The European Gaming Congress 2024 concluded with resounding success, attracting nearly 200 participants who benefitted from premier learning and networking opportunities. In this exclusive interview, we are thrilled to host Michał Ftouni, Head of Sales at zondacrypto – our Selfie Mirror Sponsor – and a key voice on blockchain’s transformative impact in iGaming.

Given your extensive experience in fintech and payments, what key developments do you see as the most transformative for the iGaming industry when it comes to blockchain technology?

I would say that making use of the inherent nature of the blockchain, meaning the transparency, immutability and security of it, is the most disruptive and transformative development for the iGaming industry. Players are able to confirm that the outcome of games is fair and make sure they are not being tampered with. Their payments are also safe, quick and cheap, something that is highly sought after by players. Of course, one has to mention also the effect DeFi and web3 has had on iGaming, by adding great features like staking and yield farming which brings a whole new dimension to user engagement. As for merchants, blockchain technology reduces operational costs by cutting out intermediaries, enabling instant settlements, lowering transaction fees. The biggest advantage in my opinion is the adherence to compliance and regulation since everything on the blockchain is transparent and traceable. Every transaction is securely recorded and easily auditable. Last but not least, we have to talk about chargebacks and fraud. These are the biggest pain for merchants when it comes to payments, and blockchain technology completely eliminates these risks.

During the panel discussion on ‘Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations,’ you shared some compelling insights on how blockchain is transforming the industry. Could you expand on the unique perspectives you brought to the panel and how your experience at zondacrypto has influenced your views on blockchain’s role in iGaming?

At zondacrypto, we see blockchain as so much more than just a tool for payments. We see it as a foundation for reshaping the entire gaming experience. It’s not just a buzzword but a foundational technology for addressing key challenges in iGaming, such as trust, security, and efficiency. My insights are rooted in real-world applications we’ve implemented at zondacrypto, particularly through our zondacrypto pay gateway. For example, our payment solution uses blockchain technology to streamline payments and cross-border transactions, reduce costs, and ensure transparency in the payment flow. All are critical elements for operators catering to a global audience.

Additionally, my experience has taught me that blockchain’s potential extends beyond payments for iGaming. A key role is in enhancing trust through permanent and unchangeable records and smart contracts that automate processes like custom wagering limits, automated payouts or unique bonus structures. This means that iGaming companies can improve efficiency and build strong trust among their clients. Throughout the years, I’ve seen firsthand how blockchain can elevate player engagement and operational integrity. This leads me to believe that Blockchain Innovations are a game-changer for the industry.

Blockchain is often praised for its potential to enhance transparency and trust in various industries. What specific blockchain features do you believe are most beneficial for iGaming platforms, particularly in the areas of security and data management?

For iGaming platforms, the most valuable aspects of blockchain are decentralization, immutability, and its built-in cryptographic security. Decentralization eliminates the reliance on a single authority, which helps ensure that game outcomes are fair and tamper-proof. Immutability is crucial because it guarantees that once data, such as bets or transaction histories, is recorded, it can’t be altered—this builds a strong sense of trust with both players and operators. Lastly, the security provided by blockchain technology protects sensitive data like personal information and payment details, which significantly reduces the risk of breaches and fraud. These features make blockchain an ideal solution for addressing the unique challenges of the iGaming industry.

Since joining the cryptocurrency space in 2017, you’ve seen significant changes in the industry. How has the perception of blockchain evolved among iGaming stakeholders, and what misconceptions still persist?

Back then, there was a lot of skepticism around blockchain, particularly in the iGaming sector. Blockchain was often seen as a niche concept, mostly associated with speculation and volatility. Over time, iGaming stakeholders have become more aware of its practical benefits, especially in areas like transparency, security, and faster payments. However, some misconceptions persist. One common one is that implementing blockchain is overly complex or requires a complete overhaul of existing systems, which isn’t true—there are many plug-and-play solutions now available. Another is the idea that blockchain automatically means anonymity and is therefore linked to illegal activities, overlooking the advancements in compliance, like KYC-enabled systems, that make it secure and regulatory-friendly for businesses.

zondacrypto offers a range of B2B services, including crypto payment processing and OTC services. Could you share some insights into how these services have impacted gaming platforms, and what trends you anticipate in the near future for crypto in iGaming?

