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Exploring the Metaverse and AI’s role in it

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Exploring the Metaverse and AI’s role in it
Reading Time: 6 minutes

 

with modl.ai’s CEO & Co-founder Christoffer Holmgård

  1. How do you define a metaverse?

The metaverse is a challenging thing to define, partly because it’s such an abstract concept, but also as no one has created one yet – so the exact scope of what we’re talking about is a bit blurry. To define the Metaverse, it makes sense to look to fiction, where the term was originally coined. In Neal Stephenson’s Snow Crash, the Metaverse is a digital, online universe, perceived from a first-person perspective, that exists independently of whether you are logged into it or not. It’s a persistent place that you can access, change, leave, and return to.

There’s a myriad of possible definitions, but there are common threads between them. The metaverse could be defined as a multi-user real-time virtual space where individuals around the world can connect via a network, co-exist and socialise. Many games and platforms exist already that could fit this description, but what sets apart the metaverse from a traditional multiplayer experience is the ability for players to create and share content to shape the world around them in a more or less persistent setting.

  1. When do you think the first Metaverse will be created?

Some think we’ve already arrived, others think the metaverse will be far grander in scale. If you look at your gaming library today, examples that resemble metaverses will instantly jump out at you in the shape of Minecraft, Dreams, Fall Guys, Roblox and Fortnite. For many people, these titles are no longer considered games but persistent spaces to connect and socialise through virtual experiences – that may or may not include gaming.

Historically, the gaming industry has seen many forms of the metaverse since its inception. World of Warcraft has had its own functioning virtual and digital metaverse in the form of a digital and virtual economy for decades. Second Life is another early example that partly fits the bill, and EVE Online in particular stands out as a persistent universe shared between all the players where large organizations and even an economy have sprung up. Looking even further back, the early Multi-User Dungeons of the 1970s – or MUDs – might be considered proto-metaverses without graphics. Each of these examples contain different characteristics that define the Metaverse, even if they didn’t manage to achieve them all.

  1. How are you seeing the metaverse trend being reflected in the industry right now?

We’re seeing a drive across the games industry toward creating platforms for Metaverse-like experiences. Using either existing technologies or games, and even building new ones. The trend has been going on for quite some years, but it seems we’re reaching a point where the idea of Metaverses is coming together for both players and large industry actors. What’s more, the global pandemic has undoubtedly accelerated some of these trends that were already underway.

Fortnite, Roblox, and other big titles have slowly evolved from games to online spaces where people can interact and spend virtual currency on in-game items to build relationships and experience something fun and unique. Elsewhere, the trend continues thanks to games like Fortnite, which continues to develop more virtual experiences like its famous concerts. What’s more, Fortnite’s publisher, EPIC Games, recently raised $1 billion to support its future vision to build the metaverse.

With nearly 40 million daily users, the online gaming platform Roblox has become an incredibly popular online community. The game allows its users near-limitless possibilities to create, buy and sell, customise and socialise. What’s more, Roblox no longer calls itself a game on its website anymore; instead, it’s now an experience.

In essence, it’s a collection of semi-persistent spaces created by players using the same foundational tools and protocols. They make their spaces uniquely their own by changing and expanding templates and customising them in creative ways that no single game development company could come up with on their own.

Developers who have created popular interactive virtual social spaces have realised the earning potential behind their ‘games within a game’. So the race to perfect the metaverse model is on!

Many believe the metaverse is the next logical evolution of the internet, so it’s easy to see why so many big industry players are racing to stake their claim and take as big a piece of the pie as possible. So much so that even the country of South Korea has begun laying the foundation for its metaverse, as it recently created an alliance between 17 of the country’s industry-leading tech companies. Most recently, Facebook came out and declared itself a contributor to bringing about the Metaverse.

There is currently no single metaverse, but given the recent boom in brand collaborations and cross-platform play, in the future, we may see several of them become interoperable or meld together in a shared vast universe. But the biggest hurdle will still remain getting companies to look past their own interests to drive inter-organisational collaboration.

