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Play’n GO Return to Asgard with Odin: Protector of the Realms

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Play’n GO enter the world of Norse mythology once again with their latest game, Odin: Protector of the Realms. 

The game revolves around Norse God, Odin, who remains to protect Asgard from oncoming attacks while Thor and the other gods defend the Realm. Players must harness Odin’s magical powers to defeat Asgard’s enemies.

Like Honey Rush and Vortex, this epic cascading grid slot game sees a creative use of a hexagonal grid; players are encouraged to harness Odin’s power to increase the size of their win. With 37 symbols to match, this is all about the long game; however, collecting big clusters – thanks to the hexagonal design – to complete the grid is devised to create immediate player satisfaction.

Players can summon three of Odin’s powers: Power, Glory and Wisdom. Power will trigger the charge feature where two symbols are selected and destroyed. Glory can trigger several WILDs to the grid, while Wisdom sees Odin randomly upgrading the central symbol and its matching symbols within the grid.

Known for their attention to detail, Play’n GO encapsulates rich narratives and intricate artwork throughout this series of games for a super-immersive experience. In addition, power symbols ring true to Norse mythology with motifs such as Thor’s Hammer and Frithiof’s Angurvadal.

Fans of Play’n GO’s Viking mythology saga, which includes the popular titles Viking Runecraft and Faces of Freya, are in for a treat with this sequel to Ring of Odin. So, why are Viking-inspired games so popular? Head of Games, Charlotte Miliziano, had this to say:

“Mythology is one of our most popular themes as it casts the way for rich narratives and awe-inspiring artwork that our players just can’t get enough of; lighting, thunder, and magic – what’s not to love?”

Odin: Protector of the Realms is available to play online today.

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Can’t get no satisfaction – Q&A w/ Mateja Popovic CEO at Fincore

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Can’t get no satisfaction - Q&A w/ Mateja Popovic CEO at Fincore
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This is an industry where customer loyalty can be hard to come by, but is this because online sportsbook and casino operators are failing to meet player expectations? Mateja Popovic at Fincore believes so, but suggests that operators can mitigate churn simply by understanding what the customer’s next move will be before they do.

 

Player satisfaction and loyalty remain a challenge for many online sportsbooks and casinos. Why do you think this is the case?

The vast majority of online sportsbooks and casinos are yet to offer a truly personalised experience for each player. This means they are not meeting expectations, and this is why many players are tempted to try other brands. As a result, operators are spending to acquire players that quickly churn which means they are not maximising the full lifetime value of each player. Operators only have a small window of time in which to prove to the player they offer the experience they are seeking, and many brands simply fail to impress from when the player signs up, deposits and makes their first spin, to when they decide to try another site, sometimes just a day or so later.

 

Does this mean that operators need to find a way to predict player preferences so they can be sure to meet them?

Yes, operators need to know the customer’s next move before they do. This is the only way to deliver the right thing (odds, slots, promotions, interactions) at the right point in the user journey and at the right time. By doing this, operators can bring tremendous value and ensure the player experience is so good they will not want to switch to a rival brand because of a sign-up bonus – the operator will already be delivering tailored bonuses when the player expects them. It is how streaming platforms such as Netflix work, serving up content it knows you will want to watch so that you spend more time watching its movies and TV shows.

 

Is it actually possible for operators to be able to know a customer’s move before they do?

Absolutely. Operators generate a huge volume of raw data and cutting-edge platforms that use machine learning and AI, such as Fincore’s Tri, can translate this information into easy-to-understand narratives that can be instantly actioned. This gives operators a deep insight into expected player behaviour, from the likelihood they will churn to the probability they will be a VIP player. The process is real time and can be fully automated, throwing messages directly to the player on the site. Operators can use this information to personalise the player experience – unlocking the highest lifetime value from each player – and to also drive efficiencies when it comes to streamlining marketing – there’s no point in offering big bonuses to a player that is highly likely to churn – and more.

 

What are the advantages of being able to precisely calculate the player’s lifetime value?

