for the UK

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New ITL Business Development Manager for the UK
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Innovative Technology have announced a new Business Development Manager for the UK.  The position has been filled internally by Chris Wright who has been with the cash handling business for 5 years. Chris previously held the role of technical support engineer and was promoted to a dedicated sales role at the start of the year.

Commenting on Chris’ promotion, Andy Bullock, Senior Business Development Manager said, “Since Chris joined ITL in 2017 he has gained extensive product knowledge and experience as a support engineer, as well as in-depth expertise in customer training, configuration and software installations. I have worked closely with Chris over the years during his time in customer support and I am delighted that he will be working with me, together taking responsibility for our gaming and retail customers in the UK. He is fantastic with customers; has great communication skills and really gets to know their requirements, so I am confident he will flourish in this new business development role where customer satisfaction is key. Although our traditional focus in the past has been cash handling for gaming and amusement, we are also now established in the retail and kiosk marketplace plus provide age verification and facial analysis solutions with many new products on the way – Chris will play a key role in furthering our market share in these exciting, ever-changing sectors.”

Commenting on his new role, Chris said, “I already know many of our customers from my five years working in technical support.  For the past year I have been doing a cross over dual technical support/sales role which has enabled me to get to know some of our key retail customers and gain a better understanding of their needs. I am looking forward to attending the retail focussed exhibitions that we have planned throughout the year and heading up the Retail Technology Show in London, which will allow me to meet our existing retail customer base and new clients too. I am keen to get started and look forward to working closely with Andy to ensure we offer our UK customers the best possible automated transaction products, to help them generate cost savings and efficiencies.”

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Affiliate Industry

Affilka by SOFTSWISS Reports Its Results For 2021

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Affilka by SOFTSWISS Reports Its Results For 2021
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Affilka by SOFTSWISS is pleased to share its results for 2021. During this period, the affiliate marketing platform grew significantly across the board, including crossing the 100 affiliate brand mark. The results presented reflect the financial and business metrics of the team’s work from January to December last year. 

In 2021, the Affilka team expanded its client list with 60 new companies, up 92% from 2020 with a score of 65 live brands at the end of the year. As a result, Affilka ended 2021 at 125 live brands, 76 of which support crypto. Among these, about a third operate on third-party online casino and sportsbook platforms. Affilka is flexible in that clients can take advantage of the affiliate marketing platform regardless of whether they operate on the SOFTSWISS Online Casino Platform or use their in-house solution.

“Any online casino or sportsbook can rely on the flexibility and professionalism of our team to launch their affiliate program on our software. Affilka has extensive experience with both SOFTSWISS Online Casino Platform clients and with those companies that use third-party platforms or proper solutions. Therefore, our experience allows us to safely claim the highest customer focus available in the gambling market”, commented Anastasia Borovaya, Product Owner of Affilka.

There is also a positive trend in the increase of affiliate programs. Since 2020, the growth rate increased by 79% and amounted to 86 affiliate programs by December 2021 compared to 48 a year earlier. The total GGR of all casinos and sportsbooks brands using Affilka increased by 122% to more than 390 million EUR.

“The year 2021 has shown a resurgence in the iGaming industry. On the one hand, gambling representatives have become increasingly aware of the importance of affiliate marketing and its convenience in promoting their brands. On the other hand, affiliates have also become more active in considering cooperation with iGaming companies: in 2021 alone, their number increased by 39%. Such a trend suggests that in 2022 investment in affiliate marketing will only keep growing”, said Anastasia Borovaya, Product Owner of Affilka. 

Some of Affilka’s important innovative achievements as part of the product’s development includes:

  1. Access to merchant accounts not only for clients operating on the SOFTSWISS Online Casino Platform, but also for those using third-party platforms. 
  2. Ability to) Record payments for non-integrated payment systems, making it easier for Affilka clients to interact with affiliates.
  3. Development of a poker module that will soon allow Online Poker Sites to take advantage of Affilka unique capabilities.

“This year was an important milestone in the development of Affilka, which has been highlighted as a standalone product in the SOFTSWISS portfolio. It’s branching out into a complete solution is marked by the iGaming industry’s demand in quality affiliate marketing software, which Affilka/SOFTSWISS is happy to meet . All information about Affilka features and benefits can now be found on our website at www.affilka.com. I also can’t help but mention our clients, who have entrusted the Affilka team with growing their businesses. In 2021, that number exceeded 100 companies! And that’s the best motivation for even more high-profile achievements, which you will no doubt hear about in the nearest future”, summed up Anastasia Borovaya, Product Owner at Affilka.

About SOFTSWISS

Affilka by SOFTSWISS is an affiliate management platform for iGaming operators. The platform enables operators to manage affiliate partners across multiple brands, optimise marketing spend, and analyse player ROI from partners.

SOFTSWISS is a widely-acclaimed iGaming expert, supplying certified software solutions for managing online gambling operations. The company has an international team, which counts 1,000+ employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS holds a number of gaming licences, including Curacao, Malta, Estonia, Belarus, Belgium, Sweden, Nigeria, Ghana, Serbia and Greece. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, the Affilka affiliate platform, Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.

 

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