  1. What do you think will be some of the main hurdles in establishing the first metaverse?

Creating a metaverse is one thing, but keeping players engaged and returning to this new frontier is another. Gaming professionals need to understand what motivates players to contribute and come back to these virtual spaces. The key lies in understanding player behaviour. It may sound obvious, but measuring the way a given player moves through and interacts with a virtual space is a great way to gauge their interests. Their interactions, however seemingly insignificant, reveal the player’s preferences from moment to moment.

Understanding a player within the metaverse could be reached by manually picking and studying the individual user, but this approach quickly becomes unfeasible at scale. Alternatively, one can sample representative users, but this form of user research is time-consuming, expensive, and doesn’t pinpoint accuracy at the individual player level. This is where artificial intelligence can help.

  1. What role will AI play in the metaverse?

Put simply, publishers need their players to return, continue investing, and growing with the environment itself. Tools such as AI that learns from and understands the audience could be the key to growing the metaverse as the game industry’s next frontier.

Today we’re already seeing how AI can assist in daily work, assisting with checking, testing, coding, or even generating whole segments of stories automatically. As more people become digital content creators, we expect AI to take a role as a creative assistant working next to human creators, automating boring, repetitive or difficult tasks that are part of the creation process. AI systems will learn from prior examples and patterns in the Metaverse and use the learnt information to assist with new creative processes.

An additional way in which AI will be significant in the Metaverse is that AI systems will get to know you over time and shape your experience of the Metaverse accordingly. A quality of digital universes is that they, by their nature, allow for the observation of just about everything that goes on in them. One method that can help developers understand their players is by recording their behaviour at the action level and using it to create AI Personas – which are essentially models of the players in parts of the metaverse. By first logging and replicating player behaviour, AI Personas can predict how certain players or groups would act, and by extension, what that means in terms of interests, motivations, and preferences.

These predictions can then be used to tailor and adapt the player’s experience with the most engaging content and interactions at the individual level. You could imagine having an AI system that puts together or even generates content and experiences that are tailored just for you.

It even opens the opportunity for you to leave behind imprints of yourself when you’re not signed into the Metaverse. Some video games already offer a version of this today – for instance Forza Motorsport has Drivatars: AI drivers that drive in your style, that your friends can race against if you’re not online to compete. Perhaps, in the future, we’ll have our own AI doubles or assistants filling in for us in the Metaverse, when we’re not around to play.

This idea is really an extension of character customisation, which has become a cornerstone of modern gaming. Epic Games understood early on how character customisation and avatar expression attracted players away from competing titles such as PlayerUnknown’s Battlegrounds. Licensing pop-culture avatars was key to keeping people within the Fortnite metaverse. Interest amongst players is always high because there’s a chance for them to wield a lightsaber one week then wear the infinity gauntlet as Thanos the next.

This level of avatar detail and customisation, and the ability for users to express themselves in new and exciting ways, will potentially be the cornerstone of any successful future metaverse project as players use this as a form of expression.

But as games continue to increase in scope and attract more players to log on, manually managing these virtual worlds becomes much less feasible – especially in the context of a metaverse. So you can quickly see where AI fits into the equation.

From generating digital environments, shaping more realistic AI character behaviours to automated bug finding, the potential applications for artificial intelligence will be near-limitless. With regards to the Metaverse, whatever final form it takes, I believe artificial intelligence will be vital in realising projects of this scale.

Interviews

Sponsors Spotlight: iGaming Mastery Insights by Atlas-IAC and its CMO, Bogdana Yavorskaya

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Sponsors Spotlight: iGaming Mastery Insights by Atlas-IAC and its CMO, Bogdana Yavorskaya
Reading Time: 7 minutes

 

Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen every day, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview the #hipthers meet Bogdana Yavorskaya, Chief Marketing Officer at Atlas-IAC, the Badge & Bracelet Sponsors of the upcoming Prague Gaming & TECH Summit. Bogdana will be a Speaker at the Summit, offering valuable insights at the panel about “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention”.

 

Hello Bogdana, thank you for this interview. We are delighted to get to know you, and introduce you to our readers! Can you please tell us a bit about yourself and your current role at Atas-IAC?

It’s a pleasure to chat with you. I’m the Chief Marketing Officer at Atlas-IAC, where we’re all about pushing the boundaries in the exciting world of iGaming.