Our B2B services, especially crypto payment processing, have made a significant difference for gaming platforms by speeding up transactions, lowering costs, and enabling operators to cater to players globally. For instance, quick settlements and reduced fees give operators a competitive edge, while OTC services are perfect for managing larger transactions, particularly for VIP players. Looking ahead, I expect stablecoins to gain more traction because they address concerns about crypto volatility while keeping the benefits of blockchain intact. Another big trend I see is the growing use of NFTs within games—not just as collectibles but as tools that enhance player engagement and create new revenue streams for operators.

As zondacrypto expands its footprint across the EU, what challenges do you face in driving blockchain adoption, and how are you working to overcome them, particularly in the iGaming sector?

One of the biggest challenges we face is navigating the regulatory landscape, which varies significantly across EU countries. Some jurisdictions are very supportive of blockchain innovation, while others remain cautious or unclear about their policies. To address this, we actively engage with regulators, provide education, and advocate for clear, fair rules that balance innovation with compliance.

We must of course mention the upcoming implementation of the European Union’s Markets in Crypto-Assets (MiCA) regulation by December 2024 which marks a significant milestone for the crypto industry, as it will introduce a unified regulatory framework across all EU member states, providing much-needed clarity for businesses operating in the space. As zondacrypto was one of the first centralized exchanges to be fully MiCA-ready, it will allow us to streamline operations and scale more effectively across multiple markets.

Another challenge is convincing traditional gaming platforms to embrace blockchain. There’s often hesitation due to concerns about complexity or the resources needed for integration. To overcome this, we focus on demonstrating how blockchain simplifies operations, reduces costs, and enhances trust. Sharing real-world success stories and showing the long-term value of blockchain solutions have been effective strategies in driving adoption.

Looking ahead, how do you envision blockchain continuing to disrupt and reshape the iGaming landscape over the next five years? Are there any upcoming innovations from zondacrypto that you’re particularly excited to share?

Over the next five years, I see blockchain becoming deeply embedded in the iGaming industry, not just for payments but across the entire gaming experience. We’ll likely see innovations like DAOs giving players a voice in decision-making, blockchain-based loyalty programs enhancing player retention, and NFTs creating new ways for players to own and trade in-game assets. These developments will make gaming more interactive and engaging while giving players more control.

We’re particularly excited about enhancing zondacrypto pay with a strong focus on MiCA compliance to align with the EU’s evolving regulatory framework. By integrating MiCA-compliant features, we aim to provide gaming operators with a secure, transparent, and fully regulated payment solution that meets the highest standards. This will not only ensure smooth, legally sound operations but also build trust with operators and players alike, solidifying blockchain’s role as a dependable foundation for iGaming transactions.

Michał Ftouni provided his valuable insights at the European Gaming Congress 2024 as a panelist at the discussion  “Chain Reaction: Securing and Disrupting iGaming with Blockchain Innovations”, and with his Keynote Presentation “Leveling up your payments with crypto”.

Are you fascinated by the world of iGaming? Want to start your own online gaming company but don’t know how? Get ready to find all your answers today. To help navigate the ins and outs of the iGaming world, we sat down with Jamie Wall—a former game developer at NetEnt with deep expertise in casino mechanics.

The upcoming article highlights all the important aspects of that interview. The conversation was very detailed. Read on, and you’ll gain enough knowledge to start your own company.

Thank you for joining us today, Jamie. First, please give us an overview of the different types of companies in the iGaming industry. Also, why is it important to learn about them?

