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gamescom 2021 focuses on the societal potential of games for the post-pandemic era

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gamescom 2021 focuses on the societal potential of games for the post-pandemic era
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  • ‘Games: The New Normal’ is the central theme of gamescom 2021
  • gamescom trends 2021: ‘more games for less money’ and ‘live streaming’
  • Debatt(l)e Royale with the secretaries general of the political parties will be live-streamed on 27 August starting at 12.30 p.m.

Currently, 6 out of 10 Germans play games on a regular basis, as do more than 2.2 billion people worldwide – and there is no denying the huge potential of games. Computer and video games make millions of people happy every day, especially in difficult times like the pandemic, and they have long been used in companies, schools, retirement homes and museums. This year’s gamescom aims to highlight the enormous potential of games with its central theme ‘Games: The New Normal’. After all, the pandemic has clearly demonstrated once again the importance of games in society and the potential that still needs to be developed.

‘Games are a natural part of everyday life for billions of people around the world – for entertainment, work and education. Today, no one is surprised to see concerts, election campaigns and even church services set in computer and video games. This shows the potential of games, which we have only just begun to explore. Likewise, after the Covid-19 pandemic, the more digital and networked world will rely more than ever on games and their technologies,’ says Felix Falk, Managing Director of game. ‘This makes it all the more important now, also politically, to have a clear plan for how we can tap the tremendous potential of games even better in the future. With the recently introduced games strategy, we now have a strong concept at the national level. Now it is up to the next federal government to put concrete measures in place. This is something we also want to talk about at the political opening of gamescom and the Debatt(l)e Royale with the leading representatives of the political parties in Germany.’

 

Trend: ‘more games for less money’

Never before have so many games been available to play completely free of charge. On PCs, consoles and smartphones, millions of players use a wide variety of games in all genres free of charge – alone or with their friends. Still, many fans like to invest money in their free-to-play games, for instance to customise their gaming experience. And even full-price games can now be played as a standard feature of increasingly comprehensive subscription services that are available for just a few euros a month. So, despite a sharp rise in production costs in recent years, it has never been as affordable to play such a wide variety of games as it is today.

 

Trend: ‘live streaming’

Live streaming on platforms like Facebook Gaming, Twitch and YouTube has been one of the fastest-growing phenomena in games culture in recent years. Live streaming events with gaming communities have long since become the campfire of the digital age. This is where today’s creative talents meet their fans for a unique exchange of ideas. Increasingly, the unparalleled combination of live streaming and a community is also being used outside the gaming world, for example for music and sports events, and this is gradually blurring the boundary between creators and audiences. gamescom also relies on the phenomenon of live streaming to delight millions of fans worldwide with shows like gamescom: Opening Night Live and the formats of its many partners.

In recent years, gamescom has emerged as an important platform for political exchange. This year again, there will be several events for this purpose with the political opening of gamescom, the gamescom congress and the Debatt(l)e Royale. These special events will kick off with the political opening on 26 August from 10 a.m. On the same day, the gamescom congress starts, Europe’s leading event devoted to the potential of computer games in a digitalised world. Finally, on 27 August, the Debatt(l)e Royale will take place at 12.30 p.m. The round-table discussion of the secretaries general of the political parties will be live-streamed from the federal state representation of North Rhine-Westphalia in Berlin. This year’s host is German creator LeFloid. In addition to discussing the best games policy for Germany, the focus will be on the community’s questions about the German federal elections. With this initiative, gamescom organisers hope to send a clear message to the community underscoring the importance of taking part in the elections in September.

 

About gamescom

gamescom is the world’s largest event for computer and video games, as well as Europe’s largest business platform for the games industry. In 2021, gamescom will be an exclusively digital event from Wednesday, 25 August, to Friday, 27 August. Events will not take place on-site in Cologne this year. gamescom is jointly organised by Koelnmesse and game – the German Games Industry Association.

 

game – the German Games Industry Association

We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.

 

Gaming

Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network

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Evoplay introduces action-packed skill-based title Adrenaline Rush to wider operator network
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Evoplay, the award-winning game development studio, is expanding the availability of its flagship 3D racing title Adrenaline Rush to all of its operator partners, following a successful exclusive release.

Adrenaline Rush combines the thrill of high-speed racing skill-based gaming mechanics, providing an immersive experience for players who enjoy a strategic and competitive edge in their gameplay. Players can engage in intense races where success is determined by both speed and skill, making it a standout title in Evoplay’s diverse portfolio.

Following its main global release on October 8th, Evoplay is set to launch two additional versions of the game, slot title Adrenaline Rush: Super Boost on October 22nd, and crash game Adrenaline Rush: XCrash on November 5th, creating an expanded offering that caters to a variety of player preferences.

Released initially as an exclusive, Adrenaline Rush has already garnered attention for its innovative mechanics and immersive gameplay, earning the Skill Games Supplier award at the prestigious EGR B2B Awards. With this wider release, Evoplay’s global operator network will now be able to offer the title to an even broader audience.

Ivan Kravchuk, CEO at Evoplay, said: Adrenaline Rush is a one-of-a-kind experience that perfectly blends competitive racing with skill-based gaming. Since its launch, it has resonated strongly with players, and we’re thrilled to now offer this exciting title to all of our operator partners globally.”

“The upcoming releases of the equally popular slot and crash versions will ensure that Adrenaline Rush remains a fan favourite across multiple formats.”