My journey in marketing spans a whopping 18 years, and I’ve had the privilege of delving into various aspects of this dynamic field. From crafting effective marketing strategies to diving deep into media planning and optimization, I’ve had my hands in all sorts of exciting projects.

Before joining the team at Atlas-IAC, I had the pleasure of working with some incredible international brands like Coca-Cola and Danone, where I got to flex my marketing muscles and help shape their success stories.

What excites me most about my role here at Atlas-IAC is the opportunity to innovate and drive meaningful change in the iGaming industry. It’s a fast-paced world, but with my wealth of experience and passion for what I do, I’m always up for the challenge.

One of the major aims for me is to show how strong the brand of Atlas-IAC is and how fantastic our product is. Due to a competitive environment, building a strong brand is essential for our industry to establish trust, gain a competitive edge, foster customer loyalty, optimize marketing efforts, ensure regulatory compliance, and attract talent and partnerships.

In addition to our focus on brand strength and product excellence, at Atlas-IAC, we are committed to promoting responsible gaming practices together with our partners. Authenticity, transparency, and responsible gaming practices are crucial for fostering trust and loyalty among players of our partners. The significance of responsible gaming practices in promoting a safe and sustainable gaming environment and preventing problem gambling is one of our key priorities in fostering responsible partnerships. We provide our partners with specific tools for responsible gaming. For example, Atlas-IAC implements self exclusion mechanics in our risk management tools, allowing players to set their own limits for their bookie or casino games

I’m thrilled to be part of such an innovative team, and I can’t wait to see what the future holds for Atlas-IAC and the iGaming industry as a whole.

 

Let’s get to know Atlas-IAC! Can you please introduce the company, and share with us how Atlas-IAC’s next-generation platform is revolutionizing the iGaming industry?

Atlas-IAC is a B2B provider of a next-generation platform for iGaming operators. Our core priority is our partners and product. We cooperate with the iGaming industry by broadening product ranges, adhering to regulations, refining marketing and customer relationship strategies, and adopting offerings to local markets.

We are really proud of our Sportsbook which can be integrated in 2 days. Our platform is scalable and automatic. Atlas-IAC stands as a robust, scalable, and dependable iGaming solution with 99.8% uptime, among the highest in the industry. Continual enhancements ensure lightning-fast, intuitive Sportsbook functionality, instantaneous bet settlement, uninterrupted casino gameplay, real-time risk management, state-of-the-art anti-fraud measures, and adaptable market expansion.

Rooted in collaboration and mutual growth, we remain steadfast in our mission to empower partners, share expertise, and deliver a superior product that underpins their success.

 

One of Atlas-IAC’s strengths is its rapid Sportsbook Integration. How does this feature contribute to enhancing operators’ marketing efforts and attracting new players?

We are really proud of our in-house developed Sportsbook. It stands out as a top choice for those aiming to kickstart or expand their sports betting venture due to its full automation. What sets it apart are its meticulously crafted features, designed to drive heightened engagement among players, consequently boosting the average check value and elevating the player’s lifetime worth.

Our commitment extends to continuous product refinement, accompanied by an individual approach for each partner. We are providing them with the flexibility to integrate specific modules aligned with their business objectives. Our customization process is tailored to address the unique demands of each operator, ensuring seamless functionality, appearance, and behavior precisely aligned with their vision.

In the iGaming industry, Sportsbook platforms play a vital role in enhancing operators’ marketing efforts and attracting new players. Sportsbook offers real-time betting options during live sports events, creating an exciting and immediate wagering experience that appeals to sports enthusiasts. With a diverse range of betting markets, including niche sports and specific outcomes, Sportsbook platform caters to various types of bettors, expanding the operator’s target audience.

Operators leverage Sportsbook to offer attractive promotions, bonuses, and incentives, such as sign-up bonuses and free bets, to entice both seasoned bettors and newcomers. Moreover, the cross-platform accessibility of Sportsbook platforms enables operators to reach a wider audience, including mobile users who prefer betting on the go.

Overall, Atlas-IAC’s Sportsbook contributes significantly to operators’ marketing efforts by offering dynamic betting opportunities, personalized promotions, and seamless accessibility across devices. With an outstanding uptime of 99.8%, we hold firm confidence in both the quality and growth potential of our Sportsbook.