Jamie Wall: Absolutely, it’s a pleasure to be here! See, the domain of the iGaming industry is spread across a wide range of businesses. Each company may focus on a different type of gaming. So, before you create one for yourself, it is important to understand all the available types. By doing so, you can choose which one works best for you. You can focus on one type of gaming, like online casinos, or offer more than one.

The core categories include online casinos, sports betting sites, esports betting sites, and poker rooms.

Can you please elaborate further?

Jamie Wall: Online casinos are virtual platforms that allow people to play traditional casino games without leaving their homes. Players can enjoy games like slots, blackjack, roulette, and baccarat on their computers or mobile devices. These games are designed to be easy to play, have simple rules, and are rich in exciting features.

Live dealer games are one of the most popular features of online casinos today. These are run by real-life hosts to replicate the feeling of a physical casino.

Sports betting is another big part of the iGaming market. It allows players to bet on sports like football, basketball, horse racing, and more from the comfort of their homes. You can access these iGaming sites via computers/smartphones and predict the outcome of your favorite sporting event.

Live betting is a popular aspect of sports betting. These companies allow users to watch live scores and bet accordingly, in addition to making predictions before the start of a match.

Besides conventional sports, many modern betting sites now offer esports betting. This means players can place bets on online gaming tournaments of popular video games like League of Legends, Dota 2, or Fortnite.

What are some of the main challenges and opportunities in the iGaming sector today?

Jamie Wall: The iGaming industry is a doorway to many opportunities. One of them is global growth. Today, online gambling is legal in many countries, and the number is increasing. This means gaming businesses have the potential to reach new players around the world and expand.

Technological advancement is another perk that benefits iGaming company owners. Innovations like virtual reality (VR) and blockchain improve the gaming experience. Also, most online gaming platforms nowadays are safer than ever.

However, the industry is still not free from challenges. For instance, regulatory issues are a big concern. Different countries have different rules, which makes the entire process of setting up a company often a bit complicated. Another challenge is security. Yes, technology is a helpful tool in this regard, but it has also aided fraud and cyber-attacks.

Lastly, a high level of competition is a challenge. There are many iGaming companies out there, so finding a way to stand out is a must for new businesses. Luckily, there are ways. It’s tough, not impossible.

How can one build trust with players when starting an iGaming platform?

Jamie Wall: To build trust, ensure your site is safe, fair, and easy to understand. The calculation is that simple. Use secure ways for players to pay, and make sure they know the rules. Having a customer support team ready to help when players need it is important. This shows players that you care about them and their experience.

What are the key steps for someone looking to launch their own iGaming company?

Jamie Wall: Starting an iGaming company takes careful planning and decision-making. The first thing you need to do is decide what type of iGaming business you want to create. There are different types, like online casinos, sports betting, poker, or esports betting. Each of these options has its audience and market.

For example, sports betting is very popular, but if you want to stand out, you might consider focusing on esports betting, which has less competition. Understanding the market and picking the type you believe will do well is important.

Once you’ve decided on your business type, the next step is choosing where to operate your iGaming company. This is a very important decision because different countries have different rules and taxes regarding online gambling. Some countries make setting up an iGaming company easier, while others have stricter rules. For example, Malta is a trendy choice. Another option is Curacao. It’s easier and cheaper to get a license there. Gibraltar is also a good choice.

The next task is finding a reliable software provider. Look for a software provider for online casinos that has developed various games. You’ll need a collection of those. The software should handle several elements if you plan to run a sports betting site. These are live odds, bets, and sports data feeds.

Another important step is setting up a secure and reliable payment interface. Players must be able to deposit and withdraw money easily via credit cards, e-wallets, and bank transfers.

If your iGaming company targets players in specific countries, supporting local currencies and payment methods is important.

Lastly, ensure your platform has strong security features to protect your users’ personal and financial information. This is very important because players need to trust that their information is protected when using your iGaming platform.

What advice would you give to someone about choosing the proper licensing authority for their iGaming business?