There are so many upsides. By modelling player behaviour quickly, operators can determine whether a player is showing signs of leaving the brand. They can then either decide to elevate the experience that the player is receiving through targeted promotions and content or, if they are highly likely to switch alliances, use that budget on a player that is much less likely to churn or that has been identified as being a high roller. Operators can incur significant costs through undesired player behaviour, but by taking a look into the future thanks to the power of data, operators can cut back spending on “red flag” customers and invest more in those that show the characteristics of being loyal. We have helped one operator save more than €1.4m while increasing their revenue in 2023 with this method.

 

Does this combination of data, machine learning and AI also allow operators to identify VIP players?

Data combined with machine learning and AI can spot VIP player characteristics very early in their lifecycle with a brand, giving a probability score as to whether the player will become a genuine high-roller or not. Operators can use this insight to deliver a VIP experience to the player with confidence they will generate a positive return. Most operators generate the majority of their revenues from VIP players, so it’s vital that high rollers can be identified early so that operators can roll out the red carpet and ensure they remain loyal to their brand.

 

Personalisation seems to be the key to meeting player expectations so how does being able to accurately predict player behaviour help operators achieve this?

Consumers expect a personalised experience when engaging with an entertainment option and online casinos and sportsbooks must get better at doing this. With our platform, personalisation can be deep, including pushing particular sports, markets and odds for bettors and casino games for slot players. Bonuses can also be personalised – perhaps the player enjoys table games more than they do slots, so a table games bonus would add true value to their play. This would not be possible without understanding what the player is looking for before they know, and this is why it’s the key to unlocking true personalisation.

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Yggdrasil serves up spooktacular wins in Ghost Father

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Yggdrasil serves up spooktacular wins in Ghost Father
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Leading iGaming publisher Yggdrasil and YGG Masters partner Peter & Sons have called upon the spirits to deliver big wins in their latest feature-filled release Ghost Father.

The atmospheric slot can award up to 10,000x the player’s stake by way of cash symbols, a collect feature and free spins that boast multipliers, retriggers and a ghost rain feature.

Special ghost symbols can land on the reels, each displaying a cash value worth up to 1,000x. These cannot be collected unless the golden bet option has been enabled for 0.5x on top of the base bet.

Should three or more scatter symbols land, players are awarded up to 12 free spins. During the bonus, wilds can appear and the values from all ghost symbols are automatically collected.

There are three collection meters during the bonus that award free spins, multipliers and ghost rain boosters. If three spades land, three additional spins are granted. Should three hearts land, a win multiplier is applied to the win. If three diamonds land, ghost rain occurs and extra ghost symbols are added to the game reels.

Players who wish to head straight into the action can immediately buy into the free spins bonus for a cost of 120x their stake, randomly awarding them between seven and 12 free spins.

Ghost Father is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.

Zoe Bird, Senior Product & Program Manager at Yggdrasil, said: “Peter & Sons never let us down when it comes to creating visually pleasing slots with extremely enjoyable bonus features and mechanics, and Ghost Father is another winning title that we are confident operators and players will enjoy.”

Yann Bautista, Business Development Manager at Peter & Sons, said: “Ghost hunters and thrill-seekers after gameplay with substantial win potential will find that Ghost Father is the title for them. With striking graphics, engaging gameplay and memorable bonus features, what’s not to love?”

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Bacta Move April National Council Meeting from London to Leeds

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Bacta has confirmed that it is moving its 21st April National Council meeting from London to Leeds with members invited to meet with the Council over lunch and participate in an informal Open Forum.

The initiative which is part of Bacta’s restructuring and modernisation programme voted on by the membership last year, provides an opportunity for the trade association to show how the National Council operates, provide analysis on the latest White Paper developments and canvass opinion on the key issues which are impacting members businesses.

Announcing the development National President John Bollom said: “Historically I think there was probably a degree of mystery surrounding the work of National Council and how it operated.

“The new National Council is very much a working board with individual members using their specialisms and skill-sets to deliver on behalf of Bacta and its members.

“This streamlined structure means that we are much more agile as an organisation with the capacity to respond quickly to the issues of the day something which has been particularly important in relation to the White Paper.”

He added: “The new Bacta is very much a listening organisation and the Open Forum will provide an opportunity to not only update on developments impacted by the White Paper but also to identify the issues which are important to members and which will help us to define the priorities moving forward.”

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