 

With Atlas-IAC’s focus on automation and maximizing profit for operators, could you elaborate on how your platform facilitates effective communication and collaboration with partners in the iGaming ecosystem?

We have managed to strike the perfect balance between meeting our partners’ needs and injecting excitement into their players’ experiences. With Atlas-IAC’s Next-Gen iGaming platform, partners gain access to a comprehensive suite of tools, empowering them to manage their entertainment business seamlessly, free from technical worries.

We’re dedicated to tailoring our products to suit each partner’s unique requirements, priding ourselves on our flexibility. Whether it’s developing specific modules or customizing features, we’re always ready to adapt to individual needs, and this is our undeniable advantage.

Thanks to the fully automated and flexible Atlas-IAC platform, our partners have tools for effective communication and marketing strategy in the iGaming ecosystem. We offer must-haves for our partners. For example, the Personal Odds Boost feature allows offering an individual odds increase for a specific player, regardless of the type of event (either Pre-match or Live), or Combo Boost which lets players see the real-time odds increase as they add more events to their bet slip. It is a simple yet powerful way to let players put their knowledge of sports to the test and boost their reward.

By streamlining workflows, enhancing efficiency, and prioritizing player relationships, our platform enables iGaming operators to excel. We’ve developed a bespoke CRM tailored to the nuances of the iGaming realm, simplifying player communication, bonus distribution, progress tracking, and necessary activity restrictions — all in line with the latest responsible gaming standards.

 

What are the markets that Atlas-IAC works with, and how do you tailor marketing communications for different regions and audiences?

Atlas-IAC operates globally, starting from Latin America to Europe, Africa, and Asia. As a B2B company, our target audience is our partners who engage with iGaming enthusiasts worldwide. We employ innovative marketing strategies tailored to various segments of the iGaming audience, including millennials, casual gamers, and high rollers. We always keep a close eye on emerging market trends in each region.

Firstly, I’d prioritize conducting comprehensive market research, as we usually do at Atlas-IAC. It enables us to gain insights into the preferences, behaviors, and cultural nuances of our target audiences across various regions. With these insights in mind, we focus on creating content that resonates with each local audience. This includes using language, imagery, and themes that are culturally relevant and familiar. For example, soccer is the most popular sport to bet on in Brazil, while in Great Britain, some of the most popular forms of sports betting involve placing bets on horse racing, dog racing, and soccer, so communications on our sportsbook solutions for operators in these markets will be different.

To effectively reach diverse audiences, we have to segment our target market. This allows for more tailored messaging to specific groups. While some trends are common globally, such as nearly 35% of the population having placed a sports wager in the past 12 months, people have different reasons for betting: wanting to win money, enjoying the excitement, finding sports more interesting, liking the competition, or viewing it as a hobby. Additionally, there is a worldwide trend of rising mobile gaming, the integration of virtual reality and augmented reality experiences, and the emergence of esports betting. Mobile gaming has made gaming more accessible than ever before, attracting a diverse audience, including casual gamers, older adults, and even non-gamers, due to the simplicity and convenience of mobile devices. These insights help us to communicate effectively with our target audience. A simple example: We have our automated fast sportsbook API and actively use it in our marketing communications because we understand what our partners need to succeed in mobile gambling. Our marketing strategy is based on providing solutions the company is able to offer our partners, regarding market trends. We use personalization in our communications and select the appropriate marketing channels for each market.

 

Looking ahead to 2024, what are Atlas-IAC’s key priorities and plans in terms of expanding into new markets or enhancing its existing offerings?

We are experiencing a surge in integration requests from operators across diverse regions, indicating a growing demand for our solutions. Our primary focus is on expanding into regulated territories, particularly in Latin America, Eastern Europe, Africa, and South-East Asia.

Our priorities for 2024 are threefold. Firstly, we aim to contribute to the sustainable development of our partners. Secondly, we intend to further develop our platform by implementing new technologies. And thirdly, we are committed to meeting the demand for our product across various regions globally.

The cornerstone of our strategy is maintaining a competitive edge in the market. We firmly believe that our in-house developed sportsbook stands as one of the best available. Our overarching goal is to cultivate reliable partnerships and drive innovation in the iGaming industry through our cutting-edge platform and its solutions.