Jamie Wall: Consider several factors when choosing the proper jurisdiction and licensing authority for your iGaming business. First, look at the regulations in each country. Different countries have different rules. Some countries have strict regulations, while others may have more relaxed rules.

Next, consider the tax rates in each location. Taxes can have a big impact on your business. The cost and time needed to get a license vary from country to country. Some jurisdictions have a quick and affordable process. On the flip side, others may take longer and cost more. Paying attention to this is crucial.

Another important factor is the jurisdiction’s reputation. A license from a reliable authority can boost a company’s credibility, attract players, and help the business grow.

iGaming is associated with affiliate programs. So, if my aim is to get a high return on investment, what is the best way to handle these partnerships?

Jamie Wall: With so many options, things can get overwhelming. I do understand that. But here is the trick:

1. Avoid going random.
2. Focus on choosing the right affiliates who align with your market.
3. Don’t forget to keep track of performance and adjust strategies where needed.
4. Maintain open communication
5. Build long-term relationships for bigger ROI over the period.

Lastly, what are the essential features that make an iGaming platform successful?

Jamie Wall: For an iGaming platform to be successful, several key features are necessary. The platform should be easy to navigate. Players should be able to find games, place bets, and manage their accounts without confusion.

An iGaming site should be rich in games. For casinos, this could include popular options like slots, roulette, blackjack, and poker. Various sports and live betting options should be available for sports betting platforms. In simple words, players or punters should never run out of options.

Another quality of every successful platform, like the ones reviewed by the experts at iGaming company Gamblizard, is its mobile friendliness. The number of mobile gamers is large, so a platform should work smoothly on both mobile devices and desktops.

No one likes a headache when it comes to payments. Thus, safe and easy payment methods are essential. Every successful iGaming platform supports a variety of payment options, such as credit cards, e-wallets, and even cryptocurrency.

How do you manage payment processing securely and efficiently in different regions?

Jamie Wall: Just focus on trusted payment methods that are widely used in your region. Among those, you must prefer payment providers credited with keeping transactions secure. Otherwise, you can invest in creating an SSL-secured site to make sure no security breach occurs from your side.

Coming back to features, bonuses have become the backbone of the online gaming industry. Promos like welcome bonuses or no-deposit bonuses can be a great strategy for new companies to attract new players. In addition to freshers, platforms must keep their existing players entertained. For that, loyalty programs work great.

A successful platform always makes sure players feel safe. When players believe the site cares about them, they trust it more. For that, the site can offer tools like:

• self-exclusion, where players can take a break from gambling
• set limits on how much money they can deposit, and
• keep track of their gambling behavior.

Another trait of reliable iGaming platforms is a responsive customer support team. This means that when players have questions or face problems, they can get help quickly. If something goes wrong, like a payment issue or a question about a game, players should not have to wait too long for an answer. A good support team is available at all times to solve problems.

Current State of the Market (2024)

How would you describe the current state of the iGaming market in Japan in 2024? Have there been any significant milestones or shifts this year?

Despite the uncertainty of how the future Police campaigns will change the iGaming landscape in Japan, the number of online casino users including sports bettors seems to be growing steadily, and more online casinos are entering the Japanese market.  One thing in common within the industry is that companies no longer hire anyone based in Japan for the Japanese market.   

What are the most popular types of games or gambling activities among Japanese players right now?

Social casino games are on the up. Besides Pachinko-type slots, Plinko, Crash and Hi-Lo are increasingly popular among casino players.

How has the regulatory environment evolved in 2024? Have there been any notable changes that impacted operators or consumers?

In 2024, the Japanese Police arrested more people than the previous years in relation to use of online casinos. Streamers have become a clear target as well as payment providers based in Japan.  Encouraged by the current Prime Minister’s support, the Police declared in August that they would investigate more iGaming affiliates and online casino operators even outside Japan.  The Police made over 100 arrests so far in 2024 in relation to use of online casinos.  