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Asia

SuperGaming announces official launch date for Made-in-India-for-the-world battle royale Indus; epic cinematic trailer also unveiled

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SuperGaming, India’s leading game development studio, has officially announced the launch date of its highly anticipated Made-in-India-for-the-world battle royale, Indus. Set to release on October 16th, Indus will be available for download on both Android and iOS platforms, via the Google Play Store and iOS App Store respectively offering players an exciting new battle royale experience.

After recently entering open beta, mass testing amongst players across the world coupled with their invaluable feedback has been instrumental in shaping the game’s development. The immensely successful beta phase attracted players into the action-packed world of Indus, building significant momentum ahead of its release. With over 12.5 million pre-registrations on Android alone, Indus is ready to deliver a fresh, thrilling & immersive battle royale experience, setting the stage for one of the biggest game launches out of India this year.

Speaking on the announcement of the much-anticipated launch, Roby John, Co-founder and CEO of SuperGaming, said, “With the launch of Indus, we’re not just introducing a game—we’re presenting a unique take on the battle royale genre to the world. Our vision with Indus has always been to showcase Indian Art and Culture through unique characters, weapons and stories rooted in Indian heritage while also bringing our dual win condition with Cosmium and a never done before “Grudge” feature to a popular game genre. The overwhelming support from our community during the beta phase has helped us fine-tune key aspects of Indus, and we’re excited for the world to experience Indus and see what the SuperGaming team has built”

Alongside the release date announcement, SuperGaming has also unveiled an epic cinematic trailer. It offers an exciting look where players engage in high-stakes combat across a vast and dynamic battleground.

Centered around Adi, the trailer highlights his journey within the world of Virlok. As the leader of his squad, Adi enters Virlok with two goals: to collect the rare resource Cosmium and to settle a personal score with his nemesis, Pokhran. Viewers can witness Adi’s evolution—starting from a novice, training and sharpening his skills, and culminating in an epic showdown where he finally takes down Pokhran, settling his grudge.

Indus brings a fresh twist to the battle royale genre with its dual victory condition. Players can win by either being the last person standing or by strategically collecting Cosmium which spawn in the last circle of Nirvana, adding a new layer of complexity and depth to traditional gameplay.

The trailer also offers a sneak peek into the dynamics of Cosmium collection and Grudge, a unique in-game feature that allows players to settle scores with their opponents. Additionally, the Grudge system allows players to track down and face off against the opponents who defeated them.

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Gaming

LORGAR unveils gaming revolution at “Ready to Play” EMEA launch

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LORGAR, the innovative gaming solutions provider, hosted its “Ready to Play” Launch EMEA event on September 27, 2024, at the KCC Event Hall in Prague. The exclusive B2B conference brought together over 150 participants from 25 countries.

LORGAR has established itself as a brand dedicated to building highly functional solutions for both gaming hobbyists and advanced gamers. Their unique approach focuses on improving gaming performance and quality of gameplay through statistical analysis and personalized device configurations, setting them apart in the competitive gaming market.

Attendees experienced firsthand LORGAR’s three unique complete solutions that embody the brand’s “Ready to Play” slogan: Gaming, Streaming, and the newly released Sim Racing direction. These all-in-one solutions showcase LORGAR’s commitment to providing gamers with everything they need to start playing immediately.

The event showcased LORGAR’s extensive product line, which spans across multiple categories essential for a complete Gaming, Racing and Streaming setups. Their offerings include cutting-edge PCs, crystal-clear monitors, professional-grade racing cockpits, ergonomic furniture, immersive headsets, high-performance keyboards, precision mice, and specialized gaming surfaces. The brand further impressed participants by unveiling more than 30 new SKUs across 9 diverse product categories, reinforcing their ability to offer comprehensive gaming solutions.

This expansive product reveal demonstrates LORGAR’s commitment to catering to every aspect of a gamer’s needs, from casual play to professional setups.

The event also featured exciting eSports experiences, allowing visitors to compete in 5v5 CS2 matches on a professional stage with live commentary, or race F1 in one of six high-tech cockpits. These activities showcased LORGAR’s products in action and sparked friendly competition. Top performers in both CS2 and F1 contests won premium LORGAR gear, including complete gaming setups for first place, with the F1 winner also receiving a racing cockpit. Runners-up  received other LORGAR prizes, such as the Azar 514 TKL keyboards, Kaya 460 headsets etc.

A major highlight of the event was the announcement of a distribution contract with Simagic, strengthening LORGAR’s position in the sim racing market. This strategic partnership is set to expand Simagic’s presence across multiple countries, further enhancing LORGAR’s racing simulation offerings.

The “Ready to Play” Launch EMEA event also introduced the LORGAR Platform, a unique statistical analysis tool designed to enhance gameplay and optimize product settings for individual users. This innovative approach to personalized gaming experiences captured the attention of more than 20 media representatives and influencers from 12 countries in attendance.

LORGAR’s “Ready to Play” event marks a new chapter in gaming technology, showcasing the brand’s dedication to revolutionizing how gamers interact with their equipment and each other. The overwhelmingly positive response from partners and media confirms LORGAR’s trajectory towards becoming a leading force in the gaming industry, offering a truly integrated and optimized gaming experience.

For more information about LORGAR and its products, visit lorgar.com/.

 

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