 

As a panelist on “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention,” what unique insights or strategies do you plan to bring to the discussion, considering Atlas-IAC’s expertise and offerings?

Recognizing the pivotal role of mobile gaming in propelling the iGaming revolution is crucial. With the exponential surge in smartphone usage worldwide, harnessing mobile platforms for gaming experiences becomes imperative. Our strategy involves leveraging the power of our Sportsbook API solution to deliver seamless and captivating gaming experiences for our partners’ clients. It promises to be an intriguing discussion, touching on various trends, such as the transformative potential of immersive technologies like VR and AR in reshaping the iGaming landscape. Additionally, we’ll explore the surging popularity of esports betting as a key trend in the iGaming industry. Moreover, we’ll delve into topics like targeted campaigns and partnerships, brand building, and the importance of responsible gaming and communication.

 

Thank you for this informative interview, Bogdana! We look forward to meeting you at the Prague Gaming & TECH Summit, and hearing your valuable insights on iGaming PR, Marketing, and Retention Strategies.

 

Join us in Prague to connect with Bogdana and the Atlas-IAC Team: Get your Tickets to the Prague Gaming & TECH Summit Now!

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Interviews

Can’t get no satisfaction – Q&A w/ Mateja Popovic CEO at Fincore

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Can’t get no satisfaction - Q&A w/ Mateja Popovic CEO at Fincore
Reading Time: 3 minutes

 

This is an industry where customer loyalty can be hard to come by, but is this because online sportsbook and casino operators are failing to meet player expectations? Mateja Popovic at Fincore believes so, but suggests that operators can mitigate churn simply by understanding what the customer’s next move will be before they do.

 

Player satisfaction and loyalty remain a challenge for many online sportsbooks and casinos. Why do you think this is the case?

The vast majority of online sportsbooks and casinos are yet to offer a truly personalised experience for each player. This means they are not meeting expectations, and this is why many players are tempted to try other brands. As a result, operators are spending to acquire players that quickly churn which means they are not maximising the full lifetime value of each player. Operators only have a small window of time in which to prove to the player they offer the experience they are seeking, and many brands simply fail to impress from when the player signs up, deposits and makes their first spin, to when they decide to try another site, sometimes just a day or so later.

 

Does this mean that operators need to find a way to predict player preferences so they can be sure to meet them?

Yes, operators need to know the customer’s next move before they do. This is the only way to deliver the right thing (odds, slots, promotions, interactions) at the right point in the user journey and at the right time. By doing this, operators can bring tremendous value and ensure the player experience is so good they will not want to switch to a rival brand because of a sign-up bonus – the operator will already be delivering tailored bonuses when the player expects them. It is how streaming platforms such as Netflix work, serving up content it knows you will want to watch so that you spend more time watching its movies and TV shows.

 

Is it actually possible for operators to be able to know a customer’s move before they do?

Absolutely. Operators generate a huge volume of raw data and cutting-edge platforms that use machine learning and AI, such as Fincore’s Tri, can translate this information into easy-to-understand narratives that can be instantly actioned. This gives operators a deep insight into expected player behaviour, from the likelihood they will churn to the probability they will be a VIP player. The process is real time and can be fully automated, throwing messages directly to the player on the site. Operators can use this information to personalise the player experience – unlocking the highest lifetime value from each player – and to also drive efficiencies when it comes to streamlining marketing – there’s no point in offering big bonuses to a player that is highly likely to churn – and more.

 

What are the advantages of being able to precisely calculate the player’s lifetime value?

There are so many upsides. By modelling player behaviour quickly, operators can determine whether a player is showing signs of leaving the brand. They can then either decide to elevate the experience that the player is receiving through targeted promotions and content or, if they are highly likely to switch alliances, use that budget on a player that is much less likely to churn or that has been identified as being a high roller. Operators can incur significant costs through undesired player behaviour, but by taking a look into the future thanks to the power of data, operators can cut back spending on “red flag” customers and invest more in those that show the characteristics of being loyal. We have helped one operator save more than €1.4m while increasing their revenue in 2023 with this method.

 

Does this combination of data, machine learning and AI also allow operators to identify VIP players?