With more risks associated with promoting online casinos, streamers command higher fees than ever.  Some YouTubers are migrating to other platforms trying to avoid detection by the Police.   

What role has mobile gaming played in shaping the iGaming market in Japan, and how does it compare to desktop or other platforms?

Japan is a mobile market. Over 70% of players play on a mobile phone. As they are also technology-driven people, the usability of the casino platform on mobile phones could be the key to acquire and retain players. Those operators who study the Japanese mobile players’ behaviour and preferences would have enjoyed better results in both casino and sports betting in 2024.      

Have advancements in technology, such as blockchain or virtual reality, been widely adopted in Japan’s iGaming sector?

More and more people are shifting to using cryptocurrency when they play online casinos. The demographics of crypt users are also wider in Japan. User age could be up to 60. 

Challenges and Opportunities

What do you see as the biggest challenges currently facing operators and other stakeholders in the Japanese market?

Japan is an affiliate-driven market. The affiliate/ streamer costs are expected to increase as the risks increase.  As direct marketing i.e. through local media is limited, boosting brand awareness can be tricky. You have to come up with creative ideas and catch the right moment. 

With increasing competition from both local and international operators, how are companies differentiating themselves to attract Japanese players?

To start with, operators tend to hire native Japanese speakers to make sure the site is fully localized and to meet the needs of Japanese users. Then the branding. They also tend to offer bonuses and promotions that are appealing to Japanese users.  

Are there any notable examples of successful partnerships between operators and local entities or institutions in Japan?

Live streaming providers and fighting event organisers are known to work with operators well.

How do you think offshore and unlicensed operators affect the market landscape and trust among consumers?

Not many unlicensed operators are known or promoted in the Japanese market. 

Looking Ahead to 2025

What key trends or developments do you expect to emerge in Japan’s iGaming market in 2025?

More new Japanese players via social media would play at online casinos in 2025.  More deposits will be made in cryptocurrency.

Are there specific regulatory reforms or discussions that might significantly impact the market next year?

The Police investigation efforts might impact the market, depending on who is involved and when they happen.

With the market’s growth, do you foresee new entrants, both local and international, establishing a foothold in Japan?

I expect to see more newcomers in the Japanese market, as they have room for growth.  Having said that, they might struggle in the competition unless they have strong branding and region-specific strategies.   

How important is localization for operators planning to enter or expand in the Japanese iGaming market? What should they prioritize?

It is extremely important to have the site fully localized. It is the top priority.  Some affiliates don’t even work with you unless your site is fully localized and provides good Japanese customer support. 

What technological innovations do you believe will drive growth in the iGaming sector in Japan in 2025?

Any functionality that brings about a community feel and better usability for users. 

Insights and Predictions

Do you think Japan will ever move towards a more unified or liberal regulatory framework for online gambling? If so, what might catalyze this change?

Land casinos have been legalized and one is expected to be built in Osaka by 2030. Unfortunately, there is no sign of this new move being extended to online gambling in the near future. The government is opposed to it.

What advice would you give to iGaming companies looking to launch in Japan or expand their presence in 2025?

Look out for any new on the Police investigations on operators based outside Japan and any arrest of affiliates. You make sure to have native Japanese speakers to oversee the latest developments.  

How do you see Japanese consumers’ preferences evolving in terms of gameplay, payment systems, and interaction with platforms?

Players always liked everything fast, but now they like it faster.  Expectation of faster service in payments, game loading, support’s response, etc is higher than ever. 

They also tend to like the feeling of ‘belonging’ whether as in VIP, community chat, player-to player activities. 

Broader Market Perspectives

Lastly, what excites you the most about the future of iGaming in Japan?

As Japanese people are more familiar with international sporting events with live streaming services, I believe that the sports betting market will grow in the future.  There have been talks within the government to legalize sports betting, too.  

Sachiko West can be reached via LinkedIn.