Data combined with machine learning and AI can spot VIP player characteristics very early in their lifecycle with a brand, giving a probability score as to whether the player will become a genuine high-roller or not. Operators can use this insight to deliver a VIP experience to the player with confidence they will generate a positive return. Most operators generate the majority of their revenues from VIP players, so it’s vital that high rollers can be identified early so that operators can roll out the red carpet and ensure they remain loyal to their brand.

 

Personalisation seems to be the key to meeting player expectations so how does being able to accurately predict player behaviour help operators achieve this?

Consumers expect a personalised experience when engaging with an entertainment option and online casinos and sportsbooks must get better at doing this. With our platform, personalisation can be deep, including pushing particular sports, markets and odds for bettors and casino games for slot players. Bonuses can also be personalised – perhaps the player enjoys table games more than they do slots, so a table games bonus would add true value to their play. This would not be possible without understanding what the player is looking for before they know, and this is why it’s the key to unlocking true personalisation.

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Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3

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Sponsors Spotlight: Pixpel Makes Crypto Games Safe and Fun for Players and Developers in Web3
Reading Time: 5 minutes

 

Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen everyday, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview the #hipthers meet Mariela Rojas, Community Builder & Social Manager at Pixpel.io, Delegates Bag Sponsors of the upcoming Prague Gaming & TECH Summit. Mariela will be a Speaker at the Summit, offering valuable insights at the panel about “Navigating the Future: Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy”.

 

Dear Mariela, it is a great pleasure to meet you, and have Pixpel as a Delegate Bag Sponsor at the Prague Gaming & TECH Summit! Could you please take a moment to introduce yourself and your role in Pixpel to our readers?

Hello everyone! Thanks so much for having me. I’m Mariela Rojas, Community Builder and Social Manager at Pixpel.io.  I’m thrilled to be here, although I have to admit – this is my first time as a speaker at a Web3 summit! A little nervous, but mostly excited to be part of the conversation.  I’ve been with Pixpel since May 2023, and building our community has been an incredible journey.  Looking forward to connecting with all of you!

 

Can you share with us the inspiration behind the founding of Pixpel and how does its multiplatform work?

Pixpel’s story began with a real-world challenge. In 2021, our founder, Juan Vivas  fell victim to a rug pull, a common issue in the early days of Web3. This experience fueled his passion to create a more secure and trustworthy Web3 environment.

That’s why Pixpel offers a safety NFT warranty, protecting your assets and bringing peace of mind to the community.

But Pixpel goes beyond security! We’re building an entire ecosystem that’s easy to navigate and accessible to everyone.  Imagine a user-friendly platform integrating Fintech, iGaming, data privacy, and compliance – all rolled into one! It’s like having a next-generation gaming console for the Web3 world, ready to take your experience to the next level.

 

Pixpel is known for pioneering secure and accessible gaming experiences. How does the company ensure both security and accessibility for gamers and developers within the Web3 ecosystem?

Sure, that’s a great question. At Pixpel, we believe security and accessibility are two sides of the same coin. On the security side, we offer a first-of-its-kind NFT warranty system.  Think of it as a safety net for gamers’ in-game assets, protecting them from scams and fraud.  This builds trust and allows players to focus on enjoying the games they love.

We also prioritize building on secure and established blockchains ( Layer-1 Concordium Blockchain and Zetachain Blockchain). This leverages existing security measures that have been thoroughly tested over time.  Additionally, we implement secure transaction protocols to further minimize the risk of hacks or fraudulent activity within the platform.

On the accessibility front, we recognize that navigating Web3 can be daunting for newcomers. That’s why we’re developing a user-friendly platform that’s easy to navigate, even for those new to the world of Web3. Our application offers intuitive usability for users of all experience levels.

 

As the Community Builder & Social Manager at Pixpel, you play a crucial role in fostering engagement and trust within the community. Can you elaborate on your strategies for building and maintaining a strong and vibrant community around Pixpel?

Absolutely! As the Community Builder at Pixpel, even before launch, fostering engagement and trust is crucial.  Transparency and open communication are at the forefront of our strategy.  We regularly share updates on our vision for the future,  the problems we’re aiming to solve in Web3 gaming, and the exciting solutions we’re developing.  We actively seek feedback on our ideas and concepts,  listening closely to the needs and pain points of our potential community. This two-way dialogue is essential for building a product that truly resonates with the people who will use it.

Creating a welcoming and inclusive environment is also key.  We want Pixpel to be a space where everyone feels comfortable asking questions, sharing their thoughts, and being a part of something bigger.  Early on, we’re focusing on building relationships with potential users and fostering a sense of belonging.  This can involve hosting online discussions, AMAs (Ask Me Anything) sessions with the founders, or even interactive polls and surveys to gauge interest and gather valuable insights.  By engaging with potential users early and often, we’re laying the groundwork for a strong and vibrant community that’s invested in Pixpel’s success.

 

Could you share some insights into Pixpel’s approach to security and safety within the Web3 space, particularly in addressing the concerns surrounding DeFi platforms?

Security is paramount at Pixpel. We understand the concerns surrounding DeFi platforms, and we’re taking a multi-pronged approach to ensure a safe and reliable experience for our users within the Web3 space:

  • Focus on Established Blockchains: We’re carefully considering building on well-established blockchains with a proven track record of security. These blockchains have robust security measures in place, having been battle-tested over time.
  • Innovative NFT Warranty System: Pixpel offers a first-of-its-kind NFT warranty system. This acts as a safety net for in-game assets, potentially protecting users from scams and fraudulent activity.  It’s still under development, but the goal is to provide an additional layer of security and peace of mind for gamers.
  • Secure Transaction Protocols: We’re committed to implementing secure transaction protocols within the platform. This helps minimize the risk of hacks and fraudulent activity, further safeguarding user assets.

It’s important to note that Pixpel’s specific features and functionalities are still under development. However,  we prioritize building a secure and trustworthy environment  by leveraging established technologies and innovative solutions.  We’ll continue to adapt and evolve our approach as the Web3 landscape continues to develop.

 

Your background includes experience in marketing for a law firm in Mexico, which provided exposure to blockchain law. How has this prior experience influenced your role at Pixpel, especially in terms of compliance and regulations in the Web3 landscape?

Absolutely! My background in marketing for a law firm specializing in Mexico actually proved to be incredibly valuable in my transition to Pixpel.  While there, I gained significant exposure to the emerging field of blockchain law.  This gave me a foundational understanding of the legal and regulatory landscape surrounding this new technology.

At Pixpel, this knowledge comes in particularly handy when it comes to compliance and regulations within the Web3 space.  The world of Web3 is constantly evolving, and the regulatory environment is still taking shape.  However, my experience with blockchain law  allows me to stay informed about the latest developments and  potential regulatory hurdles.  This awareness helps us  proactively navigate the complexities of the space and ensure Pixpel operates with the utmost compliance.

It’s not just about following the rules – understanding the regulations also helps us  build a more trustworthy and sustainable future for Pixpel and the Web3 gaming community as a whole.

 

Considering Pixpel’s work, its milestones, and your experience at the forefront of compliance and blockchain law, what is the general message you wish to share in your panel discussion about “Navigating the Future: Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy”, and with the Summit’s participants?

Imagine a world where secure and seamless gaming merges with the power of Fintech, iGaming, and cutting-edge AI – all wrapped in a user-friendly console for the Web3 era. That’s the future Pixpel is building! But with such innovation comes the responsibility of navigating the ever-evolving world of compliance and data privacy.

At Pixpel, my legal background keeps me at the forefront of these challenges. It’s thrilling to see how blockchain law can be a bridge, not a barrier,  as we integrate these powerful technologies.  Here’s the key takeaway I want to share: compliance isn’t a roadblock, it’s the roadmap to a thriving Web3 future.

By embracing strong compliance practices and prioritizing data privacy, we can build a secure and trustworthy ecosystem where everyone can enjoy the benefits of iGaming, AI, Fintech, and more.  This Summit is a fantastic place to explore these ideas together.  I’m excited to learn from the experts and collaborate on building a future where innovation meets responsibility in the Web3 space!

 

Thank you for this informative interview, Mariela! We look forward to meeting you at the Prague Gaming & TECH Summit, and hearing your valuable insights on Integrating iGaming, AI, Fintech, and Advertising with Compliance and Data Privacy.

Join us in Prague to connect with Mariela and the Pixpel Team: Get your Tickets to the Prague Gaming & TECH Summit Now!

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

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